SPONSORSHIP & ADVERTISING GUIDE€¦ · and brand visibility through our extensive app promotion...

SPONSORSHIP & ADVERTISING GUIDE

March 22 - 24, 2018Louisville, Kentucky

Industry Segments That Attend the Mid-America Trucking Show

COMPANY DRIVERS

DEALERS / DISTRIBUTORS

FLEET ADMINS / PURCHASING

FLEET MAINTENANCE MANAGEMENT

FLEET OPERATIONS / SAFETY

FLEET EXECUTIVES / OWNERS

MANUFACTURER / SUPPLIER

MECHANICS / TECHNICIANS

INDUSTRY MEDIA

OWNER-OPERATORS

SALES

STUDENTS / INSTRUCTORS

ATTENDEES

72,27150 STATES / 67 COUNTRIES

EXHIBITORS

1,01247 STATES / 12 COUNTRIES

EXHIBIT SPACE

1,000,000SQUARE FEET

50,000 Attendees | 829 Exhibitors

1994

1984


1972


2015

81,768 Attendees | 1,064 Exhibitors

of attendees do not attend any other heavy-duty trucking trade show. *

80.9%

attendee net buying influence (final decision/influence/ recommend). *

77.3%

of attendees rely on MATS to inform their purchasing decisions. *90.3%

The Mid-America Trucking Show is the premier heavy-duty trucking industry event in North America. At the industry’s largest and most well-attended event, our exhibiting companies are provided an unparalleled environment to effectively introduce new offerings, increase brand awareness, engage with customers and prospects, and connect manufacturers and suppliers. MATS promotional opportunities are designed to engage attendees and provide unmatched exposure before, during, and long after the show.

The Entire Trucking Industry Under One Roof

The MATS Directory & Buyer’s Guide is the official publication for the show, providing readers with purchasing information and essential show details. The Directory and Buyer’s Guide integrates print and digital publishing to reach hundreds of thousands of trucking professionals before, during, and after MATS, making it the best single marketing resource to reach attendees at all stages of the buying process.

DOWNLOAD RATE CARD www.truckingshow.com/directoryratecard

MATS Directory & Buyer’s Guide

PRE-SHOW Sponsorship & Advertising

Pre-show promotion is the single most valuable step any exhibitor can take to reach attendees, drive qualified traffic to the exhibit, and en-sure a favorable ROI.

62.4% OF ATTENDEES ARRIVE AT MATS WITH A LIST OF EXHIBITORS THEY PLAN TO VISIT.

QUESTIONS? Adam Weckman | [email protected] | 800.626.2370

The MATS attendee registration sponsorship is exclusive to one sponsor and includes a banner ad position on the attendee registration page of the MATS website, and in the confirmation email that is sent to attendee registrants. In addition the sponsor will be allotted four sentences of promo copy in each piece.

Attendee Registration Sponsorship

COST AND DEADLINE $10,000 (Exclusive Sponsorship)

Commitment Deadline ........................................December 1, 2017Materials Deadline ...................... December 1, 2017

The MATS attendee E-newsletter reaches hundreds of thousands of trucking professionals multiple times with updates about the MATS event. The spon-sorship includes a banner, and a short write up on the sponsor.

Attendee Email Newsletter Sponsorship

COST AND DEADLINE $5,000 (Limited to two non-competing sponsors)

Commitment Deadline ........................................December 1, 2017Materials Deadline ...................... December 1, 2017


175,000+ Recipients

Average open rate 39% 5+ Emails sent

Limited to 2 sponsors

Want to get your message in front of tech savvy MATS attendees? MATS has an app for that. Engage attendees with in app banners, push notifications, and brand visibility through our extensive app promotion (print, digital, and on-site).

MATS App Sponsorship

COST AND DEADLINE $15,000 (Exclusive Sponsorship)

Commitment Deadline ........................................February 1, 2018Materials Deadline ...................... February 1, 2018

Push notifications

In-App banners

Pre-show promo

Extensive on-site signage

Featured content

Splash page branding

Limited to 2 sponsors


All 70,000+ MATS attendees are required to have an attendee badge at all times during the show. Your brand and message could be emblazoned on all of them as a key sponsor of the event.

Attendee Badge Sponsorship

SIZE AND COST Exclusive Sponsorship ........................................................................ $15,000 Shared Sponsorship (1.4375 in. wide x .75 in. tall) ....................... $10,000

DEADLINE Commitment Deadline ........................................January 23, 2018Materials Deadline ...................... February 1, 2018


45,000 pre-registered attendees will receive their badge in the mail weeks before the show starts with your brand identity and message on it.

One of the best ways to enhance your company’s impact at the Mid-America Trucking Show is to promote your company with pre-show and post-show mailings. Prior to the show, targeted mailings can promote company products and services, highlight new products and services, outline changes within the company and increase booth traffic by describing booth location, activities and offerings. After the show, Exhibitors can use a post-show mailing to get in touch with Attendees that may have missed their booth or to provide addi-tional information regarding products displayed at the show.

We offer the names and contact information of registered Attendees on a rental basis to our exhibiting companies to help with their pre-show and post-show marketing.

Attendee Postal Mailing List Rental


BACKFRONT

2016 BADGE SHOWN BELOW

2016 MID-AMERICA TRUCKING SHOW

DOWNLOAD RATE CARD https://www.truckingshow.com/mailinglistcard

SPONSORSHIP & ADVERTISING GUIDE€¦ · and brand visibility through our extensive app promotion...

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