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SPONSORSHIP OPPORTUNITIES KIT...eDM Marketing – National & Geo -targeted: Email marketing is still...
Transcript of SPONSORSHIP OPPORTUNITIES KIT...eDM Marketing – National & Geo -targeted: Email marketing is still...
SPONSORSHIP OPPORTUNITIES KIT
SUPANOVA IS THE LARGEST POP CULTURE TOUR IN AUSTRALIA
SELECT SUPA-STAR CELEBRITY TALENT ALUMNI
SUPANOVA’S PASSIONATE & LOYAL AUDIENCE
Unmatched Consumer Passions:89% are early adopters of new products
86% are heavy users of mobile phone (data, apps and more)
80% purchase tech products, video gaming and entertainment programming within 90 days of launch
Fierce Brand Loyalty:93% will purchase brands & products associated with Supanova
85% are more likely to try a brand associated with Supanova
Brand categories that resonate with our fans
Consumer Electronics Video Games
Automotive Mobile & Tech
Entertainment Sports & Travel
Toys Packaged Goods
Retail Financial Services
NOTE: Kids 12 years & under are FREEwith a paying adult or guardian.
AGE BREAKDOWN: 69% are in advertising sweet spot of 18-45 years old
Gender Ratio:Are 51% male and 49% female
GENDER: Tour continues to mature with mass consumers
SELECT BRAND SPONSORS FROM THE TOUR
WEBSITE MEDIA
Homepage Slider & Web Skins Ads (Takeover)
DIGITAL SPONSORSHIP OPTIONS: APRIL - JUNE - NOV (5 WEEK HOT ZONE) ONE (1) MONTH PRIOR TO 5 WEEK HOT ZONE ALL OTHER TIMES
Website Media $ Week Est. Imps (Weekly) $ Month Est. Imps
(Monthly) $ 1 Week Est. Imps (Weekly)
$ 1 Month (4 weeks)
Est. Imps (Monthly) $ 1 Week Est. Imps
(Weekly) $ Month Est. Imps (Monthly)
Web Skins Ads (Site Takeover) $2,530 180,000 $10,120 720,000 $1,650 140,000 $6,600 560,000 $1,100 45,000 $4,400 180,000 Homepage Slider Ad (2 avails) $715 55,000 $2,860 220,000 $605 40,000 $2,420 160,000 $385 22,000 $1,540 88,000 Banner Ads $935 70,000 $3,740 280,000 $825 60,000 $3,300 240,000 $468 30,000 $1,870 120,000 Logo Listing (Tour only) N/A N/A N/A 28,800 N/A N/A N/A 22,400 N/A N/A N/A 7,200 COMBO: Homepage Slider + Banner (rotation) $1,744 125,000 $6,277 500,000 $1,513 100,000 $4,840 400,000 $899 52,000 $2,878 208,000 DOUBLE BUNDLE Takeover: WebSkins & Banner Ad (rotation): $3,456 250,000 $11,058 1,000,000 $2,376 200,000 $7,603 800,000 $1,511 75,000 $4,836 300,000
TRIPLE BUNDLE Takeover: WebSkins, Homepage Slider & Banner Ad (rotation)
$4,171 305,000 $12,512 1,220,000 $2,981 240,000 $8,943 960,000 $1,896 97,000 $5,689 388,000
*Annual Tour Sponsors receive discounted pricing on all combo & bundled website media packages. All prices are in AUD and include GST.
TRIPLE BUNDLE Takeover: WebSkins, Homepage Slider& Banner Ad (rotation)Web Banners (Online & Mobile)
Supanova.com.au offers great opportunity for brands to make impressions and capture our passionate national fans right on their mobile device or a web browser and, with a click, turn them into customers.Web & Mobile Media:
EMAIL MARKETING
eDM Marketing – National & Geo-targeted:
Email marketing is still one of the most effective ways to make an impression and the Supanova consumer database of active “opt-in” members keeps growing every month. With over 150,000 active loyal consumers in the Supanova eDM audience, brands can take advantage of a solus (exclusive) brand message or be a part of a monthly newsletter with a branded Ad Tile.
eDM Options *PRICING (ONE TIME)
eDM (Monthly) Newsletter inclusion - Ad Tile $1,430
eDM (Solus) with Video (video in-email) - National $6,050
eDM (Solus) with Video (video in-email) - Geo-targeted (regional) $ varies by state
eDM (Solus) Image Feature/static - National $4,400
eDM (Solus) Image Feature/static - Geo-targeted (regional) $ varies by state
eDM (SOLUS) STATICFeature Image - National
eDM (SOLUS) VIDEO(video in-email) - National
eDM (MONTHLY) NEWSLETTERAd Tile - Top Position/Premium
(Nintendo example #1 slot)*Annual Tour Sponsors receive discounted pricing for multiple campaigns throughout the year.
All prices are in AUD and include GST.
SUPA-NEWS ARTICLE CAMPAIGN
The Supanova.com.au site is part e-commerce (buy tickets) and part pop-culture news and entertainment for fans. Our staff of editorial writersare constantly covering all areas of fan interest. As part of a sponsorship package, let our writers talk about your exciting consumer product or
new programming release with an article that will be promoted, read, and socially shared by the national audience.
Case Study: Village Roadshow’s Film AquamanSupa-News Article and social media (selects) Supa-News Article Design Specs, client provided
Original Content Social Engagement:
FEATURED SUPA-NEWS PRESS ARTICLE (w/social media) PRICING EST. IMPS.
Online/Mobile Editorial & Publicity Article with Social Amplification $2,035 160,000
*Annual Tour Sponsors receive discounted pricing for multiple campaigns throughout the year. All prices are in AUD and include GST.
COMPETITIONS & OPT-IN CAMPAIGNS
eDM Online Fan Contesting and Consumer Data Gathering:
Fans love to be fans and with online/mobile based contests and giveaways, is a great opportunity to turn fans into active consumers. The brand sponsor has the opportunity to make an impact, engage, create excitement and ultimately start a relationship with a loyal group of people.
COMPETITION & OPT-IN SIGN-UP CAMPAIGNS PRICING
National Fan Online/Mobile/Social Contest (w/ social media package) $5,825
Event based RSVP Programmes (Screenings, Premieres, Previews) $3,784
*Annual Tour Sponsors receive discounted pricing for multiple campaigns throughout the year. All prices are in AUD and include GST.
SOCIAL MEDIA
*Social media posts included with sponsorship campaigns, not sold separately
As an amplification to your campaign, Supanova social media channels offer great opportunity for brands to make impressions and capture our
passionate national fans right on their mobile device or a web browser; engage and empower them to share.
Social Media Community Engagement:
Platform Followers/Reach Image specs Text/Character NOTES
Facebook 155K+ 1920px(W) X 1460px(H) up to 350 include hashtags, URLs
Twitter 25K+ 506px(W) X 253px(H) up to 180 include hashtags, accounts, URLs
Instagram 33K+ 1080px(W) x 1080px(H) up to 180 include hashtags, accounts
All prices are in AUD and include GST.
EXPERIENTIAL SPACE – STAND PRICING
BOOTH SIZE MEL – GC – PERTH SYD – BRIS ADE
6MX6M (4 booths) $5,742 $6,270 $5,049
9MX6M (6 booths) $8,129 $8,129 $7,128
9MX9M (9 booths) $10,890 $10,890 $9,680
12MX9M (12 Booths) $12,528 $12,528 $11,780
12MX12M (16 Booths) $15,660 $15,660 $14,725
15Mx15M (25 booths) $19,575 $19,575 $18,400
Sponsor: ESL: 25Mx25M space for Pro Esports gaming stage and merch stand
Sponsor: Nintendo - 9Mx9M space for free-to-play experiential and fan comps
*Larger space available on request with custom pricing provided. All prices are in AUD and include GST.
Brands and businesses secure space on the show floor to engage fans, market, sell merchandise and gain loyal
customers.
Experiential Brand Stand:
IMPORTANT SPACE BOOKING DEADLINES
SHOWS Early Bird Deadline
Melbourne & Gold Coast Doubleheader Tuesday 5th Feb 2019
Sydney & Perth Doubleheader Friday 19th Apr 2019
Adelaide & Brisbane Doubleheader Friday 23rd Aug 2019
SHOWS Full Rate Deadline
Melbourne & Gold Coast Doubleheader Friday 1st Mar 2019
Sydney & Perth Doubleheader Friday 17th May 2019
Adelaide & Brisbane Doubleheader Friday 20th Sep 2019
Early Bird Pricing Deadlines:Payment in full must be received by the dates below to receive the Early Bird pricing. Bookings are not finalised or your position in the queue for booth allocation until full payment is received.
Full Rate Pricing Deadlines:Payment in full must be received by the dates below as they are the final cutoff deadlines for participation at those events. You will not be allocated a booth position on the floorplan until full payment is received.
Sponsor Experiential Space Features:• Minimum 6m x 6m hire of space• Must be custom designed and/or externally developed displays• Carpet included with stand hire• Furniture, Power & Lighting ordered as required• Exhibitor Passes (limited, upon request)
NOTE: Sponsor exhibitor bookings do not include standard furniture (6' & 8’ trestle tables, plastic chairs). Please ensure you add your required amount of furniture to your booking.
BILLBOARD & OUT OF HOME – EVENT ADVERTISING
BILLBOARD / BANNER ADVERTISING SINGLE SHOW
EST. IMPS. (ONE SHOW)
DOUBLEHEADER EST. IMPS. (TWO SHOWS)
TOUR EST. IMPS. (6 SHOWS)
BANNER (two-sided/rigged) Show Hall Main Entrance Exclusive (3mx6m min) $5,473 300,000 $9,851 600,000 $26,268 1,800,000
BANNER (two-sided/rigged) Main Concourse Limited (3mx6m min) $4,373 270,000 $7,871 540,000 $20,988 1,620,000
BRANDED PHOTO WALL (floor level) (est. 6mx2.4m min.) $2,805 150,000 $5,049 300,000 $13,464 900,000
BILLBOARD KEY SHOW AREA (two-sided/rigged) Celebrity Signing Zone (3mx6m min) $3,823 210,000 $6,881 420,000 $18,348 1,260,000
Barricade Cover Ads (assumes 12 Ads per brand/per show) $3,273 180,000 $5,891 360,000 $15,708 1,080,000
BILLBOARD (one-sided/mounted) Exterior Event Ctr/Main Show entrance (Size TBD) TBD varies TBD varies TBD varies
Event based Out of Home media, full sized overhead banners and signage is an ultimate way to create impact and awareness. Signage hangs directly above a main high trafficked concourses, entryways or lobby or even on the main exterior of the Event Center (urban centers).
Static Out-of-Home Signage XL Billboard Banner
All prices are in AUD and include GST.
EVENT PROGRAMME – PRINT ADVERTISING
PRINT INVENTORY SINGLE SHOW EST. IMPS. (ONE SHOW)
DOUBLEHEADER EST. IMPS. (TWO SHOWS)
TOUR (20% off)
EST. IMPS. (6 SHOWS)
Full Page Ad - Premium (Outside Back Cover) $4,015 285,000 $8,030 570,000 $21,681 1,710,000
Full Page Ad - Premium (Inside back Cover) $3,245 205,000 $6,490 410,000 $17,523 1,230,000
Double Page Spread (Two pages, side by side) $3,658 235,000 $7,315 470,000 $19,751 1,410,000
Full Page Ad $2,599 185,000 $5,199 370,000 $14,036 1,110,000
Half Page Ad $1,210 125,000 $2,420 250,000 $6,534 750,000
*Tour wide circulation of over 150,000 consumers nationally. 20% discounts for tour campaigns. All prices are in AUD and include GST.
Editorial (top) / Half Page Ad (bottom) Full Page Ad (example)Full Page Ad (example) Full Page Ad - Premium (Outside Back Cover)Front Cover (June Doubleheader) Introduction (June Doubleheader)
At every Supanova show, a full colour printed Event Programme is supplied to every attendee, for free, includes vital show info. Truly a collector’s item for fans.
Event Programme to Every Attendee:
SHOW BAG ADVERTISING
SHOW BAG ADVERTISING DOUBLEHEADER EST. IMPS. (TWO SHOWS)
TOUR EST. IMPS. (6 SHOWS)
Show Bag Exterior Color Ad (Exclusive, single side) $12,430 970,000 $33,561 2,910,000
Show Bag Exterior Color Ad (Exclusive, double sided buyout) $21,131 1,067,000 $63,393 3,201,000
Show Bag insertion (A5, products, swag) $3,245 350,000 $8,762 1,050,000
Whether it's an exclusive exterior Ad on the show bags themselves or an insertion placed in the bags, brands now have an extremely effective way to get the message across and offer a redeemable actionable engagement for fans.
Event Show Bag Advertising & Product Insertions
All prices are in AUD and include GST. SHOW BAG ADVERTISING SINGLE SHOW
Show Bag insertion – one show inclusion (A5, products, swag) $1,850
TVC & TRAILER – PREMIUM VIDEO ADVERTISING
TVC & TRAILER VIDEO PLAY SINGLE SHOW
EST. IMPS. (ONE SHOW)
DOUBLEHEADER EST. IMPS. (TWO SHOWS)
TOUR EST. IMPS. (6 SHOWS)
(:30) TVC/Trailer Video Play $1,788 95,000 $3,575 190,000 $9,653 570,000
(:60) TVC/Trailer Video Play $2,173 95,000 $4,345 190,000 $11,732 570,000
(1-2 Min) Alt. Length Video Play $2,998 70,000 $5,995 140,000 $16,187 420,000
(5 min/approx) Special Video Play (limited) $3,245 65,000 $6,490 130,000 $17,523 390,000
*Video assets client provided. 20% discounts for tour campaigns. All prices are in AUD and include GST.
TV Commercials, Exclusive Content & Entertainment TrailersGive your brand the big screen treatment it deserves. Whether you want to simply run your newest TVC/spot or your upcoming Movie or TV show trailer, or create
custom cinematic content, we’ll help you go BIG and engage with our influential audience of Con-goers nationwide.
VOLUNTEER T-SHIRT ADVERTISING
Includes t-shirt production and delivery included. Key art client provided. All prices are in AUD and include GST.
With the Supanova national community, the bond is strong!
93% of our fans tell us they will purchase brands & products associated with the Supanova Tour, so the passion is also extreme. Just like community groups such as cosplay and artist alley, the volunteer base is a vitalpiece of the live event productionexperience. Volunteer T-ShirtAdvertising allows you to be apart of, and worn by, the passionate community.
VOLUTEER T-SHIRTS DOUBLEHEADER EST. IMPS. (TWO SHOWS)
TOUR EST. IMPS. (6 SHOWS)
Total Volunteer Community (250+ per show) $5,225 280,000 $14,108 840,000
BRANDED WRISTBANDS
BRANDED WRISTBANDS DOUBLEHEADER EST. IMPS. (TWO SHOWS)
TOUR EST. IMPS. (6 SHOWS)
Entire Fan Audience $12,750 12,000,000 $34,425 36,000,000
Kids Targeted (12 yrs & under, free admission) $4,975 3,000,000 $8,033 10,800,000
Want to make an impression with consumers literally all day or all weekend long? Then you’re going to want to choose branded wristbands advertising. Great for new product launches or movie releases or pretty much any campaign where you want to consumer to take action.
Branded Message on Every Attendee:
All prices are in AUD and include GST.
EVENT FLOOR ADVERTISING & NAMING RIGHTS
(Sponsor’s Name) Supa-Star Signing Area
• Premium Show Floor Ad Space
• Featured brand placement above guests
• Unmatched show floor visibility and impressions
• Featured naming of brand in all Supanova PA announcements for guests
Naming rights to theatres available through tailored packages.Please enquire for pricing.
EVENT FLOOR ADVERTISING & NAMING RIGHTS
Grand Theatre –Theatre 1(Sponsors Name) Theatre
• Holds both Supanova Odyssey national Qualifiers & Championships including Local Cosplay competitions
• Arena used for larger headline guest panels where AV content is essential
• Most frequented theatre
• Full AV and Technical setup
• Minimum 1000 seat capacity
Naming rights to theatres available through tailored packages.Please enquire for pricing.
EVENT FLOOR ADVERTISING & NAMING RIGHTS
Main Panel Theatre –Theatre 2(Sponsors Name) Theatre
• Seminar/panel stage also used for top tier guests and programming
• Minimum 700 seat capacity
• Panels booked in 50 minute time slots
Naming rights to theatres available through tailored packages.Please enquire for pricing.
EVENT FLOOR ADVERTISING & NAMING RIGHTS
Show Floor Open Theatre –Theatre 3(Sponsors Name) presents Imagineer’s & Gaming
• Workshop style panels
• Full AV setup on stage
• Home of the Fan Art and Model/Prop Exhibition and Competitions
• Min. 80 seat capacity with additional standing room
• Exclusive interaction & patron engagement within exhibition show floor
Naming rights to theatres available through tailored packages.Please enquire for pricing.
EVENT FLOOR ADVERTISING & NAMING RIGHTS
Seminar Theatre –Theatre 4(Sponsors Name) Seminars
• Minimum 300 seat capacity
• Panels booked in 50 minute time slots
• Includes Master Classes for all who wish to advance their skill set in movie making and literature
Naming rights to theatres available through tailored packages.Please enquire for pricing.
SUPANOVA EXHIBITOR SERVICES
POWERCity Description Cost Per
Connection
Melbourne, Gold Coast, Sydney & Brisbane
Single 240volt Power Point to 1000w (maximum 4 amp) $110
Single 240volt Power Point to 2400w (maximum 10 amp) $121
Single 240volt Power Point to 3600w (maximum 15 amp) $165
415volt 32amp 3phase power outlet (5pin plug) $495
415volt 32amp 3phase point outlet with switch board $660
Perth
Power 2400 watt power point (10amp) $90Single phase power point (15amp) $1003 phase power point - includes connection $2803 phase switchboard - includes connection $385
Adelaide
Power Point - 10 amp Double $86Power Point - 15 amp Separate Circuit $107Power Point - 20 amp Single $153Three Phase to 30 amps $1916 Outlet Switchboard with supply $370
LIGHTINGProvider Description Cost Per
connection
Melbourne, Gold Coast, Sydney & Brisbane
120 Watt Spotlight on Track (Behind Fascia Only) $110120 Watt Spotlight on Arm $132300 Watt Floodlight on Track (Behind Fascia Only) $154300 Watt Floodlight on Arm $154Low Voltage 50W 12V Downlight on Arm $132Fluorescent Light- 4ft Double $121
Perth
Lighting 120 watt spotlight on track $50120 watt spotlight on arm $55300 watt floodlight on arm $65
Adelaide
150W Spotlight $55150W Tungsten Halogen Spotlight on arm $60500W Tungsten Halogen Spotlight on arm $82400W Metal Halide Floodlight $1272000W feed for own lighting (supply own lights) $863600W feed for own lighting (supply own lights) $107
Logistics, Furniture, Power & LightingSupanova’s exhibitor services and logistics team can help with all your on-site needs. Power & lighting as well as
furniture can be easily ordered through the exhibitor portal. Other items such as AV equipment and custom elements can be arranged and managed through the exhibitor services team.
All prices are in AUD and include GST.
THANK YOU
Please contact our team for allSponsorship enquiries:
Email: [email protected]: supanova.com.au
sponsor.supanova.com.auFacebook: https://www.facebook.com/supanovaexpo/
Twitter: https://twitter.com/SupanovaExpoInstagram: https://www.instagram.com/supanovaexpo