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SPONSORSHIP OPPORTUNITIES

O c t o b e r 2 2 – O c t o b e r 2 9 , 2 0 2 0

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M I S S I O N

Aust in F i lm Fest iva l fur thers the ar t and cra f t o f s toryte l l ing by insp i r ing and champion ing the work of wr i ters , f i lmmakers , and a l l a r t i s ts who use wr i t ten and v i sua l language to te l l a s tory.

A B O U T T H E F E S T I V A L

Austin Film Festival is a 27-year-old arts organization serving over 20,000 people annually with year-round programming, film and screenplay competitions, a young filmmakers program, and, what it is probably best known around the world for, its annual October Austin Film Festival & Conference.

It was the first event of its kind to bring professional and amateur screenwriters (and now filmmakers) together to celebrate the role of the screenplay in filmmaking and discuss the considerable creative possibilities of writing for film and television. Equally important, the Conference assembled producers,

agents and screenwriters together to foster the sale of screenplays and launch long-term successful careers.

Hundreds of writers’ groups, services and festivals have followed the Conference’s model over the past ten years, reinforcing the value of its continuing mission to recognize the art of screenwriting.

“ T h e re i s n o c i t y l i k e A u s t i n a n d n o p e o p l e l i k e t h o s e w h o l i v e t h e re . B o t h a re a s w a r m a n d w e l c o m i n g a s t h e y a re y o u t h f u l i n s p i r i t a n d e n d l e s s l y e n t e r t a i n i n g . ” — N o r m a n L e a r, W r i t e rA l l i n t h e F a m i l y

ISSA RAE JAY AND MARK DUPLASS

NORMAN LEAR

OLIVER STONE

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2 0 1 9 F E S T I V A L A N D C O N F E R E N C E D E M O G R A P H I C S

“ I ’ m t h r i l l e d t o s e e S I S T E R b e i n g s h o r t l i s t e d f o r t h e O s c a r s ® ! I t h a s b e e n a g re a t y e a r f o r t h e f i l m s i n c e i t s p re m i e re a t A u s t i n F i l m F e s t i v a l a n d re c e i v e d i t s f i r s t O s c a r ® - q u a l i f y i n g a w a rd . S I S T E R w o u l d n o t h a v e g o n e t h i s f a r w i t h o u t A F F. ” — S i q i S o n g ,

2 0 1 8 w i n n e r o f t h e J u r y Aw a rd

— B a s e d o n 2 0 1 9 F e s t i v a l n u m b e r s —

MALE 45%

FEMALE 45%

A G E

17 & under (1.29%)

25-34 (24.86%)

18-24 (10.01%)

65 & over

(11.76%)

50-64 (21.99%)

35-49 (24.82%)

E T H N I C I T Y

African American (5.88%)

White (64.24%)

Multi-racial (4.79%)

Latino/Hispanic (9.41%)

Asian (4.51%)

Other (2.46%)

American Indian or Alaska native (0.16%) 20K & less (11.99%)

20-29k (8.75%)

30-39k (1.45%)

40-59K (14.14%)

60-79k (11.84%)

80-100k (10.57%)

100k & over (21.54%)

I N C O M E

H.S./GED (4.88%)

Post-secondary (5.61%)

Bachelor’s Degree (48.30%)

Graduate Degree (33.95%)

PhD (4.05%)

Other (0.55%)

E D U C A T I O N

— A P P R O X —

1 2 , 0 0 0S C R I P T S S U B M I T T E D

T O T H E S C R I P T C O M P E T I T I O N S

— O V E R —

6 , 3 0 0F I L M S S U B M I T T E D

T O T H E F I L M C O M P E T I T I O N

4D AY S O F PA N E L S

8D AY S O F

F I L M S

1 8 5F I L M S S C R E E N E D AT T H E F E S T I VA L

— O V E R —

3 5 , 0 0 0AT T E N D E E S A N N U A L LY

— O V E R —

6 0 0W O R K I N G S C R E E N W R I T E R S ,

D I R E C T O R S , P R O D U C E R S , A G E N T S , M A N A G E R S , A N D F I L M M A K E R S

I N AT T E N D A N C E

SIQI SONG

G E N D E R

PREFER NOT TO ANSWER

10%

Prefer not to answer (8.52%) Prefer not to answer (19.73%) Prefer not to answer (2.67%)

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Austin Film Festival film theaters offer a unique opportunity to engage Festival attendees while aligning with both new film premieres and legedary screenings and the movie-going experience.

OPPORTUNITIES FOR BRAND SPONSORSHIP INCLUDE:

• Marquee and lobby branding & displays• Pre-film trailer advertising• Social good documentary hosting

Austin Film Festival offers a wide variety of sponsorship opportunities to engage our national demographic of entertainment industry professionals including:

• Private media lounge branding• Social media engagement activation• Subject-specific panel presentation

& participation• Attendee activity programming

B R A N D E D E V E N T S

“ I h a v e n ’ t b e e n t o t h a t m a n y f e s t i v a l s . I g o t o a c o u p l e o f b i g o n e s t h a t s e r v e a s f i l m m a r k e t s a ro u n d t h ew o r l d . T h i s o n e ( A u s t i n F i lm Fes t i va l ) i s rea l l y aboutc reat i v i t y, about t ry ing to he lp peop le f i nd the i r vo i ce .You sense i t . There ’s a sp i r i t o f c a m a r a d e r i e t h a t ’sp a l p a b l e . A n d i t ’s f u n . ” — R o n H o w a rd , D i re c t o rA B e a u t i f u l M i n d , A p o l l o 1 3

JOHN SINGLETON, NORMAN LEAR, CHRIS COOPER, AND BRIAN HELGELAND

MICHAEL KEATON AND RON HOWARD

THOMAS HADEN CHURCH, WILL FERRELL, AND LINDA CARDELLINI

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Austin Film Festival also plays host to a series of nightly events that offer sponsors the opportunity to entertain attendees in an intimate setting while having title/host ownership of the festivities.

OPPORTUNITIES INCLUDE:• Individual or nightly series

event hosting• Branded award presentation or

event honorees• University/college program hosting• In-event panel programming/

speaking opportunities• Product event integration & display• Screenplay and Film Competition Award

sponsors

B R A N D E D E V E N T S

“ W i n n i n g a t A F F w a s a n h o n o r a n d a t h r i l l , a n d i t w a s t h e c h e r r y o n t o p o f a n a l re a d y a m a z i n g e x p e r i e n c e . I l e a r n e d s o m u c h a t t h e f e s t i v a l , f ro m t h e s p e c t a c u l a r p a n e l i s t s a s w e l l a s t h e o t h e r w r i t e r s a n d f i l m m a k e r s i n a t t e n d a n c e . O n e o f m y p ro j e c t s i n L A w a s f a s t - t r a c k e d a f t e r I w o n , a n d I f o u n d a g re a t w r i t i n g p a r t n e r ! N o d o u b t a b o u t i t — A F F i s f o o d f o r t h e w r i t e r ’s s o u l . ” — L o u i s e R o z e t t , 2 0 1 6 S i t c o m P i l o t W i n n e r

TONY HALE AND ANNA CAMP

JASON SCHWARTZMAN AND CLAIRE DANES LOUISE ROZETTE

BROOKLYN DECKER AND MARTA KAUFFMAN JON STEWART

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Austin Film Festival hosts a variety of established events during the festival each year with opportunities for brand hosting, onsite activation, and integrated visibility among Film Festival badge holders.

THESE EVENTS INCLUDE:

B R A N D E D E V E N T S

“ A F F i s a b r i l l i a n t l y r u n , p re s t i g i o u s f i l m f e s t i v a l . H a v i n g y o u r s c re e n p l a y p l a c e d o r w i n n i n g m e a n s s o m e t h i n g i n t h e f i l m a n d T V b u s i n e s s a ro u n d t h e w o r l d . T h e m o v e r s a n d s h a k e r s s i t u p a n d t a k e n o t e . A n d t h i s i s t h e O N LY re a s o n I a m i n L A r i g h t n o w t a k i n g m e e t i n g s w i t h a g e n t s , m a n a g e r s , p ro d u c t i o n c o m p a n i e s — p e o p l e w h o c a n g e t m y s c r i p t m a d e , re a l i z e m y d re a m s a n d a m b i t i o n s . ” — S h a n i G re w a l , 2 0 1 5 H o r r o r S c r e e n p l a y A w a r d W i n n e r f o r 7 7 M i n u t e s

• Film & Food Fundraising Party• Austin Film Commission

Opening Night Reception• Writers Guild of America (WGA)

West Late Night Welcome Party• Film Texas BBQ Supper• Filmmakers Happy Hour• Awards Luncheon presented by

AKR Foundation• Screenwriters Happy Hour• Pitch Finale Party• Heart of Film Conference Party

• Hair of the Dog Brunch• On Story Celebration• Festival Film Pass Party• Austin Film Festival’s

Closing Night Celebration• Private Media Lounge Branding• Social Media Engagement

Activation• Subject Specific Panel

Presentation & Participation• Attendee Activity Programming

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O N S T O R Y T V & R A D I O PRESENTING SPONSOR

• TV and radio sponsorshipfull series package bundle

• Sponsorship category exclusivityacross broadcast/digital series

• Visual branding/productplacement during the interview

• Inclusion in show title in digital posts• Presenting Sponsor thank you

mention pre-interview• Digital click-through to sponsor site

PARTNER SPONSOR• TV or radio 10 individual

episodes sponsorship package• Sponsorship category exclusivity

across broadcast/digital series• Visual banding/product

placement during the interview• Inclusion in show title in digital posts• Partner Sponsor thank you mention

pre-interview• Digital click-through to sponsor site

To discuss sponsor opportunities and a package that works best for you and your brand, please contact sponsorships@austinfilmfestival.com

“ A w r i t e r ’s f i l m f e s t i v a l , t h a t m a y b e t h e b e s t i d e a e v e r. I t ’ s m a g i c a l … I t ’s t h e b e s t f i l m f e s t i v a l i n t h e w o r l d . ” — L a w r e n c e K a s d a n , W r i t e r S t a r Wa r s : E p i s o d e V –

T h e E m p i r e S t r i k e s B a c k , S t a r Wa r s : E p i s o d e V I – R e t u r n

o f t h e J e d i , S t a r Wa r s : E p i s o d e V I I , R a i d e r s o f t h e L o s t A r k

I N D I V I D U A L E V E N T S P O N S O R S H I P P A C K A G E S PANEL T ITLE & PARTICIPANT SPONSOR

MEDIA LOUNGE SPONSOR

NIGHT T IME INDIVIDUAL OR SERIES EVENT SPONSOR

FILM PREMIERE/SCREENING ONE OR MULTI -THEATER SPONSOR

FESTIVAL ATTENDEE ACTIVITY SPONSOR (yoga, medi tat ion , exerc i se , t ransportat ion shutt les , etc . )

INDIVIDUAL AWARD PRESENTATION SPONSOR

PARTICIPATING SPONSOR• TV or radio 5 individual

episodes sponsorship package• Participating Sponsor thank you

mention pre-interview• Digital click-through to sponsor site

A U S T I N F I L M F E S T I V A L PRESENTING SPONSOR

• Branded inclusion in festival medialounge or social media activation

• Night time event host• Multi-theater marquee and lobby

branding/display• On Story TV & radio 10 episodes

presenting sponsor• Film premiere or screening co-host

+ Branded inclusion in pre-film trailer

PARTNER SPONSOR• Panel title host/participant• Night time event co-host• Multi-theater lobby branding/display• On Story TV & radio 5 episodes

partner sponsor• Film premiere or screening co-host

PARTICIPATING SPONSOR• Night time event branded

display presence• One theater lobby branding/display• On Story TV & radio 2 episodes

participating sponsor

F E S T I V A L S P O N S O R S H I P P A C K A G E S

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The On Story project brings 26 years of content—thousands of hours of audio and video recordings of the greatest storytellers in film and television—to a national audience via PBS television, public radio broadcast and digital podcast with opportunities for brands to align with each exclusive story and wide demographic of listeners.

The series consists of a variety of entertaining and informative programs presented in different media platforms to give viewers an inside look at the creative process behind the nation’s most popular and critically acclaimed films and television shows.

“ I f y o u h a v e n ’ t a l re a d y d i s c o v e re d A u s t i n F i l m F e s t i v a l ’s P B S s h o w O n

S t o r y , y o u ’ re m i s s i n g o u t o n a t re a s u re t ro v e o f e x c e l l e n t v i d e o s f ro m f o r m e r A F F p a n e l s w i t h s c re e n w r i t e r s a n d d i re c t o r s . ” — C h r i s t o p h e r B o o n e , N o F i l m S c h o o l

T E L E V I S I O N , R A D I O , & P O D C A S T

“ O n S t o r y i s f i l m s c h o o l i n a b o x , a l i f e t i m e ’s w o r t h o f f i l m m a k i n g k n o w l e d g e s q u e e z e d i n t o h a l f h o u r p a c k a g e s . ” — K e n n e t h Tu r a n ,L A T i m e s F i l m C r i t i c

JULIA STILES, AMERICA FERRERA, AND RACHEL BOSTON

LARRY WILMORE

CALLIE KHOURI, SUSAN SARANDON, VINCE GILLIGAN,

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O N S T O R Y D E M O G R A P H I C S

O N S T O R Y R E A C H

“ O n S t o r y w i l l d o f o r A u s t i n f i m w h a t A u s t i n C i t y L i m i t s d i d f o r A u s t i n m u s i c . ” — B i l l S t o t e s b u r y, K L R U C E O

WA

OR

CA

NX

ID

MT

WY

UT

AZ

CO

NM

TX

AK

HI

OK

KS

NE

SD

ND

MN

IA

MO

AR

LA

MSAL

TN

KY

IL

WI

MI

IN OH

PA

WVVA

NC

GA

FL

NY

VT NH

MA

CT RI

NJDE

MD

ME

SC

G E N D E R

MALE

FEMALE

TV : 85% of US PBS Markets PODCAST: Over 1,000,000 downloads RADIO: 11 markets, including Austin, Nashville, and Kodiak

MAJOR CITIES: Austin, Dallas, Houston, Los Angeles, New York, San Francisco, Portland, Las Vegas, New Orleans, Chicago, Philadelphia, Boston, St. Louis, Miami, Washington, D.C, and many more.

On Story Radio

On Story TV

New On Story TV stations

(13.09%)

— D e m o g r a p h i c s f ro m L i b s y n S u r v e y —

E T H N I C I T YI N C O M EE D U C A T I O N

Four Year (55.03%)PhD (2.04%)

High School (6.8%)

Post-Secondary (2.72%)

Bachelor’s Degree (72.1%)

Graduate Degree (16.33%)

25K & less (27.21%)

25k-49k (21.77%)

50k-74k (19.73%)

75K to 99K (10.20%)

100k-199k (17.69%)

200k & over (3.4%)

Asian (4.08%)

Black (4.08%)

Hispanic (23.13%)

Other (4.76%)

White (63.95%)

A G E

(17 & under accounts for less than .1%)

25-34(33.33%)

45-54(8.84%)

35-44(17.69%)

18-24(31.29%)

55+ (8.84%)

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O N S T O R Y : T V , R A D I O , A N D P O D C A S T S P O N S O R S H I P “ I l o v e t h i s f e s t i v a l . I t

s h o w e d … t h e f i r s t f e a t u re f i l m I d i re c t e d a l o n g t i m e a g o c a l l e d T h e A p e . T h i s i s a c t u a l l y w h e re I re u n i t e d w i t h J u d d A p a t o w a n d w e s t a r t e d t a l k i n g a b o u t d o i n g a n e w p ro j e c t a f t e r F re a k s a n d G e e k s a n d e n d e d u p m a k i n g P i n e a p p l e

E x p re s s a n d t h a t h a p p e n e d a l l a t t h i s f e s t i v a l . ” — J a m e s F r a n c o , Wr i t e r /D i re c t o r T h e A p e

PRESENTING SPONSOR• TV and Radio sponsorship full series

package bundle• Sponsorship category exclusivity across

broadcast/digital series• Visual branding/product placement

during the interview• Inclusion in show title in digital posts• Presenting sponsor thank you mention

pre-interview• Digital click-through to sponsor site

PARTNER SPONSOR• TV or Radio 10 individual episodes

sponsorship package• Sponsorship category exclusivity across

broadcast/digital series• Visual branding/product placement

during the interview• Inclusion in show title in digital posts• Partner sponsor thank you mention

pre-interview• Digital click-through to sponsor site

PARTICIPATING SPONSOR• TV or Radio 5 individual episodes

sponsorship package• Participating sponsor thank you

mention pre-interview• Digital click-through to sponsor site

JONATHAN DEMME AND PAUL THOMAS ANDERSON

JENNY LUMET AND ED SOLOMON ROBERT DUVALL

JAMES FRANCO AND JUDD APATOW

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“ Aust in F i lm Fest iva l gets i t . They f igured out 20 years ago that d iscuss ing wr i t ing wi th work ing wr i ters and ta lk ing about d i rect ing wi th work ing d i rectors and ask ing about product ion wi th rea l producers i s as good as any f i lm school . . . . to s i t in a room with people who are mak ing the i r l i v ings do ing what you hope to do one day i s insp i r ing . I t makes ev-eryth ing rea l . ” — P a u l F e i g , W r i t e r / D i r e c t o r S p y, G h o s t -b u s t e r s ( 2 0 1 6 ) , F r e a k s a n d G e e k s ; D i r e c t o r T h e H e a t ,B r i d e s m a i d s

P R E S S A N D M E D I A

PAUL FEIG

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“ A F F i s o n e o f t h e f e w f e s t i v a l s i n t h e c o u n t r y t h a t f o c u s e s o n w r i t i n g , a n d i t ’s w o n d e r f u l t h a t t h e y ’ re e x p a n d i n g t h e i r p ro g r a m t o i n c l u d e p l a y w r i t i n g , ” s a i d ( B e a u ) W i l l i m o n i n a s t a t e m e n t . “ T h e re ’s b e e n a c l o s e re l a t i o n s h i p b e t w e e n t h e a t e r a n d f i l m s i n c e t h e i n v e n t i o n o f c i n e m a . ” —B a c k s t a g e

I N T H E P R E S S

B l e n d i n g t h e q u a l i t y o f v o i c e a n d w i s d o m f o u n d i n c re a t i v e w r i t i n g re f e re n c e b o o k s w i t h s o m e o f t h e g re a t s c re e n w r i t e r s o f o u r t i m e , O n S t o r y : S c re e n w r i t e r s a n d T h e i r C r a f t i s a w e l c o m e g i f t f o r w r i t e r s o f a l l g e n re s a n d m o v i e l o v e r s . —K i r k u s R e v i e w

W h a t c a m e t o s e t t h e A u s t i n f e s t a p a r t w a s t h e n u m b e r o f s c re e n w r i t e r s w h o a re i n v i t e d a n d s h o w c a s e d , s o m e t h i n g t h a t i s n ’ t f re q u e n t a t o t h e r f i l m f e s t i v a l s . M o rg a n s a y s s c re e n w r i t e r s w e re n ’ t g e t t i n g t h e re c o g n i t i o n t h e y d e s e r v e d , s o w h e n t h e y w e re g i v e n t h e o p p o r t u n i t y t h e y l e a p e d b e h i n d i t . — Va r i e t y

O v e r t h e w e e k e n d , N B C e n t e r t a i n m e n t p re s i d e n t J e n n i f e r S a l k e t o l d a c ro w d a t t h e A u s t i n F i l m F e s t i v a l t h a t t h e s h o w ’s ( T h i s I s U s ) s u c c e s s m i g h t s t e m f ro m a c r a v i n g f o r p o s i t i v i t y, a c c o rd i n g t o T h e H o l l y w o o d R e p o r t e r . —C N N

T h e f o u r- d a y Wr i t e r ’s C o n f e re n c e a t t h e A u s t i n F i l m F e s t i v a l , h e l d e v e r y O c t o b e r s i n c e 1 9 9 3 , i s f o r m a n y t h e s o c i a l , n e t w o r k i n g , e d u c a t i o n a l a n d i n s p i r a t i o n a l e v e n t o f t h e s c re e n w r i t i n g y e a r. —M o v i e M a k e r

I ’ v e b e e n a f a n o f a l l t h i n g s O n S t o r y f ro m t h e b e g i n n i n g . A s a f i l m b u f f , t h i s s h o w k e e p s m e l i s t e n i n g . A s a p ro g r a m m e r, I k n o w t h a t O n S t o r y i s a a n h o u r o f s t o r y t e l l i n g t h a t m y l i s t e n e r s w i l l l o v e . —H a w k M e n d e n h a l l , D i re c t o r o f B ro a d c a s t /C o n t e n t , K U T / A u s t i n