SPONSOR, EXHIBITOR & ADVERTISER OPPORTUNITIES

American Society of Journalists and Authors Educational Foundation & 2013 Writers Conference

Partnership Program

We Write What You Read For  more  than  60  years,  the  members  of  the  American  Society  of  Journalists  and  Authors  have  been  at  the  forefront  of  independent  writing,  delivering  news,  information,  and  books  on  the  leading  issues  of  the  day.  Now  numbering  nearly  1,500,  ASJA  professionals  are  responsible  for  providing  information  that  enlightens  and  influences  opinion,  improves  lives,  and  drives  personal  economic  decisions.    ASJA’s  members  work  in  all  facets  of  the  nation’s  media  and  nonfiction  writing,  including  magazines  and  journals,  radio,  television,  online  media,  newspapers,  corporate  communication  and  nonfiction  books  on  every  subject.  The  list  is  varied  and  rich,  reflecting  both  the  vibrancy  of  the  American  media  and  nonfiction  book  publishing  industry.    Editors  and  others  hire  ASJA  members  because  they  have  a  proven  track  record  of  professionalism  as  well  as  the  entrepreneurial  flexibility  to  work  within  any  media  framework.  

ASJA members…

Write for nearly every mainstream and specialty media outlet that hires freelance journalists to deliver online, print, radio and television news.

Host more than 350 blogs

Have published more than 5,000 books Are followed on Twitter by tens of

thousands of fans

Top Writing Specialties Business  &  Finance     Culture  &  Society     Families,  Parenting  &  

Children   Health  &  Medicine   Technology   Travel  &  Tourism   Women  

 Aging,  Elderly  &  Retirement  Animals  &  Pets  Architecture  Arts  &  Entertainment  Auto  Industry  &  Cars  Book  Reviews  Current  Affairs  Diet,  Fitness  &  Nutrition  Education  Environment  &  Energy  Food  &  Dining  Gaming  Industry  Housing  &  Real  Estate  Home  Improvement  International  Affairs  Language  &            Communication  Law  &  Crime  Leisure  &  Recreation  Media  Military  Music  Nature  &  Wildlife  Parenting  Personal  Finance  Politics  Psychology  &  Mental      Health  Religion  &  Spirituality  Science  &  Technology  Self-­‐Help  Social  Issues  &  Trends  Sports  Telecommunications  Transportation  Urban  Affairs  Writing  &  Publishing  

2013 Writers Conference Where editors, agents and writers meet

Every  year  hundreds  of  leading  professional  nonfiction  writers  attend  the  ASJA  Annual  Writers  Conference  at  the  Roosevelt  Hotel  in  New  York  City.  They  seek  fresh  article  and  book  ideas,  a  new  crop  of  reliable  sources,  new  tools  and  resources  for  their  business,  and  overall  networking  opportunities.  Joining  these  writers  are  scores  of  the  most  influential  leaders  in  media,  including  editors,  agents,  publishers,  corporate  communications  directors,  public  relations  professionals  and  other  industry  leaders  who  come  to  interact  with  the  writers  they  need.

“Access  to  highly  relevant  conferences  through  ASJA  has  helped  me  land  new  assignments,  find  mentors  and  develop  my  career.”  -­‐  Genevive  Bjorn,  science  writer,  TheDailySmell.com  

Gretchen  Rubin,  bestselling  author  of  The  Happiness  Project,  New  York  Times  columnist  and  blogger.  

Editors & Agents Come to Hire AARP  The  Magazine  Allen  O'Shea  Literary  Agency  Bankrate.com  Bottom  Line  Publications  CBS  MoneyWatch  Computerworld  Countryman  Press  Creative  Media  Agency  Deborah  C.  Grosvenor  Agency  Discover  Magazine  Dystel  &  Goderich  Management  Essence  DealNews.com  Foundry  Literary  &  Media  Frommer's  Travel  Guides  Healthline  Networks  Hemispheres  Magazine  HGTV.com  Howard  Morhaim  Literary  Agency    Irene  Goodman  Literary  Agency  Joelle  Delbourgo  Associates,  Inc.  John  Wiley  &  Sons  Judith  Ehrlich  Management  Judith  Riven  Literary  Agency  Kensington  Publishing  Corp.  Laura  Dail  Literary  Agency  McGraw-­‐Hill  Professional  More  Magazine  MTM  Publishing  Penguin  Group  USA  PublicAffairs  Books  Reader’s  Digest  Regina  Ryan  Publishing  Enterprises  Rita  Rosenkranz  Literary  Agency  Self  ThirdAge.com  The  Jean  V.  Naggar  Agency  Women's  Health  Magazine  

Molly  O’Neill,  former  New  York  Times  reporter.  

Author  of  the  New  York  Cookbook,  A  Well-­Seasoned  Appetite,  The  

Pleasure  of  Your  Company,  and  host  of  PBS  series  “Great  

Food.”    

“My  job  as  an  editor  is  easier  now,  thanks  to  ASJA.  By  serving  as  a  panelist  at  the  conference,  I  found  several  fantastic  writers  who  have  become  part  of  my  regular  stable  –  and  I  had  a  lot  of  fun,  too.”  -­‐  Tamara  Eberlein,  Editor,  HealthyWoman  from  Bottom  Line  

Your  partnership  with  the  ASJA  Educational  Foundation  creates  your  position  as  a  prime  point  of  contact  with  the  freelance  writing  industry.  Partners  at  every  level  get  terrific  interactivity  and  visibility  at  the  2013  Writers  Conference  and  with  the  entire  Educational  Foundation  community  through  our  year-­‐round  programming.    Regular  communications  go  out  to  more  than  4,000  active  professional  and  aspiring  nonfiction  writers  with  ASJA’s  nearly  1,500  professional  membership  also  in  the  mix.  Your  support  contributes  to  ASJA’s  programming  that  ensures  a  strong  independent  media  now  and  into  the  future.    The  ASJA  Educational  Foundation  is  a  program  of  the  501(c)(3)  ASJA  Charitable  Trust.  Our  benefits  program  is  designed  to  give  our  partners  flexibility  in  choosing  the  marketing  avenues  that  best  assist  you  in  creating  lasting  relationships  with  our  attendees  and  members.    

Build a Partnership with the ASJA Educational Foundation

“We  are  proud  to  be  part  of  the  Annual  ASJA  Writers  Conference.  Thank  you  for  10  great  years  of  working  together!”  -­  Patrick  J.  Malloy,  Barnes  &  Noble  Booksellers,  Corporate  &  Institutional  Sales  

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General Writers Conference Recognition Presenting  Partner  title     ✔                          

Top  billing  on  all  conference  materials   ✔   ✔                      Content  Partner  (produce  a  workshop)   ✔   ✔   ✔   ✔              

Host  of  conference  scheduled  event  (see  events  page  and  recognition  package  below)   ✔   ✔   ✔   ✔   ✔          

Personal  Pitch  participation   ✔   ✔   ✔   ✔   ✔      Conference  passes   25   20   12   8   4   2      

Promotional  insert  in  conference  bags   ✔   ✔   ✔   ✔              Recognition at Sponsored Event

Sponsor  remarks  at  Event   ✔   ✔   ✔   ✔              Sponsor  material/gift  distribution  at  Event   ✔   ✔   ✔   ✔              

Logo  recognition  on  Event  signage   ✔   ✔   ✔   ✔              Name  recognition  on  Event  signage                   ✔   ✔      

Special  recognition  at  opening/closing  events   ✔   ✔   ✔                  Collaborative Social Media Plan

Number  of  dedicated  content  Tweets   10   8   6   4   2          

Number  of  dedicated  Facebook  page  content  posts   5   4   3   2   1          Number  of  "Sponsor  Highlights"   5   4   3   2   1          

Recognition in Conference Marketing Materials  Logo   ✔   ✔   ✔   ✔              Name                   ✔   ✔      

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Recognition on Conference Website Logo  recognition  on  conference  homepage   ✔   ✔   ✔   ✔   ✔          

Logo  recognition  in  sidebar  of  pages   ✔   ✔   ✔   ✔   ✔          

Description  of  organization  on  sponsor  page   ✔   ✔   ✔                  

Logo  recognition  on  conference  sponsor  page  with  hyperlink   ✔   ✔   ✔   ✔   ✔          

Name  on  conference  sponsor  page                       ✔   ✔  

Conference  page  display  ad  (3  months)   ✔   ✔   ✔                  Recognition on ASJA Foundation Website                            

Logo  recognition  on  ASJA  Foundation  homepage   ✔   ✔   ✔   ✔   ✔          Name  on  ASJA  Partners  page                       ✔   ✔  

Public Relations Opportunities                        

Name  listing  and  hyperlink  in  press  releases   ✔   ✔   ✔                  Name  listing  in  press  releases   ✔   ✔   ✔   ✔   ✔   ✔      

Quote  in  select  press  releases   ✔   ✔   ✔                  Recognition in ASJA Monthly Magazine

Full  Page  Ad   ✔   ✔   ✔                  Half  Page  Ad               ✔              

Quarter  Page  Ad                   ✔   ✔      

Content  Partner  (article  about  the  industry)   ✔   ✔   ✔   ✔              Listing  on  annual  Partner  recognition  page   ✔   ✔   ✔   ✔   ✔   ✔   ✔  

Recognition in Conference Program Book Full  Page  Ad   ✔   ✔   ✔                  Half  Page  Ad               ✔              

Quarter  Page  Ad                   ✔   ✔      Recognition at Conference Expo

Double  Booth   ✔   ✔   ✔                  Single  Booth               ✔   ✔   ✔      

Logo  on  booth  signage   ✔   ✔   ✔   ✔   ✔   ✔      Additional Relationship Benefits

ASJA  Training  Center  Content  Partner   ✔   ✔   ✔   ✔              

Additional  tailored  benefits   ✔   ✔                      First  right  of  refusal  for  2013  benefits   ✔   ✔   ✔   ✔              

 

Interact! Year-round programming and conference opportunities that engage ASJA Partners with writers Year-Round Programming  Online  Educational  Resources    $50,000  (co-­sponsorships  available)  The  ASJA  Educational  Foundation  offers  online  resources  for  all  freelance  writers  free  of  charge.  The  ASJA  Monthly  magazine  and  webcast  trainings  cover  traditional  and  cutting-­edge  issues  critical  to  succeeding  as  a  freelance  writer.  Our  corporate  partners  engage  with  us  in  developing  the  webcast  training  series.    Awards  Program    $25,000  (includes  sponsorship  of  awards  ceremony)  Each  year  ASJA  recognizes  distinguished  achievements  in  articles  and  books  with  18  award  categories  that  are  presented  at  the  Writers  Conference.    Mentoring  Program    $5,000  ASJA  members  provide  other  freelance  writers  expert  career,  writing,  and  publishing  advice.  

2013 Writers Conference Keynote  Address  Luncheon  featuring  A.J.  Jacobs  $25,000  Friday,  April  27    Jacobs  is  the  editor  at  large  at  Esquire  magazine  and  author  of  three  New  York  Times  bestsellers.  He  has  appeared  on  Oprah,  The  Today  Show,  Good  Morning  America  and  Late  Night  with  Conan  O’Brien.    Evening  Receptions    $10,000/each  (3  opportunities,  co-­sponsorships  available)  Awards  Ceremony,  Thursday,  April  25;  Author  Showcase,  Friday,  April  26;  Closing  Reception,  Saturday,  April  27    Morning  or  Afternoon  Coffee  Break    $2,500/each  (6  opportunities)  Thursday,  April  25,  Friday,  April  26,  or  Saturday,  April  27    Personal  Pitch  &  ASJA  Connect:  ASJA  exclusive  events    $7,500/each  On  Thursday,  April  25,  the  nation’s  top  editors  from  book  publishers,  magazines,  online  and  print  media  gather  together  for  this  once-­a-­year  event  to  listen  to  ideas  from  hundreds  of  writers.  The  new  story  you  read  next  month,  or  the  book  you  read  next  year,  may  have  been  conceived  at  this  event.    

• Personal  Pitch  -­‐  Agents  Session  • ASJA  Connect:  It’s  All  Who  You  Know  

 Agents  &  Editors  VIP  Luncheon    $15,000  ASJA  Educational  Foundation  will  host  the  more  than  50  agents  and  editors  participating  in  the  Personal  Pitch  event  along  with  our  corporate  partners.  The  sponsor  of  the  luncheon  will  collaborate  with  ASJA  on  the  brief  program  we  will  conduct  during  the  lunch.    Educational  Workshops  Tracks    $5,000/each    Conference  Program  Guide    $15,000  Each  Conference  attendee  receives  this  program  and  comprehensive  guide  to  Conference  activities.  Back  cover  ad  is  reserved  for  the  sponsor.      Wi-­Fi  &  Technology    $10,000  Sponsor  branded  to  Wi-­Fi  SSID,  promoted  in  program  book  and  throughout  the  event  site.  

Contact Us

Contact  Alexandra  Owens,  ASJA  Executive  Director,  at  (212)  997-­‐0957  or  director@asja.org,  to  discuss  partnership  opportunities  for  the  2012  Writers  Conference  &  ASJA  Educational  Foundation’s  year-­‐round  programming.  Learn  more  about  ASJA  and  the  Educational  Foundation  online  at  www.asja.org.  ASJA  and  the  Educational  Foundation  training  center  are  located  in  the  heart  of  Times  Square  at  1501  Broadway,  Suite  403,  New  York,  NY  10036.  

Photo Credit: Mark Bennington Design: Sponsorship Specialists

2013 Writers Conference Exhibits Single  Space       $750  Double  Space       $1,400      Hours  Friday,  April  26     8:00  a.m.  until  5:00  p.m.    Saturday,  April  27     8:00  a.m.  until  5:00  p.m.    Reservation  and  exhibit  locations  are  allocated  on  a  first-­‐come,  first-­‐served  basis.  All  registrations  must  be  received  by  Friday,  March  15,  2013.  Early  reservation  is  recommended.    Your  registration  entitles  you  to:  

• One  booth  space  with  sign  • One  conference  registration  for  Friday-­‐Saturday  only.  (Additional  representatives  may  register  for  $175  each.)  

• One  skirted  table  • Two  chairs  

 

2013 Writers Conference Advertising Conference  Bag  Insert  Advertising       $500  per  item  Reach  conference  attendees  by  inserting  a  giveaway  or  literature  into  the  event  bags.  Great  for  flyers,  brochures,  t-­‐shirts  and  logo  items.    Program  Book  Display  Advertising  Full  Page,  b&w  (7.25”  w  x  9.5”  h)     $1,000  Half  page,  b&w  (7.25”  w  x  4.625”  h)   $750  Quarter-­‐page,  b&w  (3.475”  w  x  4.625”  h)   $450  Business  Card,  b&w  (3.125”  w  x  2”  h)   $350      

Space  reservations  and  camera-­‐ready  ads  (electronic  only)  due  Friday,  March  15,  2013.  Black  &  White,  press-­‐quality,  PDF,  no  crop  marks,  no  bleed  marks.  Email  to  Alexandra  Owens  at  director@asja.org.      

NEW! ASJA Educational Foundation Weekly E-Newsletter Advertising  Thanks  to  a  partnership  with  MultiView,  ASJA  will  now  publish  a  weekly  industry  e-­‐newsletter  with  advertising  opportunities.  For  more  information,  call  972.402.7070.    

Exhibitors  will  be  contacted  by  the  Roosevelt  Hotel  regarding  additional  exhibit  materials.  ASJA  will  not  provide  or  cover  the  cost  of  equipment,  electrical  outlets,  phone  and  wired  Internet.  

ASJA’s Current and Past Educational Foundation & Writers Conference Partners

Content  is  king,  and  American  media  and  business  are  increasingly  recognizing  and  valuing  professional  writers  for  their  skills  and  professionalism  in  this  new  age  of  on-­‐demand  information.  They  also  recognize  that  ASJA  prepares  these  writers  to  respond  to  the  growing  demand  for  excellent  writing.  The  ASJA  Educational  Foundation  brings  information,  skills,  tools,  and  resources  to  professional  independent  writers  nationwide.  Contributions  are  tax-­‐deductible  and  support  the  educational  programming  of  the  Foundation.  

BookBaby Bowker Manuscript Submissions CallTrunk CDC/National Center for Health Statistics Consolidated Credit Counseling Services, Inc. Demand Media

Kaiser Permanente Lancaster County Convention and Visitors Bureau Laurie Lewis Lincoln Institute for Land Policy Mark Bennington Headshots PublishNext

Writing  Community  Support  Grant