spectroscopyNOW...spectroscopyNOW.com marketing solutions on your wavelength MEDIA PLANNER 201...
Transcript of spectroscopyNOW...spectroscopyNOW.com marketing solutions on your wavelength MEDIA PLANNER 201...
spectroscopyNOW.commarketing solutions on your wavelength
MEDIA PLANNER 2019
spectroscopyNOW.comMEDIA PLANNER 2019
Ten distinct channels serving ten separate audiences
spectroscopyNOW.com combines ten distinct areas within spectroscopy, with each of these channels attracting its own audiencethrough dedicated content for that technique. On average 3.6 types of technique are used per professional user.Below are listed the techniques with their use expressed as a percentage.
Ultraviolet (UV/Vis) 60
Infrared 60
Base Peak / Mass Spectrometry 55
Atomic Spectroscopy 37
Chemometrics & Informatics 33
X-Ray Spectroscopy 32
Nuclear Magnetic Resonance 31
Raman Spectroscopy 26
Proteomics 17
Magnetic Resonance Imaging & Spectroscopy 8
Serving the spectroscopy research community for over a decade…
spectroscopyNOW.com is published by Wiley, one of the world’s leading publishers of scientific, medical and scholarly content. SpectroscopyNOW.com draws upon Wiley’s rich and extensive portfolio of spectroscopy-related content, along with especially commissioned articles from established science writers, augmented by latest research and industry news and a truly diverse library of webinar, video and tutorial content.
Typically over 90,000* unique professional and academic users [*Source: separationsNOW.com registration data]
74% either approved or made purchasing decisions of equipment and services related to spectroscopy
The average R&D budgets of organisations whose staff visit spectroscopyNOW.com came to $180.9 million
The median for R&D budgets of organisations whose staff visit spectroscopyNOW.com came to $2.05 million
88% of spectroscopyNOW.com users are involved with setting R&D initiatives for their organisations
75% are involved in R&D technology decisions affecting either a full department/division, multiple divisions or enterprise-wide
Who are these users and where are they from?
Who..?
26% are management staff
71% are research staff
62% have a spending impact on 2 to over 20 sites (an average of 3.3 sites and a median of 2.2)
Where..?
44% from the USA (54% from the Americas)
28% from Europe (31% from EMEA)
15% from Asia / Pacific
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spectroscopyNOW.commarketing solutions on your wavelength MEDIA PLANNER 2019
Target by technique - 10 channels to choose from:Ten distinct channels serving ten separate audiences
BASE PEAK The web’s leading Mass Spectrometry ResourceBase Peak is a well-established, very highly regarded site and is considered one of the most comprehensive mass spectrometry websites on the internet.
Registered users - approx 10.4k worldwide
PROTEOMICS Your guide to the application of spectroscopy in proteomicsThe proteomics channel is designed to inform users on the application of spectroscopy in proteomics, and to advise spectroscopy of the importance of this technique to the pharmaceutical and life science industries.
Registered users - approx 6.4k worldwide
NMR KNOWLEDGE BASE The well-known Nuclear Magnetic Resonance Spectroscopy site
Conceived in 1998 by Rainer Haessner and Horst Kessler of the Technical University of Munich, this highly regarded academic site was acquired by Wiley in 2000 and brought into spectroscopyNOW.com. The founders continue their involvement in this channel.
Registered users - approx 10.1k worldwide
MRI The key resource for Magnetic Resonance ImagingThe site directory “fMRI network” was established in 1998 by Rich Warp. It was relaunched in February 2002 as the MRI channel of spectroscopyNOW.com
Registered users - approx 5.4k worldwide
INFRARED Your guide to Infrared and Fourier Transform Infrared SpectroscopyThe IR Spectroscopy channel covers all the major techniques including FTIR, NIR and Far-IR.
Registered users - approx 10.6k worldwide
RAMAN Covering all aspects of Raman SpectroscopyThe site directory was established in 1996 by Fernando Agullo-Rueda and incorporates higher-order processes, Brillouin and Rayleigh Scattering.
Registered users - approx 7.2k worldwide
X-RAYIncluding X-Ray Fluorescence, X-Ray Diffraction and other X-Ray analysis techniquesFounded by Professor Van Grieken (Editor-in-Chief of the Journal of X-Ray Spectrometry), the X-ray channel covers both XRF and XRD and utilises the knowledge and experience that has brought you the Journal of X-Ray Spectrometry.
Registered users - approx 7k worldwide
ATOMIC SPECTROSCOPY Featuring all aspects of Atomic Absorption, Atomic Emission, Laser and Plasma SpectroscopyThe Atomic Spectroscopy channel covers all aspects of atomic absorption, atomic emission, laser and plasma spectroscopy (especially inductively-coupled plasmas).
Registered users - approx 6.8k worldwide
ULTRAVIOLET The key resource in Ultraviolet and Visible SpectroscopyThe UV Spectroscopy channel is the first ‘port of call’ for anyone interested in UV spectroscopy, including UV/Vis and UV fluorescence spectroscopy.
Registered users - approx 9.3k worldwide
CHEMOMETRICS & INFORMATICS The most comprehensive web resource for chemometriciansFounded by Rasmus Bro, Chemometrics & Informatics has been enhanced and developed as part of spectroscopyNOW.com. It contains specially commissioned primers and tutorials, key papers from the Journal of Chemomentrics and data sets from a selection of Wiley chemometrics titles.
Registered users - approx 6.9k worldwide
PLEASE NOTE: All demographic values shown in this media planner are courtesy of an independent study conducted in 2014 unless stated otherwise
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spectroscopyNOW.comMEDIA PLANNER 2019
Webinars
spectroscopyNOW.com and its sister website, separationsNOW.com, have now hosted over 150 webinars in total. Webinars on both portals allow the webinar client many special features, such as mouse-pointing and animated and video presentation. A typical webinar is of one hour duration, which includes a Q&A session of one quarter hour. Webinars tend to be pre-recorded (unless the webinar client specifically requests to undertake this live) although the speakers from the webinar client are present to field questions live at the Q&A session or even during the webinar itself.
Webinar clients obtain the registration details – the criteria for which are pre-determined by the client – of every registrant, irrespective of whether they attend the ‘live’ webinar or access the on-demand version. The on-demand version remains available on spectroscopyNOW.com on an indefinite basis.
Price US$13,500
Lead generation
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spectroscopyNOW.commarketing solutions on your wavelength MEDIA PLANNER 2019
Please note that prices are available in Euros and Pounds Sterling on request
Content Marketing
Essential Knowledge Briefings
The Essential Knowledge Briefing [EKB] offering is a content marketing format enabling brands to be discreetly positioned as unrivaled leaders in their field. A single EKB package comprises the following components:
An e-book of around 5000 words on a specific topic area determined by the sponsor
An area dedicated to that topic on the website: www.essentialknowledgebriefings.com
This website serves as a learning resource for those wishing to augment their knowledge in a specific area of scientific analysis, with EKB content being presented at the level of a primer. The e-book is hosted on the specific topic area page and is placed behind a registration gate offering lead generation to the sponsor (subject to an additional cost).
A limited hard-copy run of the e-book (up to 500) for distribution by the sponsor as they deem appropriate
PDFs of the e-book are made available to the sponsor for use as they deem appropriate
Sponsor has first option on annual renewal of that topic area
The Essential Knowledge Briefings series is promoted as follows (promotion inclusive of sponsorship):
Banner advertising on spectroscopyNOW.com indicating latest EKB publication
One e-blast to relevant third party rental list on spectroscopyNOW.com
Ongoing promotion via spectroscopyNOW.com e-newsletters for EKB resource
Promotion of each new EKB by all relevant Wiley social networking channels
Link to EKB platform on spectroscopyNOW.com
Sponsor can directly link to their own EKB(s) from their own web platforms
The fully inclusive price for one Essential Knowledge Briefings package for one year is US$20,000. Renewal prices start at US$8,000. This includes 12 months of re-listing on the Essential Knowledge Briefings website.
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spectroscopyNOW.comMEDIA PLANNER 2019
e-Newsletter Sponsorship
spectroscopyNOW.com delivers around 113,000 e-newsletters per month to over 48,000 registered subscribers (and growing by several hundred subscribers per month). Each channel has an e-newsletter showing a monthly digest of the contents of that channel (while there is also one general e-newsletter which is a digest of the portal’s contents as a whole)
Each e-newsletter offers a single opportunity for a sponsor’s message, so delivering your message directly to each recipient’s inbox
Price US$475 per thousand - subject to minimum price of US$2500
(For latest numbers of e-newsletter recipients per channel please refer to advertising contacts below)
Custom / Third party emails
Around two-thirds of registered users have given permission to receive custom emails, featuring exclusive solus content from relevant third parties. Emails can be ‘geo-targeted’ to specific territories per technique (for example, Raman interested users within North America). Custom / third party emails can be sent at any time although there is a restriction of no more than 2 during any calendar month, per channel.
Price US$575 per thousand - subject to minimum price of US$2500
(For latest numbers of users per channel receiving third party email please refer to advertising contacts)
Direct marketing media
Your messages direct to user inboxesAll techniques above generate a monthly e-newsletter. The average number of recipients per channel is 9.1k, ranging from 7.1k through 13k [*Source: spectroscopyNOW.com registration data]
Please note that prices are available in Euros and Pounds Sterling on request 5
spectroscopyNOW.commarketing solutions on your wavelength MEDIA PLANNER 2019
Advertorial/Vendor Profile
Each channel as well as the portal homepage carries a dedicated advertorial zone, which allows one vendor to exclusively place their own information for a period of one calendar month. This content can be detailed product information, case studies or application notes – all up to 2000 words supported by graphics and links.
The advertorial page also includes an exclusive skyscraper banner of 120 x 400 pixels
The price for an advertorial page is US$2000 per calendar month
Banner advertising
Banner advertising on spectroscopyNOW.com is available on all channels including the main landing page
468 x 60 leader-board situated beneath main introduction on each channel homepage
120 x 600 located on the right hand side of each channel
120 x 90 located on the right hand side of each channel
120 x 60 located on the right hand side of each channel
468 x 60 = US$1375
120 x 600 = US$1375
120 x 90 = US$1000
120 x 60 = US$750
Website based media formats
Please note that prices are available in Euros and Pounds Sterling on request 6
spectroscopyNOW.comMEDIA PLANNER 2019
separationsNOW.com is the sister portal of spectroscopyNOW.com and with eight dedicated channels covering all areas of separation science. With up to 25,000 visitor sessions from 20,000 unique users each month separationsNOW.com offers an unrivaled segmentation of its audience within the field of separation science in analytical chemistry and the life sciences.
Separation magazine is a controlled circulation title reaching out to an audiences of 20,000 throughout Europe as a print title and a further 10,000 in a digital format worldwide. This English language title (formerly published in German) will be released twice during 2013 to coincide with the key HPLC and IICS events in June and September, respectively.
The Journal of Separation Science has an impact factor of 2.733 and is published twice monthly. The web page on Wiley Online Library attracts over 60,000 page impressions per month. This web page hosts two banner positions: a leader board of 728 x 90 and a right hand skyscraper of 120 x 600.
For further details regarding advertising into any these titles – as well as the special triple package being offered for these - please go to www.separationsNOW.com/advertising or refer to contacts above.
For all companies from the Americas:
Joe TomaszewskiEmail: [email protected]: +1 908 514 0776
spectroscopyNOW.com is published by: John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, UK
marketing solutions on your wavelength
CONTACTSAccount Management
For all companies from EMEA and Asia Pacific:
Vanessa WindeEmail: [email protected]: +49 (0) 6201 606721
For all editorial enquiries
Christina Poggel Email: [email protected] Tel: +49 (0) 6201 606625
Interested in Separation Science?
Publisher
Dr. Heiko Baumgartner Email: [email protected] Tel: +49 (0) 6201 606703
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