BE PART OF

LYNX F.C.

UNIQUE

JOURNEY IN

2016 – 2017

AND

BEYOUND

PRESENTATION

CONTENTS

• About the Gibraltar Premier League

• About Lynx F.C.

• Shirt Partnership Rights

• Summary

Football

Basket Ball 21%

Cricket 11%

Darts 11%

Rugby 4%

Others 10%

43%

THE GIBRALTAR

PREMIER LEAGUE

THE MOST

FOLLOWED SPORTS

LOCALLY

• 4 territories with Online TV distribution*

• 35,000k homes reached

• 1,241 number of Online broadcasts

• 26,000k estimated cumulative

International audience

Source: Online survey via social media with 4481 members during the 2014/15 season.

ABOUT LYNX F.C. • A historic Club that cares about the fans

and is central to the community

• Loyal and devoted fan base

• Transitioning to an iconic new home with

strong roots in Gibraltar but importantly

stretching out into international grounds

• Recognized and Licensed by UEFA

• Brand Values: Authenticity,

Community, Accessibility, Growth,

Determination, Dynamism, Quality

LYNX F.C. – MOVING FORWARD

WITH AN EYE ON THE PAST Albert Parody, a former Boxer and a popular

Sports Person in Gibraltar, makes the most

difficult decision of his life by building what was to

be one of the most consistent teams in Gibraltar.

The Club now boasts the most equipped Club

in Gibraltar with areas such as Rest Rooms,

Accommodation, Cafeteria, Wide Screen TV,

Projectors, Therapy Rooms, Gym, Changing

Rooms, Board Rooms, Offices and much more.

2007 2013 2014 2015

A huge investment is made in

the facilities of the Club and

the building itself which was

taken over from ruins.

Lynx F.C. becomes one of

the first teams in the

Premier League Division to

be granted the UEFA Club

License and qualifies for

the UEFA Futsal Cup 2016

THE GLORY DAYS

Lynx F.C. was created By Founder Albert Parody who also manages the Premier League Football team.

Lynx F.C. wins promotion

by becoming Champions of

the 2nd Division League.

2007 2009 2011 2015

Lynx F.C. becomes 2nd

Division League and Cup

Champions with style by

becoming one of the few

teams to have a 100%

unbeaten record

throughout the season

Lynx F.C. finishes in the

top 3 of the Premier

League for two

consecutive seasons and

becomes sub Champions

of the Rock Cup Final.

UEFA - HISTORY IN THE MAKING

The Futsal Team are crowned Champions of the Futsal Premier League 14/15 and qualify for the UEFA Futsal Cup 15/16.

For the first time in Gibraltar, the Group

Games will be hosted in Gibraltar.

Lynx F.C. Made history by becoming the first Futsal Team to win an official UEFA match in front of a UEFA Audience around Europe.

A unique opportunity took place from the 25

– 30

August 2015 and set a

landmark in Gibraltar’s Football History.

PRODUCING SOME OF GIBRALTAR’S FINEST

• Lynx F.C. are known for investing in

the youth.

• Amongst the top 3 in Gibraltar for

producing and nurturing talent.

• Often referred to as the Club to

never surrender, due to the

mentality and philosophy embedded

into the Clubby Albert Parody.

• The Lynx F.C. Youth Team is one

of the biggest contributors to the

Gibraltar National Squad in recent

times.

LYNX F.C. ONLINE MEDIA REACH

• Europe remains the leading region for

followers as demonstrated to the right with

visitors per week.

• In Q1 of 2014/15 season, Spain became

Lynx FC’s leading viewer on YouTube

• Our exposure in Brazil has grown thanks

to acquiring the services of a Brazilian

Agent Emídio Ferreira who also increased

our year on year growth by 114% when

compared to the entire previous season

• Fans from the top 5 countries other than

Gibraltar were Spain which attended Lynx

F.C. matches during the 2014/15 season.

INTERNATIONAL

ACTIVITY

• Tournaments in Spain

• Playing to 20,000 fans

• Training sessions attended by 200 locals

• Local content and activity

• Community engagement with players

• New regions currently under

consideration for 2015 and beyond

with a particular focus on Portugal and

UK

• We can work with our selected

Partner to find mutually

beneficial destinations e.g.

important territories in your

growth strategy

Confidential 12

LYNX F.C. WEBSITE &

SOCIAL MEDIA

• Our new website was launched in February

2015

• Increase in traffic and ability to capture CRM

Data.

• Central platform for all social Media

• Close to 30k Twitter followers

frequently engaging with Lynx F.C.

activity

• First Football Club to receive a

Verified Stamp by Facebook

which holds over 10k Fans

• More control means more engaging content

and inventory for our Partners

OUR LOCATION

& FAN BASE

• One of the most affluent fan bases in

Gibraltar’s Premier League

• Membership of over 500 individuals,

investing a significant amount in the

Club each season

• Match day attendances at the stadium

set to increase to in excess of 8,000 if

Europa Point Stadium is approved.

• Located on the door step of one of the

largest financial centers in the world

WE ARE LYNX

LYNX F.C. has a central aim to

thrive not just in Gibraltar but in

Europe.

Utilize the Partnership to forge

relationships within Gibraltar and

the European business

community.

We will Continue to invest in Youth

Development and prioritize on

home grown talent in Gibraltar.

14

LYNX F.C.

COMMUNITY

Lynx F.C. is Forever Accessible and

brings together the community

We are committed to equality, social

inclusion and supporting the needs

of our local community

The Lynx F.C. Community project

runs regular initiatives including:

• Social Inclusion & Community

• Cohesion Health & Wellbeing

• Football Development

• Employability, Apprenticeships

and Enterprise Schemes

15

LYNX FC LOOKING INTO THE FUTURE

• With UEFA demands of

having a Cat 4 Stadium in

Gibraltar to be able to host

national games, Lynx F.C. is

guaranteed to benefit from

playing in an iconic Stadium in

the future with a proposed

8,066 seated UEFA Category

4 Stadium.

DESIGNATION

Official designations are used to

add credibility to our partnership

and your marketing campaigns:

• Official Principal Partner of Lynx

F.C.

• Official Principal Sponsor of Lynx F.C.

Use of the crest and player

imagery for promotional

campaigns on various platforms

throughout the partnership.

SHIRT FRONT

BRANDING Your Company Branding

will be on the front of the

official home, away and

3rd team shirts for all

competitions.

Opportunity to be on one of only 10 Football Club Shirts

Sponsorship Brands in the Gibraltar Premier League

Rights Confidential 24

TRAINING KIT

BRANDING

Your Company Branding on

the front of the official

training shirts, jumpers and

tracksuit tops

Your Company Branding on

selected official Club apparel

sold in Lynx F.C. Store

ACCESS TO

PLAYERS

Our players and manager is

the most recognizable asset

of our Club and are a key part

of adding credibility to any

campaign and authenticity to

our Partnership.

We can offer:

• Numerous player

appearances per season for

the collection of promotional

content including video,

imagery and quotes

COMMUNITY

CAMPAIGNS

Work with the Lynx F.C.

Community to build unique

campaigns that use the power

of football to meet your

Company’s objectives and most

importantly to give back to the

Community

• Official Community Partner of

Lynx F.C.

• Campaigns in Gibraltar and

key territories i.e. Spain,

Portugal and the UK

MERCHANDISE

Signed items can be used

as exciting competition

prizes, to incentivize

employees, unique

corporate gift, or auctioned

to raise money for your

selected charities

• Signed shirts by the

majority of the first team

• Signed balls by the

majority of the first team

SUMMARY

• A unique proposition to align your

Brand with the Gibraltar Premier

League’s fastest growing football

club.

• Take advantage of Lynx F.C’s hard

work and determination to succeed

as Number 1

• Join an exclusive Club of 10

Principal Sponsors in the Premier

League

• One off opportunity to align yourself

with the best sport, in the best

league, in the best city.

#WeLiveForever