Splunk for BusinessBusiness Intelligence

Kamil Brzak, SCSRProject Manager, Trask solutions a.s.

Splunk4Biz AGENDA

• What is Splunk• How Can Splunk Help Business /Business Intelligence

/Overlaps• Use Cases /Digital Intelligence /Business Analytics• Licensing & Support• Routemap for You

Splunk4Biz WHAT IS SPLUNK

• An open platform for data collection, analysis & reporting across your systems• Profits from 4V big data principles

• Volume /operates smoothly with exponential growth

• Velocity /real-time analysis and very fast changes execution

• Variety /operates with any data source, structured and|or non-structured

• Veracity /awesome for inconsistent, ambiguous data facilitation

Splunk4Biz WHAT IS SPLUNK

• No limits in comparison to usual solutions /we really solve

• One system for entire LOB

• No upfront schema

• No custom connectors

• No RDBMS

Splunk4Biz HOW CAN SPLUNK HELP BUSINESS• Analysis & evaluation of communication channels• Lead funnel analysis & predictions• Customer behavioral analysis• Mobile end-points & cloud data analysis• Current BI data complemention /enrichment• Real-time BI data insight• Fast report creation /any complexity• Provides key information for PLM, BPA etc.

Splunk4Biz USE CASES

• Case #1• We help to create hypothesis why customers leave web-portal

services• We help to identify conversions and user experience of visitors• We help to analyse root causes of systems within LOB

Splunk4Biz USE CASES

• Case #2• We help to identify customer behaviour in Car Configurator• We help to predict a user appetite based on his behaviour• We help to build successful car type based on predictions

Splunk4Biz USE CASES

• Case #3 /watch the video• Splunk enabled the IoT data collection in automotive –

nextgen e-cars• Splunk analysed the data from car probes and driver heart-

beat on test circuit• All done in realtime, incl. progress predicitions

Splunk4Biz LICENSING & SUPPORT• Fair license policy /based on real indexed data• Progressive rate /bigger license, less fee per GB• On-premises or off-premises /Enterprise /Cloud• Mobile edition /MINT• Free editions /Splunk FREE /Splunk extensions• Tailored support /local and|or global• Localised support /CZ /SK /EN• Vibrant community

Splunk4Biz ROUTEMAP FOR YOU

• Can be deployed in small range /is simply scalable• Can spread the area on each data sources /big data

really works• Can serve to many departments /ITOps /ITSec /BI

/Devs /...• Can extend the monitored chain to end-points /mobile

devices• Can help to realise future /IoT /droids /automation of

delivery

Splunk4Biz WHERE IS THE WOW???• Ready for mobility /iOS /Android• Ready for end-points /can measure eg. ACTIVETRACING

in whole chain• Limitless scalability /increase or decrease on-demand• Source independence /no parsers /no connectors /no

collectors• Quick changes in models /no SQL logic /do DB schemas• Fast operations real-time & historic /live dashboards• Immediate reports /few clicks

Splunk4Biz HOW TO MOVE FORWARD• Call to us /Kamil Brzak 725 784 980• Write to us /splunk@trask.cz /kbrzak@trask.cz • Visit us /Trask solutions a.s., Na Pankraci 1724/129,

Praha 4• Watch us /http://www.trask.cz/produkt/pr-8-splunk/ • Let us show you more /presentation /demo /PoC• Talk about your needs /workshop /conference• Ask us /all above

Splunk for BusinessBusiness Intelligence is just the beginning...

THANK YOU VERY MUCH

Kamil Brzak, SCSRProject Manager, Trask solutions a.s.