Presented by:

Carol Moxam, CSEP

Special Event Boot Camp

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training &

Development

Team Building

workshops

Special Event Boot Camp trains using friendly military strategies.

OUTCOMES

• What Do We Want?

ASSETS • What Do We Have?

ACTIONS

• What are We Going to Do?

The General’s sTraTeGy

• Get Connected

• Get Trained

• Build Event Teams

• Engage with Events

• Communications

• Relationships

• Brand into Your Community

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OUTCOMES

“What do we Want”

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ASSETS

Who do we have on our Team?

Identify who we have in our company that can

directly impact the outcomes we are taking

Provide Real

Value

Respond and Participate

Be Honest

and

Transparent

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Army of Influencers

Armed with Tools

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The Administration management

Proper allocation

Direction

Control of resources

The Design

management

Artistic interpretation

and expression of goals

and objectives

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The Marketing management

Business development

Cultivate economic & political support

Shape the image & value of the event project

The Operations

management

People, Products &

Services

Roles & Responsibilities

Applications &

Maneuvers

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The Risk

management

Protective obligations,

opportunities &

legalities

One King Rocks (I King West)

Results:

1 Million in Sales

300 Event

Coordinators

Team of 30 to

produce event

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ASSETS

IT Takes a Community to Raise a Brand

Understand Cultures

Timing

Careers

Trends

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ACTIONS Design on Events with Purpose

Define our Events

5 W’s (Who, What, When, Where, Why)

Goals & Objectives

Assets

Actions

Keep it Simple

Create an Experience

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Team ACTIONS

Planning (Team/Roles/Responsibilities)

Sourcing (Team’s to target market profile)

Soliciting (Interview Team)

Selecting(Approval of Application)

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Key Deliverables

Administration: Efficient and effective manners

to benefit event projects and limit risks

Design: Create the event as an experience

focused on goals and objectives.

Marketing: Understand the unique buyer-seller

relationships

Operations: Impeccable coordination is

required to manage this symphony

Risk: Choices and activities are mandated by

stakeholders

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Key Success Metrics

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Key Success Metrics

Increased productivity in working with team

Strategies to improve business operations and

document systems

Strategic Insight on tools needed to leverage

events and achieve business goals

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www.specialeventbootcamp.com

carol@specialeventbootcamp.com

Twitter: @eventbootcamp

We salute you! THANK YOU FOR YOUR GENEROUS LISTENING

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Carol Moxam, CSEP

www.specialeventbootcamp.com

carol@specialeventbootcamp.com

Tel: 416-616-6670