Specialized college life with
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Specialized College Life with
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Final presentation for class
Transcript of Specialized college life with
Specialized College Life with
Keep health life No worry aboutgas
Environmental friendly
Problem of bicycle market
Specialized
BSATrek
Scott
Fuji
GiantGaryFisher
GT
BMX
Velo
$46,000
New Target Customers
Environment Background
Second popular Vehicle No preference on certain brand
Big
“Make Specialized as student bicy-cle”
For Example
Big Idea
Target Consumer
Budget
Focus Group
Interview
2% of annual revenue for marketing = $10,000,000
Social media
KPI
The portion of Spe-cialized bicycle in
universities