Spirit AeroSystems Facilitated by Mark Wood [email protected] Acumen Learning Building...

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Spirit Spirit AeroSystems AeroSystems Facilitated by Mark Wood Facilitated by Mark Wood [email protected] Acumen Learning Acumen Learning Building Business Building Business Acumen Acumen ® ®

Transcript of Spirit AeroSystems Facilitated by Mark Wood [email protected] Acumen Learning Building...

Page 1: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

Spirit Spirit AeroSystemsAeroSystems

Facilitated by Mark WoodFacilitated by Mark [email protected] LearningAcumen Learning

Building Business Building Business AcumenAcumen®®

Page 2: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

~Wayne Gretzky~

When asked by a reporter,

“What makes you so great?”

“I skate to where the puck… is going to be.”

Wayne responded by saying; “I don’t skate to where the puck is.”

“The Great One”

Acumen Defined: (Page 3)

• Quickness of perception• Keen insight• Mental acuteness

Page 3: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

For fiscal year: 2010

Its OK to guess!

POP QUIZ!(Write your answers on Page 35)

Please use these customized questions

1. How much cash was on hand? _______

2. How much cash was generated from operating activities? _______

3. What were net revenues? _______

4. What was the net income? _______

5. What was the gross margin %? _______

6. What was SG&A as a % of revenues? _______

7. What was operating income as a % of Revenue? _______

8. What was the inventory turnover? _______

9. What was your return on assets (ROA)? _______

10. What was the % change in revenues year over year? _______

11. What was the % change in net income year over year? _______

12. What was the % change in diluted EPS year over year? _______

Page 4: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

Today's Learning Objectives:

Know and understand what measures are important to Jeff Turner and the Executive Team.

Understand the five business drivers all successful businesses must focus on.

Have a better understanding of Spirit’s financial statements.

Become a better communicator of company strategy and performance.

Have an action plan on how you will positively impact company results.

Page 5: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

(Page 4)

“When it comes to running a business successfully, the street vendor and the CEOs of some of the

world’s largest and most successful companies talk and think very much alike.”

Ram Charan Believes:

5-Step Approach per Driver:

Case Study

1. Define the driver.

2. Know how we measure it.

3. Know why it is important.

4. Discover our numbers (& comp).

5. Create an Action Plan.

Page 6: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

© 2010 Acumen Learning. All rights reserved. Do not copy. 801-224-5444 | www.acumenlearning.com 6

PeopleEmployeesCustomers

PeopleEmployeesCustomers

GrowthTop Line

Bottom Line

GrowthTop Line

Bottom Line

AssetsStrengthUtilization

AssetsStrengthUtilization

ProfitRevenuesExpenses

ProfitRevenuesExpenses

CashOn Hand

Generation

CashOn Hand

Generation

Five Business Drivers

1. Define the driver.2. Know how to measure

driver.3. Why is it important?4. Know the numbers (&

Competitor’s)5. Impact by creating an

Action Plan.

Page 7: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

Definition:Cash: “Cash is the bills and coins in the register, petty cash, and cash in the bank. It also includes cash equivalents, like Certificates of Deposits (CD’) and other highly liquid investments (i.e. easily converted into cash within 90 days).”

Also see: Appendix: Cash, Page 58)

Cash Flow:

The cash generation from “core operating activities” • The difference between the cash that flows into and out of the business • In a given period of time, such as a quarter or a year.

Cash out-flows: result from: Cash in-flows:  arise from: 1) expenses 1) operating activities

2) investments 2) investing activities 3) financing activities

Cash & Cash Flow (Page 8)

Cash: (Savings Account)

Cash Flow:(Checking Account)

$25,000 On hand

$80,000 Salary- $70,000 Expenses $10,000 ???

Pay off loans

Buy furniture

Put in savings

Page 8: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

Cash is King!

“Cash is more important than your mother.“ -Al Shugart Former Seagate CEO

“Cash Flow is more important than profit.”

-Peter Drucker

“Cash is a company’s oxygen supply.” (It gives you the ability to stay in business) -Ram Charan

Fred Smith - FedEx

(Comes from core business, or core operating activities)

Why is CASH so important to a business?

(Page 8)

Can a company be profitable and go out of business?

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Cash balance ended at $482 million, up from $66 million at the end of Q3.

Capital Expenditures Projecting $325 Million but spent $288. Free cash flow was -$163 million.

Cash

Adequate Funding. $650 Million LOC entirely available. Liquidity in excess of $1.1 Billion.

Cash Flow for 2010 was positive $125 million. Forecast for full-year 2010 projected at $75 million positive.

 

2007 2008 2009 2010

Total Revenue $3,861 $3,772 $4,079 $4,172

Net Income $297 $265 $192 $217

Driver: Cash        

Cash $133 $217 $369 $482

Cash From Ops. $180 $205 -$14 $125

Cash Spirit AeroSystems

(Take notes on Page 9)

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© 2010 Acumen Learning. All rights reserved. Do not copy. 801-224-5444 | www.acumenlearning.com 10

 Spirit Aero Boeing United

TechnologiesGoodrich

Element 2007 2008 2009 2010 2010 2010 2010

Total Revenue $3,861 $3,772 $4,079 $4,172 $64,306 $54,326 $6,967

Net Income $297 $265 $192 $219 $3,307 $4,711 $579

Cash        

Cash $133 $217 $369 $482 $10,517 $4,083 $799

Cash From Ops. $180 $205 -$14 $125 $2,952 $5,906 $514

Spirit’s Free Cash Flow: 2009 2010 CFOA -$14 $125 Cap Expen. -$228 -$288Free Cash Flow -$242 -$163

Spirit’s Performance on Cash

3.4% 5.8% 9.0% 11.6% 16.4% 8.4% 12.2%

Spirit’s 2010 Use of Cash:• $300 M in Inventory Build• $ 42 M in A/R Build• $288 M in Capital Expenses

Page 11: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

CASH: Pay slower Collect faster… with the same sales revenues and costs. 

CASH or CASH FLOW: Increase revenues/sales Reduce/costs

12

How can you personally impact CASH and CASH FLOW:(Personal action plan - page 9)

• Better training / faster ramp up

• Decrease or better manage inventory• Vendor Owned/Managed Inventory• Control expenses• Don’t hoard (tools, parts, people)• Reduce/conserve utilities• Reduce conflicts (systems, people,

processes, IT technologies)

• Reduce Waste

• Reduce re-work

• Control rivet usage/waste

• Manage/Reduce OT

• Increase sales/revenues

• Maintain schedule/ship dates

• Increase operational efficiencies

• Compress A/R – Extend A/P

Page 12: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

© 2010 Acumen Learning. All rights reserved. Do not copy. 801-224-5444 | www.acumenlearning.com 13

Five Business Drivers

“No margin, no mission.”

PeopleEmployeesCustomers

PeopleEmployeesCustomers

GrowthTop Line

Bottom Line

GrowthTop Line

Bottom Line

AssetsStrengthUtilization

AssetsStrengthUtilization

ProfitRevenuesExpenses

ProfitRevenuesExpenses

CashOn Hand

Generation

CashOn Hand

Generation

Page 13: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

Profit is what is left over after you have paid your expenses. It can be expressed in dollars ($) or as a percent (%).

How do you increase Gross Margin?

The types of expenses you deduct determine which margin you are calculating. Most common margin calculations are:

Gross Margin: deducts Cost of Goods Sold (COGS)

Operating Margin: deducts Operating expenses (Overhead)

Net Profit Margin: deducts all expenses

Definition: PROFITS(Page 10)

#1- Increase price

#2- Lower costs

#3- Or Both!#3- Or Both!

Page 14: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

= Gross Profit $ 565 13.5%

Revenues $4,172 - Costs of Revenue (COGS) - $3,608

2010(in Millions)

= Net Profit Margin $ 219 5.2%

Also called: “Net Income” and “Net Earnings”

- Interest & Other - $ 59

- Income Taxes - $ 78

Margins: Gross, Operating & Net

= Operating Margin $ 357 8.6%

- Operating Expenses - $ 156

- Research & Development - $ 52

Page 15: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

High Margin

High Margin = Unique product and/or higher demand than supply.2010 S&P 500 Average Net Profit Margin = 11%

32%

28%

27%

Talent Management – AcumenLearning,LLC. All Rights Reserved. Use, disclosure, or distribution of this material is not permitted to any unauthorized persons or third parties except by written permission.

Differentiation

Patent

Mkt Share

Brand

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Low Margin

High Margin = Unique product and/or higher demand than supply.2010 S&P 500 Average Net Profit Margin = 11%

1.4%

3.6%

1.7%

Talent Management – AcumenLearning,LLC. All Rights Reserved. Use, disclosure, or distribution of this material is not permitted to any unauthorized persons or third parties except by written permission.

Commodity

Manyalternative

Sells Volume

Membership“Price Club”

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18

SPIRIT PROPRIETARY

Strong Core Business…Multiple New Business Wins

Core Business

New Business

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Production

ProductionLow Rate ProductionDevelopment

Sole-source, Life-of-Program Contracts… 737,777,787,747,767

A320, A330, A380

850XP

P-8A

G250

G650

CH-53K

A350 XWB

MRJ

Long-Term Growth Strategy

Test Units

CSeries

MIX

Page 18: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

© 2010 Acumen Learning. All rights reserved. Do not copy. 801-224-5444 | www.acumenlearning.com 19

 Spirit Aero Boeing United

TechnologiesGoodrich

Element 2007 2008 2009 2010 2010 2010 2010

Total Revenue $3,861 $3,772 $4,079 $4,172 $64,306 $54,326 $6,967

Net Income $297 $265 $192 $219 $3,307 $4,711 $579

Cash        

Gross Margin 17.2% 16.0% 12.2% 13.5% 19.4% 27.4% 30.5%

Operating Margin 10.9% 10.8% 7.4% 8.6% 7.7% 13.2% 11.6%

Net Income Margin 7.1% 7.0% 4.7% 5.2% 5.1% 8.7% 8.3%

Segment (3 qtrs 2010)

Segment Revenue

Operating Income %

% of Company

Profits

Fuselage $2,035 14.4% 55%

Propulsion $1,062 12.9% 26%

Wing $1,067 9.5% 19%

Spirit’s Performance on Profit

Page 19: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

© 2010 Acumen Learning. All rights reserved. Do not copy. 801-224-5444 | www.acumenlearning.com 20

• Sell more• Improve Quality Strengthen Pricing• Understand Product Mix (sell more of

the higher margin products)• Improve execution and up-selling• Make prudent investments in growth

• Sell more• Improve Quality Strengthen Pricing• Understand Product Mix (sell more of

the higher margin products)• Improve execution and up-selling• Make prudent investments in growth

Increase sales

• Negotiate materials costs• Reduce inventories• Decrease employee turnover• Scrutinize spend on R&D• Reduce/conserve Operating costs• Improve Project Planning

• Negotiate materials costs• Reduce inventories• Decrease employee turnover• Scrutinize spend on R&D• Reduce/conserve Operating costs• Improve Project PlanningReduce Costs

Profit is the difference between. . .

Revenue

Costs

Pro

fit

Increase sales

Reduce Costs

What area can YOU impact?

“if you are not talking about costs on a

weekly basis, challenge your boss”

-- Bob Skinner

Profits go to the Profit-

minded

Write down your Action

Item

Ways to Increase Profits

Page 20: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

PROFIT: Increase price or decrease costs. Product Margin: Increase Price and/or Decrease costs or both Company Margin: increase Sales and/or decrease expenses or both Expressed in dollars ($) or as a percent (%).

21

How can you personally impact PROFIT:

(Personal action plan - page 11)

• Improve operational efficiencies• Better education on costs• Change requests go through proper

channels• Increase Revenue - Collect on work

that’s been done• Increase Revenue – Get quality right• Faster on-boarding • Reduce employee turnover• Improve accountability• Improve communication• Effective training

• Manage “Mix” (dev vs. prod programs)

• Decrease Re-Work ($225 per day) Decrease/Eliminate waste (840

lbs. of fasteners thrown out wkly)

• Reduce $109M Overtime by 50%

• Decrease utilities

• Reduce $50 Waste expenses

• Reduce shortages

• Reduce “rush” charges

• Timely and accurate data (visibility)

• Create accurate schedules

Page 21: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

© 2010 Acumen Learning. All rights reserved. Do not copy. 801-224-5444 | www.acumenlearning.com 22

Five Business Drivers

Anything you own or control…which has value.

PeopleEmployeesCustomers

PeopleEmployeesCustomers

GrowthTop Line

Bottom Line

GrowthTop Line

Bottom Line

AssetsStrengthUtilization

AssetsStrengthUtilization

ProfitRevenuesExpenses

ProfitRevenuesExpenses

CashOn Hand

Generation

CashOn Hand

Generation

Page 22: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

Asset

12

Definition – What we have and how well we use what we have.

Equity Ratio – The ratio of shareholder equity to total assets.

Measures

Inventory Turnover – The number of times total inventory is sold or needs to be replenished. Example: 12 turns = once a month.

Return on Assets – The percent value of sales or revenues to total assets.

Asset Strength – the ability to remain viable during ups and downs in the marketplace.Asset Utilization – the ability to efficiently and effectively use assets to generate profits.

Talent Management – AcumenLearning,LLC. All Rights Reserved. Use, disclosure, or distribution of this material is not permitted to any unauthorized persons or third parties except by written permission.

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Balance…

Asset Strength

Asset Utilization

Cash • Inventory • Credit Rating

Definition: Definition: AssetsAssets

Page 24: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

Assets in Action

13

“In 1912, the Model T for the first time cost less than the prevailing average annual wage in the United States.”“Ignoring conventional wisdom, Henry Ford continually sacrificed margins to increase sales. In fact, profits per car did fall as he slashed prices from $220 in 1909 to $99 in 1914.”

“But Sales Exploded!”“Ford demonstrated that a

strategic, systematic lowering of prices could boost profits, as net income rose from…$3 million in 1909 to $25 million in 1914.”

~Daniel Gross, Forbes Greatest Business Stories

Talent Management – AcumenLearning,LLC. All Rights Reserved. Use, disclosure, or distribution of this material is not permitted to any unauthorized persons or third parties except by written permission.

Page 25: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

© 2010 Acumen Learning. All rights reserved. Do not copy. 801-224-5444 | www.acumenlearning.com 26

 Spirit Aero Boeing United

TechnologiesGoodrich

Element 2007 2008 2009 2010 2010 2010 2010

Total Revenue $3,861 $3,772 $4,079 $4,172 $64,306 $54,326 $6,967

Net Income $297 $265 $192 $219 $3,307 $4,711 $579

Driver: Assets        

Inventory Turnover 2.4 1.7 1.6 1.4 2.4 4.6 2.0

Return on Assets 8.9% 7.1% 4.3% 4.3% 5.1% 7.0% 6.2%

Spirit’s Performance on Assets

Page 26: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

ASSET EXECUTION = Efficiencies, productivity, speed,

making assets work harder Note: Profit x Asset = Return/Margin multiplier!

27

How can you personally impact ASSETS:

(Personal action plan - page 13)

• Better communication with other groups

• Decrease redundancies

• Use resources better within the company

• Share tools where appropriate

• Schedule more efficiently

• Encourage web meetings

• Don’t over build

• Cross train employees

• Alternative work arrangements

• Improve work flow / planning

• Improve understanding of priority

• Communicate performance

• Increase efficiencies (employee/company)

• Increase employee productivity

• Increase performance

• Increase process efficiencies

• Consistent QMR process

• Share best-practices

• Forecast more accurately

• Execute plans with more discipline

Page 27: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

© 2010 Acumen Learning. All rights reserved. Do not copy. 801-224-5444 | www.acumenlearning.com 28

Five Business Drivers

Why is GROWTH so important to business?

PeopleEmployeesCustomers

PeopleEmployeesCustomers

GrowthTop Line

Bottom Line

GrowthTop Line

Bottom Line

AssetsStrengthUtilization

AssetsStrengthUtilization

ProfitRevenuesExpenses

ProfitRevenuesExpenses

CashOn Hand

Generation

CashOn Hand

Generation

Page 28: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

Definition:

Business growth is most commonly measured by:

1) Top-line (sales)2) Bottom-line (profit)3) Earnings per share growth (public company)

There are two types of growth:1) Organic growth: comes from a company’s existing

business2) Inorganic growth: comes from merger and

acquisition.

Definition: Definition: GrowthGrowth(Page 14)

Page 29: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

In today’s business world, no growth means lagging behind in a world that

grows every day…

Investors expect it, employees are more energized by it, customers are

generally attracted to it and executives are measured by it.

Definition: Definition: GrowthGrowth

Page 30: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

The Role of Growth

• Best & brightest leave first.• Productivity goes down.• Morale goes down.• costs are cut, which limits ability to grow, company becomes less profitable.

Business in Rapid

Decline

Business in Growth Mode

• Attracts/Retains the best & brightest!• Productivity goes up = more profit = more cash = more ability to grow!• Morale is typically higher.• You have the ability to grow in your career!

Growth is critical because of its impact on Employees & Customers.

Page 31: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

© 2010 Acumen Learning. All rights reserved. Do not copy. 801-224-5444 | www.acumenlearning.com 32

 Spirit Aero Boeing United

TechnologiesGoodrich

Element 2007 2008 2009 2010 2010 2010 2010

Total Revenue $3,861 $3,772 $4,079 $4,172 $64,306 $54,326 $6,967

Net Income $297 $265 $192 $219 $3,307 $4,711 $579

Cash        

Revenue Growth 20.6% -2.3% 8.1% 2.3% -2.1% 1.3% 4.7%

Net Income Growth Up -10.6% -27.5% 14.0% -3.0% 10.9% -5.2%

Spirit’s Performance on Growth

Segment (3 qtrs 2010)

Segment Revenue

Revenue Growth

Op Inc. Growth

Fuselage $2,035 1.6% 1.6%

Propulsion $1,062 3.1% 12.2%

Wing $1,067 4.2% 388%

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Guidance:200920102011Revenue $4,079$4,172 $4.5 – $4.7 B

Net Income $ 192 $ 219 $240 – $265 M

Cash Flow $ -14 $ 125 $ 75

CapEx $ 228$ 288 $ 325

Spirit’s Outlook

Analyst Recommendations and Revisions As of: 02/15/11

1-5 Linear Scale Current1 Month 3 Month 6 Month

Ago Ago Ago(1) BUY 6 7 7 6

(2) OUTPERFORM 3 4 4 5

(3) HOLD 10 7 5 4

(4) UNDERPERFORM 1 2 2 2

(5) SELL 0 0 0 1

No Opinion 0 0 0 0

Mean Rating 2.30 2.20 2.11 2.28

Page 33: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

GROWTH = Increase: -top-line (sales), and/or

-bottom-line (profits), and/or

-earnings per share (EPS) for public companies. Quarter over quarter, or year over year increases Organic growth: comes from a company’s existing business Inorganic growth: comes from merger and acquisitions.

• Play a part in culture shaping and

acquisition integration• Hire talent that is strong and adaptable• Develop great leaders• Anticipate employee needs that will

support a growth strategy• Promote products to everyone!• Create quality and value• Create customer loyalty

34

How can you personally impact GROWTH:

• Increase global services• Provide exceptional service (Int’l & Ext’l)• Invest in employees• Share institutional memory/knowledge• Save cash to put into new programs• Help transition programs to Production• Get costs down to strengthen Spirit bids•

(Personal action plan - page 15)

Page 34: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

© 2010 Acumen Learning. All rights reserved. Do not copy. 801-224-5444 | www.acumenlearning.com 35

Five Business Drivers

Customers and employees are the key to driving profitable & sustainable growth.

PeopleCustomersEmployees

PeopleCustomersEmployees

GrowthTop Line

Bottom Line

GrowthTop Line

Bottom Line

AssetsStrengthUtilization

AssetsStrengthUtilization

ProfitRevenuesExpenses

ProfitRevenuesExpenses

CashOn Hand

Generation

CashOn Hand

Generation

Page 35: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

Customers

17

What is more important than meeting customer expectations?

Exceeding?Anticipating Customer Needs &

Expectations!“If I would have asked my customer what they wanted, they would have said a faster horse!”

~Henry Ford

Talent Management – AcumenLearning,LLC. All Rights Reserved. Use, disclosure, or distribution of this material is not permitted to any unauthorized persons or third parties except by written permission.

“I skate to where the puckis going to be!”

~Wayne Gretzky

Page 36: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

What companies have failed to anticipate customer expectations? What were the results?

Blockbuster AAA Kodak Sony

What limits companies from anticipating their customers’ wants and needs?

Failing to Anticipate customer needs/expectations!(Take notes on Page 17)

Page 37: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

Ter

rible

Bel

ow a

vera

ge

Ave

rage

Above

ave

rage

Exc

elle

nt

0%

25%

0%

38%38%

Mean = 3.125

1. Terrible

2. Below average

3. Average

4. Above average

5. Excellent

How would Spirit’s customers rate the service they receive from Spirit?

QUIZ: 1 of 3

Page 38: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

Ter

rible

Bel

ow a

vera

ge

Ave

rage

Above

ave

rage

Exc

elle

nt

9%

48%

0%

13%

30%

Mean = 2.4783

1. Terrible

2. Below average

3. Average

4. Above average

5. Excellent

How would you rate the service you receive from other internal people or departments?

QUIZ: 2 of 3

Page 39: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

Ter

rible

Bel

ow a

vera

ge

Ave

rage

Above

ave

rage

Exc

elle

nt

4% 4%

16%

40%36%

Mean = 3.6

1. Terrible

2. Below average

3. Average

4. Above average

5. Excellent

How would your internal customersrate the service they receive from you?

QUIZ: 3 of 3

Page 40: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

Customers: Both Internal & External

INTERNAL:

• Exceed deadlines• Be positive• Always follow through• Increase vision• Anticipate needs and expectations• Increase quality staffing• Increase employee education• Retain employees• HR: Hire the best!

41

How can you personally impact CUSTOMERS?

EXTERNAL:

•Listen with empathy to resolve unhappy customers•Qualify each customer•Better educate customers•Increase customer demos•Set up customer phones•Ensure equipment functionality before customer takes it home•Possess good product knowledge when selling •Increase customer negotiations•Increase customer awareness•Accurately set customer expectations

(Take notes on Page 17)

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1. What is the basic equation for each statement?

2. What is the purpose of the statement?

3. What are the key numbers and how are they trending?

4. How can you impact each statement?

Income Statement Balance Sheet

Statement of Cash Flows

Proprietary & Confidential! (Take lots of notes!)

VZW Financial Statements

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Spirit AeroSystemsHoldings, Inc.

Consolidated Statement of Operations

  2010   2009   2008  ($ in millions, except per share data)          

Net revenues $ 4,172.40   $ 4,078.50   $ 3,771.80  Operating costs and expenses            

Cost of sales 3,607.90   3,581.40  3,163.20 

Selling, general and administrative 156.00   137.1  154.5 

Research and development 51.50   56.7  48.4 

Total operating costs and expenses 3,815.40   3,775.20  3,366.10 

Operating income 357.00   303.3  405.7 

Interest exp. & fincing fee amortization (59.10)  (43.6) (39.2)

Interest income 0.30   7  18.6 

Other income (expense), net (0.40)  6.1  (1.2)Income before income taxes and equity in net loss of affiliates 297.8  272.8  383.9 

Income tax provision -78.2  -80.9  -118.5              

Income before loss of affiliates 219.6  191.9  265.4 Equity in net loss of affiliates -0.7  -0.2  — 

             

Net income $ 218.90   $ 191.70   $ 265.40               Earnings per share           

Basic 1.56  1.39  1.93 Diluted 1.55  1.37  1.91 

17%17%

Pg. 28

Gross Margin – 13.5%

Revenues – Expenses = Net Income

Top Line

IncomIncom

ee

• Income Statement • P&L

RevenuRevenu

eses

ExpensExpens

eses

ProfitabilityThese are the critical few components to look for

Bottom Line

= Net Income / # of Shares

0.7%14%

(9%)1.1%

17%

2.3%

Revenues – Expenses = Net Income

Profitability

Top Line

Bottom Line

Gross Margin – 13.5%

= Net Income / # of Shares

106%

14%

3.6%3.6%

8.2%8.2%

5.2%5.2%

36%

7.4%7.4%

7.0%7.0%

11.9%11.9%

7.7%7.7%

16%16%

Profit discussion (Page 11 actions)

Growth discussion (Page 15 actions)

Look for Growth:• Top Line• Bottom Line

Then for Margins:• Gross Margin• Operating Margin• Net Margin

PerformVariance Anal.

Review

1. What is the report’s basic structure (equation)?

2. What are key measures and how are they trending?

3. What actions can I take to impact this report?

4. What is the reports overall purpose?

Page 43: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

  2010   2009  Current assets      Cash and cash equivalents $ 481.6   $ 369.0  Accounts receivable, net 200.2   160.4 Inventory, net 2,507.9   2,206.90 Prepaids 9.9   14.2 Income tax receivable 45.9   45.5 Deferred tax asset-current 47.6   55.8 Total current assets 3,294.7   2,852.90 

Property, plant and equipment, net 1,470.0   1,279.30 Pension assets 172.4   171.2 Deferred tax asset non-current, net 55.0   95.8 Other assets 109.9   74.6 Total assets $ 5,102.0   $ 4,473.8  

Current liabilities      Accounts payable 443.5   441.3  Accrued expenses 190.7   161.9  Profit sharing/deferred compensation 29.6   3.6  Current portion of long-term debt 9.5   9.1  Advance payments, short-term 169.4   237.4  Deferred revenue, short-term 302.6   107.1  Deferred grant income liability — current 5.1   —  Income tax payable 3.1   3.5  Other current liabilities 11.3   18.3  Total current liabilities 1,164.8   982.2  

Long-term debt 1,187.3   884.7  Advance payments, long-term 655.2   727.5  Pension/OPEB obligation 72.5   62.6  Deferred grant income liability — non-current 128.4   129.3  Deferred revenue and other deferred credits 29.0   46.0  Deferred tax liability — non-current 8.1   15.6  Other liabilities 45.8   52.1  Equity      Common stock      Common stock, Class B 150,000,000 shares      Additional paid-in capital 983.6   949.8  Accumulated other comprehensive loss (75.3)  (59.7) Retained earnings 900.7   681.8  Total shareholders' equity 1,810.4   1,573.3  Total equity 1,810.9   1,573.8  Total liabilities and equity $ 5,102.0   $ 4,473.8  

BBBBBBBB

B

Most Liquid Pg. 27

AssetsAssets

Liabilitie

Liabilitie

ss

EquityEquity

“If we sell our Assets & pay our Liabilities, how much do we have left?”

These are the These are the critical critical numbers to numbers to look forlook for

Least Liquid

Due First

Due Last

Assets = Liabilities + EquityFinancial Strength

14%

15%

Review1. What is the report’s basic

structure (equation)?

2. What are key measures and how are they trending?

3. What actions can I take to impact this report?

4. What is the reports overall purpose?

Asset Discussion (Page 13 actions)

Cash Discussion (Page 9 actions)

Assets = Liabilities + EquityFinancial Strength

14%

15%

31%

Current Assets: Liquid < 1 Year

Current Ratio: Current Assets = 2.8Current Liabilities

Current Ratio: Current Assets = 2.8Current Liabilities

Equity Ratio: 35%Equity Ratio: 35%

Current Liabilities: Due < 1 Year

Page 44: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

EquationCash: Operating Activities +/- Investing Activities +/- Financing Activities = Total Cash

IndicatesCash Management

Review1. What is the report’s basic

structure (equation)?

2. What are key measures and how are they trending?

3. What actions can I take to impact this report?

4. What is the reports overall purpose?

Cash Discussion (Pg 9)

Profit Discussion (Pg 11)

Asset Discussion (Pg 13)

Growth Discussion (Pg 15)

People Discussion (Pg 17)

EquationCash: Operating Activities +/- Investing Activities +/- Financing Activities = Total Cash

CashManagementWhere did the $$$ come from Where did the $$$ go toSame # at bottom of P&L

Same # at top of Balance Sheet

Cash +/-

Cash +/-

OpsOps

Cash +/-

Cash +/-

Investing

Investing

Cash +/-

Cash +/-

FinanceFinance

Page 45: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

5-Business Drivers

30

Statement of Cash Flow

Statement of Income (P&L)

Balance Sheet

Talent Management – AcumenLearning,LLC. All Rights Reserved. Use, disclosure, or distribution of this material is not permitted to any unauthorized persons or third parties except by written permission.

Page 46: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®
Page 47: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

Pop Quiz:Pop Quiz: (page 35)(page 35) For fiscal year: 2010

• How much cash was on hand? __$ 482 M_

• How much cash was generated from operating activities? __$ 125

M_

• What were net revenues? _$4,172

M_

• What was the net income? __$ 219

M_

• What was the gross margin %? __13.5 %__

• What was SG&A as a % of revenues? ___ 3.7%__

• What was operating income as a % of Revenue? ___

8.6%__

• What was the inventory turnover? ___ 1.4

X__

• What was your return on assets (ROA)? ___4.3 %__

• What was the % change in revenues year over year? ___2.3 %__

• What was the % change in net income year over year? ___14 %_

• What was the % change in diluted EPS year over year? ___14 %_

Page 48: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

6-minute Tracker6-minute Tracker

445566 1122335 minutes left5 minutes leftIncome Statement CompletedIncome Statement Completed3 minutes left 3 minutes left Balance Sheet Completed - 2 minutes left Balance Sheet Completed - 2 minutes left ONE MINUTE LEFTONE MINUTE LEFTL e t ‘ s D i s c u s s . . .L e t ‘ s D i s c u s s . . .

1) In groups of 3, assign a report to each person:

Statement of Income (P&L , Statement of Earnings)

Balance Sheet

Statement of Cash Flows2) Take 2 minutes each, to teach your group:

1. How this report is organized.

2. What are key measures to look for. How are they trending? How can you impact this?

3. What is the overall purpose of that report?

3) Ask 1 or 2 questions.

T-3: Review & Teaching

Page 49: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

Retaining Content over Time

(Page 52)

Time

ReviewApplyTeach

15%

Page 50: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

Web Sites:

• www.nasdaq.com

• www.reuters.com

• www.yahoo.com

Where to Find Information

(Page 55)

• www.finance.google.com

• www.hoovers.com

• www.smartmoney.com

Page 51: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

One final thought…

“People will work

hard for a paycheck,

harder for a person, and

hardest for a Purpose.”

~Thomas Monson

Page 52: Spirit AeroSystems Facilitated by Mark Wood mwood@acumenlearning.com Acumen Learning Building Business Acumen ®

Post Course Action Items:1. 7-days: Teach one of the principals learned in class, to someone

in your department.

2. 7 days: Discuss your action items with your manager in the next.

3. 30 days: Read the first 90 pages of: “What The CEO Wants You to Know“

3. 90 days: Get with your class coach and give an accounting of your progress on the action items.

Start now:

Build and practice your new business acumen skills.

When making decisions, determine how the outcome will impact Cash, Margin, Velocity, Growth, Customers…

HINT: Tear out page 47 and use it at your desk!