Sponsorship Opportunities

Your connection to communicatorswww.ragan.com/sponsorship

Sponsored Content with Ragan & PR Daily

You want to connect with corporate communicators, PR pros, and marketers.

You want to be considered a thought leader, not just another

product or service provider.

You want to provide real industry data, attention-

grabbing stories, and expert advice.

Connect with your audience• Based on your needs, your content will be featured on one of our four websites:

• Our websites see more than 1 million visitors monthly combined across our sites. That’s 12 million+ visitors a year!

• Our daily email marketing reaches nearly 100,000 subscribers from all industries

• Loyal Ragan readers are engaged with our content, and consider Ragan a trusted source for

industry news, trends and best practices

• Our social media reach extends far beyond traditional marketing channels: – Twitter (165,000+ followers) – Facebook (85,000+ followers) – LinkedIn (network of 80,000+)

• Our readers’ most common titles: – Director of corporate communications – PR officer – Manager of communications – Digital marketing manager – Director of public relations – Investor relations director – Director of corporate affairs – Social media manager – Manager of marketing and sales

Be a thought leader• Stay ahead of your competition and educate your audience on the topics and trends they need and want

• Let us help you reach your goals with practical guides, expert white papers and shareable articles

• Integrate your brand marketing with your expertise as a speaker in our educational webinars

Grow your market knowledge with real data• Ask our readers your most pressing industry questions, and get candid results

• Let us create pop-up surveys, in-depth questionnaires, or focus groups for you

• Engage in real-time with our webinar audiences through polling and post-event surveys

Generate leads and see real business results• With great content comes great response. You’ll capture new qualified leads with every download

• We showcase your expertise through great journalism and open a new channel for your business

• You’ll get exposure to our engaged audience and tailored leads based on your needs

How can we help you?• Our websites and digital content options are at work to meet your goals

• Let us research, write and publish with you and reach the decision makers and influencers you want

• Continue to be an authority in your field, grow your leads, and see real results with Ragan.com and PRDaily.com

Practical guideWe collaborate with you on today’s trends and

must-know topics, then we research and interview subject matter experts to produce a 5–8 page guide full

of practical tips and how-tos. We promote this guide through a mix of our websites, daily newsletter, Twitter, Facebook and

LinkedIn. We work to optimize the channels that will give you the most exposure, and garner the most attention and leads.

Communicators love these guides. They’re helpful, smart, and a quick read.

Surveys and white papers You know the benefits of research and expert publishing, so why Ragan? We have immediate access to the audience you want. Our loyal readers and subscribers make Ragan and PR Daily a part of their work day. We’ve spent 30 years earning the trust of our communi-cator audience, and they’re as eager to help us as we are them. You’ll see candid responses to pressing industry questions. They share their needs and help you pave the way to new solutions.

Our dedicated editorial team takes those results to write dynamic, informative 20–25 page white papers our readers crave. Our white papers provide you with great marketing material and thought leadership that lead readers back to you for more information.

Article series & downloadWe want your expertise to travel far and wide through the Ragan audience. We know the best way to reach them is with informative and concise writing on topics they’re interested in. Ragan offers original reporting on the topics important to you and to communicators.

A single 800-word article provides readers a chance see a case-study or get practical tips, and a series of three articles gives readers a chance to fully explore the topics important to you and them. Each article is accompanied by a download for lead genera-tion, which provides additional value to the reader.

You have a story to tell. Let Ragan’s article series be your sounding board.

Sponsored-speaker webinarsA webinar is the perfect platform to provide thought leadership and expertise and get audience feedback in real time. In this format, you’ll work with our virtual events production team to collaborate on a webinar topic. You’ll present, or co-present with a client and provide practical tips and your expertise to the audience.

We market our webinars directly to our nearly 1 million communica-tor email subscribers and through social media. We can also promote your webinar as an inline text ad in related articles.

Sponsored webinarsA webinar is the perfect platform to provide thought leadership and expertise and get audience feedback in real time. In this format, you will work with our virtual events production team to collaborate on a webinar topic and we will source an expert speaker outside of your organization and client base. Ragan and PR Daily are a communicator’s go-to resource for educational webinars.

We market our webinars directly to our nearly 1 million communica-tor email subscribers and through social media. We can also promote your webinar as an inline text ad in related articles.

Cube and banner adsWith so many eyes on our websites, something as simple as a cube or banner ad puts your brand in the place to be seen…by more than 1 million viewers each month.

Ragan offers ad placement on the home page and article pages for all four of our websites. We also offer placement in our daily e-newsletter sent to our subscription list of nearly 1 million.

InfographicsInfographics grab attention, simplify data and tell a story with few words. Visual communication is powerful, and Ragan readers love infographics. They are some of the most shared Ragan stories.

Let Ragan transform your information into an infographic. We’ll feature it as an article and share it on social media.

VideoVideo is rich, quickly consumed and highly shared. Ragan subscribers are avid readers, but warmly welcome video communication. Depending on your needs, our video team will work with you to produce custom video content to showcase your brand as an industry leader. From expert interviews, practical instruction or case study reviews, Ragan can produce a custom video that suits your needs.

The premium quality and endless creativity of a Ragan video can help you meet your business goals. We offer many formats to produce and promote video.

Sponsored Content at-a-glance

For more information,

please contact:Kristin Farmer

Director of Sales & Strategic Partnerships

KristinF@ragan.com312.960.4405

Event Sponsorship with Ragan & PR Daily

Meet communicators face to face over dinner, in a conference session,or while networking.

Showcase your expertise, solutions and best work.

Build your business, boost your brand and

connect with the audience you want

Meet Communicators• Our events attract more than 3,200 attendees each year

• Our attendees choose Ragan conferences and workshops to learn industry trends and best practices, and to get practical sessions packed with content

• Some of the most common attendee titles include: – Director of Communications – Communications Director – Communications Manager – Internal Communications Manager – Marketing Manager – Corporate Communications Manager – Public Relations Manager – Communications Consultant – Speechwriter – Senior Communications Specialist – Public Affairs Specialist – Communications Coordinator – Public Relations Coordinator – Communications Specialist – Graphic Design

• The most common industries represented include: – Government software – Financial services – Hotels – Manufacturing – Computer hardware – Law firms – Education – Public Works – Medical companies – Aerospace

Be Seen• Event sponsorship puts you in front of attendees as the face of your brand

• Shake hands, exchange information and display your work for engaged attendees

• Give attendees a long look behind the curtain with a product demonstration

Be Heard• Provide tips, expertise and best practices in a dedicated educational session

• Explore a topic fully as an in-depth workshop instructor

• Introduce your brand, products, solutions and expertise in a fast-paced setting that peaks attendees interest

Eat, Drink, and See Real Business Results• Meals are a big part of the conference experience. Turn a unique dine-around into future business

• The early bird gets the lead. Host a 40- to 60-minute sponsored breakfast session and feature a demonstration and valuable insight for attendees. Add coffee, and be a hero!

• Lunches, dinners and cocktail parties offer an intimate gathering of attendees to socialize, and hear the issues and questions people candidly share over a meal

How can we help you?• Ragan produces more than 65 events each year

• We work within a host model, bringing our conferences and workshops to the beautiful campuses of organizations like Microsoft, LinkedIn, Disney, Johns Hopkins, SAS, NASCAR, Scripps Health, Mayo Clinic, Southwest Airlines, The Coca-Cola Company, eBay, Discovery Communications, Con Edison, MasterCard and Expedia

• As a leader in the communication and PR space, you can be sure we’ll cover the trending topics year over year, including employee engagement, content marketing, PR writing, social media, speechwriting, brand journalism, communication strategy and more

?

Exhibitor boothYour organization deserves to be seen. Display

your information and demonstrate your products in a booth or table at one of our events. Meet your target audience

face to face and transform leads into loyal customers.

Track sponsorSpend the day as the master of ceremonies in front of your target audience. Conferences are often split into thematic tracks to give attendees information most relevant to their jobs. Common track themes include internal communications, PR and marketing, and social media. As a track sponsor, you’ll introduce speakers, field questions and tactfully educate the audience about your company or product.

Speaking sponsorAre you a thought leader? Do you have a great case study? Share best practices with the attendees at any of our events in a 50- to 60-minute conference session, or in an in-depth workshop to fully explore a topic. Showcase your success stories, and provide attendees with practical takeaways.

Lightening talks & ted-style talksLet’s cut to the chase. As a sponsor of a lightning talk or TED-style talk, you’ll give a 10- to 20-minute talk to offer quick tips, give advice or tell a great story. Get in front of your audience, humanize your brand and provide a memorable moment.

Cocktail party sponsorYou and your organization are the life of the party. After a brief introduction about who you are and what your company does, you can talk face to face with potential customers. Mix and mingle, answer questions and build your lead list in person. Connect and engage with attendees in a fun and relaxed environment.

Breakfast/lunch/dinner sponsorHost a demonstration or educational session over breakfast, give a quick chat over lunch, or an entertaining presentation over dinner. Some of our meal sponsorships require attendee registration that you keep for lead generation. Other meal sponsorships offer a chance to really get to know your audience.

Dine around sponsorGet a seat at the head of the table. At a sponsored “dine around,” you will build relationships with hungry, qualified leads in your target audience. You and your team can sit with concentrated groups at one or many tables of attendees over dinner to learn how you can best position your brand to help them.

Badge sponsorEveryone will know your name. Your logo will be on every attend-ee badge at the event. Raise brand awareness and recognition amongst communicators from across the country.

Awards sponsorShowcase your brand to the best of the best. By sponsoring one of the 12 Ragan/PR Daily awards, your organization will be featured on Ragan.com and PRdaily.com, as well as all promotional emails and materials. Your name and logo will be remembered by all the entrants.

Focus group sponsorUnderstand your audience’s needs and improve your business. Ragan will recruit and moderate one or more one-hour focus group(s) with up to 12 conference participants who fit your desired qualifications. We’ll co-author the questions with you, and you’ll get the answers you need. Ragan will record the focus group and provide you with a video link. This is your chance to discover exactly what customers want and need from your organization.

Event Sponsorships at-a-glance

For more information,

please contact:Kristin Farmer

Director of Sales & Strategic Partnerships

KristinF@ragan.com312.960.4405