Spies in the night Becoming a corporate 007 or a defined...
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Know what competitors are offering Understand the market ? Use CI to... Target customers Determine impact of economic climate Forecast market potential Keep tabs on competitor pricing $ 1 Determine offerings in ancillary markets Find new customers Mission: IMPROVEMENT 90% of Fortune 500® companies use CI Sources eCompetitive Intelligence." Wikipedia. N.p., 13 Dec. 2013. Web. 06 Jan. 2014. <http://en.wikipedia.org/wiki/Competitive_intelligence>. "Top Tips: Setting up a Market or Competitive Intelligence Function." Digimind Insights. N.p., 30 Aug. 2012. Web. 02 Jan. 2014. <http://digimind.com/blog/best-practices/setting-up-an-intel-function/>. "How Do You Create a Competitive Intelligence Collection Plan?" OnCompetition. N.p., n.d. Web. 17 Jan. 2014. <http://on-competition.com/how-do-you-create-a-competitive-intelligence-collection-plan/>. Pacifici, Sabrina I. "Competitive Intelligence - A Selective Resource Guide." Competitive Intelligence. LLRX.com, 6 Sept. 2013. Web. 08 Jan. 2014. <http://www.llrx.com/features/ciguide.htm>. www.4imprint.com Infographic created by www.4imprint.com, based on the Competitive Intelligence Blue Paper ® . Download Blue Paper at: http://info.4imprint.com/bluepapers/competitive-intelligence/ You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/) Report the data throughout the organization: Competitive intelligence information about competitors’ products and services for better strategic decision-making Define Spies in the night or a defined business strategy? Competitive intelligence: Becoming a corporate 007 ® Going undercover: Unmask the CI process Keep ahead of the competition. Find your inner spy and implement competitive intelligence today. Analyze Gather Distribute Step 1: Plan your mission Determine what intelligence to collect: Name/location/website Elevator pitch Products/services Strengths/weaknesses Key differentiators Define: Mission’s purpose How goals will be achieved Deliverables Intended recipients Spy on the competition with: Step 2: Collect Intelligence Environmental waste reduction, pollution regulations, global warming Environmental waste reduction, pollution regulations, global warming Step 3: Analyze your findings Step 4: Distribute the goods Look for trends: Economic employment, interest rates, trade issues Political legislation, policies, regulations Technological new technologies & applications Sociological consumer demand patterns, trends, demographics Newsletters Monthly summaries Intranet sites White papers
Transcript of Spies in the night Becoming a corporate 007 or a defined...
Know what competitors are offering
Understand the market
?Use CI to...
Target customers Determine
impact of economic climate
Forecast market
potential
Keep tabs on competitor
pricing
$1
Determine offerings in
ancillary markets
Find new customers
Mission: IMPROVEMENT
90%of Fortune 500® companies use CI
SourceseCompetitive Intelligence." Wikipedia. N.p., 13 Dec. 2013. Web. 06 Jan. 2014. <http://en.wikipedia.org/wiki/Competitive_intelligence>.
"Top Tips: Setting up a Market or Competitive Intelligence Function." Digimind Insights. N.p., 30 Aug. 2012. Web. 02 Jan. 2014. <http://digimind.com/blog/best-practices/setting-up-an-intel-function/>.
"How Do You Create a Competitive Intelligence Collection Plan?" OnCompetition. N.p., n.d. Web. 17 Jan. 2014. <http://on-competition.com/how-do-you-create-a-competitive-intelligence-collection-plan/>.
Pacifici, Sabrina I. "Competitive Intelligence - A Selective Resource Guide." Competitive Intelligence. LLRX.com, 6 Sept. 2013. Web. 08 Jan. 2014. <http://www.llrx.com/features/ciguide.htm>.
www.4imprint.com
Infographic created by www.4imprint.com, based on the Competitive Intelligence Blue Paper®. Download Blue Paper at:http://info.4imprint.com/bluepapers/competitive-intelligence/
You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/)
Report the data throughout the organization:
Competitive intelligenceinformation about competitors’ products and services for better strategic decision-making
Define
Spies in the night or a defined business strategy?
Competitive intelligence: Becoming a corporate 007®
Going undercover: Unmask the CI process
Keep ahead of the competition. Find your inner spy and implement competitive intelligence today.
AnalyzeGather Distribute
Step 1: Plan your mission
Determine what
intelligence to collect:
Name/location/website
Elevator pitch
Products/services
Strengths/weaknesses
Key differentiators
Define:
Mission’s purpose
How goals will be achieved
Deliverables
Intended recipients
Spy on the competition
with:Step 2: Collect Intelligence
Environmentalwaste reduction,
pollution regulations, global warming
Environmentalwaste reduction,
pollution regulations, global warming
Step 3: Analyze your findings
Step 4: Distribute the goods
Look for trends:
Economicemployment,interest rates,trade issues
Politicallegislation,
policies,regulations
Technologicalnew technologies
& applications
Sociologicalconsumer demand
patterns, trends,demographics
Newsletters Monthlysummaries
Intranetsites
Whitepapers
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