Social Media & #CRE: LinkedIn, Twitter & Beyond

2

The business meeting

The reunion/night out

The cocktail party

The three big social networks:

Social Media and the Sales Cycle

©2012 DKD New Media Strategies, LLC

How do search engines work?

Top sites in the United States

1. Google

2. Facebook

3. YouTube

4. Yahoo!

5. Amazon.com

6. Wikipedia

7. eBay

8. Twitter

9. Craigslist.org

10.Windows Live

11. LinkedIn

12. Go

13. Blogspot

14. Bing

15. Pinterest

16. ESPN

17. MSN

18. AOL

19. Huffington Post

20. Tumblr

LinkedIn: Not just a profile, but a portfolio

Leveraging LinkedIn: Active Participation

Spontaneous networking

Intentional networking

Twitter & Facebook: When you just can’t be there in person

1 2 3

4

#Hashtags & Keywords

• #CRE• #CRElisting• #Multifamily• #Industrial• #Office + #CRE• #Medical + #CRE

• Sperry Van Ness• @SVNICorporate• “Thx for the RT’s”• #FF• #CREjavaclub

#Hashtags & Keywords

Monday National Sales Call

• Open to all Advisors & outside brokers• SVN promotes properties during call and

via social media after the call.

SVN on Social MediaLinkedIn:• https://www.linkedin.com/company/sperry-van-ness• http://www.linkedin.com/groups?gid=4474624 (for

SVN advisors)

Twitter Page:• http://www.twitter.com/SVNICorporate

Facebook Page:• http://www.facebook.com/SVNIC

Google+• http://bit.ly/SVNgoogle

Slideshare (for Monday Morning Call slides):• http://www.slideshare.net/SperryVanNessIC