Spiri fest seasonal imc

SpiritFest SeasonalJasmine Adams

IMC Strategic Planning

Monday, November 25, 13

Local Gospel Talent


New Platform

• SpiritFest Seasonal will have a stage for local gospel talent

• Recording labels represented

• 4 His Name Sake Records

• Hidden Beach

• Verity Records


Problem Statement

• A situation analysis is the investigation of a target market to determine the appropriate strategy for an advertising campaign. Many gospel concerts have failed due to people not knowing because of advertising, or the lack of funding for an annual concert. SpiritFest Seasonal is designed to bridge the gap between local artist and the opportunity to sing for an audience and professional record labels.


Target Market

• The target market for this event is 22-‐32. This demographic has a job and is able to buy the tickets to the main concert. The event is the night before that is a teaser of the main event. This event has comedians, national recording artist, and many different local artists. The tickets for this event is only $6 versus the main concert $28-‐32. The target market makes between $20,000-‐ 75,000 a year.


Creative Strategy

• first season of concerts are free

• an audition process is set up to ensure the best local talent for our audience

• our audience has a direct line to communicate with us through social media


Cost Marketing

Website $150/month

Flyers 5,0000-‐ $280

Radio $80/slot


Free Marketing

• Twitter

• Facebook

• Instagram


Spiri fest seasonal imc

Business

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