SPG PREPAID/NO-CONTRACT MERCHANDISING … Radioshack Non...BM Alcatel OneTouch Elevate 2. BM Samsung...

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confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization. 1

SPG PREPAID/NO-CONTRACT MERCHANDISING GUIDE

Set-Up Guide for

Non-Converted ST@R & SASDelivery Direct-To-Store Date: 3/9/16

In-Store Launch Date: 3/11/16


confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

Merchandising Objectives

Enclosed is the Prepaid merchandising updates for week of 3/11/16 which will include

materials to support Boost domestic roaming and device update for Non-Converted

ST@R and SAS locations. All changes are shown with

.

This document includes:

• Key Priorities / In-Store Execution

• Planogram Instructions

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Key Priorities / Execution

3

Key Priorities Required Tools In-Store Executions

1. Set up mock handset in

the specified location

and place paddle

covers on empty

paddles. Make sure the

area is neat, clean, and

ready for selling.

1. Merchandising

guide/Instructions (located on

mysprintstore/RS internal

website).

2. Merchandising kit – delivery

via FedEx direct-to-store

which will include the in-store

P.O.P materials for the

change-out.

1. Place all merchandising

materials. Refer to the

following slides for

detailed instructions.



Exterior/Interior Signage

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Store formats: Select 1,087 ST@R/SAS locations.

Dual-Branded Boost/Virgin Mobile T-

Stand Fixture INSTALLATION

INSTRUCTIONS:

Refer to the instruction sheet provided

in the box or MSS for set-up details. 1

fixture per store.

PLACEMENT: Can be placed on

RadioShack’s side of the store. Place

T-stand near entry way in high traffic

area of the store. For use indoors or

outdoors (optional).

1

Overall Set-up will take approx. 5-10 min. to complete.

2 Dual-Branded Boost/Virgin Mobile Bowhead

Flag

INSTALLATION INSTRUCTIONS:

Refer to the instruction sheet provided in the box or

MSS for set-up details. 1 fixture per store.

PLACEMENT: Place bowhead flag near exterior

entry way in high traffic area of the store.

PLEASE NOTE: For instances where city

ordinance does not allow the store to put the flag

outside, please work with the SPG local rep in your

area to relocate the flag to a different ST@R

location within the vicinity that would allow for

placement of the flag.

T-Stand Side 1 T-Stand Side 2

Boost T-Stand Poster


Slide poster into slot on top of frame and

place in front of the corrugated back panel.

1 poster per store.

Boost Domestic Roaming Poster – SKU:

1a 1b

Virgin Mobile T-Stand Poster


Slide poster into slot on top of frame and

place in front of the corrugated back

panel. 1 poster per store.

Music Streaming Poster – SKU:

VRSF16POST

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P.O.P Set-Up / Planogram

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Legacy store formats: C3, C3U, CL, HYBD, and BTS.

Multi-Brand Corrugate Table Wedge Display 1 & 2

SKU: 9DISTF25


Locate instruction sheet provided with the corrugate

display for assembly. Attach the wedge to each end of

the table using adhesive tape to secure. 2 wedge per

store.

1 2

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2 2

Boost Mobile Table Poster – Domestic Roaming

SKU:


Cut approx. 1 inch double-sided adhesive strips provided and apply it to the 4 corners of the

table poster and attach it to the table fixture.

Regular maintenance should take

approx. 10 min. The No Contract section

will utilize two table fixtures.




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Legacy store formats: C3, C3U, CL, HYBD, and BTS.

Multi-Brand Corrugate Table Wedge Display 1 & 2

SKU: 9DISTF25


Locate instruction sheet provided with the corrugate

display for assembly. Attach the wedge to each end of

the table using adhesive tape to secure. 2 wedge per

store.

1 2 Virgin Mobile Table Poster – Core Brand Value Prop.


Cut approx. 1 inch double-sided adhesive strips provided and apply it to the 4 corners of the

table poster and attach it to the table fixture.

Regular maintenance should take

approx. 10 min. The No Contract section

will utilize two table fixtures.

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2

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P.O.P Set-Up / Planogram Cont’d

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Boost Dummy or Corrugate Handset Mocks


Remove previous mock handsets from the table. Arrange

Boost devices in priority from left to right. Make sure to

skip between paddles in order to fill the entire side of the

table.

1. BM Alcatel OneTouch Elevate

2. BM Samsung Galaxy J3

3. BM LG Volt 2

4. BM Samsung Galaxy Prevail LTE

5. BM LG G Stylo

6. BM ZTE Prestige

NOTE: Substitute corrugate dummy mocks with existing

in-store dummy mock if available.

4 5 Boost Device Paddle Covers & Branded Logo Paddle Insert – Eng & Spn


Remove existing phone and acrylic fact tag holder from paddle. Ensure paddle is

clean and free of debris with a flat surface. Apply by using double-sided tape.

Prioritize the paddle covers in the following order from left to right:

1. * 2. * 4. *

4 4 4

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*Planogram drawn to only show potential placement options. Paddle configurations may vary from store to store.*

4 4 4 4

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Boost Dummy Boxes & Re-boost Cards


Re-arrange pegs as shown in the planogram (above) and display the dummy boxes

and re-boost cards in the following order. Duplicate the same placement to the other

table on the same side as shown.

7Boost General Brochure and Phone Insurance

Brochure – Eng & Spn


Remove wrap and place within the brochure slot by the

side of the tables or in the acrylic holder sitting at the top

of the table. Insert buckslips behind brochure.

6

BM Alcatel

OneTouch

Fling

BM LG

Tribute 5

BM Moto E BM

Samsung

Galaxy

Prevail

LTE

BM ZTE

Prestige

BM $10-

$200 Multi-

Denom

Re-Boost

Card

BM Alcatel

OneTouch

Elevate

BM LG

Volt 2

BM

Samsung

Galaxy J3

BM LG G

Stylo

BM

Samsung

Galaxy J3

BM $10-

$200 Multi-

Denom

Re-Boost

Card

776 6

16Boost Mobile $100 PIC Tent Card

INSTALLATION INSTRUCTIONS: Fold and display on fixture

or near POS.




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Sprint Prepaid Dummy or Corrugate Handset Mocks


Remove previous mock handsets from the table.

Arrange Sprint Prepaid devices in priority from left to

right. Make sure to skip between paddles in order to fill

the entire side of the table.

1. SPP LG Tribute Duo

2. SPP Moto E

3. SPP Samsung Galaxy Core Prime

4. SPP LG G Stylo

NOTE: Substitute corrugate dummy mocks with existing

in-store dummy mock if available.

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*Planogram drawn to only show potential placement options. Paddle configurations may vary from store to store.

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Sprint Prepaid Paddle Covers & Branded Logo Paddle Insert – Eng & Spn



clean and free of debris with a flat surface. Apply by using double-sided tape.

Prioritize the paddle covers in the following order from left to right:

1. 2. 3. 4.

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*Planogram drawn to only show potential placement options. Paddle configurations may vary from store to store.

Virgin Mobile Device Paddle Covers & Branded Logo Paddle Insert – Eng

& Spn


Remove existing phone and acrylic fact tag holder from paddle. Ensure paddle

is clean and free of debris with a flat surface. Apply by using double-sided

tape. Prioritize the paddle covers in the following order from left to right:

1. 2. 3.

1010

Virgin Mobile Dummy or Corrugate Handset Mocks


Remove previous mock handsets from the table. Arrange

Virgin Mobile devices in priority from left to right. Make sure to

skip between paddles in order to fill the entire side of the table.

1. VMU Alcatel OneTouch Elevate

2. VMU Huawei Union

3. VMU Moto G (3rd Gen.)

4. VMU HTC Desire 626s

NOTE: Substitute corrugate dummy mocks with existing in-

store dummy mock if available.

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Sprint Prepaid Dummy Boxes & Refill Cards


Re-arrange pegs as shown in the planogram (above) and display the

dummy boxes and refill cards in the following order.

SPP

Alcatel

OneTouc

h Retro

SPP Moto

E

SPP

Galaxy

Core

Prime

SPP LG

Tribute

Duo

SPP $10-

$200

multi-

denom

Refill card

SPP LG

G Stylo

SPP Moto

E

SPP

Galaxy

Core

Prime

SPP LG

G Stylo

SPP $10-

$200

multi-

denom

Refill card

Sprint Prepaid General Brochure and Phone Insurance



Unwrap shrink-wrap and place within the brochure slot by the side

of the tables or in the acrylic holder sitting at the top of the table.




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14 15Virgin Mobile Dummy Boxes & Top-Up Cards


Re-arrange pegs as shown in the planogram (above) and

display the dummy boxes and refill cards in the following order.

VMU

Huawei

Union

VMU

Samsung

Galaxy J3

VMU Moto

G (3rd Gen)

VMU

Alcatel

OneTouch

Elevate

VMU HTC

Desire

626s

VMU $10-

$200 Multi-

Denom

Top-up

Card

VMU

Huawei

Union

VMU Moto

G (3rd Gen)

VMU HTC

Desire

626s

VMU

Alcatel

OneTouch

Elevate

VMU LG

Tribute 2

VMU $10-

$200 Multi-

Denom

Top-up

Card

Virgin Mobile General Brochure and Phone Insurance



Unwrap shrink-wrap and place within the brochure slot by the

side of the tables or in the acrylic holder sitting at the top of the

table. Place the buckslips behind brochure.

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POC store formats: C5B, POC7, C5H, POC8, POC3, POCH, POCU, C5A, and POCA.

Regular maintenance should take approx. 10 min. The No Contract section will

utilize 3 wall display fixtures.

Boost Mobile, Sprint Prepaid, and Virgin Mobile Top Panel Eng & Spn


For stores with the grid wall system:

• Center the panel to the middle rate grid. Lower the panel about ½ inch into the back of the

middle fixture to avoid any open gap for a seamless look.

• Mark where the metal grid touches the panel at the top and bottom.

• Follow the black squares marked on the planogram for how to place the clips onto the

panel.

• Once the clips are adhered, hang the panel onto the metal grid and secure.

• Taking the current in-store No Contract header sign, adhere it to the top above where the

panels are, leaving no open gap between the header and the panel. Double-sided tape is

provided in the kit in case it is needed to reinforce the header sign.

For stores with the slat wall system:

• DO NOT put the clip on the panel first.

• Use the same direction as mentioned above to measure placement and then add the clip

directly to the wall fixture.

• Once the clips are in, peel adhesive and adhere the sign onto the clip.

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Boost Mobile, Sprint Prepaid, and Virgin Mobile Middle Rate Grid – Eng & Spn


In the order shown on the planogram, place the rate grid by sliding it onto the j-channel to

secure. No adhesive or tape needed for this step.

2

23 OPTIONAL: SPG Paddle Covers



clean and free of debris with a flat surface. Apply by using double-sided tape. Prioritize

the paddle covers in the following order from left to right:

1. 2.

3




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4

4a

Boost, Sprint Prepaid, and Virgin Mobile Dummy or Corrugate Handset Mocks


Remove previous mock handsets from the fixture. Arrange BM, SPP, and VMU devices in

priority from left to right, top and then bottom.

Boost:



3. BM LG Volt 2


5. BM LG G Stylo

6. BM LG Tribute 5

SPP:


2. SPP Moto E


4. SPP LG G Stylo

5. LEAVE BLANK

6. LEAVE BLANK

VMU:


2. VMU Huawei Union

3. VMU LG Tribute 2



NOTE: Substitute corrugate dummy mocks with existing in-store dummy mock if available.

4a 4b 4c

4b

4c




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5 Boost Dummy Boxes & Re-boost/Refill/Top-Up Cards


Re-arrange pegs as shown in the planogram (left) and display the dummy boxes and replenishment

cards in the following order. Split replenishment cards evenly between the two pegs.

BM

$10-

$200

Re-

Boost

Card

BM $10-

$200 Re-

Boost

Card

LEAVE

EMPTY

SPP

$10-$200

Refill

card

SPP

$10-

$200

Refill

card

LEAVE

EMPTY

VMU

$10-

$200

Top-up

Card

VMU

$10-

$200

Top-up

Card

LEAVE

EMPTY

BM

Alcatel

OneTo

uch

Fling

BM ZTE

Prestige

BM

Moto E

SPP

Alcatel

OneTouc

h Retro

SPP

Moto E

SPP

Samsun

g

Galaxy

Core

Prime

VMU

Moto G

(3rd

Gen)

VMU

HTC

Desire

626s

VMU

Alcatel

OneTouc

h Elevate

BM LG

Volt 2

BM

Samsung

Galaxy

Prevail

LTE

BM

Samsun

g

Galaxy

J3

SPP LG

Tribute

Duo

LEAVE

EMPTY

LEAVE

EMPTY

VMU

Huawei

Union

VMU

LG

Tribute

2

VMU

Samsung

Galaxy J3

5c5b5a

5c5b5a




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6 Boost, Sprint Prepaid, Virgin Mobile General Brochure, and Phone Insurance



Unwrap shrink-wrap and place within the brochure slot by the front side of the wall fixture

or nearest brochure holder. Insert Buckslip behind VMU brochure.

Branded Logo Paddle Insert


Branded paddle inserts are included in

the kit – use as needed.

7 8 Boost Mobile $100 PIC Tent Card


Fold and display on fixture or near

POS.



POP Set-Up / Planogram

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Gondola Signs


Remove existing RadioShack signs. Locate new signs for

Boost, Sprint Prepaid and Virgin. Insert new signs into

plastic j-channel slots.

(Left to right)

1 2 Paddle Covers


Remove existing phone and acrylic fact tag holder from paddle. Ensure paddle is clean and

free of debris with a flat surface. Apply by using double-sided tape. Prioritize the paddle

covers in the following order from left to right:

1. 2. 4.

*Planogram drawn to show potential placement options. Paddle configurations may vary from store to store*

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Graphic Installation

1. 2. 3. 4.

1. 2. 3.

Boost

SP

PV

irgin

2a 2a

2a

2b

2c

2b 2b

1a

1b

1c

1. 2.

1. 2.

1. 2.

1a 1b 1c

Boost

SP

PV

irgin

Regular maintenance should take approx.

10 min. The No Contract section will utilize

six gondola fixtures.

Brand Statement store formats:

C5C

2c

2c



POP Set-Up / Planogram Cont’d

19

3

4 Boost, Sprint Prepaid, and Virgin Mobile Dummy

or Corrugate Handset Mocks


Remove previous mock handsets from the fixture.

Arrange BM, SPP, and VMU devices in priority from

left to right.

Boost:



3. BM LG Volt 2


5. BM LG G Stylo

6. BM ZTE Prestige

SPP:


2. SPP Moto E


4. SPP LG G Stylo

5. LEAVE BLANK

6. LEAVE BLANK

VMU:


2. VMU Huawei Union

3. VMU LG Tribute 2



NOTE: Substitute corrugate dummy mocks with

existing in-store dummy mock if available

B

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N

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Product & Mock Device Placement

Boost Dummy Boxes & Re-boost/Refill/Top-Up Cards


Re-arrange pegs as shown in the planogram (above) and display the dummy boxes and

replenishment cards in the following order. Split replenishment cards evenly between the two

pegs. Placement order on next page.

3a 3b 3c

4a 4b

4a

4b

4c

4c

4 Boost Mobile

$100 PIC Tent

Card

INSTALLATION

INSTRUCTIONS:

Fold and display on

fixture or near

POS.


confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization. 20

BM Alcatel

OneTouch Fling

BM ZTE

Prestige

BM Moto E BM Samsung

Prevail LTE

BM Alcatel

OneTouch

Elevate

BM LG Tribute

5

BM Alcatel

OneTouch

Elevate

BM LG Volt 2 BM Samsung

Galaxy J3

BM LG G Stylo BM LG Volt 2 BM Samsung

Galaxy J3

SPP Alcatel

OneTouch

Retro

SPP Moto E SPP Samsung

Galaxy Core

Prime

SPP LG Tribute

Duo

SPP HTC

Desire 510

LEAVE BLANK

SPP LG G Stylo SPP Moto E SPP Samsung

Galaxy Core

Prime

SPP LG Tribute

Duo

SPP HTC

Desire 510

LEAVE BLANK

VMU Huawei

Union

VMU Samsung

Galaxy J3

VMU Moto G

(3rd Gen.)

VMU Alcatel

OneTouch

Elevate

VMU HTC

Desire 626s

VMU Huawei

Union

VMU Samsung

Galaxy J3

VMU HTC

Desire 626s

VMU Moto G

(3rd Gen.)

VMU Alcatel

OneTouch

Elevate

VMU LG Tribute

2

VMU LG Tribute

2

Product Placement

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M

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POP Set-Up / Planogram Cont’d

3a

3b

3c

Boost

SP

PV

irgin

SPG PREPAID/NO-CONTRACT MERCHANDISING … Radioshack Non...BM Alcatel OneTouch Elevate 2. BM Samsung...

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