Sponsor benefits and media plan
Transcript of Sponsor benefits and media plan
SENSORIUMINTERNATIONAL GRAN GALA OF SURREALISM
CADAQUES,COSTA BRAVA - 14 SEPTEMBER 2013
But the key point is that an event
LIKE NO OTHER IS about to begin...
“...Sensorium is a dinner from a surrealist dream. And on a
unique night the dream became reality. Each guest wore
the surrealist garb of his or her choice. Magic! what
,
a moonman with a surrealist balloon, a bird-man, blue
re wrapped from
head to toe in a white suit, a woman whose headdress was
a cage complete with singing birds.Temples of arts,liquid
desires, culture and food..”
“ ...Emotion is neither love nor thought. It is a vapor from the soul that elicits
bodily hormones to arouse powerful desires.It torpedoes the truth and
transforms reality into fantasy...”
...EL NUEVO SUENO DEL MUNDO...
WILL BE THE THEME 2013
21 - 22
SENSORIUMINTERNATIONAL GRAN GALA OF SURREALISM
CADAQUES,COSTA BRAVA - 14 SEPTEMBER 2013
“...CELEBRATE PURE IMMAGINATION...”
Ayuntamento de Cadaques
Patronat Turisme Girona
Girona Convention Bureau
WHO - STAKEHOLDERS
Ses Vistes - location
Other InspirationSENSORIUMINTERNATIONAL GRAN GALA OF SURREALISM
CADAQUES,COSTA BRAVA - 14 SEPTEMBER 2013
“...CELEBRATE PURE IMMAGINATION...”
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6
Sponsorship Opportunities - Opportunità di sponsorizzazione
Location Sponsor
SES VISTES
Mattinee breakfast
Opening Ceremony
GALA DINNER
ART CITY . TEMPLES
! 9.500
Other Sponsorship
Opportunities
Gold Sponsor
! 35.000
Silver Sponsor
! 25.000
Bronze Sponsor
! 10.000
PARTY - LIQUID DESIRES
Main Sponsor
ON DEMAND
WILL COVER ALL COSTS
Silver Sponsor !25.000 + IVA
• Inserimento del logo su tutti i materiali stampati del
convegno, nelle pagine pubblicitarie (riviste di settore,
quotidiani e web) e sulla cartellonistica
e/o gadget) nel kit
• Desk informativo (3x1,5 mt) allestito in posizione di
rilievo nell’area riservata agli espositori
• Mezza pagina pubblicitaria sul programma generale del
convegno con breve presentazione dell’azienda (max 200
caratteri)
• 4 full registrations (viaggio e soggiorno non inclusi)
• Roll up (a cura dello sponsor) posizionato nel foyer della
sala plenaria per tutta la durata dell’evento
Silver Sponsor
!25.000 + VAT
• Insertion of the Company logo on all printed materials,
advertising pages (specialized press, magazines and
website), bill-boards and signages
• Insertion of advertising and promotional materials
• Trade Display (3x1,5 mt) in primary position in the
exhibiting area
• Half advertising page on the General Programme and short
description of the Company activities (maximum 200 words)
included)
• Roll up (given by the sponsor) to be placed in the foyer of
the plenary hall for the whole event
• Sponsorizzazione in esclusiva di una INSTALLAZIONE a scelta
e relativi F O O D T A S T E breaks
, cartellonistica a cura dell’organizzatore
• Sponsorizzazione non esclusiva di Sensorium che
prevede l’inserimento del logo sul menu, una degustazione
dei propri prodotti (in caso di aziende alimentari),oppure
un tavolo tematico del brand , roll up
nella sala del ricevimento a cura dell’organizzatore
• Exclusive Sponsorship of one INSTALLATION ART and related
FOOD breaks, graphics and
signage provided by the Organizer
• Sponsorship without exclusivity of a sensorium event which
includes logo on the menu cards, tasting of products in case
of food processors, or a thematic tables - brand experience
roll up and graphics in the banquet hall
provided by the Organizer
10
Bronze Sponsor10.000 + IVA
• Inserimento del logo su tutti i materiali stampati delconvegno, web e cartellonistica.
• Inserimento di materiale promozionale (brochure,
• Desk informativo (3x1,5 mt) allestito nell’area riservataagli espositori
• 1 piede di pagina nel programma generale del convegno
• 2 full registrations (viaggio e soggiorno non inclusi)
• Roll up (a cura dello sponsor) posizionato nel foyer dellasala plenaria dell’evento per tutta la durata dell’evento
• Sponsorizzazione di una tavola a scelta (secondodisponibilità, le richieste saranno evase sulla base del
dell’organizzatore,oppure ART INSTALLATION BRAND EXPERIENCE.
Bronze Sponsor10.000 + VAT
• Insertion of the Company logo on all printed materials,website, bill-boards and signages.
•
• Trade Display (3x1,5 mt) in the dedicated exhibiting area
• 1 advertising display box in the General Programme
•
• Roll up (given by the sponsor) to be placed in the foyer ofthe plenary hall for the whole event
• Sponsorship of a Table at your choice (according availabilities
by the Organizer
Altre opportunità di sponsorizzazioneSiamo a vostra disposizione per studiare delle soluzionipersonalizzate per soddisfare le necessità della vostraazienda.
Alcune proposte:
- Sponsorizzazione di workshops,installazioni,arti- BAR Point Café, vicino alla
sala stampa- Sponsorizzazione di una conferenza o sessione di
interesse - DREAMS AND ARTS,PSYCOLOGITS ETC...- Sponsorizzazione CATALOGO UFFICIALE- Incoming Partecipanti- Sponsorizzazione Gift e Gadget
Scadenze Importanti• Inizio della campagna di sponsorizzazione
1 MARCH 2013
• Modulo di Partecipazione per Sponsor ed Espositori
70% entro il 31 Maggio 2013
• Apertura delle iscrizioni per i partecipanti1 MARCH 2013
• Apertura delle prenotazioni alberghiere10 Gennaio 2013
• SENSORIUM20- 21 SETTEMBRE 2013
• Cerimonia di AperturaSabato 20 SETTEMBRE 2013 ore 07.00
• Cena di Gala SABATO 20 SETTEMBRE 2013 ore 20.00
Other Sponsorship Opportunities
suitable solutions for the visibility and promotion of yourcompany, just let us know your needs and ideas and we willprepare a tailor-made project.
Some proposals:
- Sponsorship of workshops ,installations,arts - BAR Point and café, next to the
press room- Sponsorship of a conference or session of interest- Sponsorship of OFFICIAL CATALOGUE - Participants’ Incoming- Sensorium Gifts and Gadgets , merchandise
Deadlines• Sponsorship Campaign starts
1 MARCH 2013
• Application form for Sponsors and Exhibitors30% of the total amount at the order signature70% within 31 May 2013
• On-line Registration opens1 MARCH 2013
• On-line Hotel Booking10 January 2013
• SENSORIUM21-22 SEPTEMBER 2013
• Opening Ceremony – Welcome CocktailSaturday 21SETTEMBRE 2013 at 7 AM
• Gala DinnerSABATO 21 SETTEMBRE 2013 at 8 pm
,or a brand EXPERIENCEmaterials for art installation.
Media Plan
Print Media
Daily News print: Newspaper supplement on the festival are planned and signed with
News. This supplement will evaluate the festival and highlight features, exhibitors and
sponsors of the event. It will be published and distributed with the daily newspapers.
Newspaper Advertisements: Advertisements will run for an entire week leading up to
the show and on the show dates in English newspapers. Advertisements will also be
placed in other countries in advance of the show with the intent of drawing visitors to the
event.
Trade & Consumer Publications/Media Partners: Leading publications from around
the region and abroad will carry advertisements and editorial on the event and will be
present at the festival. These media partners will also help in the online promotion of the
show.
Broadcast Media
Business Partner: As part of this partnership we benefit from adverts running on our
shows throughout the year.
Radio advertisements: During the lead up to the a Festival, advertisements will run on
FM stations across the country.
Radio Road Shows: Three radio stations will broadcast live from the Festival. Radio
interviews will be conducted and broadcast live during the show.
Television: Advertising and other television operators leading up to and during the event.
Coverage of the event and live interviews will be telecast on local television networks
during the event.
Online Media
As organizers of the largest social blog - design d’autore - one million fans worlwide
SMS Campaigns: Using our in-house database as well as a leased CRM provider.
Email Broadcasts: In-house and through Media Partners.
Social Media advertisements: Twitter/ Facebook advertisements and updates will run
straight through to the end of the event. Socially active commentators will be contracted
to post regular comments and talk about the a Festival on twitter.Sponsor mentions up to
90 days after commencement of the event.
Website Advertising: Google and other popular websites carry our adverts. Regional
and International arts .design,culture,tourism,industry related website also carry our
banners or have us listed on their events page.
Direct Marketing
Complimentary & VIP Invitation distribution: Hard copy invitations will be mailed to
our visitor database and VIP invitations will be distributed to prominent business people
and protocol visitors in the region.
Flyer Distribution: Some stores, hotels and cafes will carry the Festival flyers. In
addition, Festival flyers will be distributed at residential areas around.
Public Relations
Forming an integral part of the marketing plan, the PR activity is managed by our
contracted PR agency.. The PR campaign will be launched with a art food break hosted
for the media at the figueras Hotel in summer.
Over 40 journalists from the daily press and travel and leisure consumer and trade
publications will attend the event.
Over 10 press releases will be issued between JUNe and September, scheduled to intensify
closer to the Festival. As part of the PR agency’s responsibility, sponsors and participating
companies will be contacted for information and statements that will be incorporated into
the press releases. During the Festival, a dedicated PR office onsite will manage and liaise
between the press and participating companies for interviews and statements released to
the media.
Social Media
Our new forte, over the last few months we have expanded our reach immensely. With the
total integration of all our platforms and the website we have greatly increase our
following on Twitter and Facebook. LinkedIn is also covered and we have received a great
response from that from as well.
Facebook:
• design dautore
Twitter:
• design d’autore
•
The media lounge is manned by our PR company and catered for by the Hotel with
internet and computing facilities provided for all press. We have the usual meet and greet
of the press and facilitate interviews with the exhibitors and sponsors. In addition to this
we have a session at the brew bar where the press experience food and art from different
parts of the world using different techniques and preparation methods. An interactive
activity to get them interested and talking about all on offer.
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SOCIAL MEDIA CAMPAIGNS E APPS FOR TABLETS
http://www.facebook.com/designdautore
http://www.facebook.com/designdautore
1.000.000 FANS.....
http://www.facebook.com/designdautore - SOCIAL MARKETING ADV
http://www.facebook.com/designdautore - SOCIAL MARKETING ADV
1.000.000 FANS.....
Il presente progetto è tutelato dalla legge sui diritti d’autore (L.22-4-41 n. 633) e dal R.D. del 18-5-42 n.1369Non potrà quindi essere riprodotto, copiato o trasmesso,a chiunque e con qualsiasi mezzo, senza l’autorizzazione della scrivente
IMMAGINAECommunication Management
Segreteria organizzativa
Via dell’Agnolo. 44r50121, FirenzeTel: +39 0553860684Fax: +39 0553860684Mobile : +39 3204883583+39 3297942006Email: [email protected]: 06072360487cod.fisc.: 94179910487www.immaginae.comwww.florencedesignweek.comwww.i-des.itwww.lifedes.orgwww.guidadesign.comwww.poptv.itwww.digitalweek.net
BRANCHES :
IMMAGINAE LONDON OLD TRUMAN BREWERY STREET EC 1 - LONDON UK
IMMAGINAE BARCELONA CALLE GRAN VIA - BARCELONA - SPAIN