Research and analysis –Specific questionnaire

By the research and information I received from my questionnaires for a documentary I gained good knowledge of who my target audience are. I knew my target audience was young and are mainly students, which gave me the idea to make my documentary about rising tuition fees as it affects my target audience. I made a second questionnaire specifically focusing on my target audience, university and tuition fees as it’s the topic of my documentary. I produced 10 copies of my questionnaire and got the 10 copies filled in by my target audience and gained good feedback and research from this. From the results of my questionnaire it can help me with filming and the main aim of my documentary.

60%

40%

What is your gender ?

Male

Female 50%

20%

20%

10%

How old are you ?

16-18

19-21

22-24

25+

For my first question I asked about gender. From my results 60% of the people I asked were male and 40% were female so more males answered than females for my questionnaire.

As I've narrowed down my age range to a younger age I wanted to go into more depth and find out how old my target audience are. Out of the 10 people I asked 50% were 16-18, 20% were 19-21, 20% were 22-24 and 10% ere 25 or over. This shows that my main target audience was going to range in-between 16-18.

69%

23%

0%

8%

What is your status ?

Student

Part time work

Full time work

Unemployed

23%

11%

11%

11%

11%

11%

22%

What is your postcode ?

B28

B26

B29

B33

B25

B14

B27

As my target audience is young I wanted to find out there status. I wanted to know if they were a student, in part time or full time work or if they were unemployed. They had the option of ticking more than one option. From my research I found out that 69% were a student, 23% in part time work, 8% in full time work and nobody was unemployed.

I wanted to get an idea of what areas my target audience are from so I got my target audience to fill in there postcode. Most people are from B28 which is 23%, from B27 there was 22% and from the other areas in the pie chart were all 11%. So the majority are from B28 or B27.

40%

60%

Are you currently studying at university ?

Yes

No50%50%

If answered no, are you considering going to university?

Yes

No

As students are at university or considering going I wanted to know how many of my target audience were studying at university. I found out that 40% were at university opposed to the other 60% who were not currently at university.

I extended the question for the people who said no in the previous question. I wanted to know if they was considering going to university and 50% answered yes and 50% answered no.

30%

30%

20%

10%

0%10%

How many of your relatives have studied or studying at

university ?

0

1

2

3

4+

40%

60%

Are you directly affected by the rise in tuition fees ?

Yes

No

As the topic for my documentary is about rising tuition fees, I wanted to know if my target audience were directly affected by this. From my research I found out that 40% were affected by rising tuition fees and 60% weren't affected by tuition fees rising.

I wanted to find out how may relatives studied/studying at university. 30% said 0, 30% had 1 relative who studied at university or studying at university. 20 % had 2 relatives, 10 % had 3, 0% has 4 or more and 10% were unsure on how many relatives are at university or have studied at university.

10%

40%

50%

Do you agree with rising tuition fees ?

Agree

Neither agree nor disagree

Disagree 70%

10%

20%

Would you watch a documentary about rising tuition fees ?

Yes

No

Unsure

I wanted to know my target audiences thought on rising tuition fees. Out of the people who agree only 10% agree with this, 40% neither agree or disagree as they most likely aren't at university or are thinking of going and 50% don’t agree with rising tuition fees. This shows the majority of my target audience disagree with rising tuition fees.

I wanted to know if any of my target audience would watch a documentary based on rising tuition fees. Out of my sample 70% would watch a documentary about rising tuition fees at it most likely directly affects them in some way. Only 10% wouldn’t watch a documentary about this and 20% are unsure whether they would watch it.

90%

10%

Do you think a documentary about rising tuition fees would be useful for yourself

and young adults to watch ?

Yes

No

For my last question I wanted to know whether my target audience would think a documentary about rising tuition fees would be useful to watch. Out of my sample a huge 90% think it is a useful topic to watch on a documentary and only 10% don’t think it would be useful.