SPENDER TRACKERSSPENDER TRACKERS

Take a few moments to update Take a few moments to update them….them….

I want to see what progress I want to see what progress you’ve madeyou’ve made

DO IT RIGHT!!!DO IT RIGHT!!!Track up until MONDAYTrack up until MONDAY

On the Back of Your Sheet:On the Back of Your Sheet:Describe what is Describe what is going on in this going on in this picture?picture?

Does it make you feel Does it make you feel a certain way? If so, a certain way? If so, how?how?

What message do you What message do you think is being sent in think is being sent in this ad?this ad?

No ring on No ring on FingerFinger

Red mask is Red mask is upside downupside down

Red mask Red mask covering covering backside is backside is symbolic of symbolic of animal in heatanimal in heat

A 3A 3rdrd leg usually leg usually represents sexuality represents sexuality and virility in males.and virility in males.

Before O.J. was Before O.J. was accused of murder, accused of murder, he was a star he was a star running back and running back and very popular.very popular.

PUZZLES OF PERCEPTIONPUZZLES OF PERCEPTION

SUBLIMINAL MESSAGESSUBLIMINAL MESSAGES1950s1950s

Movie theater owner Movie theater owner claimed to sell more refreshments claimed to sell more refreshments when he flashed the words when he flashed the words ““EAT MORE POPCORN” or EAT MORE POPCORN” or ““DRINK COKE” for a split DRINK COKE” for a split second on the screen.second on the screen.

Turned out to be a hoaxTurned out to be a hoax

EFFECTIVENESSEFFECTIVENESSSUBLIMINAL MESSAGES ____________ SUBLIMINAL MESSAGES ____________

FORCE YOU TO ACT A CERTAIN WAYFORCE YOU TO ACT A CERTAIN WAY

THEY _________ MOTIVATE YOU TO TAKE THEY _________ MOTIVATE YOU TO TAKE ACTIONACTION

- I can’t make you buy a coke but I can - I can’t make you buy a coke but I can make make you thirstyyou thirsty

SUBLIMINAL MESSAGESSUBLIMINAL MESSAGES

Subliminal messages have appeared in all Subliminal messages have appeared in all kinds of places:kinds of places:

MagazinesMagazinesMoviesMoviesPolitical CampaignsPolitical CampaignsWeight Loss StrategiesWeight Loss StrategiesSelf-Improvement BooksSelf-Improvement BooksMemory Enhancers and Study AidsMemory Enhancers and Study Aids

SELF-HELP SUBLIMINAL TAPESSELF-HELP SUBLIMINAL TAPESMany promise to help you stop smoking, Many promise to help you stop smoking,

lose weight, relieve stress, or stop taking lose weight, relieve stress, or stop taking drugsdrugs

Study = Placebo tapes vs. “Real Tapes”Study = Placebo tapes vs. “Real Tapes”

CONTROVERSIAL SUBLIMINAL CONTROVERSIAL SUBLIMINAL MESSAGESMESSAGES

2000 Presidential Election2000 Presidential ElectionREPUBLICANS vs. DEMOCRATS REPUBLICANS vs. DEMOCRATS

Republicans accused of using subliminal Republicans accused of using subliminal Images in campaign advertisementsImages in campaign advertisements

SUBLIMINAL MESSAGES IN SUBLIMINAL MESSAGES IN DISNEY FILMSDISNEY FILMS

www.snopes.com

“GOOD TEENAGERS, TAKE OFF YOUR

CLOTHES”

SUBLIMINAL vs. SUGGESTIVESUBLIMINAL vs. SUGGESTIVE

Movies, TV, etc. often use subliminal Movies, TV, etc. often use subliminal messages for various reasonsmessages for various reasons

Advertisements use both SUBLIMINAL Advertisements use both SUBLIMINAL and SUGGESTIVE (visible yet not easily and SUGGESTIVE (visible yet not easily recognizable) messages to encourage recognizable) messages to encourage consumers to buy productsconsumers to buy products

NOTHING PORTRAYED IN NOTHING PORTRAYED IN ADVERTISEMENTS IS ADVERTISEMENTS IS ________________!!________________!!

Advertisements attract Advertisements attract viewers on 3 separate viewers on 3 separate levelslevels

SUGGESTIVE MESSAGES IN SUGGESTIVE MESSAGES IN ADVERTISEMENTSADVERTISEMENTS

1)1) _______________: Sensations that you _______________: Sensations that you are aware of and can easily identifyare aware of and can easily identify

2)2) ___________________: Sensations that ___________________: Sensations that you are not IMMEDIATELY aware of but you are not IMMEDIATELY aware of but can notice or recall with some effortcan notice or recall with some effort

3)3) __________________: Sensations that __________________: Sensations that your mind recognizes and perceives but your mind recognizes and perceives but you do are NOT aware of!you do are NOT aware of!

SUGGESTIVE MESSAGESSUGGESTIVE MESSAGES

Most time, advertising is so clever, we Most time, advertising is so clever, we never realize how or why we are never realize how or why we are attracted to certain products.attracted to certain products.

CAN YOU TASTE THE DIFFERENCE CAN YOU TASTE THE DIFFERENCE BETWEEN BOTTLES OF WATER?BETWEEN BOTTLES OF WATER?

ADVERTISING EFFECTIVENESSADVERTISING EFFECTIVENESS

Most time, advertising is so clever, we Most time, advertising is so clever, we never realize how or why we are attracted never realize how or why we are attracted to certain products.to certain products.

CAN YOU TASTE THE DIFFERENCE CAN YOU TASTE THE DIFFERENCE BETWEEN COKE AND PEPSI?BETWEEN COKE AND PEPSI?

IS SODA IN YOURIS SODA IN YOUR““VOCABULARY OF TASTE”?VOCABULARY OF TASTE”?

Monday!

YOUR TURNNNNNYOUR TURNNNNN

CREATE YOUR OWN “BILLBOARD”CREATE YOUR OWN “BILLBOARD”YOU HAVE THE PERIOD TODAY & YOU HAVE THE PERIOD TODAY &

TOMORROW TO DO THISTOMORROW TO DO THISYOU ARE ONLY DOING THIS PROJECTYOU ARE ONLY DOING THIS PROJECTTHE CLASS WILL VOTE ON AN ULTIMATE THE CLASS WILL VOTE ON AN ULTIMATE

WINNER --- BIG PRIZE WINNER --- BIG PRIZE

MONDAY = AUCTION…. DON’T MONDAY = AUCTION…. DON’T FORGET ITFORGET IT