Speakeasy Media: Hauteitis Presentation

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description

A social media recommendation presentation for the developing luxury online fashion retailer Hauteitis.

Transcript of Speakeasy Media: Hauteitis Presentation

Page 1: Speakeasy Media: Hauteitis Presentation
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SPEAKEASY

Wh! i" Speakeasy?WE AREWE CREATEWE DELIVER

Independent boutique agency that’s a partnership between the artistic legend of Slingshot ad agency and journalistic giant The Dallas Morning News (with access to all past content for use on your media streams!)

Content marketing for smart social media. We’re not as interested in building a huge but hollow audience: we want to develop depth and devotion. We strategically accomplish this through excellent, relevant and engaging content.

White glove service using the most cutting edge technology and a dream team of contributors to create a turnkey approach to your social media.

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SPEAKEASY

GREAT OPPORTUNITIESHERE!

Social Media Snapshot460 likes · 10 talking about this

17 followers · 88 following · 98 tweets

28 followers · 19 likes · 151 pins

no presence found

no presence found

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SPEAKEASY

O#ortunitie"Maximizing your content stream: Content is king. Custom graphics, entertaining verbiage and seamless links for each post are the standard expectations to keep audiences engaged, especially if your audience overlaps from network to network. Not to mention that Facebook penalizes you for certain posting faux-pas. Less than 10% of your network may be seeing your posts, so a budget strategy for promoting posts and content that meets readers needs is essential!

Streamlining your Data: New Facebook API has allowed integration with third party software to increase the data collection for your social media. This is crucial to ensure that you’re spending time reaching the people you want to reach with the messages they want to hear. Great for outreach to new audiences if done correctly, and keeps your main network from being flooded.

Strategizing to reach different networks: A social media strategy ties your marketing efforts together and introduces users to new portals for experiencing your brand. Personalities and audiences from across your social network mingle so that everything is connected seamlessly. New apps allow custom page badges that turn Facebook into a mini version of your website; each user has an experience that’s everything they want and nothing they don’t.

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SPEAKEASY

Recommendation" Improve unique content, create various sub pages through custom badges and increase frequency of graphics and video in posts while decreasing self-promotion.

Create editorial calendar for twitter accounts and strategically address hot areas of fashion intel. Content should be customized for twitter and synced with Pinterest and Instagram.

This is the largest area of growth for your brand. A complete build-out of Pinterest creates a hub for high couture fashion reporting and establishes Hauteitis as a thought-leader in visual fashion retail. Images hosted on your blog increase click-through traffic.

Instagram is your visual Twitter-substitute. Live-posting increases the glamour and mystique of the couture fashion industry and is also a potential personal shopping tool if exclusives are featured first on Instagram. Feed should be added to your main site, also.

YouTube is the second largest search engine on the Internet. All events, interviews, styling and photo shoots should be captured and uploaded with keyword optimization. Video content is quickly becoming more important than text.

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SPEAKEASY

Let’" Begin, Sha$ We?Facebook cover image custom re-designCustom Twitter cover image50 engagements each monthComplete Pinterest build-outOne weekly blog postCustom editorial calendarOne product video produced and distributed

composed of creative shots submitted by cliente-commerce enabled platform

Monthly metrics reportDedicated account managerBasic reputation management508 Digital basic service and dashboard

NET INVESTMENT $1995/monthbased on a one year contract

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SPEAKEASY

Let’" Begin, Sha$ We?Facebook cover image custom re-designCustom Twitter cover imageComplete Pinterest build-outInstagram setup and trainingYouTube channel creation and optimization80 engagements each monthTwo weekly blog postsCustom editorial calendarUp to four product videos produced and distributed

composed of creative shots submitted by cliente-commerce enabled platform

Four online promotionscustom graphics designedcomplete management of contest and fulfillmententrant data collected for future marketing use

Monthly metrics reportDedicated account managerBasic reputation management508 Digital basic service and dashboardSearch management provided

NET INVESTMENT $2995/monthbased on a one year contract

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SPEAKEASY

SPEAK TO US. EASILY.

Erin Davi"FULFILLMENT DIRECTOR

[email protected]

214-738-7404{ANYWHERE}

@ERINWHITEDAVISFACEBOOK.COM/YOURSPEAKEASY