Splenda Presentation (Final Version) - Ryan Woods
-
Upload
ryanwoodsaccount -
Category
Business
-
view
207 -
download
0
Transcript of Splenda Presentation (Final Version) - Ryan Woods
![Page 1: Splenda Presentation (Final Version) - Ryan Woods](https://reader033.fdocuments.us/reader033/viewer/2022052623/5598ad5f1a28abca3f8b4824/html5/thumbnails/1.jpg)
![Page 2: Splenda Presentation (Final Version) - Ryan Woods](https://reader033.fdocuments.us/reader033/viewer/2022052623/5598ad5f1a28abca3f8b4824/html5/thumbnails/2.jpg)
*• Splenda is the front running brand of low-
calorie (sucralose) sweeteners.
• Created through a patented process that
starts with sugar and and converts it to a
no-calorie, no-carb sugar alternative.
![Page 3: Splenda Presentation (Final Version) - Ryan Woods](https://reader033.fdocuments.us/reader033/viewer/2022052623/5598ad5f1a28abca3f8b4824/html5/thumbnails/3.jpg)
*
• Splenda has a crisp sugary taste,
without the unpleasant aftertaste of
saccharin and acesulfame-K.
• Splenda holds up to heat, unlike
aspartame.
![Page 4: Splenda Presentation (Final Version) - Ryan Woods](https://reader033.fdocuments.us/reader033/viewer/2022052623/5598ad5f1a28abca3f8b4824/html5/thumbnails/4.jpg)
*
• Goals:
• Increase sales by 30%
• Increase brand awareness
• Create a YouTube baking
competition hosted by Rachael Ray
• Using advertising on social
media, blogs, websites,
and Ray’s talk show to
promote the strategy.
![Page 5: Splenda Presentation (Final Version) - Ryan Woods](https://reader033.fdocuments.us/reader033/viewer/2022052623/5598ad5f1a28abca3f8b4824/html5/thumbnails/5.jpg)
*
• Baking competition using Splenda sweetener
• 10 qualified contestants chosen
• 9 Week competition
• $50,000 grand prize
• $25,000 cash
+
• $25,000 contract
![Page 6: Splenda Presentation (Final Version) - Ryan Woods](https://reader033.fdocuments.us/reader033/viewer/2022052623/5598ad5f1a28abca3f8b4824/html5/thumbnails/6.jpg)
*• Focused on foodies, with a secondary
target audience of diabetics.
• Goal of reaching bakers who use
sugar, and converting them into using
Splenda.
![Page 7: Splenda Presentation (Final Version) - Ryan Woods](https://reader033.fdocuments.us/reader033/viewer/2022052623/5598ad5f1a28abca3f8b4824/html5/thumbnails/7.jpg)
*• Total budget: $3,000,000
• Rachael Ray:
• $1,000,000
• Digital Agency:
• $60,000
• Advertising:
• $1,824,560
• Google AdWords = $82,200
• Website advertising = $1,578,760
• Prizes:
• $50,000
• Production Expenses:
• $229,040
![Page 8: Splenda Presentation (Final Version) - Ryan Woods](https://reader033.fdocuments.us/reader033/viewer/2022052623/5598ad5f1a28abca3f8b4824/html5/thumbnails/8.jpg)
*
• Increase in internet
searches
• Increase in sales
• Competition video
likes and views
![Page 9: Splenda Presentation (Final Version) - Ryan Woods](https://reader033.fdocuments.us/reader033/viewer/2022052623/5598ad5f1a28abca3f8b4824/html5/thumbnails/9.jpg)
*But remember..
It’s about the
food!