SKYTYPERSSKYTYPERS Flight Demonstration TeamFlight Demonstration Team

Sponsorship OverviewSponsorship Overview

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Table of Contents

Executive Summary 3Program Objectives 4Event Marketing and Air Show Rationale 5 - 7Skytypers Air Show Background 8-12Sponsorship Elements 13-212001 Air Show Schedule 22-23Budget 24Pilot Bios 25-28

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Executive Summary

This proposal outlines sponsorship of the Skytypers Flight Demonstration Team. The Skytypers program is a comprehensive, turn-key, marketing program with a successful track record of creating visibility and achieving program objectives through the integration of event marketing, media relations, and hospitality tactics.Leveraging a Skytypers sponsorship will develop a tangible presence and increased business for our sponsors in key markets.

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Program Objectives

Support achievement of our Sponsor’s sales objectives by:– Extending awareness in key markets– Generating traffic in Sponsor’s retail stores,

dealers, and/or web sites in these markets– Positioning our Sponsor as involved within

the community they serve by supporting their local charitable activities

– Communicating key Sponsor messages

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Event Marketing

Reaches large numbers of targeted consumers when they are receptive to your messagesAllows consumers to interact with your brand - two way communication- emotional connectionGives consumers a direct opportunity to become educated - ask questionsLasting impression

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Airshows

Well established - yet unclutteredLarge crowds - average attendance exceeds 200,000, many shows exceed thatIntense fan loyaltyStrong local feel - locally developed and runOnsite marketing opportunities abound– Interact directly with consumers– Product sales

Unique hospitality opportunitiesIdeal consumer demographics

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Airshows

In addition to being well attended, airshows enjoy outstanding media coverage, on average:– 78.6% of airshows received front page

coverage in local newspapers with a story, a photo, or both.

– 4.0 radio stations covered each airshow– 2.5 television stations covered each airshow

The media value of PR generated by the Skytypers last season for 7 shows had a value of $500.0m and included 31,000,000 impressions!

Skytypers Flight Demonstration Team

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Background

Skytypers are a squadron of six WWII airplanesEach year the team performs at 8 - 15 air shows throughout the US and Canada

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Background

Skytypers Flight Demonstration Team perform a low altitude formation flying demonstration in the airshow

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Background

These vintage aircraft also “skytype”messages in the sky that are 1500 feet tall, 8 miles long and visible for 15 miles in any direction

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Background

Skytyper pilots are experienced media spokespersons and gracious hosts for sponsor VIPs

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Sponsorship Elements

Local MarketingAir Show Performance/SkytypingOn-Site MarketingPublic RelationsHospitalityInternet Marketing

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Sponsorship Elements

Local Marketing:– Skytyper pilots can appear at local retail stores Friday

afternoon– Skytypers sign posters and autograph cards that

feature Sponsor graphics– Sponsor branded air show premiums and materials

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Sponsorship Elements

Airshow Performance/Skytyping:– Sponsor graphics applied prominently to all Skytyper

aircraft, squadron support vehicles, hospitality vehicles, VIP golf cart, and pilot and crew uniforms.

– Sponsor message points will be integrated into the air show script read during each performance.

– The Skytypers will skytype Sponsor messages at each air show.

– Sponsor will be featured in all PA announcements and program ads provided by the shows.

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Sponsorship Elements

Onsite Marketing:– Skytyper pilots will sign posters and autograph cards

that feature Sponsor graphics for air show attendees.

– Distribution of Sponsor collateral materials.

– Display Tent with Sponsor signage.– Advertising and editorial in air show program book.– Several Sponsor mentions over the PA.

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Sponsorship Elements

Public Relations - To enhance Sponsor visibility, Skytypers conducts a comprehensive public relations program that includes:– Message Point Development - We’ll develop message

points that incorporate Sponsor key messages.– Customized Collateral - We’ll create customized collateral

including Sponsor Skytypers press kits and letterhead.

– Press Kit Development - We’ll customize Sponsor press kits with tailored press releases.

– Spokesperson Media Training - We’ll conduct media training with Skytyper media “spokes-pilots.”

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Sponsorship Elements

Public Relations (continued):– National Public Relations - We’ll pitch stories on the

Skytypers and Sponsor to targeted national media outlets that include, national daily newspapers and national television radio stations, and aviation trade magazines

– Per Market Public Relations - In each air show market, we’ll pitch Skytypers and Sponsor stories to local media targets that include daily newspapers, local television and radio stations.

– Exclusive Media Rides - We’ll offer key reporters and photographers exclusive media rides to secure coverage of the Skytypers and our Sponsor.

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Sponsorship Elements

Hospitality - The hospitality program was created to give Sponsor VIPs a one-of-a-kind, behind-the-scenes air show experience for up to 30 VIPs.– Leverage airshow hospitality to motivate local

managers, store personnel and/or key vendors– Guests can be hosted at the Skytypers’ 41-foot

custom hospitality vehicle that features Sponsor graphics, private patio, observation deck, full kitchen, a 12-person golf cart with Sponsor graphics and uniformed staff members.

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Sponsorship Elements

Hospitality (continued):– VIP Guests receive the following benefits:

• “Once-in-a-lifetime” rides in the Skytypers WWII NAVY SNJ-2 fighter planes for up to 3 guests

• Special events with the entire Skytyper team• VIP Parking at each air show• Private catering at the air show• Guided “behind the scenes” tour of air show• Contests, games & prizes• Sponsor air show premiums and materials

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Sponsorship Elements

On-line Marketing - As a sponsor of the Skytypers, Sponsor will receive:– Prominent visibility on the Skytypers website -

www.Skytyping.com– Hot link to the Sponsor web site– Photos from each airshow can be downloaded from

the Skytyper’s website. These photos may be used on Sponsor sites or in print ads.

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Airshow Schedule

There are 100’s of airshows each season, they are located in all major and secondary marketsWe will select the program markets with our Sponsor based on your prioritiesScheduling next steps:– Secure Sponsor feedback– Commitment in principle to Skytypers– We secure air show placements December -

February

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Airshow Schedule

Market Airshow Projected Dates Attendance

Boston Hansom AFB 2-4 Jun 450000

Providence/Harford Quonset Point ANGB 9-11 Jun 200000

Philadelphia NAS Willow Grove 16-18 Jun 300000

New York Fleek Week July 4th 1500000

Wilkes Barre/Scranton Armed Forces Show 28-30 July 250000

Eastern Massachusets Westover AFB Airshow 11-13 Aug 350000

Chicago Chicago Air & Water Show 21-22 Aug 1500000

Cleveland Cleveland Nat'l Airshow 2-4 Sep 250000

Norfolk NAS Oceana Sep 450000

Sample Schedule

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Budget - Skytypers

Item Description Cost Turn-Key Skytypers Sponsorship

All flight operations for the airshows outlined here, changes would be mutually agreed. Includes flight time, maintenance, fuel, engine oil, smoke oil, pilot salary and T & E, insurance, air show development and training. PR services: including monthly retainer for airshow season, development of PR plan, key message points, media training, execution of “At Risk Kids” event, clipping services, letterhead, releases, press kits, and T & E for PR staff. Hospitality services: including operation of support vehicle and hospitality functions at shows. Includes transporting, staffing (hosting), and operating the vehicle. Catering, invitations, VIP premiums, and autograph card and posters.

TBD based on show schedule and services agreed to

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Skytypers Flight Demonstration Team - The Pilots

Mort Arken - Squadron Commander (call sign: Boss) of Flushing , N.Y., is a retired U.S. Army and Navy pilot with 30 years of service. In 1969 he founded Skytypers by acquiring six of the world’s 11 remaining 1940s SNJ-2 Navy fighter aircraft.Larry Arken - Asst.. Squadron Commander (call sign: Viper) of Hicksville, N.Y., is a captain with American Airlines and has been flying since he was a child sitting in the co-pilot seat next to his dad, Mort. A New York native Arken has a bachelor’s degree in marketing for Queens College and a bachelor’s degree in business form Edison State University.

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Skytypers Flight Demonstration Team - The Pilots

Steve Kapur - Pilot (call sign: Sting) of Bridgeville, PA, has a commercial pilot’s license and is a flight instructor. When notat the airport Kapur works as Director of Promotions for a major consumer marketer. A New Jersey native, Kapur has a bachelor’s degree in marketing from St. Norbert College and a MBA from Marquette University.Charles O’Brien - Pilot (call sign: OBie) of Virginia Beach, VA, is a retired U.S. Navy Commander. In 30 years of service, O’Brien logged over 7000 accident-free hrs, participated in eight carrier deployments, 723 carrier landings and earned four Air Medals and the Bronze Star. A Philadelphia native, he has a BA from the U.S. Naval Academy, and a master’s degree from Old Dominion and is a graduate of USN flight training.

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Skytypers Flight Demonstration Team - The Pilots

James Record - Lead Solo (call sign: Bogus) of Garden City, N.Y., is a captain with Northwest Airlines. Prior to becoming acommercial pilot, Record flew for the United States Navy. A New York native, Record has a bachelor’s degree from Downing College in Oakdale, N.Y., and attended USN pilot training.Steve Salmirs - Flight Lead (call sign: Blue) of Scottsdale, AZ, is a first officer for America Airlines. Prior to becoming a commercial pilot, Salmirs flew F-16s in the U.S. Air Force for nine years. Born and raised in Newport News, VA., he attended William & Mary College, has a bachelor’s degree from Embry-Riddle Aeronautical University and attended USAF pilot training.

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Skytypers Flight Demonstration Team - The Pilots

Ed Trudeau - Pilot (call sign: ET) of Cazenovia, N.Y., is a retired lieutenant colonel with the U.S. Air National Guard. Inaddition to his part-time military service, Trudeau was an air traffic controller for 37 years, working at several major airports in the Northeast, including Tower Chief at New York’s Kennedy International Airport.Jan Wildbergh - Opposing Solo (call sign: Dutch) of Freeport, N.Y., is a retired commercial and military pilot. He served for nine years in the U.S. Air Force retiring as a Captain. He then went on to work in the commercial sector for 35 years. Born in Indonesia he has a bachelor’s degree from the University of Utrecht and attended USAF pilot training.