Spikemail BNI Presentation
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I love#email
Email Marketing 2010+ in 10 minutes
WHY?BUILD TARGETTRACKMEASURE
Email Marketing 2010+ in 10 minutes
WHY?BUILD TARGETTRACKMEASURE
Why email marketing?
Data driven
Builds relationships
Integrates
Measurable
High value of ROI
The Numbers
1.4 billion email users worldwide(Radicati Group study from May 2009)
Radicati Group project
1.9 billion email users in 2013
247 billion emails are sent each day
80 – 90%are spam
Email Marketing Jargon
Personalised Viral
Segmenting
Dynamic content Surveys Trigger based emailsUpdate
details Statistics
Email Marketing Benefits
Keeps in touch when you don’t have time
Helps build your reputationIncreases the number of referralsGives clients a great reason to stay
with youKeeps you top of mind
What you can talk about
Things that ADD VALUE
– Interesting articles–Latest offers–Relevant offers–Ask for feedback
Adding Value examples
Gym Welcome Email example
Person signs up on your website. You have their $$ and their email address.
Email #1: An email is sent to them 24 hours later, “Hey, thanks for joining [gym name]. Your membership number is #####. Download and print out a voucher for a shake on your next visit.
Over the next few weeks we are going to send you a few emails to let you know how to get the most out of your membership. As part of your membership we have a great weekly newsletter…..”
Prospect - email
Person comes into your gym and doesn’t sign up.
An email is sent to them 24 hours later, “Hey, thanks for coming into [gym name]. We thought we would give you a bit more information about us …
Plus we send out a free weekly fitness newsletter filled with great exercises, meal ideas, live better tips and comps and giveaways for members.
Sign up here.
Email Marketing
2010+WHY?BUILD TARGETTRACKMEASURE
Design
The BIGGEST Email Marketing Myth
“I can do this by myself.”
More Email Marketing Myths
Email is SPAM … well 80+% isEmail is cheapMy message will be lost in the
InboxPeople will just delete my email
Email Marketing
2010+WHY?BUILD TARGETTRACKMEASURE
Why do you want to send email newsletters?
“Because I think I should.”
“Because the biz up the road is.”
“Because Glenn said so.”
“Because I have clear goals for my emails.”
Your database is
Why?
They like you
They spend money with you
They cost you a lot of money to get
They talk about you
Email goals
Grow my database
Brand
Offers
Feedback
So you have your goals and you know who your sending to. Now what?
Choose a frequency
Find someone to send them for you
Stick to it / Consistency builds trust
Start segmenting your list
Are you compliant?
Consent = opt-in
Don’t email people who don’t want to hear from you
Never buy an email list
Unsubscribe
Stop Blasting
Segmenting your list= Increased response
= More $$
= Less compliants / unsubscribes
Five ways to grow your database
Website sign up formsAudit your existing
databaseOn the phone / enquiry
Direct mailForward to a friend
Email Marketing
2010+WHY?BUILD TARGETTRACKMEASURE
What can you Track?
What else can you Track?
EngagementWho actually read your email & for how long across-Webmail, Desktop, Mobile
SoftwareWhat email software they read it in-Outlook, Gmail, iPhone
Forwarding & PrintingWhat email software they forwarded the email fromHow many people printed the email
Email Marketing
2010+WHY?BUILD TARGETTRACKMEASURE
Contacts
Website sign-ups
Shopping cartTraffic
Forward
What works nowLeveraging your databaseIntegrating your marketingConsistency of message
Why this is easierYou can listen where people are
talking and continue to improve your message
Why Spikemail?We do the work for youWe provide the strategyDynamic / Variable content and
imagesAdvanced bounce managementAnti-Spam Act CompliantWe LOVE email marketing
spikemail.co.nzFollow me - @glennedleyFollow Spikemail - @spikemail