Sponsorship pitch for charity cycle ride from Bombay to Delhi
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A long road journey from Mumbai to Delhi riding alone for thousands of smiles
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Pitch presentation sent to Lipton India. This was created to help us raise funds for a charity bicycle ride from Bombay to Delhi. The charity is Ashraya Initiative for Children (http://www.ashrayainitiative.org/) and has been doing some fantastic work for underprivileged children. This is my way of paying back :)
Transcript of Sponsorship pitch for charity cycle ride from Bombay to Delhi
A long road journey from Mumbai to Delhi
riding alone for thousands of smiles
What is the concept?The aim of the whole event is to raise awareness and support for the AshrayaInitiative for Children — a children's shelter in Pune, India.
Ashraya takes a bold, unconventional approach to improving the lives of underprivileged children - In warm, caring ways that involves students from around the world.
I am Romel Dias, velo rider for the trip, entrepreneur and social media expert who now showcases another passion...cycling and spreading the word. I shall undertake an arduous 15-18 day solo cycle journey across 1400 kms of hard country from Bombay to Delhi.
The team
In partnership with the charity, the team undertaking the ride are:
Romel Dias — the lone cyclist
Pradeep Menon — storyteller – a writer, filmmaker & photographer - he will accompany Romel in a car documenting the journey.
Dr. Pragati Singh — our medical head on the journey
How can you help?We can do with any sort of help for sure.
a) Expenses for the trip, amounting to Rs. 2,00,000/-b) Logistics and services like arranging for end and starting point eventsc) Support vehicles and medical equipmentd) Lodging for end of day stops.
We have no hard and fast rules and are always willing to hear how you think you would like to participate and will ensure that the experience is a rewarding one.
We are aiming to raise the profile of Ashraya, and as a result we have approached mainstream press. The ride has so far been covered on Radio One and on social media. Hindustan Times is also looking to cover us.
On social media alone, our estimated reach should be approximately between 40000-50000 eyeballs with the current partners. By the time we leave on the trip, it may be far greater.
As far as print media is concerned, the partners we have spoken to have all been excited and we will keep updating you on the same.
What are our targets?
Romel has already been covered by RJ Erica from FM Radio One. Hindustan Times has interviewed him and Pradeep about the ride and we have support from the likes of Bicycle Quarterly – a Seattle based magazine dedicated to the sport as well as Time Out Magazine in India.
The ride is also being followed keenly by celebs such as
Lianne Sanderson — England Womens National soccer team memberGilly Flaherty — England Womens National soccer team memberJoanna Lohman — Professional Soccer Player for The Boston BreakersSiddharth Basrur — celebrity and vocalist on Coke StudioShefali Alvares — celebrity and Bollywood singer
...
How visible will the effort be?
Apart from the mainstream press and radio coverage have confirmed that we will be sharing our journey on the following groups/pages:
— 24000 on a lifestyle page on facebook (details should be available soon)— 4260 members on Mumbai Cycling Enthusiasts— 4110 members on Delhi Cyclists— 186 members on Saturday Cyclists— 147 on Bicycle dreams— 938 friends on Romel's Facebook account and 120 on his Twitter account...continued
How visible will the effort be?
We are poised to visit the following cities and towns and are looking to organise events and sit-downs with our partner groups here.
Mumbai—Vapi— Baruch—Ahmedabad— Modasa—Rishabhdev— Udaipur—Chittorgarh—Sathana—Jaipur—Shahjahanpur—Gurgaon—Delhi
How visible will the effort be?
We will be joined on the ride by various people and groups...from the Mumbai Cycling Enthusiasts and the Mumbai chapter of the Bikerz Brotherhood, folks from the Vadodara Cycling club, cycling tour company in Udaipur, Gurgaons biggest sports fraternity – Spinlife and Delhi's Saturday Cyclists.
The age groups range between teens to people well in their late 50s and includes a good mix of women and men.
How visible will the effort be?
From talking to people at various points e.g. Our starting point in Mumbai and our end point in Delhi.
Based on our understanding of your budget-spend on our endeavour, we will be glad to ascertain outreach benefits for you.
Not to mention that this will be your donation and partnership with an NGO, something that will highlight your CSR initiatives on a national front.
Can you benefit?
Where will your brand be seen?
As a great attempt that combines sport, fitness and endurance..brands get additional coverage of their brand and company name via professional photography, filming and media inclusion of the charity ride.
Further awareness of their partnership will be raised via focused social media for 25 days, which will include the popular platforms of Facebook and Twitter.
Brand opportunities-Romel's riding Jersey-Riding shorts-Support vehicles-End and start point events
Our various requirementsApart from the expenditure incurred to make this happen, we are also looking for the following:
a) Equipment sponsorshipb) Cycle engineers who may be needed..if not to accompany Romel then at least be available in short stages.c) Logistical support as the route will take us through 3 states and 1 union territory, and halts will take place at more than 10 cities and towns.d) Networking and tracking to document the milage and journey statistics.e) Management..on site basis as well as for the end files and documentation.
Do email us at [email protected] if you have any queries
Join us for this special eventWrite in to Romel at
or call +91 9594036073
Follow updates on Twittertwitter.com/romeldias
Retweet with our hashtag #thousandsmiles
Facebook page – Cycling Alone for Thousands of Smiles
We look forward to your contributions
