Spoke osceola 031414a

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Transcript of Spoke osceola 031414a

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Spoke Communications, LLC

A full-service marketing communications resource - integrating emerging technologies - with proven marketing strategies.

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I “LOVE” BRANDING!

2006 – Blog / Speaking

2010 – Workbook

2014/15 - Book

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I “HATE” POWERPOINT!

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BRANDS ARE FOR BUSINESSES!

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BRANDS ARE FOR BUSINESSES?

Why do businesses use brand?•Immediately Identifiable•Define relationship

•Define quality - Service / Product

•Consistency

•Professional•Differentiate•Build Relationship with Consumer•Drive revenue (e.g. - MAKE MONEY!)

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OF COURSE BRANDSARE FOR

BUSINESSES!

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BRANDS ARE FOR COMMUNITIES!

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BRANDING FOR COMMUNITY

Why do communities use brand?•Immediately Identifiable•Define relationship

•Define quality – Life/Business, etc.

•Consistency

•Professional•Differentiate•Build Relationship with Community +•DRIVE GROWTH AND BUSINESS OPPORTUNITIES!

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WHY BRAND A COMMUNITY?

Brand IS Community

Brand is Unified

Brand is Professional

Brand is Future-focused

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OF COURSE BRANDSARE FOR

COMMUNITIES!

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BRANDS ARE FOR COMMUNITIES!

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BRANDING FOR OSCEOLA

TruthRelevantUniqueEngaging

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BRANDING FOR OSCEOLA

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BRANDING FOR OSCEOLA

Considerations:

•Osceola’s History & Culture• More than just the name

•Osceola’s Population• Growth ~11% 3 decades• Diversification• Workforce

•Osceola’s Industry• Gaming & Tourism• Transportation• Manufacturing• Agriculture• Finance

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BRANDING FOR OSCEOLA

Considerations:

•Osceola’s Location• Proximity

• Des Moines• Kansas City• Omaha• Chicago• Minneapolis

•Commute Vs. Work Local• 40% Commute• Airport

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BRANDING FOR OSCEOLA

Considerations:

•Osceola’s Educational Opportunities

• County High School Seat• SWICC Connectivity• Growth Opportunity

•Osceola’s Current Development• Streetscape• Technology / Fiber Optics• Airport

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BRANDING FOR OSCEOLA

Considerations:

•Osceola’s Attractions• Casino• Convention Center• Hunting / Fishing / Outdoors

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BRANDING FOR OSCEOLA

Considerations:

•YOU!

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www.TheBrandChef.com

FREE WORKBOOK

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QUESTIONS?

5400 SE 30th Street, Des Moines, Iowa 50320Phone: 515-257-MKTG (6584) • www.createWOWmarketing.comTwitter: @TheBrandChef • [email protected]

www.TheBrandChef.com

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“Tell me and I'll forget; show me and I may remember; involve me

and I'll understand.”– Chinese Proverb

5400 SE 30th Street, Des Moines, Iowa 50320Phone: 515-257-MKTG (6584) • www.createWOWmarketing.comTwitter: @TheBrandChef • [email protected]

www.TheBrandChef.com