Spear Case Study : ODA

Client: Office for Architecture & Design

Case Study

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ODA DNAOffice for Design & Architecture- Full service New York based practice- Innovative strategic design solutions - Integrating building & interior architecture - Creators of signature iconic spaces- Both public & private- A leader in contemporary design

Project Overview

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DESIGN CRITERIADevelop a monograph promotional piece that:- Showcases your diverse body of work- Conveys your creative process - Encapsulates your methodology- Targets national and international clients - Modern, innovative and unique - Knocks your competitors socks off

Project Overview

StrategySIMPLEXITY

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SIMPLEXITY is a theory that proposes a possiblecomplementary relationship between complexityand simplicity. The act of establishing a simplesolution for something that is complex and viceversa. The result is a totally unexpected merging ofthe two conditions into something utterly unique.

Concept 1: DESIGN STRATEGY

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Overview: A Series of 10 ModulesOne Module per project > Easy to update and customize

22011 Spear Design Group. All rights reserved. Proprietary & Confidential

Slip Case Front through the frosted poly you’ll see the cover is the Module #1 SIMPLEXITY

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Module 1 Simplexity Cover

SIMPLEXITY

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Module 1 Simplixity > Opening statement

SIMPLICITY

+

COMPLEXITY

=

SIMPLEXITY

ODA IS RECOGNIZED FOR CREATING SOPHISTICATED AND MEMORABLEENVIRONMENTS THROUGH INVENTIVE AND THOUGHTFUL DESIGN. WETRANSFORM IDEAS CREATING UNIQUE AND ICONIC ARCHITECTURE,PROVING TO BE A LEADER IN CONTEMPORARY DESIGN. THROUGH CLIENTCOLLABORATION AND A HIGHLY INNOVATIVE DESIGN PROCESS, WEHONOR EACH SPACE BY ALLOWING THE CREATIVE PROCESS TO UNFOLD.WE BRING DISCIPLINE, RESPECT, AND INTUITION TO OUR WORK — PUBLIC &PRIVATE, NEW CONSTRUCTION & RESTORATION, COMMERCIAL & RETAIL,HIGH-RISE RESIDENTIAL, PRIVATE HOMES & ESTATES, AND COMMUNITYDEVELOPMENT. BY ADOPTING A HOLISTIC DESIGN APPROACH AND WITHCAREFUL ANALYSIS OF EVERY DETAIL, WE INTEGRATE THE BUILDING ARCH-ITECTURE WITH INTERIOR ARCHITECTURE, SHAPING DEEPLY PERSONALAND REFINED SPACES. OUR COMMITMENT TO OUR CLIENTS IS OURWILLINGNESS TO EXPLORE NEW IDEAS AND TECHNOLOGIES WHICHARE VISIBLE IN THE ENVIRONMENTS WE CREATE. ODA SEARCHES FORTHE DNA OF EACH PROJECT, ASPIRING TO PRESERVE ITS DIVERSITY,REVEALING UNEXPECTED ELEMENTS AND TIMELESS CHARACTER.

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Module 1 Principles > Bios

Received a Bachelors degreein Industrial Design fromChiba University in Japan anda Masters degree in InteriorDesign from Pratt Institutein New York. Ms. Okada’experience is far reaching;working on a variety of proj-ects in the United States aswell as internationally. Hercomprehensive professionalexperience includes work inproject sectors such as inhospitality, boutique retaildesign, and residential design.She has also been a keyteam member for large-scaleacademic, civic and com-mercial clients. Ms. Okada’semphasis for sophistication,function and style has helpedto create custom finishesand furniture designs formany clients.

Ms. Okada, a certified interiordesigner in the State of NewYork and one of the foundingmembers of ODA. Among themany awarded and/or pub-lished projects in which shehas participated are, the ren-ovation and restoration of theinterior architecture of RadioCity Music Hall, EquinoxRestaurant and Brasserie 8.She is currently working onseveral boutique hotel, luxuryresidential condominium andprominent private residenceprojects in New York City.

Born in Israel in 1970, Mr.Chen studied Architecture atBezalel School of Art andDesign in Jerusalem, receivinga B.Arch Diploma with Honorsin 1996. His first projects werebuilt in Israel shortly after hisgraduation and included pri-vate homes, retail, commercialand restaurant interiors.

Shortly after moving perma-nently to New York city in1999, Mr. Chen became aDesign Principal at PerkinsEastman Architects where heled some of the firm’s mostnotable projects in such sec-tors as education, residential,healthcare and commercialdevelopments. A dynamicforce in Manhattan’s develop-ment market and the guidingenergy behind multiple pro-minent projects in Manhattan,his presence is increasinglynoted in the world of archi-tecture and design. Mr. Chenis a guest Professor at BezalelSchool of Art and Design andan advisor to many high-pro-file projects both nationallyand internationally.

With Mr. Chen’s versatilityand ingenuity, ODA is nowinvolved with wide range ofprojects including architecture,interiors and furniture design.Gaining acknowledgment forimaginative and provocative

Studied Architecture at VirginiaTech in Blacksburg Virginia.After graduating in 1995 witha Bachelor of Architecturedegree, Christian worked asa carpenter with design/buildfirms and then as an archi-tect, working on housing andfurniture projects. Christianresides in New York City withhis wife and two children.

As a Principal with ODA,Mr. Bailey has heightened hisinvolvement in Manhattan’sreal estate developmentmarket. His ability to under-stand a client’s initiatives,challenges, and range to findunique solutions for complexprogramming enables creat-ing progressive architectureof the highest level of designquality highlighted in his workat ODA. Mr. Bailey’s man-agement skills and leadershipare most notable in projectsfor various market sectorssuch as multifamily housing,hospitality and interiors, aswell as educational projects.Mr. Bailey is a registeredArchitect in the State of NewYork, NCARB Certified, amember of the AmericanInstitute of Architecture, and aLEED accredited professional.

ERAN CHEN

RYOKOOKADA

concepts, Mr. Chen is recog-nized in publications such asArchitectural Record, InteriorDesign, The Architect’s News-paper, The New York Times,and has recently drawninternational attention fromMARU Magazine, ConceptArchitecture Magazine, Frame,and others.

CHRISTIANBAILEY

SIMPLEXITY

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Module 2 Oslo Museum

QUARTZ

NATIONAL MUSEUM OF ART, ARCHITECTURE & DESIGN, OSLO

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QUARTZ IS AN ABUNDANT MINERAL IN THE

EARTH’S CRUST. THE HIGH PURITY QUARTZ

FOUND IN NORWAY, IS BECOMING ONE OF

TODAY’S KEY STRATEGIC RAW MATERIALS. HIGH

PURITY QUARTZ, LIKE ART, REQUIRES A GREAT

LEVEL OF REFINEMENT. INSPIRED BY ONE OF

NORWAY’S NATURAL MINERAL RESOURCES, THE GOAL

OF THE NATIONAL MUSEUM OF ART, ARCHITECTURE AND

DESIGN IS TO ESTABLISH ITSELF AS PLACE OF INTERNA-

TIONAL SIGNIFICANCE. THE MUSEUM WILL BECOME A

DYNAMIC NEW COMPLEX WITH A VIBRANT NATIONAL

RESEARCH CENTER FOR EXCELLENCE IN THE VISUAL ARTS.

This process of refining the arrangement of spaces in a contem-porary museum is similar to the refinement of raw quartz found inthe earth. The first step for processing the mineral physically

includes crushing, flotation, and separation techniques.The white box museum is pulled apart, analyzed and

reconstructed into a more performance andfreedom based design. Once the dissection

and floatation of the individual com-ponents are given identity, they

are reorganized around acentral hub, similar

to a wheel of a bicycle.

OSLO MUSEUM

ODAoffice for design & architecture

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DISTINCT GALLERY TYPES ARE

MOLDED INTO SHAPE WITH

SPECIFIC PROPORTIONS,

LIGHTING, AND CIRCUL-

ATION REQUIREMENTS.

QUARTZ


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Module 3 15 USW

TIFFANYGLASS

15 UNION SQUARE WEST, NEW YORK CITY

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Module 3 15 USW

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Module 3 15 USW

TIFFANYG L A S S


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Module 4 Breadbox Cafe Cover

ROLLMODEL

BREADBOX CAFE, LONG ISLAND CITY, NY

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Module 4 Breadbox Cafe

EVOKING

THE CONCEPT OF BAKERY

AS AN ARCHITECTURAL EXPRESSION,

THIS ADAPTIVE REUSE PROJECT IN QUEENS, NEW

YORK TAKES A SUSTAINABLE APPROACH DEVELOPING

A DESIGN PLAN TO CONVERT THE EXISTING STRUCTURE

INTO A WARM AND INVITING GATHERING PLACE WHILE INCORP-

ORATING THE ARTISTIC VIBRANCY OF ITS LOCAL COMMUNITY.

Exposing the existing walls and doors, ODA transformed the decaying

masonry façade of the 1950’s Esso garage into a significant rain screen

by introducing steel channels with wooden dough rollers into the skin of

the building. In keeping with sustainable principles, the heat island effect

caused by the existing asphalt parking area was addressed using

concrete block and grass throughout the paving area, and by creating

a park-like outdoor deck area which people now use to relax with

a coffee, sit and read or just people watch. The community

embraces the bold and expressive statement of this

eatery and the thoughtful and inventive design

has cultivated a cheerful and wholesome

working environment for its

BREADBOX

employees.


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Module 4 Breadbox Cafe

SIZE: 1,840 SF

FEATURES: OUTDOOR DECK WITH SEATING

OWNER: SHUSTER MANAGEMENT

ARCHITECTURE: ODA – ARCHITECTURE, P.C.

INTERIOR: ODA – ARCHITECTURE, P.C.

ROLLMODEL


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Module 5 L.E.S. Hotel

MODULAR

BOWERY HOTEL, LOWER EAST SIDE, NEW YORK CITY

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L.E.S.HOTELA NEW CONSTRUCTION, 220-KEY, 90,000

SF, GROUND-UP HOTEL PLANNED AT

THE LOWER EAST SIDE AND SOHO.

The project accommodates the renais-sance and revitalization of a onceneglected neighborhood and willfeature amenities such as a publicplaza, restaurant and ballroom.Each suite will possess panoramicviews of New York City and byproviding an interior settingwith a streamlined and mini-malist palette where guestsare encouraged to exploretheir individual aestheticand personal expression.


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MODULAR

BOWERY HOTEL, LOWER EAST SIDE, NEW YORK CITY

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Module 6 Private Residence

PRIVATE RESIDENCE, NEW YORK CITY

SKYHOUSE

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ODA WAS HONORED TO BE SELECTED TO CREATETHE INTERIOR FOR ONEOF THE LARGEST PRIVATEAPARTMENT RESIDENCESIN THE UNITED STATES.

PENTHOUSE ODAoffice for design & architecture

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This superlative dwelling alsofeatures a 75 foot expanse ofliving and dining area along witha Italian kitchen, library, gameroom, day spa, home theaterand professional grade listeningroom with recording studio.Seemingly without limitation,every feature from the façade tothe interior is meticulously plan-ned and detailed with a modernand minimalist approach usingonly the most pristine ofmaterials creating a uniqueand exceptional setting to rival.

Located 90 stories aboveManhattan overlooking the EastRiver, this luxury condominiumboasts 360° views within18,000 SF of open floor area.With a perimeter of 16 footfloor-to-ceiling windows, theessence of the apartment isthe sculpture garden at itsentrance. The garden featuresa spectacular 30 foot waterwalland reflecting pool overlookingthe famed United Nations head-quarters along the East River.

SIZE: 18,000 SF

6 BEDROOMS

12 BATHROOMS

PRIVATE ELEVATOR

SCULPTURE GARDEN

30’ WATERFALL

REFLECTING POOL

LIBRARY

GAME ROOM

DAY SPA

HOME THEATER

RECORDING STUDIO

2,000 WINE ROOM

GYMNASIUM

TEAHOUSE

PRIVATE RESIDENCE, NEW YORK CITY

SKYHOUSE

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Module 7 Chambers St Hotel

CHAMBERS ST HOTEL, NEW YORK CITY

WHITESPACE

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LOCATED IN THE HISTORIC TRIBECADISTRICT, THE LANDMARK BUILDING ISBEING RESTORED AND CONVERTED INTOA HOTEL THAT WILL BECOME A CATA-LYST TO THE REVIVAL OF CHAMBERS ST.The building was constructed in 1856 in“Italianate Style” architecture. Clad withTuckahoe marble, and large-scale archedwindows with a cast iron storefront with stonecornices, for many years it served as thehome to textile and clothing manufacturersand retailers.

CHAMBERSHOTEL



WHITESPACE

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into the mechanical system as well asdaylighting strategies that included court-yard skylights which allow for natural lightto penetrate the sub cellar pool area.The existing façade was carefully detailedto restore all the original elements asper the NY City Landmarks PreservationCommission.

The design intent is to enlighten thedormant character of this historic buildingand reveal its spirit. By understanding itsrich history, ODA was able to transformthe building into it a contemporary form.ODA consulted with environmental spe-cialists to develop an energy efficientbuilding eligible to be LEED certified.A heat recovery system was incorporated

95 GUEST ROOMS

LEED SILVER

COURTYARD

SKYLIGHTS

POOL

RESTAURANT

RETAIL

THE TRAVELER CHAIR was inspiredwhen designing guest suites for the hotel.The concept was developed from thehotel’s location near the garment district.Layers of fabric, diverse textures andpatterns. Bold, individual & independent.The weighted structure of the chair iscontrasted by the playful use of fabricstriking a powerful & provocative balance.

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Module 8 The James Hotel

THE JAMES HOTEL, NEW YORK CITY

HOMEJAMES

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JAMESHOTELTHIS SOHO BOUTIQUE HOTEL

WAS DESIGNED BY ODA

IN COLLABORATION WITH

PERKINS EASTMAN. CUSTOM

INTERIORS BY ODA WITH

AMANDA SULLIVAN, BLEND

ARTISTIC ESSENTIALS AND

LUXURIOUS FUNCTIONALITY.

The hotel design strategy was

to bring community together

with hospitality. Each detail

of the hotel was meticulously

fashioned to inspire the sens-

es with a blend of traditional

as well as contemporary.


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THE JAMES HOTEL, NEW YORK CITY

JAMESHOTELLorem ipsum dolor sit amet,

consectetuer adipiscing elit,

sed diam nonummy nibh

euismod tincidunt ut laoreet

dolore magna aliquam erat

volutpat. veniam, Duis autem

vel eum iriure dolo esse mole

stie consequat, vel illum

dolore eu feugiat nulla facili-

sis Lorem ipsum dolor sit

amet, consectetuer adipisc-

ing elit, sed diam nonummy

nibh euismod tincidunt ut

aoreet dolore magna ali-

quam erat volutpat. Ut wisi

enim ad minim veniam, Duis

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Module 9 Stockbridge House

STOCKBRIDGEHOUSE

PRIVATE RESIDENCE, STOCKBRIDGE, MASSACHUSETTS

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STOCKBRIDGEHOUSE

THIS PRIVATE RESIDENCE

SITUATED HIGH ATOP A

HILL SLOPING TOWARD A

LAKE IN STOCKBRIDGE,

MASSACHUSETTS, WILL

SERVE AS A WEEKEND

AND SUMMER RETREAT

FOR THREE GENERATIONS

OF THE OWNER’S FAMILY.


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The plan for the house consists offive independent suites sharingcommon open living, dining andkitchen spaces with a gardencourtyard. The design takesadvantage of the tranquil lakeviews while responding to thelocal varying climate characteris-tics. The structure is conceived asa rectangular box apportionedand forming two autonomous yetconnected parts. The semitrans-parent line amid the two creates ashield from harsh northerly winds,while the outdoor court brings anadded dimension for the indoor|outdoor living experience. Otheramenities include children’s playroom, private theater, extendedbasement, and wine cellar.

STOCKBRIDGEHOUSE


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Module 10 Chelsea residential > 555 Sixth Avenue

CHELSEA RESIDENTIAL, NEW YORK CITY

CUBE

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Module 10 Chelsea residential

CHELSEARESIDENTIAL&RETAIL

LOCATED BETWEEN CHELSEA AND

THE FLATIRON DISTRICT, 555 SIXTH

AVENUE IS A SIX STORY APARTMENT

BUILDING SITUATED ON AN ENTIRE

CITY BLOCK BETWEEN WEST 15TH

AND WEST 16TH STREETS.


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Module 10 Chelsea residential

The revitalization of thisbuilding will include theaddition of two floorsalong with 25,000 SF ofcommercial retail spaceat the ground level. Thenew residential floorswill be designed with pos-sible roof deck access.

All of the existing apart-ments will be renovated toinclude new bathroomsand kitchens. There aretwo residential lobbieswhich will become grandentrances for the building.Common areas and corri-dors on all floors will alsobe revitalized.

Plans for the Cellar level ofthe building include 5,000SF amenity spaces, healthclub, rear courtyard, ZenGarden with cellar levelaccess stairs and elevator.

Plans also include thedesign and constructionof an enclosed atrium overthe existing cellar level out-door plaza and adjoiningcommercial space includ-ing a 2-stop glass elevator.

CHELSEA RESIDENTIAL, NEW YORK CITY

CUBE

ODA Module Covers

Overview

3

Summary Modules 2, 3, 4

QUARTZ


ROLLMODEL


TIFFANYGLASS


4

WHITESPACE


Summary Modules 5, 6, 7

MODULAR

BOWERY HOTEL, LOWER EAST SIDE, NEW YORK CITY PRIVATE RESIDENCE, NEW YORK CITY

SKYHOUSE

5

Summary Modules 8, 9,10

CHELSEA RESIDENTIAL, NEW YORK CITYTHE JAMES HOTEL, NEW YORK CITY

JAMESHOTEL CUBE

STOCKBRIDGEHOUSE


BrandingODA LOGO EVOLUTION

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ODA320

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Branding: STEP 1Paired down > Simplified

42011

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All

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Pro

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tary

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onfid

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Basic Shapes > Building Blocks

52011

Sp

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Des

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Gr o

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s re

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Pro

prie

tary

& C

onfid

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lBranding: STEP 3

2D Solid Shapes

ODA Logo: EXTENSION 3D Shapes > Architectural

Branding: CORPORATE STATIONERY Business Card & Letterhead

7

2011

Sp

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Des

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Gro

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OFFICE FOR DESIGN & ARCHITECTURE

494 BROADWAY, 3FLNEW YORK NY 10012

646 478 [email protected]

WWW.ODA-ARCHITECTURE.COM

ERAN CHEN

PRINCIPLE

OFFICE FOR

DESIGN & ARCHITECTURE

494 BROADWAY, 3FL

NEW YORK NY 10012

646 478 7455

[email protected]

WW

W.ODA-ARCHITECTURE.COM

82011

Sp

ear

Des

ign

Gr o

up.

All

right

s re

serv

ed.

Pro

prie

tary

& C

onfid

entia

lBranding: CORPORATE STATIONERY

3D Business Card

ERAN CHENPRINCIPLE

OFFICE FOR DESIGN & ARCHITECTURE

494 BROADWAY, 3FLNEW YORK NY 10012

646 478 [email protected]

WWW.ODA-ARCHITECTURE.COM

92011

Sp

ear

Des

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Gr o

up.

All

right

s re

serv

ed.

Pro

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tary

& C

onfid

entia

lBranding: PROMOTIONAL ITEMS

Organic cotton T’Shirts

102011

Sp

ear

Des

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Gr o

up.

All

right

s re

serv

ed.

Pro

prie

tary

& C

onfid

entia

lBranding: PROMOTIONAL ITEMS

Skateboard deck

Spear Design Group, New York

Thank You

Spear Case Study : ODA

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Transcript of Spear Case Study : ODA