Speakers€¦ · Speakers Iain Calvert Principal, Calvert & Co. Lisa Atley Account Executive, DHL...
Transcript of Speakers€¦ · Speakers Iain Calvert Principal, Calvert & Co. Lisa Atley Account Executive, DHL...
Speakers Iain Calvert Principal, Calvert & Co.
Lisa Atley Account Executive, DHL Express
Chris Dinham Director, Summit Web
Anthony MInchin General Manager, Pedal Mafia
Need Help?Contact Ben & Scott at The Cut. We have Shopify experts ready to help you with your ecomm site & [email protected] 0438 880 [email protected] 0410 454 257
Ecommerce Marketing TipsIain Calvert, Calvert & Co.
Iain Calvert
Ecommerce Marketing Tips
Iain Calvert
Iain Calvert
How To Win At Ecommerce(Marketing)
Iain Calvert
Challenge
Useful tip for everyoneOr
Come see me after
Iain Calvert
Slides & Tips Available at
https://hellocalvert.co
Iain Calvert
Tip 1:
Is There Demand For Your Product?
Google Trendshttps://trends.google.com/trends
Iain CalvertGoogle Trends
https://trends.google.com/trends
Iain CalvertGoogle Trends
https://trends.google.com/trends
Iain CalvertGoogle Trends
https://trends.google.com/trends
Iain CalvertGoogle Trends
https://trends.google.com/trends
Iain Calvert
Tip 2:
Is Anyone Potentially Interested?
Facebook Ad Managerhttps://business.facebook.com/adsmanager
Iain CalvertFacebook Ad Manager
https://business.facebook.com/adsmanager
Iain CalvertFacebook Ad Manager
https://business.facebook.com/adsmanager
Iain Calvert
Tip 3:
When To Use Google Adwords
Adwords Keyword Plannerhttps://ads.google.com/aw/keywordplanner
Iain CalvertGoogle Adwords
https://ads.google.com/aw/keywordplanner
Iain Calvert
Tip 4:
Changing Site?
Research SEO Migration
Iain Calvert
Tip 5:
Boost Posts On Facebook & Instagram
Iain CalvertFacebook Ad Manager
https://business.facebook.com/adsmanager
Iain Calvert
Tip 6:
How To Make Good Content
https://answerthepublic.com
Iain CalvertAnswer The Public
https://answerthepublic.com
Bedding when babyHas temperature
Iain Calvert
Tip 7:
High Search Demand For Your Products?
Try Google Shopping
Iain CalvertGoogle Adwords
https://ads.google.com
Ad Spend $6,592.05
Revenue $47,164.01
Return On Ad Spend 7.15x
Real Life Google Shopping Results
Iain Calvert
Tip 8:
Should I Use ADigital Marketing Agency?
Iain Calvert
Tip 8:
Only if you’re revenue is $200k Plus Annually
Try It Yourself First
https://www.udemy.com/topic/e-commerce/
Iain Calvert
Tip 9:
Use Social Media To Get Better Email Open Rates
Iain Calvert
Tip 9:
Boost Posts On Facebook/Instagram to your email list
“We just sent you the latest deals on Dog Treadmills”
Iain Calvert
Tip 10:
Offshore Easy Repetitive Work To Increase Profits
Iain Calvert
● Setup bullet proof processes● Have a dedicated team● Go and visit you team
How To Offshore Successfully
Iain Calvert
https://www.filtaglobal.com/
Iain Calvert
Tip 11:
Use PR
https://www.sourcebottle.com/
Iain Calvert
Tip 12:
Track In Store Purchases From Facebook & Instagram Ads
Iain CalvertFacebook Ad Manager
https://business.facebook.com/adsmanager
Iain Calvert
Facebook Ad Manager/Y Receipts/PC Based Tills
https://business.facebook.com/adsmanager
Iain Calvert
Tip 13:
Branding Beats Any Ecommerce “Trick”
Read All Marketers Are Liars. Seth Godin
Iain Calvert
Slides & Tips Available at
https://hellocalvert.co
Iain Calvert
Challenge
Everyone gets a tipOr
Come see me after
Iain Calvert
Iain Calvert(The Guy Who Talked About Dog Treadmills)
https://hellocalvert.co
Need Help?Contact Ben & Scott at The Cut. We have Shopify experts ready to help you with your ecomm site & [email protected] 0438 880 [email protected] 0410 454 257
Ecommerce trends & what merchants wantLisa Atley, DHL Express
Lisa Atley – DHL Express
BUSINESS IS WAITINGAcross the street, around the globe
Lisa Atley – DHL Express
Millennials are 5 x more likely (than BabyBoomers)to have made an online purchase from…
THE BATHROOM31% of Millennials and Generation Xers vs. only 6% of Baby Boomers and Seniors have made
online purchases from the bathroom. (Source: BigCommerce)
BLACK FRIDAY FACTS 1
Lisa Atley – DHL Express
12% OF ALL BLACK FRIDAY SHOPPERS ARE…
DRUNKAccording to a survey conducted on behalf of the coupon site RetailMeNot, 12% of all Black Friday
shoppers admit they hit the online stores whilst under the influence of alcohol.
BLACK FRIDAY FACTS 2
Lisa Atley – DHL Express
What is the size of the CROSS-BORDER E-COMMERCE
market by 2020?
Lisa Atley – DHL Express 48
CROSS-BORDER E-COMMERCE
1tntrillion USDspent on cross-borderpurchases by 2020
25%Year-on-Year Growth of Emerging markets
CONSUMER BEHAVIOUR IS
CHANGINGThey expect everything ‘on demand’, any time, any place and to buy anywhere
THREETIMES THE
FIGURE OF
2015!
EMERGING TRENDS
Lisa Atley – DHL Express 49
In the Age of Immediacy, where a taxi can be ordered in minutes and movies streamed in seconds
- consumers want their product yesterday!
Lisa Atley – DHL Express 50
THE AGE OF IMMEDIACYCreate a competitive advantage via delivery options offered
91%Of consumers
look for the Available Delivery
Options before reaching the
Check Out.
74%Of Customers found
Convenience Of Delivery most important.
46%Of basket abandonment is
caused by Limited Shipping
Options.
2xCustomers are twice as
likely to re-purchase after a Positive Delivery
Experience.
Lisa Atley – DHL Express 51
JACK MA – (retired) CEO Alibaba Group
“In the next 30 years, globalization will empower 80 percent of businesses and people that have not benefited from globalization.
80 percent of small business will benefit from globalization. In 2030 more than 85 percent of business will be e-commerce. Less than one percent of trade will be offline. Much of today’s world trade is
seen in containers, while in 2020 most of it will be in packages…“
Lisa Atley – DHL Express
HIDDEN EXPECTATIONSHow delivery influences online purchasing decisions.
60% 77% 54%
of consumers choose one merchant over another
because the delivery options are more
convenient
expect that the delivery options are always displayed on the
product page
of consumers say that the delivery defines who they always shop with
Lisa Atley – DHL Express
FOR HEALTHY SALESDon’t get lost in Product and Pricing
91%of online shoppers will leave a retail website if services like fast shipping are not available.
FREE vs. FAST
The trend is starting to reverse, with 79%
preferring “free” over “fast,” down from 86%
the year before.
47%Only 47% consider 2-day shipping as “Fast.”
45%Have abandoned
their cart because delivery would take too long.
Lisa Atley – DHL Express
OF CONSUMERS PLACE A PREMIUM ON EXPERIENCE AND
CONVENIENCE.
A growing number of consumers prioritize convenience over costs; 35% of online shoppers
say they are happy to pay to get their items delivered WHEN and WHERE they want.
35%
Lisa Atley – DHL Express
$170
$185 BUY NOW
CANCEL ORDER+ =EXPRESS DELIVERY
$20,00
+ =EXPRESS DELIVERY
ONLY $5,00!
Lisa Atley – DHL Express© 2018 Magento Commerce Page | 56
If charges and service offerings are made clear, throughout the website, conversion rates will increase dramatically.
▪ Charge the right costs
Integrate with real-time shipping carrier rates.
▪ Flat rate shipping
‘$15 flat rate to the US’.
You may want to subsidize this rate too…
▪Offer free shipping
i.e. ‘Free shipping on all orders over $75’.
▪ Subscription Services
Think about what the E-commerce giants are doing…
START PLANNINGDecide upon your strategy
Lisa Atley – DHL Express
THE APPEAL OF DELIVERY LOYALTY PROGRAMS ARE STRONG.
79% of consumers say they want theE-commerce websites they shop with to offer a
delivery loyalty program, so they can benefit from FASTER or ‘FREE’ delivery.
86% say that a ‘VIP STYLE’ membership would incentivize them to shop more
exclusively with e-commerce sites.
79%
Lisa Atley – DHL Express
expect an online retailer to communicate the status
of their new order.
ORDER STATUSProviding visibility and control
49%
Lisa Atley – DHL Express
Customers are 87% more likely to return after a good delivery experience
And will increasingly spend money
Repeat OrdersDesire to re-visit
87%
Lisa Atley – DHL Express 60
WEBSITE HEALTH CHECK.
Do you offer an easy
returns solution?
Is your Website available in
multiple languages?
Do you apply currency
conversion?
Do you offer localized payment
options?
Are delivery notifications
mentioned on your website?
Do you sell internationally?
Do you state your shipping options on
your home page and mentioned that
you sell internationally?
Do you offer an express delivery
option?
Are your shipping
charges appropriate?
Do you offer a Duties
& Taxes Paid option?
Lisa Atley – DHL Express
IN SUMMARY…
Lisa Atley – DHL Express 62
THREE TAKE-AWAYS
1. Globalisation is here to stay :
Power Up Your Potential
2. Think about quick fixes and make sure you
are open for International Sales
3. Be aware of what todays consumer is
looking for …..
Lisa Atley – DHL Express
I met with Bamba swimwear in December 2017, as they were wanting to grow Internationally however were experiencing issues with their current provider and IT Platform. The platform only allowed use of the carriers product, seriously limiting options for their clients. The issues they were facing were:
• Poor shipment visibility and tracking• Limited delivery options• No way of confirming if shipment was delivered or not• Increased cost to replace lost items• Low numbers of returning clients• Time spent on Customer care issues and complaints
Lisa Atley – DHL Express 64
Outcome was an introduction to Shopify, who are capable of integrating with our platform allowing us to provide various delivery options and resolvedall of their previous issues.
The outcome has been for Bamba to move to a preferred carrier status for their International shipments, which can provide, Real time Track and Trace, Visibility, and Proof of Delivery, which has negated the concerns previously experienced,Whilst offering a 2 level delivery option for domestic shipments allowing their Customers to chose there preferred method.
Overall Bamba have claimed a drastically reduced number of time spent onAftersales and Customer Care, allowing them to focus on developing their Brand and expansion.
Need Help?Contact Ben & Scott at The Cut. We have Shopify experts ready to help you with your ecomm site & [email protected] 0438 880 [email protected] 0410 454 257
Mastering Ecommerce SEOChris Dinham, Summit Web
Presentation by Summit Web67
MY BACKGROUNDBuying and selling digital assets.
Presentation by Summit Web68
The 80:20 rule. 80% of your results will come from 20% of your efforts.
4 HOUR WORK WEEK
Presentation by Summit Web69
Data: SEMrush.com and backlinko.com
Presentation by Summit Web70
The goal of Search Engine Optimisation is to get high quality traffic from organic search.
Presentation by Summit Web71
Presentation by Summit Web72
Solving a problem to specific search query.
SEARCH ENGINE OPTIMISATION
Presentation by Summit Web73
We want to have our results at the top in an ever changing algorithm.
SEARCH ENGINE OPTIMISATION
Presentation by Summit Web74
Optimisation is an ongoing process.
SEARCH ENGINE OPTIMISATION
Presentation by Summit Web75
MEET STEVEO
He has built a brand new shopify store selling light bulbs.
Steveo is looking to take his sales Australia wide but is yet to generate traffic through SEO. What does he start with?
Presentation by Summit Web76
#1 RESEARCH YOUR NICHE Find relevant keywords
Presentation by Summit Web77
Presentation by Summit Web78
Keyword Planner
Presentation by Summit Web79
#2 CREATE KILLER OPTIMISED CONTENTBuild content that’s better than everyone else.
Presentation by Summit Web80
Image: backlinko.com
Presentation by Summit Web81
Presentation by Summit Web82
#4 PROMOTE (links, social shares etc)Tell the world about your awesome content and get
mentions throughout the web.
Presentation by Summit Web83
#4 ANALYSE RESULTS + REPEATUse google analytics to improve your next piece of content
Presentation by Summit Web84
Presentation by Summit Web85
QUESTIONS?
Contact: Chris Dinham
Email: [email protected]
Phone: 08 6102 5146
Need Help?Contact Ben & Scott at The Cut. We have Shopify experts ready to help you with your ecomm site & [email protected] 0438 880 [email protected] 0410 454 257
Pedal MafiaAnthony Minchin, Managing Director
General Manager - Anthony Minchin
Pedal Mafia @ a glance
● Est 2014 in Perth, WA● Cycling apparel and accessories manufacturer● Shopify based webstore● La Famiglia “Cycling Family”● 100%+ growth year on year (7 figure Turnover)● 0.5 staff to 11● Global sales (30+ countries)● Branded and Custom
Please grab your phone….
More than just e-Comm, It has to be...Reach RepetitionRelevance
(3) ways
Maximise its shopify experience...
Shogun Page Builder - Build it out ...
Real Benefits
● High level social presence/ visibility● Product education ● Increased sales volume
Lead generation
● Establish communication● Understand the needs ● Provide solutions
Locksmith - customise custom
Bespoke access / URL / passkey
Real Benefits
● Volume discounts - Both B2B & B2C● Increased exposure (1 into 10+)● Increased branded garment sell through
Locations for shopify...
Inventory control & management
Fulfillment priority1. All Warehouse2. All Perth3. Any Combination of the above
Real Benefits
● Increased product visibility on webstore● Higher level inventory management/ stock control● In-depth Reporting
Anthony MinchinGeneral Manager - Pedal Mafia PTY LTD
www.pedalmafia.com.auE: [email protected]
P: +61424 714 181Skype: anthony.minchin3
31˚55’59.4”S115˚45’47.5”E
Need Help?Contact Ben & Scott at The Cut. We have Shopify experts ready to help you with your ecomm site & [email protected] 0438 880 [email protected] 0410 454 257