West Ottawa Board of Trade2018

254 Westbrook Road westottawabot.com

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SPONSORSHIP PACKAGE#WOBT

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Table of Content

THE WEST OTTAWA BOARD OF TRADE 3

GET TO KNOW THE WEST OTTAWA BOARD OF TRADE 4

EVENTS AT A GLANCE 5

SUMMARY OF PARTNERSHIP OPPORTUNITIES 6

SOCIAL MEDIA & WEBSITE ANALYTICS 7

WEST OTTAWA BUSINESS EXCELLENCE AWARDS GALA 8-9

WEST OTTAWA CHARITY GOLF TOURNAMENT 10-11

WOMEN, WINE & WISDOM 12

WEST OTTAWA FOOD & WINE SHOW 13

BUSINESS AFTER 5 14

BUSINESS OVER BREAKFAST 15

SMALL BUSINESS WEEK 16

NEW MEMBER RECEPTION 17

MEMBER WORKSHOP 18

WEST OTTAWA LIVING 19

E-BLAST 20

COMMUNITY BANNER 20

WEBSITE ADVERTISING 20

ENHANCED LISTING 20

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THE WEST OTTAWA BOARD OF TRADEDear Member of the West Ottawa Board of Trade!

Thank you for considering our 2018 partnership package as part of your business development and marketing strategy. Over this past year as the CEO of our business association, I have been overwhelmed with the support, innovation and dedication of our members as sponsors, volunteers and community leaders.

We are excited to serve the business community in West Ottawa; Nepean, Kanata, Goulbourn and West Carleton as advocates and business partners. On your behalf we work collaboratively with businesses and economic development stakeholders across Ottawa and at our provincial and federal associations to create growth opportunities and reduce barriers to business. We also offer several high value business services for members and their employees.

Events are consistently identified as the number one way to share information, connect people and inspire new ideas. Our calendar is strategically designed to meet the diverse needs of our community in terms of networking, learning and creating economic impact. They also provide a premium opportunity for members to build their brand and market their business through our high quality partnership options. Every member can be involved with a wide range in scope and investment to accommodate every budget and business goal.

We appreciate the support of all our members and event partners and work hard to provide high quality events and projects and high value sponsor benefits. We are open to your suggestions for tailoring opportunities to meet your needs. Annual packages are available and provide additional financial incentives for businesses who would like to plan their support for the year.

Yours truly,

SuelingSueling Ching | CEO | West Ottawa Board of Tradesueling@westottawabot.com | 613-592-8343, ext. 223

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GET TO KNOW THE WEST OTTAWA BOARD OF TRADE

WHO ARE WE?We are on a mission to create a highly prosperous environment in which businesses and individuals can thrive and lead. We are a non-profit, non-partisan association serving businesses of every size and sector in West Ottawa. We rely on members, volunteers and community stakeholders to lead, grow and promote the importance of a strong chamber. We offer valuable services that build your brand, promote your business, train your team, save you money and increase your network. Our only goal is making the West Ottawa community the best place to live, work and play. We do that by helping businesses to be successful and grow.

WHY SPONSOR?Sponsoring events and projects with the West Ottawa Board of Trade is a win-win. Our high quality and well promoted opportunities for sponsorship help get the word out that your business has a lot to offer to prospects, clients, employees, investors and the public at large. In addition, you are supporting your local Chamber, a team of dedicated staff and volunteers determined to ensure we have a prosperous economic environment in which our businesses and citizens thrive.

We have a variety of offerings that allow us to customize your opportunities to match your needs. Find the package that is right for promoting you and your business.

Your sponsorship benefits could include:

• Pre/Post event logo recognition on marketing material including but not limited to website, newsletters, social media, newspaper, event program and event signage

• Advertising on banners, posters, flyers, registration forms, etc.• Some categories include: tickets, distribution of marketing material samples• VIP hospitality• Opportunity to address the audience• Podium acknowledgement of partnership

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EVENTS AT A GLANCE

JANUARY• Mayor’s Business Over Breakfast• Business After 5• Member Workshop

FEBRUARY• Business Over Breakfast• Business After 5• Member Workshop

MARCH• Business Over Breakfast• Business After 5• Member Workshop

APRIL• Business Over Breakfast• Business After 5• Member Workshop• West Ottawa Business Awards Gala

MAY• Business Over Breakfast• Business After 5• Member Workshop• West Ottawa Charity Golf Tournament• Women, Wine & Wisdom

JUNE • Business Over Breakfast• Business After 5• Member Workshop• New Member Reception

JULY• Networking Breakfast

AUGUST • Business After 5

SEPTEMBER• Business Over Breakfast• Business After 5• Member Workshop• New Member Reception

OCTOBER• Business Over Breakfast• Member Workshop• Small Business Week• West Ottawa Food & Wine Show

NOVEMBER• Business Over Breakfast• Business After 5• Member Workshop

DECEMBER• Christmas Cocktail• Annual General Meeting

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SUMMARY OF PARTNERSHIP OPPORTUNITIESThe West Ottawa Board of Trade hosts a variety of events throughout the year, offering sponsor partnerships at all levels from $200 - $5,000. Below is a summary of the individual partnerships available, listed by cost.

These partnerships are offered on a first-come-first-served basis to members only.See individual event details for in kind sponsorship opportunities.

$5,000 Business Awards Title Partner * Exclusive

$4,000 Golf Title Partner * Exclusive

Small Business WeekTitle Partner * Exclusive

$3,500 Food & WineTitle Partner * Exclusive

$3,000 Women’s EventLead * Exclusive

$2,500 Business AwardsReception * Exclusive

Business Awards Wine * Exclusive

Business Awards Corporate

Business AwardsGold

$2,000 Golf Dinner * Exclusive

Golf Gift * Exclusive

$1,500 Business AwardsSilver

Business AwardsEntertainment & Décor*

Exclusive

Food & WineGold

GolfFlag, Wine, or lunch

$1,250 New Member Reception

$1,000 Women’s EventAdvocate

Food & Wine Silver

$500 Business AwardsBronze

Golf Friends & Special Hole

Community Banner Food & WineBronze

$400 Business Over Breakfast

$300 Women’s EventExhibitor

Small Business WeekExhibits

Website Advertising

$250 Golf Hole

$200 Member Workshop E-Blast Enhanced Listing Business After 5

* West Ottawa Living Campaign prices range from $995 - $5995. Please refer to page 19 for exact pricing.

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1,656Website page views per month 54% 46%

48.9%51.1%

710+2,155+

Average weekly reach

1,545+29.3k+

Average weekly impressions

Returning visitors

Page likes

Following

Website age range

New visitors

This year we had over 2,000 guest attend our events

SOCIAL MEDIA & WEBSITE ANALYTICS

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WEST OTTAWA BUSINESS EXCELLENCE AWARDS GALAThe most glamorous event of the season. The Business Excellence Awards Gala is a celebration of businesses and individuals who have demonstrated excellence in achievements and contributions in our community. Members are invited to show your support and build your brand by sponsoring this spectacular event. This sell-out gala event attracts over 300 business leaders and community members each year.

Expected attendance: 300 +Date: April 2018Venue: Member Venue

Title Event Partner - $5,000 * Exclusive sponsorship• Pre/Post and event logo recognition on all marketing

material including but not limited to website, newsletters, social media, newspaper, billboard, event program and signage

• Logo on ticket, table and awards• Corporate table with VIP awards gala seating for 10 guests

($1,500 value)• Opportunity to present welcome address at awards gala and

present one award

Reception Sponsor - $2,500 * Exclusive sponsorship• Pre/Post and event logo recognition on most marketing material including but not limited to website,

newsletters, social media, newspaper, billboard, event program and signage• Logo on ticket and during reception• VIP awards gala seating for 4 guests ($600 value)

Wine Sponsor - $2,500 * Exclusive sponsorship• Pre/post and event logo recognition on most marketing material

including but not limited to website, newsletters, social media, newspaper, billboard, event program and signage

• Logo on ticket and tables • VIP awards gala seating for 4 guests ($600 value)

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Corporate Sponsor - $2,500• Pre/Post and event logo recognition on many marketing materials including but not limited to website,

newsletters, social media, newspaper, billboard, event program and signage• Logo on table• Corporate table with VIP awards gala seating for 10 guests ($1,500 value)

Gold Sponsor - $2,500

• Pre/Post and event logo recognition on most marketing material including but not limited to website, newsletters, social media, newspaper, billboard, event program and signage

• VIP awards gala seating for 6 guests ($900)• Opportunity to present one award

Silver Sponsor - $1,500• Pre/Post and event logo recognition on most marketing material including but not limited to website,

newsletters, social media, newspaper, billboard, event program and signage• VIP awards gala seating for 4 guests ($600 value) • Opportunity to present one award

Entertainment Sponsor - $1,500 * Exclusive sponsorship• Pre/Post and event logo recognition and many marketing material including but not limited to website,

newsletters, social media, newspaper, billboard, event program and signage• Logo on tables• VIP awards gala seating for 2 guests ($300 value)

Décor Sponsor - $1,500 * Exclusive sponsorship• Pre/Post and event logo recognition on many marketing

material including but not limited to website, newsletters, social media, newspaper, billboard, event program and signage

• Logo on tables• VIP awards gala seating for 2 guests ($300 value)

Bronze - $500• Pre/Post and event logo recognition on many marketing

material including but not limited to website, newsletters, social media, newspaper, billboard, event program and signage

• VIP awards gala seating for 2 guests ($300 value)

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WEST OTTAWA CHARITY GOLF TOURNAMENTThe West Ottawa Golf Tournament is an annual charity fundraising event held in May. Participants include business leaders in the community, members and their guests. The focus of the day is strictly fun! The tournament is held at one of our member golf courses and features a shotgun start played in a scramble format. Contests take place throughout the day followed by a networking reception, dinner and fundraising auction for a local charitable organization. Expected Attendance: 144 GolfersDate: May 2018Location: Member Golf Club

Title Event Partner - $4,000 * Exclusive Sponsorship• Pre/Post and event logo recognition on all marketing material including but not

limited to website, newsletters, social media, newspaper, event program and event signage

• Golf Foursome ($780 value)• Opportunity to set up a display at the event, make special offers,

host a tent, add marketing piece to gift bags, GPS• Advertisement in program and e-newsletter• Recognition from Master of Ceremonies• Welcome address at dinner (3 minutes)• Presentation of trophy to BEST TEAM

Gift or Dinner Sponsor - $2,000 * Exclusive sponsorship• Pre/Post and event logo recognition on most

marketing material including but not limited to website, newsletters, social media, newspaper, billboard, event program and signage

• Golf Twosome ($390 value)• Gift – sponsor logo on the tournament gift, i.e. shirt,

sunglasses• Dinner – recognized throughout day, enhanced

dinner signage

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Flag, Wine or Lunch sponsor - $1,500• Pre/post and event logo recognition on most marketing

materials including but not limited to website, newsletters, social media, newspaper, event program and signage

• Golf for one ($195 value)• Flag – exclusive, sponsor logo on every flag on the course• Wine – exclusive, sponsor on wine tag• Lunch – one of 2, enhanced signage at lunch

Friends of WOBT - $500• Pre/post and event logo recognition on many marketing

material including but not limited to website, newsletters, social media, newspapers, event program and signage• Driving Range – enhanced signage at the range opportunity to

set up a tent, host a competition for extra excitement• Putting Green – enhanced signed at the green, opportunity to host a putting green contest• Bag Drop – enhanced signage at the pavilion where golfers register, opportunity to set up

tent and greet golfers• Cart – one of 4, logo on one quarter of the carts, may reserve more than one to increase

exposure• Beverage Cart – one of 3, logo on one of the beverage carts, may reserve more than one

to increase exposure• Passport – sponsor logo on passports purchased by golfers

Special Hole Sponsor - $500• Pre/Post and event logo recognition on some marketing material including but not limited to

website, newsletters, social media, newspaper, event program and signage• Sponsor logo at hole, exclusive• Opportunity to have representatives present to greet golfers and do something fun, i.e. run a

game, contest, tasting, etc.

Hole Sponsor - $250• Pre/Post and event logo recognition on some marketing material including event program• Sponsor logo at a hole

Gift or Prize Sponsor – Varies• Pre/Post and event recognition on some marketing material including event program• Opportunity to offer live or silent auction items, gift bag items, prizes for golfers, door prizes.

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WOMEN, WINE & WISDOMThis women focused event is uniquely designed to enlighten, inspire and empower women of all ages who are determined to grow, lead and make a difference in our community and the world. We highlight and celebrate the amazing women among us, reaching their potential and reaching new heights. The evening includes an exhibition, a dinner and a panel of women engaging on a variety of topics. Who knows where the conversations will go?

Expected Attendance: 100+ Date: May & November 2018Location: Member hospitality venue

Lead Sponsor - $3,000 * Exclusive sponsorship• Pre/Post and event logo recognition on all marketing material including but not limited to website,

newsletters, social media, newspaper, event program and event signage• Opportunity to set up a display at the event, make special offers,

distribute marketing pieces• Includes four dinner tickets• Advertisement in program and e-newsletter• Advertisement for 3 months on our website banner• Primary recognition at event• Recognition from Master of Ceremonies• Welcome address at dinner (3 minutes)

Advocate - $1,000 • Pre/Post and event logo recognition on most marketing material

including but not limited to website, newsletters, social media, newspaper, event program and event signage

• Opportunity to set up a display at the event, make special offers, distribute marketing pieces• Includes 2 dinner ticket• Advertisement in program• Enhanced recognition at event

Exhibitor - $300 • Pre/Post and event logo recognition on some marketing material including but not limited to website,

newsletters, social media, newspaper, billboard, event program and signage• Opportunity to set up a display at the event, make special offers, distribute marketing piece• Includes 1 dinner ticket• Recognition at event

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WEST OTTAWA FOOD & WINE SHOWThis fabulous event is the best valued food and wine show around.Guests pay one ticket price and enjoy an evening of culinary delights by local area chefs, partnered with beverage samplings from featured wineries and breweries, both local and throughout the world.

This sell out event attracts over 350 guests, with a live and silent auction raising funds for a local charity.

Expected Attendance: 400+Date: October 2018Venue: Member hospitality venue

Title Event Partner - $3,500 * Exclusive sponsorship• Pre/Post and event logo recognition on all marketing material including

but not limited to website, newsletters, social media, newspaper, billboard, event program and signage• Eight event tickets ($600 value) • Opportunity to address the crowd of attendees• Podium acknowledgement of partnership

Gold Partner - $1,500• Pre/Post and event logo recognition on most marketing material including but not limited to website,

newsletters, social media, newspaper, billboard, event program and signage• Six event tickets ($450 value)• Podium acknowledgment

Silver Partner - $1,000• Pre/Post and event logo recognition on many marketing material including but not limited to website,

newsletters, social media, newspaper, billboard, event program and signage• Four event tickets ($300 value)• Podium acknowledgment

Bronze Partner - $500• Pre/Post and event logo recognition on some marketing material including but not limited to website,

newsletters, social media, newspaper, billboard, event program and signage• Two event tickets ($140 value)• Podium acknowledgement

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BUSINESS AFTER 5Business After 5 is an informal networking event hosted by a member. They provide the host with an opportunity to showcase their products or services and promote their business to fellow members.Business After 5 is free of charge to all members

Expected Attendance: 40-70Date: September - JuneVenue: Member venue

Past Venues:Don Cherrys Sports GrillKanata Civic Art GalleryMilestones KanataBoston Pizza West Hunt ClubAlterna Savings Robertson RoadDiefenbunker: Canada’s Cold War MuseumThe Marshes Golf Cub

Business After 5 Host Partner - $200• Partners are to provide: Venue, Hors d’oeuvres, Beverages & Door Prize• Pre/post and event logo recognition on all marketing materials

including but not limited to website, newsletters, social media and newspapers

• Company profile included on website, company recognition in social media promotion

• Announcement at prior Chamber event• Contact information provided for all attendees• Opportunity to address the crowd of attendees and provide

promotional material

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BUSINESS OVER BREAKFASTBusiness Over Breakfast is a monthly networking breakfast seminar hosted by the Board of Trade. The format includes a hot breakfast buffet for all attendees and an informative presentation by a topical speaker.Business Over Breakfast events are open to members and future members of the Board of Trade.

Expected Attendance: 40-100Date: MonthlyVenue: Member venue

Past Keynote Speakers:Jim Watson, Mayor of OttawaMichael Crockatt, President & CEO, Ottawa TourismIan Fraser, Founder and Partner of Cyclelogic & Director of the Board of the Innovation CentreSonia Shorey, Communications Strategist at the Innovation Centre & Invest OttawaJohn Wall Senior Vice President, Head of QNX, Blackberry QNXTom Schonberg, President & CEO, Queensway Carleton HospitalCheryl Jensen, President & CEO, Algonquin College

Business Over Breakfast Event Partner - $400• Pre/post and event logo recognition on all marketing

materials including but not limited to website, newsletters, social media and newspapers

• Opportunity to address the crowd of attendees (3 minutes)

• Company logo on breakfast table tent cards• Signage at the event (to be provided by partner)• Opportunity to provide promotional material• Podium acknowledgement of partnership

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SMALL BUSINESS WEEKEvery year we celebrate Small Business Week with a special event. We invite a guest speaker to talk on relatable topics and how small businesses can thrive in this big community.

Expected Attendance: 60-80Date: Summer & FallVenue: Member venue

Title Partner: $4000• Partners are to provide: Venue, Hors d’oeuvres, Beverages & Door Prize• Pre/post and event logo recognition on all marketing materials including but not limited to website,

newsletters, social media and newspapers• Company profile included on website, company recognition in social media promotion• Announcement at prior Chamber event• Contact information provided for all attendees• Opportunity to address the crowd of attendees and provide promotional material

Exhibits: $300• Pre/Post and event logo recognition on some marketing material including

but not limited to website, newsletters, social media, newspaper, billboard, event program and signage

• Opportunity to set up a display at the event, make special offers, distribute marketing piece

• Recognition at event

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NEW MEMBER RECEPTION

This event is exclusively for new members to help you learn more about member benefits, network with our local leaders and have fun! All members from the last year who have not attended this event previously are welcome and encouraged to come. This is a great opportunity to make the most of your membership and connect with new members.

Expected Attendance: 60 - 80Date: Summer & FallVenue: Member venue

Title Partner: $1250 * Exclusive• Partners are to provide: Venue, Hors d’oeuvres, Beverages & Door Prize• Pre/post and event logo recognition on all marketing materials including but not limited to website,

newsletters, social media and newspapers• Opportunity to address the crowd of attendees (3 minutes)• Company logo on breakfast table tent cards• Signage at the event (to be provided by partner)• Opportunity to provide promotional material• Podium acknowledgement of partnership

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MEMBER WORKSHOPMember workshops are hands-on, practical events where a business leader can share their methodologies, lessons, and experiences with you. At the end, you are able and better equipped to apply their knowledge to your business.

Expected Attendance: 20-30Date: September 2017 - June 2018

Past Trainers:Kim BarrKevin SavoyNancy MorrisMark NesbittTed Carty, Grade ATara Azulay, Clariti Group Inc.Russell MacCrimmon, Lister BeaupréStayci Keetch, Eyes on Ottawa

Past Venues:Community Employment Resource CentreGrade ACollab Space

Title partner - $200• Pre/post and event logo recognition on many marketing material including but not limited to website,

newsletters, social media and newspapers• Company profile included on website, company recognition in social media promotion

Expertise – trainer, refreshments

• Pre/post and event logo recognition on many marketing material including but not limited to website, newsletters, social media and newspapers

Venue – space, equipment, reception

• Pre/post and event logo recognition on many marketing material including but not limited to website, newsletters, social media and newspapers

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WEST OTTAWA LIVINGBuild your brand and promote your business with exposure to an exclusive audience through a unique multimedia campaign. The West Ottawa Living guide features inspirational people, outstanding businesses and great neightbou-hood amenities. It will be widely distributed to West Ottawa residents and businesses in print and digital formats, and made available to thousands of new residents moving into the community.

By participating in the campaign, your ad will be seen by a wide local audience and an exclusive business audience in print, digital and social media.

65,000+ Digital Guide Readers• A digital replica of the printed huide will be promoted on OBJ.ca (65,000+ business readers per

month• Advertisers can include clickable links in their ads

30,000+ Email & Social Media Followers• Digital magazine emailed to exclusive audience of OBJ email newsletter subscribers (8,000 opt-in sub-

scribers)• Digital magazine promoted to OBJ’s 30,000+ social media followers• Each advertiser who purchases a full page ad or larger will benefit from a social media mention

12,500 Print Magazine Readers• Your ad appears in glossy full-color print publications• Magazine distributed across West Ottawa; 5,000 copies through key locations and events (2.5 readers

per copy)

Advertising OptionsSponsorship*Two-Page SpreadCoverFull PageFull-Page Advertorial**2/3 Page1/3 Page

Rates$5995$3995$2195$1995$1995$1495$995

*Sponsorship includes a 2 page spread, 250 free copies with personalized cover, enhanced OBJ social media campaign and special WOBT marketing package

**Full page advertorial includes writing and photography

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E-BLASTSend us the content you wish to share and we will send it out to our network.

Message: Client’s choiceCost: $200

COMMUNITY BANNERIncrease your brand’s recognition by purchasing a space on our community banner for your logo. These two banners are on display at every West Ottawa Board of Trade event and enjoy great exposure.

Events: 30+ eventsCost: $500, average $12/ per event

WEBSITE ADVERTISINGOur website banner allows you to promote your business and advertise to our demographic. The banner sits directly on the front page of our website and can guide our visitors directly to your homepage.

Size of advertisement: 480 x 60 pxCost: $300 for 3 months with first right of refusal to renew quarterly

ENHANCED LISTINGMembers who chose the Enhance Package will have their member name, address, and phone number displayed in the online directory search result and can choose to have the member name hyperlinked to their Member Information page. All display attributes are available to members in the enhanced package.The Web description/ text content area includes the following fields: description, results summary, hours of operation, driving direction, additional bulletted description, and unlimited characters for keywords. All web photos & images selections are available which include a search results icon, logo image, a photo gallery, video and a map image selection.

Cost: $150