PROJECT SPEED

9th Aug’16 (PARTICIPANTS)JITENDER KUMARSHIVANGI MISRAVIKAS KUMARALAGSE DHASMANAJYOTISHMAN BORTHAKURMOHAMMAD SHADMAN

OBJECTIVETo get understanding of Global Speed models and to analyse which speed model would be suitable for local sourcing

DEFINITION – SPEEDWHY SPEEDGLOBAL SPEED MODELSCHANLLENGESSPEED MODEL SUITABLE TO INDIAN MARKETGUIDELINES FOR SPEED MODEL

DEFINITION – SPEED

SPEED = DISTANCE/TIME

Distance = ???

Time = ???

WHY SPEED

PART OF OUR STRATEGIC PRIORITIES –

TO BE INDUSTRY LEADER - 1ST FAST SPORTS COMPANY – TREND SETTER

CLOSE TO CONSUMER – AVAILABILITY & NEWNESS IN RANGE

FULL PRICE SELL THROUGH

GLOBAL SPEED MODELS

In-season creation

(ISC)

In season planned and unplanned creation, sell-in & fulfillment of new articles (incl. re-development of existing articles)

Planned responsiveness

(PR)

Commercial proposition backed by supply models, which enables pre-defined seasonal articles to be replenished in-season

Never-out-of-stock

(NOOS)

Commercial proposition backed by supply models,ensuring ongoing availability of long life-cycle articles

1 2 3

CHALLENGES

Standard Lead Time Reduction

Creation (Brief to CR2)

Planning (Order download advancement)

Material Procurement (Advance ordering approval from subs or Mtrl. by Air)

SPEED MODEL SUITABLE TO INDIAN MARKET - ISC Model n Art Count FW15 SS16 FW16

adidasArticle count 22 23

Model Count 4 7

ReebokArticle count 38 4

Model Count 15 1

Volume FW15 SS16 FW16

adidasVolume 58788 111068

Volume share 5% 8%

ReebokVolume 123824 16000

Volume share 17% 2%adidas group Total Volume 123824 58788 127068

SPEED MODEL SUITABLE TO INDIAN MARKET - NOOS • As per historic order trend FLO and Racer models are can be

considered under NOOS kind of category.

• Policy has been proposed to B2B team for the same.

GUIDELINES FOR SPEED MODEL

ISC WOULD BE APPLICABLE FOR C2B ARTICLES ONLY

4 MODELS FOR 2 OR 3 COLORS PER BRAND PER SEASON TO AVOID MUCH PRESSURE ON DEVELOPMENT AS DEVELOPMENT CAPACITY IS ALSO FIXED ACROSS MPCC AND FACTORIES

MODEL MUST BE ON ACTIVE TOOLING WITH LESSER SEASON ORDERS OR ORDER SHUFFLING WOULD BE REQUIRED TO CATER BOTH KIND OF CAPACITY REQUIREMENTS, TOOLING AS WELL AS PRODUCTION.

THANK YOU