A p r o j e c t b y : M Y L U . K .

[ M u s l i m Y o u t h L e a g u e ]

3 7 J e s s o p s R i v e r s i d e ,

B r i g h t s i d e L a n e ,

S h e f f i e l d ,

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T e l : 0 1 1 4 3 2 1 8 6 4 7

M o b i l e : 0 7 9 7 1 6 4 9 9 6 5

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Charity Commission Registration No. 1102801

Private Limited Company Registration No. 4871449

Al-Hidayah Magazine Project

Advertising & Sponsorship Information Pack

Al-Hidayah

Magazine

Brief Introduction

This is a splendid opportunity for any organisation seeking to promote their business

but also to be part of a great and worthy cause.

As the name suggests “Al-Hidayah” meaning “The Guidance”, our hope is to

provide better guidance for young Muslims.

The Al-Hidayah magazine is a youth initiative formed by the Muslim Youth League

U.K.

The Al-Hidayah magazine is a unique project run entirely by young and self-

motivated individuals. We are committed to the betterment of young Muslims

through education. Promoting social responsibility and tackling issues affecting the

youth.

Our specific audience is Muslim students at Universities. In recent years there has

been growing radicalisation of impressionable Muslim youth across Universities in the

U.K.

Muslims around the world are upset by the way their faith is wrongly perceived.

Widely misrepresented and negatively portrayed by the mainstream media and

Muslims themselves failing to portray the true image of Islam.

Our aim is to portray the true image of Islam, in doing so; we will provide the

necessary guidance for young Muslims to be able to reject extremist ideologies.

Articles will be written using fully referenced theological backing and scholarly

resources from classical Islamic teachings. Conveying clarity on some of the

misconceptions and confusion thereby shedding light on contemporary issues faced

by young Muslims.

This magazine is a practical step towards de-radicalisation of the Muslim youth.

Main purposes of the Al-Hidayah magazine:

1. Provide an intellectual and social medium for Muslim students living in the

West. To be the leading voice for the Muslim youth.

2. To cover topics that affect Muslim students and dealing with issues unique to

Muslims in the West– ranging from secular & religious, social & political, life,

health and wellbeing.

3. Provide academic information, in a language that is easy for all youth to

understand, without losing its authority.

4. Clarifying the role of Muslims in the West in regards to social integration and

personal identity.

The magazine is of very high specification, with impressive quality and appearance.

Enormous effort is taken to ensure maximum results.

The talented team of young professionals will ensure that your specifications are

met.

Using the established network of MYL we will be distributing the magazines to all

major Universities across the U.K. including at major events, religious institutions and

places of youth inter-action.

In-order to maximise the readership of the magazine, it will be distributed free of

charge across the U.K. and mainland Europe.

The Al-Hidayah magazine has already received attention from international media,

politicians, policy makers and law enforcement, at its launch ceremony.

As a business it would be beneficial and cost effective to place advertisements in a

magazine such as ours rather than in newspapers. Magazines tend to linger around

in people’s homes or businesses for longer and not disposed of like newspapers.

Magazine Details

Frequency Bi-annual (first year), quarterly thereafter.

Readership First year 20,000 approx, target to reach 50,000 in second

years.

Circulation 20-40,000 magazines per annum, initial distribution within

U.K. with future aspirations to expand onto E.U.

Paginations A4 - 56 pages.

Target Audience Primarily University students, the youth at large and

general Muslims.

Advertising Rates

All rates are per insertion

Colour;

Double page spread £2,250

Full page £1,195

Half page £550

Quarter page £300

Special positions: All prices negotiable

Front cover

Back cover

Inside front cover

Inside back cover

Centre spread

Advertisements must be received 5 weeks prior to publication. Cancellations will

only be accepted 4 weeks prior to publication.

Technical Data

Front cover – 250gsm gloss paper

Inner pages: 135gsm gloss paper

Imagery/Photographs:

All electronically supplied images must be of good quality and in the correct format,

and sent to us within the specified deadline.

Electronically supplied images will be rejected should these criteria not be met.

Payments:

All cheques payable to: MYL U.K.

BACs: MYL UK

Lloyds TSB Bank Plc

Sort Code: 30-99-06

Account No. 3862149

We must receive the payment in advance of 6 weeks before publication. Once

payments are cleared your advertisement will be placed on the magazine.

All correspondence to:

Address: MYL U.K.

Al-Hidayah Magazine Project

37 Jessops Riverside

Brightside Lane

Sheffield

S9 2RX

Tel: 01143218647

Email: finance@muslimyouth.org.uk

Website: www.hidayahmag.com