SPONSOR OPPORTUNITIES 2011- 2012sacstatealumni.com/Attachments/2011_12 Sponsor Package.pdf · APRIL...
Transcript of SPONSOR OPPORTUNITIES 2011- 2012sacstatealumni.com/Attachments/2011_12 Sponsor Package.pdf · APRIL...
SPONSOR OPPORTUNITIES2011- 2012
CALENDAR OF EVENTS & PROGRAMS
FALL PROGRAMS Tailgate Activities Fall 2011 pg. 9 HOME GAMES TBD Scholarship Reception August 2011 pg. 8 Homecoming Week 10/17 - 10/22/12 pg. 3 Golden Grads Reunion 10/21/12 pg. 8
SPRING PROGRAMS Member Theatre Event March 2012 pg. 8 Alumni Month 4/1/ - 4/30/12 pg. 5 Distinguished Service April 2012 pg. 4 Awards Alumni Volunteer Day April 2012 pg. 5 Dining on the Move May 2012 pg. 5 Capitol Networking Lunch April/May 2012 pg. 5ONGOING PROGRAMS Grad Fair 11/1/11 & 4/10/12 pg. 2 Student Alumni Association 9/1 - 6/30/12 pg. 6 Breakfast Speaker Series 9/1/ - 6/30/12 pg. 6 *Homecoming
Sacramento State Alumni Association6000 J StreetSacramento, CA 95819-6024www.SacStateAlumni.com
Grad Fair “One-Stop Shop” for Graduating Seniors
NOVEMBER 1, 2011 APRIL 10, 2012
Sacramento StateUniversity Union, Ballroom
10 AM - 4 PM
Exposure / Audience Profile:8,000 graduating seniors of the Winter and Spring graduating classes.
Attendance: 1,500 per event
About Grad FairGrad Fair is billed as “one-stop shopping” for graduating seniors. This event provides access to all the necessities of graduation, the extras that graduating seniors can’t live without and important opportunities to help with the transition to life after college.
sponsor levels* presenting goldBronze
fall or spring
BENEFITS $3,000 $2,000 $1,250Exclusive presented by status YES
Company message with link in marketing emails to graduating seniors (4,000 emails per event)
YES YES YES
Recognition on marketing materials** LOGO LOGO LOGO
Recognition on sponsor web-page thru 6/30/12 LOGO, LINK LOGO, LINK LOGO, LINK
Alumni website 30 day banner ad ONE
Logo in alumni e-newsletter (73,000 emails) 1-ISSUE
Recognition on event signage LOGO LOGO LOGO
Recognition on event website (21,000 monthly hits) LOGO, LINK LOGO, LINK LOGO, LINK
Placement in electronic media at event AD LOGO LOGO
Premier booth placement YES YES YES
Buck slip insert OR logo in recent grad direct mail YES
Inclusion in grad fair mailing LOGO LOGO LOGO
* Presenting and Gold sponsors include both the fall and spring Grad Fair events. The Bronze sponsor level is for one date of the sponsors choice.
** If sponsor commitment is received by September 15, 2011 for fall Grad Fair and March 1, 2012 for spring Grad Fair.
Sacramento State Alumni Association Sponsor Program
2
homecomingGO GREEN
OCTOBER 20-22, 2011Campus Wide - Various Locations
Exposure / Audience Profile:205,000 alumni, 3,500 faculty & staff, 27,000 students
Attendance: 500 - 10,000
sponsor levels presenting PLATINUM GOLD
BENEFITS $10,000 $5,000 $2,500Exclusive presented by status YES
Recognition on marketing materials* LOGO LOGO NAME
Recognition on sponsor web-page thru 6/30/12 LOGO, LINK LOGO, LINK LOGO, LINK
Alumni website 30 day banner ad TWO
Logo in e-newsletter (46,000 emails) 2-ISSUES 1-ISSUE
Recognition on event signage LOGO LOGO LOGO
Recognition on Homecoming website LOGO, LINK LOGO, LINK NAME
Alumni magazine publication (110,000 addresses) LOGO LOGO NAME
Premier booth placement YES YES YES
Inclusion in Homecoming mailing LOGO LOGO NAME
4 tickets to Homecoming game YES YES YES
Placement on Homecoming outdoor banner LOGO
Logo placement on giveaway (Exclusive) YES
Recognition as Kidz Zone sponsor (Exclusive)
Recognition as Activity Sponsor (Exclusive)**
About homecomingHomecoming is a tradition on the Sacramento State campus that encompasses a week-long celerbation of activities to promote Hornet pride through student involvement and alumni engagement.
* If sponsor commitment is received by September 1, 2011
Sacramento State Alumni Association Sponsor Program
3
Distinguished service awardsCELEBRATING ALUMNI
APRIL 2012Sacramento State Alumni Center, 5:30 PM
Exposure / Audience Profile:200,000 alumni, 3,500 faculty & staff, 30,000 students
Attendance: 275
Audience Profile:Sacramento State alumni, business leaders, elected officials, University deans, faculty and staff
sponsor levels presentingpresenting PLATINUM GOLD MEDIA /
WINE SILVERcaterer**
BENEFITS IN-KIND $7,500 $5,000 $2,500 IN-KIND $1,000Exclusive presented by status YES YES
Recognition on sponsor web-page thru 6/30/12
LOGO, LINK LOGO, LINK LOGO, LINK LOGO NAME NAME
Alumni website 30 day banner ad ONE ONE ONE
Logo in E-Newsletter (75,000 emails) 2-ISSUES 2-ISSUES 1-ISSUE
Recognition on event signage LOGO LOGO LOGO NAME NAME NAME
Recognition on DSA website(21,000 monthly hits)
LOGO, LINK LOGO, LINK LOGO, LINK NAME NAME NAME
Alumni Magazine - (30,000 addresses) LOGO LOGO NAME
Placement in electronic media at event AD AD LOGO NAME NAME NAME
Recognition from the podium YES YES YES YES YES YES
Event tickets 8 8 8 8 2 2
Inclusion in invitation* LOGO LOGO LOGO NAME NAME NAME
Program ad FULL FULL FULL HALF NAME NAME
Sacramento State Alumni Association Sponsor Program
About the distinguished service awards (dsa)The DSA is an honor presented jointly by the President of California State University, Sacramento and the Alumni Association. The event is attended by the region’s most influential business, media, education and political leaders. This coming together of influence and achievement evokes pride and remembrance among attendees, and is an extraordinary showcase of Sacramento State’s impact beyond the borders of its campus.
A complete list of previous award recipients can be viewed at www.SacStateAlumni.com/alumnidistinguishedservice.stm.
*If sponsor commitment is received by February 1, 2011** Catering requirments not listed and additional sponsor benefits apply. Contact the Alumni Association for more information.
4
alumni month200,000 Alumni Strong
APRIL 2012A month-long celebration of Sacramento State’s 200,000 alumni.
Exposure / Audience Profile:200,000 alumni, 3,500 faculty & staff, 30,000 students
Attendance: Various Events
sponsor levels presenting PLATINUM GOLD single event $1,000
BENEFITS $5,000 $3,000 $2,000 Alumni Center Open House
Dining on the Move
Capitol Networking
Lunch
Exclusive presented by status YES
Recognition on most marketing materials* LOGO LOGO NAME
Recognition on sponsor web-page thru 6/30/12
LOGO, LINK LOGO, LINK LOGO, LINK NAME NAME NAME
Co-branded email(s) (List size based on program audience)
3 3 2 1 1 1
Alumni website 30 day banner ad TWO OONE
Logo in Alumni e-newsletter (75,000 emails)
2-ISSUES 1-ISSUE
Recognition on Alumni Month website(21,000 monthly hits)
LOGO, LINK LOGO, LINK LOGO, LINK NAME NAME NAME
Alumni magazine (50,000 addresses) LOGO LOGO NAME
Inclusion in the Alumni Month mailer LOGO LOGO NAME NAME NAME NAME
Logo placement on giveaway YES
Recognition on all event signage LOGO LOGO NAME
Recognition on single event signage LOGO LOGO LOGO
Unique event recognition YES YES YES
About alumni monthAlumni Month is a campus and community celebration of Sacramento State alumni. It consists of events and promotions designed to engage alumin in the campus. During Alumni Month, the Alumni Association extends greater benefits to alumni and Association members, and implements a focused outreach campaign to highlight the regional and world-wide impact of Sacramento State’s 200,000 alumni.
alumni month events Alumni Center Open House & Member Reception Dining on the Move Capitol Networking Lunch
Sacramento State Alumni Association Sponsor Program
*If sponsor commitment is received by February 1, 2012
5
ongoing programs
student alumni association (SAA) $2,500
Sponsor benefitsPresented by statusYear-long exposure at student events and in marketing materialsOpportunity to distribute company materials at mulitiple eventsInsert in membership packets (Provided by Sponsor)Recognition at SAA eventsCompany logo and link on www.SacStateAlumni.com/SAAName on spsonsor recognition web-page thru 6/30/12 (21,000 monthly hits)
STUDENTS TODAY. ALUMNI FOREVER.
about SAAThe Student Alumni Association is a student organization under the umbrella of the greater Sacramento State Alumni Association. SAA provides students with opportunities to make important connections with alumni and fellow students, enriching their educational and social experience at Sacramento State. Through SAA, students will gain invaluable real-world knowledge and experience beyond the classroom.
Annual Program:August 2011- May 2012
Exposure: 26,000 students
Breakfast speaker series $2,500
Fall & Spring:September 2011 - June 2012
Attendance: Up to 150 per breakfast
Demographic: Students and alumni
Exposure: 110,000 alumni
Sacramento State Alumni Association Sponsor Program
Sponsor benefitsPresented by status at 3 breakfast eventsYear-long exposure on event marketing materials/websiteOpportunity to distribute company materials and present company message at breakfast eventsCompany logo & link on event website Sponsor recognition web-page thru 6/30/12 (21,000 monthly hits)
about the breakfast speaker series The Breakfast Speaker Series has been a part of alumni programming in various forms since 2002. The series, located in the Alumni Center, features speakers in a low-key, off-the-record format, that allows for interaction between audience and speaker. The Association has featured a wide variety of alumni and community speakers representing media, business,sports, and green energy. Previous speakers include: Kelly Brothers, financial expert and CBS co-anchor Cristina Mendonsa, News 10 anchor Dan Lungren, CA congressman Matt Mahood, president of the Metro Chamber
6
partner with us . . .
connect with your future customer
Associate with an established relationship
create a unique advantage
stand above your competitors
PRINT & WEB PARTNERSHIPS
Sacramento State Alumni Association Sponsor Program
partnership levels affinity PLATINUM GOLD hornet
BENEFITS $TBD $5,000 $3,500 $1,500
Affinity partnership: Use of alumni list for direct mail, company to customer direct.***
Company profile in electronic newsletter 1-ISSUE 1-ISSUE
Logo/Link in electronic newsletter 6-ISSUES 3-ISSUES 1-ISSUE
Rotating button ad on main page thru 06/30/12 YES YES
Alumni website 30 day banner ad on main page 90 DAYS
Inclusion of company marketing pieces in member-ship mailings. Company to provide inserts.*
20,001 + inserts
20,000 inserts max
5,000 inserts max
Inclusion in bi-annual Alumni Newsletter 1/8 AD, 2-ISSUES LOGO, 2-ISSUES LOGO, 1-ISSUE
Recognition on sponsor web-page thru 06/30/12 LOGO, LINK LOGO, LINK LOGO, LINK LOGO, LINK
*Inserts must not exceed 9” x 4” flat/folded size.**Audience profile subject to the approval of the Alumni Association. The Alumni Association reserves the right to warrant certain populations ineligible.***Contact Dawniela Hightower to discuss pricing options, 916.278.3862.
7
additional events
Sacramento State Alumni Association Sponsor Program
Sponsor benefitsPresented by statusRecognition on all marketing materialsName on sponsor recognition webpage thru 6/30/12 (21,000 monthly hits)Logo on event signage
golden grads reunion $1,000
October 21, 2011Sacramento State Alumni Center
Attendees = 80 - 120 AlumniDemographic = 65 and olderEmail / Mailing list = 1,800 Alumni
Name on Homecoming website (45,000 monthly hits)Logo on invitation /postcard (Distribution 1,800)*Opportunity to distribute company materials at eventRecognition from the podium*If sponsor commitment is received by August 1, 2012.
Sponsor benefitsPresented by statusRecognition on all marketing materialsName on sponsor recognition webpage thru 6/30/12 (21,000 monthly hits)Logo on event signage
association member theatre event $750
April 2011 Attendees = 120 - 150 AlumniDemographic = Business Professionals, Retirees, 45 years +Email / Mailing list = 2,400 Alumni
Logo on invitation /postcard (Distribution 1,800)*Opportunity to distribute company materials at eventRecognition from the podium*If sponsor commitment is received by January 15, 2012.
Sponsor benefitsPresented by statusName on sponsor recognition webpage thru 12/31/11 (21,000 monthly hits)
Logo on invitation /postcard (Distribution 1,800)***Opportunity to distribute company materials at eventRecognition from the podium*If sponsor commitment is received by July 1, 2012.
scholarship reception $500
August 2011 Attendees = 65 - 100 Demographic = Students and families, faculty and staffEmail / Mailing list = 250
8
hornet tailgatesGO HORNETS
2011 FOOTBALL SEASONCampus Wide - Various Locations
Exposure / Audience Profile: 200,000 alumni 3,500 faculty & staff 30,000 students
Attendance: 2,000 - 15,000
Home Game Schedule TBD
sponsor levels presenting GOLD*
BENEFITS $2,750 $2,000“Presented by” status of tailgate activiites YES
Recognition on sponsor web-page thru 6/30/11 LOGO, LINK LOGO, LINK
Alumni website 30 day banner ad ONE
Logo in e-newsletter (72,000 emails) 2-ISSUES 1-ISSUE
Recognition on event signage LOGO LOGO
Recognition on Homecoming website LOGO, LINK
Premier booth placement in tailgate area YES YES
Inclusion in Homecoming mailing LOGO
4 tickets to each game YES YES
Inclusion in all on-campus and community tailgate marketing LOGO NAME
* Excludes Homecoming game on October 22, 2011
About HORNET TAILGATESEach fall alumni and students fill the parking lot outside Hornet Stadium to celebrate Hornet football and enjoy a festive party with family, friends and fellow alumni. The tailgates begin two hours before each home game, and as a tailgate sponsor you will be providing the fun. Food, live music, competition and acitivities for the kids are all part of the celebration.
9
GRAD FAIR Presenting ...................................................................................................................$4,000 Gold .............................................................................................................................$2,000 Silver (Fall Grad Fair) ..................................................................................................$1,250 Silver (Spring Grad Fair) ...............................................................................................$1,250
HOMECOMING Presenting ...................................................................................................................$10,000 Platinum ......................................................................................................................$5,000 Gold .............................................................................................................................$2,500 Silver ...........................................................................................................................$1,000 Kidz Zone .....................................................................................................................$1,000
DISTINGUISHED SERVICE AWARDS Presenting Caterer ...................................................................................................... In-Kind Presenting ...................................................................................................................$7,500 Platinum ......................................................................................................................$5,000 Gold .............................................................................................................................$2,500 Wine ............................................................................................................................ In-Kind Silver ...........................................................................................................................$1,000 ALUMNI MONTH Presenting ...................................................................................................................$5,000 Platinum ......................................................................................................................$3,000 Gold .............................................................................................................................$2,000 INDIVIDUAL EVENTS: Alumni Volunteer Day .........................................................................................$500 Dining on the Move .............................................................................................$750 Capitol Networking Lunch ...................................................................................$1,000 PRINT & WEB OPPORTUNTIEIES Platinum ......................................................................................................................$5,000 Gold ............................................................................................................................$3,500 Hornet .........................................................................................................................$1,500
ADDITIONAL EVENTS / ONGOING PROGRAMS Golden Grads Reunion ................................................................................................$1,000 Association Member Theatre Event ............................................................................$750 Scholarship Reception .................................................................................................$500 Student Alumni Association ........................................................................................$2,500 Tailgate Presenting ......................................................................................................$2,750 Tailgate Gold ...............................................................................................................$2,000
MENU ITEMS: PLEASE MARK YOUR CHOICE(S)
CUSTOM SPONSOR PACKAGE: The Alumni Association is interested in working with you to create a custom sponsor package that meets your business’ marketing needs. Additionally, your company may be eligible to receive added benefits and/or discount pricing when combining multiple event sponsorships. Please contact us to discuss your personalized sponsor package.
Contact Information:Dawniela HightowerAssociate Director(p) 916.278.3862 / (f) [email protected]
COMPANY NAME: ________________________________
10