Special Topics in Mobile
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Transcript of Special Topics in Mobile
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Gamification
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Background
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Where are we Going?
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Social, Mobile Gaming
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Casual Gaming – Online Social Games
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Casual Gaming – Widening Demographics
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Mobile Gaming :: Scuba Adventures
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What is Gamification?
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What is Gamification?
Wikipedia- • Gamification is the use of game-thinking
and game mechanics in non-game contexts in order to engage users and solve problems.
• Gamification is used in applications and processes to improve user engagement, ROI, data quality, timeliness, and learning.
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Gamification Statistics
Recent engagement numbers released from Gallup, shows 71 percent of American workers are “not engaged” or “actively disengaged” in their work.
Gartner Research states that by 2015, 70% of all corporations will be using some form of “gamification.”
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Elements of Gamification
• Badges as Rewards
• Challenges• Gifts / Rewards• Leaderboards• Progress Bar
• Virtual Environments
• Website / Portal Invigoration
• Quantifiable Outcomes
• Organizational Goals
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Benefits of Gamification?
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Business Management and Strategy
Business Process Improvement• Engagement of Employees• Learning and Development• Recruiting and Retention• Impact on the Current
Business Operations
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Human Resources Development
On-boarding• Performance Support• Engagement of 21st Century Employee• Time to Proficiency• CollaborationRecruiting and Retention• Talent Management
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3rd Party Software Products
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Bunchball (3rd Party Products)
“Your customers are hungry for reward, status, achievement, competition and self-expression, and they'll go out of their way to engage with the businesses that give it to them.”
• User Engagement• Loyalty & Commerce• Employee Motivation
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Badgeville (3rd Party Products)
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The Process
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The Process to Implement
BusinessNeed
Impact to Ecosystem &
ROI
DIY vs. 3rd Party
Planning & Costs
Implement-ation
Evaluation
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LBS Case Studies
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www.viaplace.com
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Case Study :: 600Block
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Convention & Visitors Associations
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Convention & Visitors Associations
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Case Study :: UNLV Alumni Association
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Case Study :: Sonoma County, CA
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Case Study :: University of Md (UMBC)
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Johns Hopkins > Wayfinding
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Local Up
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Yamaha > Dealer Locator
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Mobile “Triggers”
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QRCodes
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Location, Check-Ins
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Mobile Security
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Good Reader
• Reader app for iPhone and iPad
• Reads many formats of documents,
images, audio/video
• Variety of syncing capabilities
• Provides device-level encryption
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Good For Enterprise
GFE provides multi-level data encryption for all BYOD devices:
• Data in motion: Provides strong encryption for all data communicated to and from devices
• Data at rest: Provides strong encryption on all data stored on devices
• Data in use: Separates personal and corporate data
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• Manages BYOD mobile devices• Security policy enforcement• Real-time monitoring of devices
Boxtone
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Next Paradigm Shift
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Who’s ahead in the race?
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Human Computer Interaction
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Minority Report (2002)
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
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Multi-Touch Screens
TED2006
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Artificial Intelligence
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IBM Deep Blue (1997)
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
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Natural Language Processing | IBM Watson
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
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Voice Recognition
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Voice Recognition is the ability of a machine or program to receive and interpret dictation, or to understand and carry out spoken commands.
What is Voice Recognition?
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Speech Recognition |Siri
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
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2011 Case Study :: DELL Customer Support
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Augmented Reality
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Augmented Reality::Star Trek
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
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2005 NFL :: Augmented Reality
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Are We Cyborgs?
“We need a new legal concept of what it is to be a person”
Accelerando (2005), Charles Stross
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Augmented Reality
And In the Future…
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Augmented & “Just-In-Time” Learning
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What is Augmented Reality?
Augmented Reality is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.
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Augmented Reality
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AR Instructor
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
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Who is the Winner?