Sponsorship Market Forces Asia (12-17F)

STATE OF THE NATION Sponsorship Market Forces in Asia

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The ASN Index: Sponsorship Spend

ASN INDEX 6% growth

YoY in ’16

9% growth forecast in

‘17


The ASN Index: Sport/Non-sport split

Explosion of Non-sport sponsorship

looks to have run out of steam (-7% in ‘16)

Sport sponsorship

has recovered (13% in ‘16); similar forecast in ’17

Split has gone from

71/29 in ‘12 to 41/59 in ‘16


The ASN Index: Sponsorship Volume

The number of deals has increased in line with value (5% YoY in ‘16)


ASEAN+HK: Average Deal Values


Insight: more Sponsorship

platforms emerging but investment

not following suit


Category Spend: Predictable (’12-’16)

Outliers (+ve) Retailer: 5.1% to 7.4% Pharma: 1% to 2.2%

Outliers (-ve) Telco: 6.3% to 4.4%

Cons. Electronics: 5.2% to 3.7%

Photographic Equipment: 1.3% to 0.5%

Top 5 categories have not changed rank in last 3 years (All platforms; all markets)


Where is Content & Sponsorship heading?


Sponsorship Vs Traditional Media: Asia

Sponsorship’s share of All Media spend in Asia eased from 6.2% to 5.7%

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Sponsorship Market Forces Asia (12-17F)

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Transcript of Sponsorship Market Forces Asia (12-17F)