Sponsorship Proposal - A Taste for Life 2010
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1 “A TASTE FOR LIFE” RESTAURANT PROPOSAL WHAT IS “A TASTE FOR LIFE”? A Taste for Life is an easy, highly visible fundraiser for AIDS Service Organizations. The event is successfully going into its 12 th year and has almost 20 communities participating across Canada. The concept is simple and the event is unique to HIV/AIDS work. A Taste for Life creates a great opportunity for media coverage, not only to create HIV/AIDS awareness, but also to promote local restaurants. This event has been known to raise significant financial resources for local communities. As a new community joining this event, the Peel HIV/AIDS Network looks forward to building strong community partnerships to create a successful event raising funds for continued HIV/AIDS awareness, prevention and care while encouraging the community to dine at fantastic local restaurants that support community groups. HOW DOES “A TASTE FOR LIFE” WORK? On Wednesday April 28 th , 2010, the Peel Region community is invited to participate in A Taste for Life simply by dining at a Taste restaurant. Taste restaurants will donate 25% of their gross proceeds (food and alcohol) from the evening to support the HIV/AIDS awareness, prevention and care in the Peel Region. Event promotion includes an ambitious media blitz involving posters, advertising and public service announcements. The event will be promoted through all major Peel Media and our community partners. Reminder cards will be kept in participating restaurants to give diners ample time to plan their evening. The Peel HIV/AIDS Network is well-known and respected in the community. We will promote the event through newsletters, volunteer networks, websites and other online social media tools. The event not only supports a great local cause, it is a good business proposition for participating restaurants and sponsors. Restaurants and sponsors are promoted throughout the campaign and restaurants are able to attract first time patrons. In our first year, we plan to host at a limited number of restaurants to meet our aim and expectation to fill all participating restaurants. WHO WILL BENEFIT? All proceeds from the event go to support programs and services provided by the Peel HIV/AIDS Network. The Peel HIV/AIDS Network, established in 1993, is the only organization in the Peel Region committed to serving people living with and affected by HIV/AIDS and to limit the spread of the virus through support, education, advocacy and volunteerism.
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WHAT IS “A TASTE FOR LIFE”? WHO WILL BENEFIT? All proceeds from the event go to support programs and services provided by the Peel HIV/AIDS Network. The Peel HIV/AIDS Network, established in 1993, is the only organization in the Peel Region committed to serving people living with and affected by HIV/AIDS and to limit the spread of the virus through support, education, advocacy and volunteerism. 1 A TASTE FOR LIFE HAS… WHAT WE PROMISE TO RESTAURANTS FOR MORE INFORMATION CONTACT: WHAT WE ASK IN RETURN 2
Transcript of Sponsorship Proposal - A Taste for Life 2010
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“A TASTE FOR LIFE” RESTAURANT PROPOSAL WHAT IS “A TASTE FOR LIFE”?
A Taste for Life is an easy, highly visible fundraiser for AIDS Service Organizations. The event is successfully going into its 12th year and has almost 20 communities participating across Canada. The concept is simple and the event is unique to HIV/AIDS work. A Taste for Life creates a great opportunity for media coverage, not only to create HIV/AIDS awareness, but also to promote local restaurants. This event has been known to raise significant financial resources for local communities. As a new community joining this event, the Peel HIV/AIDS Network looks forward to building strong community partnerships to create a successful event raising funds for continued HIV/AIDS awareness, prevention and care while encouraging the community to dine at fantastic local restaurants that support community groups.
HOW DOES “A TASTE FOR LIFE” WORK?
On Wednesday April 28th, 2010, the Peel Region community is invited to participate in A Taste for Life simply by dining at a Taste restaurant. Taste restaurants will donate 25% of their gross proceeds (food and alcohol) from the evening to support the HIV/AIDS awareness, prevention and care in the Peel Region.
Event promotion includes an ambitious media blitz involving posters, advertising and public service announcements. The event will be promoted through all major Peel Media and our community partners. Reminder cards will be kept in participating restaurants to give diners ample time to plan their evening. The Peel HIV/AIDS Network is well-known and respected in the community. We will promote the event through newsletters, volunteer networks, websites and other online social media tools.
The event not only supports a great local cause, it is a good business proposition for participating restaurants and sponsors. Restaurants and sponsors are promoted throughout the campaign and restaurants are able to attract first time patrons. In our first year, we plan to host at a limited number of restaurants to meet our aim and expectation to fill all participating restaurants.
WHO WILL BENEFIT?
All proceeds from the event go to support programs and services provided by the Peel HIV/AIDS Network.
The Peel HIV/AIDS Network, established in 1993, is the only organization in the Peel Region committed to serving people living with and affected by HIV/AIDS and to limit the spread of the virus through support, education, advocacy and volunteerism.
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WHAT WE PROMISE TO RESTAURANTS The Peel HIV/AIDS Network promises to:
Run a strong promotional campaign advertising the event and restaurants across the Peel Region through:
o Advertising in Peel Media o Press Releases to Newspapers, Radio and Television Broadcast o Posters and flyers distributed to Peel Community Groups, Schools,
Businesses and other supporters o Online Social Media (Facebook, Twitter) o The Agency Website (www.phan.ca) o The National event website (www.atasteforlife.org) o Emails to community partners and supporters
Provide the restaurant with posters, save the date cards and other print material to promote the event to their patrons
Have a well-organized team of professionals and volunteers working to fill your restaurant on Wednesday, April 28
Have Agency presence on the evening of the event
Issue a charitable tax receipt to the restaurant for their donation
WHAT WE ASK IN RETURN In return, the Agency asks the restaurant to:
Display promotional material within the restaurant
Distribute save the date cards to each patron prior to the event
Allow the Agency to display A Taste for Life and Agency promotional material on the evening of the event
Make a donation of twenty-five percent (25%) of the gross revenues including alcohol sales (excluding taxes) of the restaurant between the hours of five o’ clock P.M. (5:00 pm) and the usual closing hour of the establishment on April 28th, 2010
A TASTE FOR LIFE HAS… Had over 200 restaurants participate last year
Raised up to $75,000 in a year for a community
Earned newspaper, television and radio coverage before, during and after the event
FOR MORE INFORMATION CONTACT: Berkha Gupta 1 – 160 Traders Boulevard, Peel HIV/AIDS Network Mississauga, ON L4Z 3K7 (905) 361-0523 ext. 211 [email protected]
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SAMPLE POSTER AND SAVE THE DATE CARD FOR PARTICIPATING RESTAURANTS
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SAMPLE POSTER FOR OUTREACH TO COMMUNITY
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SAMPLE FLYER FOR OUTREACH TO COMMUNITY
