Sponsorship and Partnering Packages

2 U.S. PAVILION THESSALONIKI INTERNATIONAL FAIR | SPONSORSHIP & PARTNERING PACKAGES USATIF2018.GR

We invite you to explore a dynamic marketWe invite you to explore a dynamic marketWe invite you to explore a dynamic marketWe invite you to explore a dynamic market and take advantage of and take advantage of and take advantage of and take advantage of new opportunitiesnew opportunitiesnew opportunitiesnew opportunities

In September 2018, the United States are returning to the Thessaloniki International Fair as the

Honored Country at the most prominent exhibition in southeast Europe, which will bring

together government and business leaders, entrepreneurs, doers, influencers, and 300,000 buyers

and professionals.

The theme of the U.S. presence will be “Harnessing the Power of Innovation and Creativity”,

aiming at showcasing America’s leadership in driving innovation and creativity in a variety of

sectors from technology to education and beyond. The range of exhibits will reflect the

entrepreneurial spirit and continuous evolution that enable U.S. businesses to remain

competitive in a global market.

The American Pavilion at TIF 2018 will reflect the best of what American businesses have to offer

and will become a launch pad for new partnerships.

We are looking forward to welcoming you to Thessaloniki and to working with you in shaping new opportunities.

Geoffrey R. Pyatt

U.S. Ambassador to Greece

Simos Anastasopoulos

President, American-Hellenic

Chamber of Commerce


About TIFAbout TIFAbout TIFAbout TIF

First held in 1926, the Thessaloniki International Fair is the largest

commercial tradeshow in Southeast (SE) Europe, and today it

enjoys significant international appeal. It is held annually in

September in Thessaloniki, the second largest city in Greece and

a key administrative, cultural, and business hub of SE Europe.

TIF attracts a large number of exhibitors, visitors, professionals,

and business representatives from across Greece and the

neighboring countries that represent a market of more than

120,000,000 consumers.

BENEFITS

• PROMOTE YOUR BRAND TO AN ELITE AUDIENCE, CONNECT FACE-TO-

FACE WITH KEY PLAYERS IN SE EUROPE, AND GENERATE NEW

BUSINESS AGREEMENTS

• EXPLORE OPPORTUNITIES IN A HIGHLY INNOVATIVE ENVIRONMENT

FULL OF CREATIVE, RESOURCEFUL, AND EDUCATED PROFESSIONALS

• NETWORK WITH POTENTIAL REPRESENTATIVES, DISTRIBUTORS,

AGENTS, AND BUSINESS PARTNERS

• CONNECT WITH GOVERNMENTS, INSTITUTIONS, AND LEADING

BUSINESSES FROM THE BROADER REGION

• PARTICIPATE IN TARGETED B2B AND B2C MEETINGS WITH

PROFESSIONALS FROM GREECE AND FROM ACROSS SE EUROPE

• SHOWCASE YOUR PRODUCTS/SERVICES DIRECTLY TO MORE THAN

300,000 VISITORS

• GET INVOLVED IN A DIVERSE RANGE OF CULTURAL AND

COMMERCIAL EVENTS


The The The The American PavilionAmerican PavilionAmerican PavilionAmerican Pavilion

Organized throughout its long history by the American-Hellenic

Chamber of Commerce in collaboration with the U.S. Embassy,

the U.S. Pavilion has always been a focal point at TIF, attracting

the interest of participants and visitors as well as key decision

makers and influencers, ministers, parliamentarians, and C suite

executives from the private and not-for-profit sectors of both

Greece and the neighboring countries.

The return of the United States to TIF as Honored Country, and

the importance of this event to advancing the economic

relationships between the U.S. and Greece, has been brought to

focus by both the Greek and U.S. governments, as evidenced by

President Trump’s comments during his meeting with Prime

Minister Tsipras at the White House in October 2017.

Prime Minister Tsipras along with a high-level U.S. delegation will

attend the opening and will inaugurate the American Pavilion.

SPECIAL BENEFITS OF PARTICIPATING IN THE AMERICAN PAVILION AT

TIF

• POTENTIAL TO ORGANIZE SPECIAL SEMINARS/WORKSHOPS DURING

THE EXHIBITION

• POTENTIAL TO SELL OR DISTRIBUTE PRODUCTS TO VISITORS

• ACCESS TO HIGH-LEVEL OFFICIAL DELEGATIONS FROM THE UNITED

STATES AND GREECE WHO WILL VISIT THE U.S. PAVILION

• NETWORKING OPPORTUNITIES FACILITATED BY THE AMERICAN-

HELLENIC CHAMBER OF COMMERCE IN COLLABORATION WITH THE

AMERICAN CHAMBERS OF NEIGHBORING COUNTRIES

• PARTICIPATION IN MAJOR EVENTS, CONFERENCES, PROMOTIONAL

PROGRAMS, AND NETWORKING RECEPTIONS


360360360360o o o o PromotionPromotionPromotionPromotion

USATIF2018 has developed a wide-ranging communication plan to ensure optimal promotion of the U.S. Pavilion

Sponsors, Partners, and Exhibitors to their key audiences.

We aim to capitalize on the tremendous power of communication and to strategically utilize all new platforms. Our

team is looking forward to working separately with every participating company to bridge their specific targets

with local communication trends and resources.

Dedicated

Website & App

Creative

Content

Media

Relations

Networking

Events

Newsletters Social Media


Sponsorship and Partnering Sponsorship and Partnering Sponsorship and Partnering Sponsorship and Partnering PackagesPackagesPackagesPackages

At the American-Hellenic Chamber of Commerce, we

appreciate that in today’s highly challenging environment there

is an increased need for strategically selected investments in

marketing and communication for every company regardless of

its size or industry.

With that in mind, we designed sponsorship privileges and

services that can enhance your reputation while dynamically

promoting your message and brand to your respected

audiences.

FOUR SPONSORSHIP CATEGORIES TO MATCH

ALTERNATIVE OBJECTIVES AND AVAILABLE RESOURCES

• Strategic

• Platinum

• Gold

• Silver

Additional Partner / Event Exclusive Sponsor Options

• Inaugural Gala Reception

• Leadership Roundtable

• Executive Breakfast

• The Theatre Stage

• The Lounge

• Special Business Partners Edition

• Official USATIF2018 Web Program

• The Innovation Tote


STRATEGIC STRATEGIC STRATEGIC STRATEGIC SponsorsSponsorsSponsorsSponsors

Cost: € 40,000

There will only be four strategic sponsors, each from a different industry

PRE-EXHIBITION PRIVILEGES

• Company listing (150 words) and special mention with

interview on website/app

• Your logo in promotional emails, updates, and

administrative communication to registrants

• Prominent brand placement on all pre-exhibition marketing

material (print, online, and social media) by USATIF and

AmCham

• Podium acknowledgement during all USATIF related events and

presentation

• Social media posts by USATIF, AmCham, and

partnering platforms (min. 3/month)

• Two-page interview and one-page ad in Business Partners

magazine

EXHIBITION PRIVILEGES

• Free booth (raw) space (30 sq. m.) and 25% discount on additional

space

• Prominent logo appearance on sponsors signage, photo wall,

floor signage, and branding and outside fixed signage at the

U.S. Pavilion

• Prominent logo appearance in all USATIF related events, as well

as VIP seats and invitations for company executives/guests

• Prominent logo appearance and mention in all press releases and post-

event email/newsletter

• Flash banner ad on the AmCham website/app (3 months)

• Testimonial posts with photo with senior executive(s) on social

media and daily social media posts during the exhibition

• Podium acknowledgement during official USATIF inauguration

event and reception

• One-page ad and interview in the Pavilion catalogue

• Interview on the official USATIF web channel

• Free use of the Pavilion Theatre Stage for three

shows/presentations (max 45-minutes)

• Free use of the Pavilion seminar rooms for three

seminars/workshops (max 45-minutes)

• Exclusive invitation to a private VIP luncheon with senior business

and administration officials


PLATINUM SponsorsPLATINUM SponsorsPLATINUM SponsorsPLATINUM Sponsors

Cost: € 30,000

There will only be one sponsor from each industry


• Company listing (100 words) and special mention with

interview on website/app

• Your logo on promotional emails, updates, and

administrative communication to registrants

• Prime placement in all pre-exhibition marketing material (print,

online, and social media) by USATIF and AmCham

• Social media posts by USATIF, AmCham and

partnering platforms (min. 1/month)

• One-page interview and a half-page ad in Business Partners

magazine



space

• Prime logo appearance on sponsors signage, photo wall, floor

signage, and branding at the US Pavilion

• Prime logo appearance in all USATIF related events, as well as

VIP seats and invitations for company executives/guests

• Prime logo appearance and mention in all press releases and

post-event email/newsletter

• Flash banner ad on the AmCham website/app (1 month)

• Social media posts (12+) during the exhibition

• Podium acknowledgement during the official USATIF

inauguration event

• One-page ad in the Pavilion catalogue


• Free use of the Pavilion Theatre Stage for two

shows/presentations (max 45-minutes)

• Free use of the Pavilion seminar rooms for three


• Exclusive invitation to a private VIP luncheon with senior business

and administration officials


GOLD SponsorsGOLD SponsorsGOLD SponsorsGOLD Sponsors

Cost: € 20,000


• Company listing (75 words) on website/app

• Your logo on promotional emails and updates

• Placement in all pre-exhibition marketing material (print, online,

and social media) by USATIF

• Social media posts by USATIF (min. 1/month)

• Half-page ad or editorial in Business Partners magazine



space

• Logo appearance on sponsors signage, photo wall, and

selected floor signage and branding at the U.S. Pavilion

• Logo appearance at all USATIF related events, as well as

invitations for company executives/guests

• Logo appearance and mention in all press releases and

post-event email/newsletter

• Social media posts (8) during the exhibition

• Half-page ad in the Pavilion catalogue


• Free use of the Pavilion Theatre Stage for one

show/presentation (max 45-minutes)

• Free use of the Pavilion seminar room for two



SILVER SILVER SILVER SILVER SponsorsSponsorsSponsorsSponsors

Cost: € 10,000


• Company listing (50 words) on website/app

• Your logo in promotional emails and updates

• Placement in all pre-exhibition marketing material (print, online,

and social media) by USATIF

• Social media posts by USATIF

• Quarter-page ad or text in Business Partners magazine



space

• Logo appearance on sponsors signage and photo wall at the

U.S. Pavilion

• Logo appearance and mention in post-event email/newsletter

• Social media posts (8) during the exhibition

• Quarter-page ad in the Pavilion catalogue

• Free use of the Pavilion seminar room for two



Sponsorship and Partnering Sponsorship and Partnering Sponsorship and Partnering Sponsorship and Partnering PackagesPackagesPackagesPackages

STRATEGIC PLATINUM GOLD SILVER

PRE-EXHIBITION

Company listing and special mention with interview on website/app 150 words + logo

100 words + logo

75 words + logo

50 words + logo

Logo in promotional emails, updates, and operational contacts to registrants ✔ ✔ ✔ ✔

Placement in all pre-exhibition marketing material (print, online, and social media) by USATIF and AmCham prominent prime ✔ ✔

Podium acknowledgement during all USATIF related events and presentation ✔

Social media posts by USATIF, AmCham, and partnering platforms min. 3/month min. 1/month ✔ ✔

Business Partners magazine two-page interview and one-page ad

one-page ad or

interview

half-page ad or

editorial

quarter-page ad or

text

EXHIBITION

Free booth space and discount on additional requested space 30 sq. m. +25% discount

20 sq. m. +20% discount



Logo appearance on sponsors signage and photo wall at the US Pavilion

Prominent Prime

✔ ✔ Logo appearance on floor signage and branding of the US Pavilion ✔

Logo appearance on outside fixed signage of the US Pavilion

Logo appearance on all USATIF related events as well as, VIP seats and invitations for company executives /guests

Logo appearance and mention in all press releases and on post-event email/newsletter ✔ ✔

Flash banner ad on the AmCham website/app 4 months 2 months 1 month

Testimonial posts with photo with senior executive(s) on social media during the exhibition 20+

Social media posts during the exhibition 12+ 8+ 6

Podium acknowledgement during official USATIF inauguration event and reception ✔

at the inauguration event only

Ad in the Pavilion catalogue one-page + interview one-page half-page quarter-page

Interview on the official USATIF web channel ✔ ✔ ✔

Free use of the Pavilion Theatre Stage for shows/presentations (max 45 minutes) 3 2 1

Free use of the Pavilion seminar rooms for seminars/workshops (max 45 minutes) 4 3 2 2

Exclusive invitation to a private VIP luncheon with senior business and administration

officials

✔ ✔


Additional Additional Additional Additional Partner Partner Partner Partner / Event Exclusive/ Event Exclusive/ Event Exclusive/ Event Exclusive

Sponsor OptionsSponsor OptionsSponsor OptionsSponsor Options

INAUGURAL GALA RECEPTION €15,000

Celebrate the USA as Honored Country at TIF 2018 by hosting the Gala Opening Reception with the American delegation, local authorities, and top business and community leaders

LEADERSHIP ROUNDTABLE €8,000

The Leadership Roundtable will bring together leaders from

business, government and academia under a theme reflecting

regional challenges and opportunities.

EXECUTIVE BREAKFAST €5,000

Executive Breakfast for a discussion with senior officials of the Greek government

THE INNOVATION TOTE €8,000

Featuring the USATIF and the exclusive sponsor’s logo, this highly

useful gift will be presented to all Pavilion guests and VIPs.

THE LOUNGE €8,000

This is the main meeting area of the U.S. Pavilion, open to exhibitors and guests only. The Lounge will also host all the B2B meetings and presentations.

THE THEATRE STAGE €18,000

A main area within the Pavilion, open to visitors. The theatre will host various types of events, speeches, open dialogues/debates, pitching, theatrical plays, music performances, and other special presentations.

SPECIAL BUSINESS PARTNERS EDITION €8,000

A special USATIF2018 edition of the renowned Business Partners magazine, the leading source of key opinion editorials, business insights and thought leadership views for decades.

OFFICIAL USATIF2018 WEB PROGRAM—THE CUBE €10,000

At the center of the Pavilion, THE CUBE, a permanent studio for interviews and Q&A’s open to selected sponsors and VIP guests. All videos will be posted on the USATIF website, social media channels, and select media partners.

Our team is looking forward to working with every participating company

to design customized partnership options that will reflect their specific needs and available resources.


Reserve your participation in a unique celebration of American Innovation and Creativity today

To book a sponsorship or partnering package, discuss a customized partnership opportunity, or obtain more information contact:

Daphne Constantinidou: [email protected]

Sofia Chaidogiannou: [email protected]

Frosso Paneta: [email protected]

Tel: +30 210 699 3559

Learn more about the U.S. Pavilion and the Thessaloniki International Fair at www.usatif2018.gr

Learn more about the American-Hellenic Chamber of Commerce at

www.amcham.gr

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