SPONSORSHIP OPPORTUNITIES - Oracle · customer case study (Topic and speaker subject to Oracle...

SPONSORSHIP OPPORTUNITIES

APRIL 26-28, 2016 MGM GRAND HOTEL | LAS VEGAS

TO SPONSOR MODERN MARKETING EXPERIENCE NORTH AMERICA 2016 CONTACT:

APRIL 26-28, 2016 | MGM GRAND HOTEL | LAS VEGAS

Suzanne Calderon AppCloud Partner Marketing Director OracleMOBILE: (949) 933-4980 [email protected]

Joy Katz Global Partner Marketing Director Oracle MOBILE: (617) 581-8715 [email protected] 2

Dear Valued Oracle Marketing Cloud Partner,

Please join us at our annual customer event, Modern Marketing Experience

North America, scheduled for April 26-28, 2016, at the MGM Grand Hotel

in Las Vegas.

Modern Marketing Experience North America will be the most concentrated

and innovative collection of modern marketers, industry thought leaders, and

Marketing Cloud users from the US.

We are pleased to offer your organization a sponsorship opportunity for this

year’s event. As a sponsor of Modern Marketing Experience North America, you’ll

receive a unique opportunity to showcase your products and expertise to a global

marketing community. Marketing Cloud customers and prospects will come to

learn how your organization’s applications and experiences deliver real, attributable

revenue results for modern marketers!

We expect our largest turnout ever for this year’s Modern Marketing Experience

North America, and we’re including track sessions on the industry’s hottest topics,

visionary keynotes, and additional networking opportunities. Modern Marketing

Experience North America will be a sponsorship opportunity you won’t want to miss!

We look forward to welcoming you at this year’s event. Thank you for being part of

the Oracle Marketing Cloud community.

EXPLORE THE POSSIBILITIES

3

4

5

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11

12Neil Wilson

Vice President

Oracle Business Development

Ryan Buma

Vice President

Oracle Marketing AppCloud

WHY YOU CAN’T AFFORD TO MISS MODERN MARKETING EXPERIENCE 2016

TIERS & PRICING AND THE WEEK’S AGENDA

DEMOGRAPHICS

SPONSORSHIP OPPORTUNITIES

SPONSORSHIPS AT-A-GLANCE

MARKETING PROMOTION OPPORTUNITIES





2016 PARTNER BENEFITS

Networking with other modern marketers. Inspiration straight from the most successful marketing

teams in the business. Insight from an experienced partner ecosystem. Hands-on training from modern

marketing experts. This is Modern Marketing Experience North America.

In no other

place do so many

Modern Marketers

from the US

gather at once

in the context of

education and

collaboration.

YOU CAN’T AFFORD TO MISS MODERN MARKETING EXPERIENCE 2016!• Take advantage of sponsorship tiers that meet your budget and business needs — and

our NEW Alumni pricing for repeat sponsors!

• Showcase your solutions in our pillarless Solution Center designed to maximize booth visibility and foot traffic

• Network with peers, clients, prospects and Oracle executives

• Gain one-on-one access to top subject matter experts, visionary leaders and influencers

• Help boost revenue by meeting prospects, generating leads, and advancing and closing deals with decision-makers

• See real-world demonstrations of the latest solutions from Oracle Marketing Cloud

• Learn best practices from companies from around the world and across industries!

MODERN MARKETING EXPERIENCE 2016 FEATURESHelp increase your business revenue by engaging in new opportunities with client attendees at Modern Marketing Experience:

• Learn more about what’s coming for the industry and for the Oracle Marketing Cloud

• New Advocates Lounge & Executive Meeting Center conveniently co-located within the Solution Center

• Receptions and breaks strategically located within the Solution Center to drive more traffic

• Stress-free exhibiting with all-inclusive, turnkey exhibitor kiosks

• Exchange ideas with fellow marketers

Attend Modern Marketing Experience to take advantage of all of the benefits you have come to expect:

• An estimated audience of 3000 attendees with over 100 client presentations

• A new venue for 2016, providing all conference activities in one location for your convenience

• Enhanced Solution Center with over 75 partner exhibits

• Learn modern marketing skills and methods that deliver real, attributable revenue results

• General Sessions and breakouts

• Engaging speakers and world-class entertainment





* Early Bird sponsorship ends December 31st, 2015

** Alumni rate must be invoiced by March 1st, 2016 and is subject to availability.

MONDAY APRIL 27 ALL DAY DELEGATES ARRIVE

TUESDAY APRIL 26 REGISTRATION OPEN

SPONSOR SETUP

ORACLE MARKETING CLOUD ACADEMY

INTERNATIONAL RECEPTION

MARKIE AWARDS

WEDNESDAY APRIL 27 BREAKFAST RECEPTION

OPENING GENERAL SESSION

LUNCH

SOLUTION CENTER THEATER

AFTERNOON GENERAL SESSION

SPECIAL EVENT

THURSDAY APRIL 28 BREAKFAST

GENERAL SESSION

LUNCH

SOLUTION CENTER THEATER

SPONSOR TEARDOWN

Subject to adjustments

TIERS AND PRICING

DIAMOND LEVELInvestment: $137,500Early Bird: $130,625*Alumni: $126,500**Number Available: 1

PLATINUM LEVELInvestment: $115,000Early Bird: $109,250*Alumni: $105,800**Number Available: 2

GOLD LEVELInvestment: $75,000Early Bird: $71,250*Alumni: $69,000**Number Available: 10

SILVER LEVELInvestment: $50,000Early Bird: $47,500*Alumni: $46,000**Number Available: 14+

BRONZE LEVELInvestment: $30,000Early Bird: $28,500*Alumni: $27,600**Number Available: 30+

THE WEEK’S AGENDA





C-Level/VP: 17%

Director: 17%

Manager/Sr. Manager: 53%

Other: 15%

Business Services: 17%

Education: 1%

Finance/Insurance: 6%

Manufacturing: 3%

Marketing Agency: 3%

Other: 36%

Professional Services: 11%

Software: 36%

South America: 1.87%

Australia: .34%

North America: 90.78%

Africa: .08%

Europe: 2.25%

Other: 3.62%

DEMOGRAPHICS

TITLE

INDUSTRY

COUNTRY

Demographic Breakdown of Modern Marketing Experience North America 2015





DIAMOND SPONSORSHIP OPPORTUNITY

The Diamond Sponsorship is an exclusive opportunity to maximize brand awareness and exposure.

With two breakout sessions, one Solution Center Theater session — and much more — steal the spotlight

at Modern Marketing Experience North America 2016. This package also includes:

$137,500 One Available

CONFERENCE INCLUSION • Eight (8) full conference passes for your company

(Complimentary passes are intended for speakers, demo staffers, or anyone else needed from your organization to support your presence at the event)

• Six (6) Complimentary passes for your customers

• One (1) VIP Experience access pass

• VIP seating at keynote sessions (10 seats)

• Up to Four (4) passes to Meet and Greet event with celebrity guest (if applicable).

EXHIBIT SPACE & PRIVATE MEETING ROOM• One (1) double turnkey kiosk in the Solution Center

(Includes two (2) 24-in (66 cm) flat-screen monitors, storage area, two (2) Ethernet cables and Wi-Fi internet, carpeting in your booth area and a rubbish bin)

• Four high-boy stools & one high-boy table in your demo area

• Five (5) lead capture devices to be used at partner kiosk in Solution Center and at dedicated speaking sessions

• Private meeting room in the Executive Experience — exclusive use by your company through Thursday, April 28th at 2:00 p.m. Food, beverages and any special audiovisual needs are at the expense and responsibility of the sponsor.

• One (1) personal room upgrade to a suite. Company must reserve and pay for standard room at MGM Grand to receive the room upgrade per this agreement.

SPEAKING OPPORTUNITIES • Two (2) 40-minute breakout sessions (topics and speakers are

subject to Oracle Marketing Cloud approval). • One (1) 20-minute Solution Center Theater session

(Topic and speaker subject to Oracle Marketing Cloud approval)

• One (1) piece of collateral provided by partner to be placed in the breakout rooms during your two sessions

BRAND AWARENESS• Logo on Diamond and Platinum sponsorship banners• Logo and message on Conference Center walkway window sign• Company logo/link and 200-word profile with link on

Modern Marketing Experience North America website • Company logo/link and 200-word profile in pre-event

conference communications • Company logo/link and 200-word profile in the mobile

conference guide/mobile app • Logo on piece of flair to be given to attendees at registration

(provided by Oracle)

• Logo on conference badge lanyard • Logo placement on Solution Center entry signage • Logo on registration welcome signage • Logo on directional signage throughout the venue • Logo on conference giveaway item • Marketing kit to promote support of sponsored event • Option to purchase discounted full-conference passes for

your customers • Additional collateral drop at registration • First rights to the same sponsorship level at Modern Marketing

Experience 2017 • Pre-conference preview of the attendees

(company name and titles only)

NEW!





PLATINUM SPONSORSHIP OPPORTUNITY

Stand out at Modern Marketing Experience North America 2016 with the Platinum Sponsorship. This level

includes access available to no other sponsorship level — the opportunity to host your own private luncheon

and have a captive audience for an intimate lunch session — in addition to a breakout session in the curriculum.

This package also includes:

$115,000 Two Available

CONFERENCE INCLUSION • Six (6) full conference passes to attend the event

(Complimentary passes are intended for speakers, demo staffers, or anyone else needed from your organization to support your presence at the event)

• Co-sponsorship (with other Platinum sponsor) of Solution Center Welcome Reception (Tuesday, 26 April), ability to scan all attendees who enter event and ten (10) reception passes

• Three (3) customer passes

• VIP seating at keynote sessions (8 seats)

EXHIBIT SPACE & PRIVATE MEETING ROOM• One (1) double turnkey kiosk in the Solution Center

(Includes two (2) 24-in (66 cm) flat-screen monitors, storage area, two (2) Ethernet cables and Wi-Fi internet)

• Two high-boy stools to accompany your kiosk

• Four (4) lead capture devices to be used at partner kiosk in Solution Center, plated lunch session and dedicated reception

• Private meeting room in the Executive Experience — exclusive use by your company through Thursday, April 28th at 2:00 p.m. Food, beverages and any special audiovisual needs are at the expense and responsibility of the sponsor.

• One (1) personal room upgrade to a suite. Company must reserve and pay for standard room at MGM Grand to receive the room upgrade per this agreement.

SPEAKING OPPORTUNITIES • One (1) plated luncheon session in a private area with projector

and screen. You may personally invite delegates to attend your session, but it will be open to all attendees at the event (space permitting).

• One (1) forty (40) minute breakout session highlighting a joint customer case study (Topic and speaker subject to Oracle Marketing Cloud approval)

• One (1) piece of collateral provided by partner to be placed in the lunch or breakout session room during your session

BRAND AWARENESS• Logo on conference giveaway item • Company logo/link and 150-word profile with link on

Modern Marketing Experience North America website

• Company logo/link and 150-word profile in the mobile conference guide/mobile app

• Company logo/link and 150-word profile in pre-event conference communications

• Logo placement on onsite Solution Center and registration welcome signage, directional signage throughout the venue and on conference giveaway item

• Logo on piece of flair to be given to attendees at registration (Co-branded with other Platinum sponsor; provided by Oracle)

• Marketing kit to promote support of sponsored event

• Additional collateral drop at registration (Non-paper item such as pen, small notebook, pin, USB key loaded with collateral, etc., provided by sponsor)

• First rights to the same sponsorship level at Modern Marketing Experience 2017

• Pre-conference preview of the attendees (Company name and titles only)





GOLD SPONSORSHIP OPPORTUNITY

The Gold Sponsorship delivers content participation as well as a physical presence at Modern Marketing

Experience North America. This is an opportunity to tell your story about how you and your customer have

achieved exceptional marketing results. Creativity is encouraged for this session! This package also includes:

$75,000 Ten Available Three Remain Available

CONFERENCE INCLUSION

• Five (5) full conference passes to attend the event (Complimentary passes are intended for speakers, demo s taffers, or anyone else needed from your organization to support your presence at the event)

• Sponsorship of lunches/logo placement on signage (Co-sponsorship with other Gold sponsors)

EXHIBIT SPACE

• One (1) regular turnkey kiosk in the Solution Center (Includes one flat-screen 24-in. monitor, storage area and wireless internet)

• Three (3) lead capture devices to be used at partner kiosk in Solution Center and at dedicated breakout session

SPEAKING OPPORTUNITIES

• One (1) forty (40)-minute breakout session highlighting a joint customer case study (Topic and speaker subject to Oracle Marketing Cloud approval)

• Opportunity to place one piece of collateral in breakout session room during your breakout time slot

BRAND AWARENESS

• Company logo/link and 100-word profile with link on Modern Marketing Experience North America website


• Logo placement on Solution Center and registration welcome signage as well as directional signage throughout the venue

• Marketing kit to promote support of sponsored event • Option to purchase discounted full-conference passes for

your customers • Pre-conference preview of the attendees

(Company name and titles only)





SILVER SPONSORSHIP OPPORTUNITY

Make a splash at Modern Marketing Experience North America 2016! With co-sponsorship of the

conference breakfasts and a 20-minute Solution Center Theater speaking opportunity, you can amplify

your brand presence well beyond your demo booth. This package also includes:

$50,000 Fourteen Available Six Remain Available


• Four (4) full conference passes to attend the event (Complimentary passes are intended for speakers, demo staffers, or anyone else needed from your organization to support your presence at the event)

• Co-sponsorship of conference breakfasts

EXHIBIT SPACE

• One (1) regular turnkey kiosk in the Solution Center (Includes one flat-screen 24-in. monitor, storage area and wireless internet)

• Two (2) lead capture devices

SPEAKING OPPORTUNITIES

• One (1) twenty (20) minute session highlighting a joint customer case study given in the Solution Center Theater (Topic and speaker subject to Oracle Marketing Cloud approval)

• Opportunity to place one piece of collateral on each seat during your Solution Center Theater time slot

BRAND AWARENESS

• Logo placement on signage at conference breakfasts

• Company logo/link and 100-word profile on Modern Marketing Experience North America website


• Logo placement on Solution Center and registration welcome signage







BRONZE SPONSORSHIP OPPORTUNITY

The Bronze Sponsorship gives your organization a presence at Modern Marketing Experience

with brand participation that will establish you as part of the Oracle Marketing Cloud ecosystem.

This package also includes:

$30,000 Thirty Available Fifteen Remain Available


• Three (3) full conference passes to attend the event (Continuing Education not included. Passes are intended for speakers, demo staff, or anyone else needed from your organization to support your presence at the event)

EXHIBIT SPACE

• One (1) regular turnkey kiosk in the Solution Center (Includes one flat-screen 24-in. (66 cm.) monitor, storage area and wireless internet)

• One (1) lead capture device to be used at partner kiosk in Solution Center

BRAND AWARENESS

• Company logo/link and 50-word profile with link on Modern Marketing Experience North America website


• Logo placement on onsite Solution Center and registration welcome signage







SPONSORSHIPS AT-A-GLANCE

INVESTMENT & INCLUSIONS Diamond Platinum Gold Silver Bronze

Investment $137,500 $115,000 $75,000 $50,000 $30,000

Early Bird Investment* $130,625 $109,250 $71,250 $47,500 $28,500

Alumni Investment** NEW! $126,500 $105,800 $69,000 $46,000 $27,600

Number Available 1 2 10 14+ 30+

Full Conference Passes Included 8 6 5 4 3

Full Conference Customer Passes Included 6 3 — — —

VIP Experience Inclusion — — — —

VIP Seating at General Sessions 10 8 — — —

Lead Capture Devices 5 4 3 2 1

Speaking Opportunity 2 Breakouts & 1 Solution Theater

Sponsor Lunch & Breakout Session

Breakout Session

Solution Theater —

Function-Related Inclusions — International Reception Lunches Breakfasts —

Logo on Badge Lanyard NEW! — — — —

Logo on Flair at registration NEW! — — — —

Logo on Conference Giveaway Item NEW! — — —

Marketing Kit

Logo with link on Website & Event Mobile App

Company description on Event Website and Event Mobile App

200 words 150 words 100 words 100 words 50 words

Logo on Solution Center Entrance Banner

Logo on Registration Welcome Signage

NEW!






Increase your brand presence at Modern Marketing Experience 2016 by upgrading your sponsorship package or purchasing an a-la-carte opportunity.

These sponsorship complements will provide you with additional onsite branding, lead collection opportunities and ROI!

CONFERENCE CENTER WALKWAY WINDOW SIGN ...................$1.5K Multiple Available

CONFERENCE WATER STATIONS ......................................................$2.5K One Available

ESCALATOR RUNNER BANNER .................................................... $5K Multiple Available

ELEVATOR DOOR CLING ...................................................................... $5K One AvailableUpgrade includes all three levels on the South entrance elevator.

POWER MODERN MARKETING UPGRADE .......................................$20K One Available This upgrade offers exclusive branding of the four (4) ReCharge Zone Power Stations. It also includes the ability to scan all individuals utilizing the stations and the ability to place branded content at each station.

SOCIAL INFLUENCER SPONSORSHIP ...............................................$25K One AvailableExclusive sponsorship of the Social Influencer Lounge. Your logo will be featured on Social Media Lounge signage, Social Engagement Center screens in the lounge and throughout the venue (4 total), and two charging stations within the lounge. This upgrade also includes a collateral drop in the Social Influencer Lounge.

BOOTH UPGRADE ............................................................................$15K Fifteen AvailableUpgrade your turnkey booth to take advantage of one double the size with double the features. This is the perfect opportunity to increase your sponsorship presence and branding at Modern Marketing Experience 2016.

BOOTH SPACE UPGRADE .................................................................... $10K Six AvailableWant to have the coolest, most attention grabbing exhibit at the show? Choose to upgrade your sponsorship by doubling the space of your demo booth footprint to accommodate something irresistible. It can be an ice cream machine, a premium coffee barista or even a Harley Davidson. The sky’s the limit! The space upgrade is available for six spots only.

ROOM KEY BRANDING UPGRADE ...................................................... $7K One AvailableThis add-on sponsorship enables you to have your logo in the hands of every Modern Marketing Experience North America attendee with a hotel room. We are talking a lot of room keys here!

RELAXATION STATION UPGRADE .....................................................$15K One AvailableThe Relaxation Station is an exclusive sponsorship of the Massage Therapy Relaxation Station. This offer includes signage at the station featuring your logo, branded tickets for you to give away at your booth to redeem massages at the Relaxation Station, and branded shirts worn by massage therapists and staff. Sponsor provides the shirts.

BRAND AWARENESS






Increase your brand presence at Modern Marketing Experience 2016 by upgrading your sponsorship package or purchasing an a-la-carte opportunity.

These sponsorship complements will provide you with additional onsite branding, lead collection opportunities and ROI!

MARKIES AWARDS ..............................................................................$30K One Available

Modern Marketing Experience 2016 is the proud venue for the 2016 Markies Awards, honoring excellence in Marketing since 2007. See your company logo in lights as the premier sponsor of this exclusive, can’t-miss event. Sponsorship includes logo placement on event promotional materials, Markies web site, Markies event signage, VIP seating area for up to 10 guests during the exclusive awards show, logo on red carpet photo wall banner, and logo on awards ceremony items. Also includes two guest passes for non-conference attendees to attend the special event. (Must be at least 21 years of age to attend).

SPECIAL EVENT ...................................................................................$30K One Available

An exclusive opportunity offered to a single partner sponsor — includes high visibility during the concert, exposure pre-/during/post-event, and high-value amenities.

CONFERENCE BREAKS ....................................................................... $10K Four Available

TRACK SPONSORSHIP ...........................................................................$5K Six Available

Includes logo placement on the web site and on signage outside track rooms. Tracks include the following:

ORACLE MARKETING CLOUD ACADEMY SPONSORSHIP ..............$10K One Available

Includes logo placement on event web site and on signage inside Academy training rooms on site during this pre-conference activity.

FUNCTION RELATED

• Cross-Channel Orchestration: Oracle ResponsysConnect web, email, social, mobile, and display advertising using Oracle Responsys to orchestrate personal customer experiences across all channels.

• Marketing Automation: Oracle EloquaStreamline, automate, and measure marketing communications using Oracle Eloqua and workflows to increase operational efficiency and grow revenue.

• Social and Content Marketing: Use social marketing capabilities to engage customers and align products and services with individual needs, and lead prospects through the buying process for your brand.

• Mobile Engagement: Reach customers immediately on their terms; deliver relevant interactions in real time to drive more app revenue with better targeting and engagement.

• Data Management and Programmatic Advertising: Use data management to organize, optimize and activate data types that are targeted to deliver more customer value and return on your advertising spend.

• Optimization and Personalization: Create simple to highly sophisticated campaigns using Oracle Maxymiser to drive conversion rates and generate insights about your customers through testing, insights, and personalization.

SPONSORSHIP OPPORTUNITIES - Oracle · customer case study (Topic and speaker subject to Oracle...

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