SPL Strategic Plan Preparing Team Final Report

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Transcript of SPL Strategic Plan Preparing Team Final Report

  • Report of the Strategic Plan Preparing Team

    Jim Loter, Sponsor

    Eve Sternberg, Facilitator

    Jennifer Bisson

    Kirk Blankenship

    Daria Cal

    Lynn Miller

    Jennifer Reichert

    Jennifer Robinson

    Sarah Scott

    Daniel Tilton

    Caroline Ullmann

    Nonie Xue

    Innovate

    Imagine

    Suggest

    Develop Decide

    Test

  • Page 2 of 37

    Report of the Strategic Plan Preparing Team

    Executive Summary

    The Strategic Plan was adopted by the Library Board on February 23rd, 2011. It was the culmination of a process which invited all of

    the librarys stakeholders to give input and help us pave the way for the next five years. The final product represents our aspirations

    as an organization, and provides a blueprint for taking the Library in new and exciting directions that will require ongoing

    experimentation.

    The Librarys Leadership Team chartered a Strategic Plan Preparing Team (SPPrT) with the broad goal of setting the stage for

    strategic plan implementation by developing recommendations to support an organizational culture of innovation. A Programming

    Task Force, working in tandem, was charged to recommend improvements to the program development and approval process,

    providing greater staff involvement in system-wide program activities. SPPrT considered these key questions:

    How do we animate the Strategic Plan?

    How does staff get heard?

    How do we capture and cultivate good ideas?

  • Page 3 of 37

    The team sees innovation as a process that starts with

    imagination. In order to ensure that strategic

    innovation happens at The Seattle Public Library, each

    step of the process has to work well. Our

    recommendations address these priorities:

    Encourage imagination and innovation. Make it a

    habit in our daily work brainstorm at meetings, talk

    about trends, problems, and share insights. Practice,

    encourage, and challenge ourselves to make it better.

    Test ideas early and often, using local experiments to

    stimulate broader system-wide initiatives.

    Develop staff and manager skills at cultivating good

    ideas. Provide a common framework and training in

    proposal development and evaluation of ideas, and

    develop manager skills at stimulating thought-

    provoking discussion. Create opportunities to network

    within the Library and connect Library staff to thinkers outside our institution and field.

    Make it clear. Clarify how to make a suggestion, how decisions are made, who decides, and make it easy to ask, suggest, and discuss

    ideas. Reward supervisors and managers at the local level of the Library for soliciting staff ideas and experimenting with them.

    Establish a team to support development and sharing of innovative ideas when they reach beyond the local level.

    Provide resources to support innovation. Commit funds, and staff time to innovation. Often very small investments in innovative

    practices can help generate ideas with major impact.

    Innovate

    Imagine

    Suggest

    Develop Test

    Decide

  • Page 4 of 37

    Full Report

    Table of Contents

    Report of the Strategic Plan Preparing Team .............................................................................. 1

    Report of the Strategic Plan Preparing Team .............................................................................. 2

    Executive Summary ..................................................................................................................... 2

    Full Report .................................................................................................................................... 4

    Table of Contents ........................................................................................................................ 4

    Innovation ................................................................................................................................... 5

    Culture ......................................................................................................................................... 7

    The Four Phases of Strategic Plan Implementation .................................................................... 8

    Strategic Plan Preparing Phase Team Members ......................................................................... 9

    Staff Input Process .................................................................................................................... 10

    Key Findings from Staff Input .................................................................................................... 11

    Recommendations .................................................................................................................... 20

    1. Imagine............................................................................................................................... 20

    2. Suggest ............................................................................................................................... 22

    3. Develop .............................................................................................................................. 23

    4. Decide ................................................................................................................................ 26

    5. Test ..................................................................................................................................... 28

    Longer-Term Recommendations............................................................................................... 29

    Next Steps ................................................................................................................................. 30

    Appendix A: Taking the Pulse of Innovation Survey ............................................................... 32

    Appendix B: Word Cloud of Innovation Synonyms from Staff Input Sessions ...................... 36

    Appendix C: Problem Seeking and the Offer a Free Barcode Tattoo Proposal ..................... 36

  • Page 5 of 37

    HE SEATTLE PUBLIC LIBRARYS 2011-2015 Strategic Plan challenges Library staff to Foster an organizational culture of

    innovation to meet the plans ambitious goals. In May 2011, the Strategic Plan Preparing Team was charged to develop the

    frameworks and guidelines necessary to enable and support strategic innovation at all levels of the Library.

    Before summarizing the work of the team, our findings, and our recommendations, it is important to define and examine some of

    the key concepts that form the basis of our work.

    Innovation

    The term innovation stems from the Latin innovates and means to renew or

    change. In modern parlance, innovation is a broad term with no accepted stable

    definition. The Librarys online catalog returns 2,746 results on a keyword search

    for innovation. Google returns over 342 million. Commonly, definitions for

    innovation describe development of new products and processes that improve the

    performance of an organization and increase the value it delivers.

    Paul Schumann, author of several books on innovation, defines innovation as the

    way of transforming the resources of an enterprise through the creativity of people

    into new resources and wealth.1 And Jose Campos, Chief Innovation Officer at the

    Center for Rapid Innovation, says it is the ability to deliver new value to a

    customer.

    With its focus on resources, wealth, value, and customers, it is often difficult to

    think about innovation in a public institution. Indeed, in the Center for American

    Progresss Capital Ideas: How to Generate Innovation in the Public Sector, the

    1 Schumann, Paul R. Building an Innovative Enterprise. Online presentation. http://www.slideshare.net/innovant2003/building-an-innovative-enterprise-

    presentation. Retrieved on 8/27/2011.

    T

    What does innovation mean to you?

    During staff input sessions, Library staff were asked

    to terms that signify innovation to them. The

    most frequently cited synonyms included: new,

    creative, change, improvement, risk-taking, and

    different. The following word cloud depicts the

    frequency of all the feedback on the term

    innovation. See Appendix B for the full word

    cloud.

    http://infonet/Teams/Committees/SPPPT/Working%20Files/Innovation#Appendix B: Word Cloud of

  • Page 6 of 37

    authors observe: When we think of innovation, most of us think of the private sector.2

    But innovation is needed just as much in the public sector Public services can easily become stuck with outdated and

    ineffective approaches. And still more urgency emerges from fiscal pressures: as money gets tighter, public agencies will have

    to find more efficient ways to conduct [their work]...3

    As our Strategic Plan makes clear, public libraries need to evolve quickly or face a slow sail into the sunset. The urgency of

    innovation for The Seattle Public Library goes beyond the clear need to take advantage of efficiencies. We recognize that changes in

    our society and culture are creating a whole new set of needs and opportunities to create resources and wealth in library services

    that strengthen the Seattle community. In this spirit, the Team proposes the following working definition of innovation:

    The action of finding ways to