Speakeasy wine flights - educational wine packaging
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Transcript of Speakeasy wine flights - educational wine packaging
Speakeasy Wine FlightsMax Boronovskis / Paul Adesanya / Eric Barrier / Anders Dahl
Team
• Max Boronovskis – Eight years’ experience in international trade
• Paul Adesanya – Three years’ experience running health-juice
company• Eric Barrier – Three years’ bartending experience
• Anders Dahl – Founder of Din Bartender
Our Mission
• To put a basic knowledge of wine within reach of every person…
• …with a simple and enjoyable product experience.
The Problem
• Few product categories are as confusing as wine.
• The majority of consumers report feeling overwhelmed by choice.
Our Solution
• We aim to demystify the wall of wine– A multi-pack of half-size wine bottles– Different wines, arranged in theme– Accompanying education booklet
Product Concept
China: Our Target Market• Finding the right partner• Dynamic market– Fastest growing wine market– Strong demand for wine knowledge
Target Segment
• Most important factors when purchasing a bottle of wine
• Usage situations• Difficulty in selecting wine• Desire to learn more about wine • Information request: food matching and assessing wine
Presenting the Information
Marketing Strategy
• Product• Placement• Price• Promotion
At the Point of Sale
Can it Work for the Producer?• As a way for the producer to showcase their
wines• The relationship with wine education and
imported wine• Taste experience and re-purchase
Business Model
Implementation Plan
• Business Plan: May 2009• Finalize design: July 2009• First Production: November 2009• Full Launch: May 2010
Financing
• Seed – finalize design & first-run production– 200,000 Euro
• Operational – trade credit for cash flow• Bootstrapping
ScenariosYear 1 Year 2 Year 3 Year 4 Year 5
-200,000
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
BEST CASE 400k UNITS YR 5EXPECTED 200k UNITS YR 5WORST CASE 100k UNITS YEAR 5
Risks
• Lack of Capital• Market acceptance• Partner risk• Economic downturn• Competitor risk• Unforseen risks
Advisory BoardThierry Coulon - MD Paul Sapin
Ann-Marie Kampar - CEO IDEON Agrofood
Kasper Aase - MD Signo d’Oro
Lars Sandberg - Dotank, the Packaging Arena
Tomi Gronfors - Director, Veen Waters
Warrick Sears - Creative Director, The Brand Agency
Katarina Goransson – Art Director, Happy Reklam Marketing
MENTORS – Lisbeth Böhm & Ernst Wehtje
VEEN
Thank you
Questions?