PRESENTED BY :-

• DHARNA JOSHI

• HARSH YADAV

• JAYA JENNIFER JOSHI

• PANKAJ MUNDRA

• SWAYAM DATTA

• SAURABH RATHORE

UNETHICAL MARKETING

• Advertisement is considered unethical in the following situations;

• o When it has degraded or underestimated the substitute or rival's product.

• o When it gives false or misleading information on the value of the product.

• o When it fails to give useful information on the possible reaction or side effects of the product. And

• o When it is immoral.

WAYS OF UNETHICAL MARKETING• Surrogate advertisement

• Puffery

• Exaggeration

• Unverified claims

• Women stereotyping

• Women used as sex symbols for promoting products

• Comparative advertisements

• Use of children in advertising

• False claims

MARKETING STRATEGY BY SPEAK ASIA

• Fantastic business plan by a group of people where you can earn money by filling up a 10 question online survey.

• False claim that Speak Asia has tied up with big FMCG companies for these surveys.

• Speciality panel through presentations & advertising on Special interest sites.

• Advertisement between IPL breaks

• Special shows in channels like Imagine TV

• Modus operandi : Pay back in the first round so that more number of people get attracted and in second round loot the money.

• No money in company’s account- No evidence-Deposits in the countries where tax laws are not stringent.

WHY WAS IT UNETHICAL?

• False claim

• False promise

• Marketing using people’s emotions

• Fake addresses

• Targeted heavy internet users i.e. Youth of India

FALSE CLAIMS

• False advertising or deceptive advertising is the use of false or misleading statements in advertising.

WOMEN IN ADVERTISING USED AS SEX SYMBOLS

• Projects an unrealistic ideal of the feminine

form.

• Filtering of advertisement through

male lens.

• Advertisement creating female insecurities.

SURROGATE ADVERTISING

• In India, due to severe restrictions on advertising certain products like alcohol, tobacco products and medicines ,a whole genre of surrogate advertising has emerged.

• In such advertising, a brand is endorsed using a product different from the actual product being promoted.

EXAGGERATION ADVERTISING

• Using false claims in the advertisements about the product.

• For example:-Ghari detergent - “Pehle Istemaal kare phir vishvaas kare.”, Tide detergent – “White ho to Tide ho.”, Vodafone Essar – “Wherever you go our network follows.”