Spoke osceola 031414a
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Transcript of Spoke osceola 031414a
Spoke Communications, LLC
A full-service marketing communications resource - integrating emerging technologies - with proven marketing strategies.
I “LOVE” BRANDING!
2006 – Blog / Speaking
2010 – Workbook
2014/15 - Book
I “HATE” POWERPOINT!
BRANDS ARE FOR BUSINESSES!
BRANDS ARE FOR BUSINESSES?
Why do businesses use brand?•Immediately Identifiable•Define relationship
•Define quality - Service / Product
•Consistency
•Professional•Differentiate•Build Relationship with Consumer•Drive revenue (e.g. - MAKE MONEY!)
OF COURSE BRANDSARE FOR
BUSINESSES!
BRANDS ARE FOR COMMUNITIES!
BRANDING FOR COMMUNITY
Why do communities use brand?•Immediately Identifiable•Define relationship
•Define quality – Life/Business, etc.
•Consistency
•Professional•Differentiate•Build Relationship with Community +•DRIVE GROWTH AND BUSINESS OPPORTUNITIES!
WHY BRAND A COMMUNITY?
Brand IS Community
Brand is Unified
Brand is Professional
Brand is Future-focused
OF COURSE BRANDSARE FOR
COMMUNITIES!
BRANDS ARE FOR COMMUNITIES!
BRANDING FOR OSCEOLA
TruthRelevantUniqueEngaging
BRANDING FOR OSCEOLA
BRANDING FOR OSCEOLA
Considerations:
•Osceola’s History & Culture• More than just the name
•Osceola’s Population• Growth ~11% 3 decades• Diversification• Workforce
•Osceola’s Industry• Gaming & Tourism• Transportation• Manufacturing• Agriculture• Finance
BRANDING FOR OSCEOLA
Considerations:
•Osceola’s Location• Proximity
• Des Moines• Kansas City• Omaha• Chicago• Minneapolis
•Commute Vs. Work Local• 40% Commute• Airport
BRANDING FOR OSCEOLA
Considerations:
•Osceola’s Educational Opportunities
• County High School Seat• SWICC Connectivity• Growth Opportunity
•Osceola’s Current Development• Streetscape• Technology / Fiber Optics• Airport
BRANDING FOR OSCEOLA
Considerations:
•Osceola’s Attractions• Casino• Convention Center• Hunting / Fishing / Outdoors
BRANDING FOR OSCEOLA
Considerations:
•YOU!
www.TheBrandChef.com
FREE WORKBOOK
QUESTIONS?
5400 SE 30th Street, Des Moines, Iowa 50320Phone: 515-257-MKTG (6584) • www.createWOWmarketing.comTwitter: @TheBrandChef • [email protected]
www.TheBrandChef.com
“Tell me and I'll forget; show me and I may remember; involve me
and I'll understand.”– Chinese Proverb
5400 SE 30th Street, Des Moines, Iowa 50320Phone: 515-257-MKTG (6584) • www.createWOWmarketing.comTwitter: @TheBrandChef • [email protected]
www.TheBrandChef.com