Specialization for the Win, by Ajoy Krishnamoorthy and Christian Lindberg
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Transcript of Specialization for the Win, by Ajoy Krishnamoorthy and Christian Lindberg
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself - Peter Drucker
• Lead with your differentiation• Tell your story• Know when there is not a fit• Not a commodity
• Customize the pitch• Address different buyer types at
different stages of the buying journey
• What’s in it for the customer?
Some tips…1. SEM this, SEO that….but DYKC? (Do You Know the
Customer)2. Digital marketing is more than a pretty web site
(but having one is a solid start)3. Keep your friends close, enemies….? (know your
competition, their weakness and their STRENGHTS)
4. Do more of what’s working and less of what’s not (First step is finding what is working and what’s not)
• Be data driven (with context).
5. Stand on the shoulders of… ecosystem (Don’t go it alone; Value add with partner solution)