Sponsorship & Partnership Opportunities · • Bespoke Partnerships ... • Company logo included...

Sponsorship & Partnership Opportunities

TOTALFACILITIES.COM.AU / #TOTALFACILITIES

20-21 MARCH 2019 ICC SYDNEY, DARLING HARBOUR

TOTALFACILITIES.COM.AU

Total Facilities is the single most important business event for Australia’s facilities management (FM) and building-related industries.

As the nation’s central market place for facilities and like-minded professionals the event reflects the evolutionary nature of the industry and champions high performing environments. No other event of its kind sees more business conducted or delivers the quality of hard to reach decision makers integral to growing your business.

Who we are

01 / TFX19

WHAT OUR VISITORS COME TO SEE

74%to see new products / innovations

43%to network amongst the industry

54%to keep up with industry trends

FM Services & Providers

Software & Technology

Fitout & Space Planning

Cleaning & Maintenance

Green FM

Health & Safety

Security HVAC/R Waste Management

BUSINESS WE ATTRACT

Who visits?From Facilities and Building Managers to

Environment and Project Managers, Total Facilities attracts real buyers and influential decision

makers responsible for the performance of some of the nation’s largest facilities and workplaces.

PURCHASING TRENDS

54% of buyersAT TOTAL FACILITIES HAVE JOINT OR

SOLE RESPONSIBILITY FOR PURCHASING FACILITY PRODUCTS AND SERVICES

74% of buyersARE ACTIVELY SEEKING NEW

PRODUCTS AND INNOVATIONS

$200,875 average total valueOF SALES EXPECTED AS A RESULT

OF EXHIBITING AT TOTAL FACILITIES

Extend your marketing reach with Total Facilities

• Central Networking Lounge

• Seminar Theatres

• Smart Zone & Smart Start-ups

• Best Bathroom Competition

• Event Registration

• Digital Advertising

• Promotional Opportunities

• Bespoke Partnerships

Build brand awareness in a targeted and qualified market

Gain access to the Total Facilities networks

Differentiate from your competitors and stay front of mind

Launch products and services through targeted trade marketing

Increase credibility through association with the premier event for the industry

Drive visitor traffic to your stand to generate new business and strengthen relations.

SPONSORSHIP & PARTNERSHIP OPPORTUNITIES


02 / TFX19

The Central Networking Lounge is the major networking space on the show floor and serves as a popular, busy meeting point. Ideal for networking and entertaining clients, the Central Networking Lounge offers visitors and exhibitors hot food and beverages throughout the event.

Central Networking Lounge

BRANDING AND PROMOTION

• Exclusive naming rights to the Central Networking Lounge.

• Prominent branding on Central Networking Lounge structure and signage

• Opportunity to provide branded reusable or recyclable coffee cups, serviettes (supplied by sponsor, if/where applicable)

• Opportunity for live product placement within the Central Networking Lounge

• Opportunity to have promotional material on display within the Central Networking Lounge

• Opportunity to provide catering staff with branded aprons, t-shirts or caps (supplied by sponsor)

• Company logo and recognition as the Central Networking Lounge sponsor displayed on all on-site sponsor signage and floorplans

• Company logo displayed on a scrolling sponsor banner on the Total Facilities website

• Company logo, profile, website link and recognition as the Central Networking Lounge sponsor on the sponsor page of website

• Integration and exposure across comprehensive pre-event marketing and promotional campaign

• Advert included in printed show guide available to all attendees at the event

• Selected content to be disseminated pre-event via Total Facilities social channels

• Company logo and acknowledgement as the Central Networking Lounge sponsor in Official Show Guide. SPONSORSHIP BENEFITS

Awareness ExposureNetworking Industry CredibilityTOTALFACILITIES.COM.AU

03 / TFX19

Example only. Speak to the team for tailored proposal with full sponsor package inclusions

Arguably offering the best value in the industry, the Speaker Series presents tried and tested strategies from expert panellists, who are leading the way in facility thinking. The education program is a key visitor drawcard and last year was standing room only, offering your company exclusive exposure to this highly engaged audience across the two days.

In 2019 there will be 2 opportunities to be part of the education program through sponsorship of either the Business Solutions Stage OR the Smart Buildings Theatre.

Speaker Series


• Exclusive sponsorship and naming rights of the Seminar Theatre, ie. The [Your Brand] Smart Buildings Theatre, [Your Brand] Business Solutions Stage

• Prominent sponsor branding on stage signage, banners and lecterns

• Logo inclusion on all official show floorplans

• Opportunity to distribute promotional material within the Seminar Theatre before sessions

• Opportunity to advertise on digital signage at entry to theatre

• Company logo and recognition as Seminar Theatre sponsor displayed on all on-site sponsor signage and floorplans


• Company logo, profile, website link and recognition as the Seminar Theatre sponsor on the sponsor page of website

• Integration and exposure across comprehensive per-event marketing and promotional campaign


• Opportunity for senior representative to join panel discussion session as part of the Speak Series program


• Company logo and acknowledgement as the Seminar Theatre sponsor in Official Show Guide. SPONSORSHIP BENEFITS

Awareness ExposureNetworking Thought Leadership


04 / TFX19


Situated at the entrance to Total Facilities, the registration area has continually high visitor traffic. This package provides maximum exposure as your brand will be seen by every attendee as they arrive, register for entry and enter the event.


• Exclusivity as the Registration sponsor

• Company logo included on the online visitor registration page

• Company logo included on all attendee lanyards available to all visitors and exhibitors in the event

• Company logo on screens/signage at the registration desk

• Opportunity to provide registration staff with branded shirts, t-shirts or caps (supplied by sponsor)

• Company logo and recognition as Registration sponsor displayed on all on-site sponsor signage and floorplans


• Company logo, profile, website link and recognition as the Registration sponsor on the sponsor page of the website

• Integration and exposure across comprehensive pre-event marketing and promotional campaign



• Company logo and acknowledgement as the Registration sponsor in the Official Show Guide.

SPONSORSHIP BENEFITS

Awareness ExposureNetworking

Registration Sponsor


05 / TFX19


Now entering its fifth year, the coveted Best Bathroom Competition is a nationwide search for Australia’s best restroom facility. Sponsorship of this competition offers an exclusive opportunity to align your brand with the growing importance of washroom hygiene and design in all facilities.

As Total Facilities’ Hygiene Partner you’ll not only align yourself with some of the best bathrooms in Australia, but receive nation-wide media coverage as this competition is a key media drawcard, both pre-event and onsite


• Exclusivity as the Official Hygiene partner

• Exclusive naming rights to Best Bathroom Competition – Brought to you by [Your Brand]

• Company logo prominently located on the all Bathroom Competition pages on website and marketing communications

• Inclusion in Best Bathroom launch press release

• Your company to be part of the official Best Bathroom judging panel

• Editorial Opportunities in pre-event marketing promotion of the best bathroom competition

• Exposure of your company in social media best bathroom campaign

• Company logo and recognition as Hygiene sponsor displayed on all on-site sponsor signage and floorplans

• Branding included in a dedicated feature space in show highlighting the Best Bathroom award winners


• Company logo, profile, website link and recognition as the Hygiene sponsor on the sponsor page of the website


• Company logo and acknowledgement as the Hygiene sponsor in the Official Show Guide

• Company logo on Best Bathroom Feature onsite at Total Facilities


Awareness ExposureNetworking Media Coverage

Best Bathroom Competition & Hygiene Sponsor

EXPOSURE AT A GLANCE

• Today Show - Channel 9

• The Project - Channel 10

• News.com.au

• Commercial Real Estate

• Domain Magazine - The Age

• ABC Radio

• SBS radio

• Daily Telegraph online

• The Herald Sun

• Dailymail.com.au

• Radio 2GB Sydney

• Triple M

• Radio LAFM Launceston

• Better Homes & Garden Magazine

• News Limited

• 9Honey (Channel 9 online news)

• Realestate.com.au

• Realcommercial.com.au


06 / TFX19


Smart Zone & Smart Start Ups

Technology is driving the industry forward and nowhere is that more evident than in Total Facilities dedicated Smart Zone & Smart Start Ups. Make your brand synonymous with innovation and establish yourself as a progressive industry leader by supporting this thriving hub on the Total Facilities show floor.

The zone showcases exhibitors that provide hardware and software solutions in the following areas:

• Big data analytics

• IoT technologies

• Cloud-based solutions

• Energy management

• Sustainability and efficiency

• Building automation

• Location-based services

• Occupant comfort and productivity

• Building Information Modelling (BIM)

• NFC sensors

• Smart lighting

• Smart surveillance


ExposureNetworking Industry Credibility

SMART ZONE

Following the successful launch in 2018, the Smart Start-Ups returns in 2019, offering a dedicated platform for new companies to engage on a commercial platform and break into the FM market.

Support the next generation industry game-changers and align your brand with the newest technologies to hit the market with this unique platform for start-up companies.

SMART START-UPS

Brand AlignmentTOTALFACILITIES.COM.AU

07 / TFX19

The Total Facilities digital platforms offer year round engagement with a dedicated waste and facilities management audience with over 93,000 views each year. But it’s the three months pre-event that really sees web traffic peak as visitors plan their FM experience.

Take advantage of our pre-event digital marketing opportunities to make your brand cut through the noise and stand out from the competition.

LEADERBOARD PACKAGES

This package offers branding on the top visited pages of Total Facilities - the homepage, exhibitor directory and product directory. These pages receive 18,498 views over the peak period where your banner will take prime position on the homepage and rotate on the directory pages.

DIRECTORY PACKAGES

Directory pages are key visitor planning tools and with 6,709 page views in the peak period, these are the second most visited pages on the Total Facilities website.

eDM PACKAGES

Total Facilities has an email database of 19,000+ subscribers. Our eDMs are a regular channel for show and industry news, insights and product features and are a cost-effective tool to put your brand in front of an engaged audience.


Awareness Exposure

Digital Advertising


08 / TFX19

SHOW BAGS

A walking advertisement for your brand. Every visitor to Total Facilities receives a free re-suable show bag that features your logo alongside the Total Facilities logo which has longevity well after the doors have closed.

SHOW BAG INSERTS

Why not include a promotional insert in the show bag for an extremely cost-effective way of enhancing your presence at Total Facilities. This guarantees exposure to all visitors and is an opportunity open only to exhibitors.

LANYARDS

Lanyards are worn by every visitor, speaker and exhibitor at the event as their identification to enter Total Facilities. This high visibility opportunity features your company logo on each lanyard maximising your brand impact at the event.

WI FI

Help visitors stay connected with Wi Fi Sponsorship. All visitors will be directed to log-on to the complimentary Wi Fi available at the venue. This sponsorship opportunity offers exclusive splash pages to ensure all visitors are see you brand before they log on.


Awareness Exposure

Promotional Opportunities


09 / TFX19

Whatever your vision, we can create a bespoke package or partnership that will enhance your engagement with the facilities management industry.

These opportunities offer intimate brand alignment with Total Facilities and unparalleled brand exposure at the highest level. We can work closely with you to deliver successful business outcomes through the creation and delivery of fully integrated partnerships.


Strategic Partnerships & Bespoke Packages

Awareness ExposureNetworking Thought Leadership

Industry CredibilityTOTALFACILITIES.COM.AU

10 / TFX19

TOTALFACILITIES.COM.AU / #TOTALFACILITIES

20-21 MARCH 2019 ICC SYDNEY, DARLING HARBOUR

CONTACT THE TEAM

Jessica Kliese Client Manager

E: [email protected] P: +61 (0)3 9261 4518

Andrew Lawson Event Manager

E: [email protected] P: +61 (0)3 9261 4664

Be smarter about your exhibiting experience

Find out more about how you can make Total Facilities work smarter for you and your exhibiting objectives, to help you

drive real business outcomes.

Sponsorship & Partnership Opportunities · • Bespoke Partnerships ... • Company logo included...

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