[Fr] le business case de la WebTV d'Orange Business Services
SPDI WebTV Presentation 2
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Transcript of SPDI WebTV Presentation 2
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Sustainable Development TVSDPIs Web-TV Initiative
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Dr. Vaqar AhmedIDRC TTI Cape Town Meeting 19th June 2012
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New York Advertising Creative(NYAC) started online television
drama and soap opera in 1995
The management refused to
cater through its own resources
The management succeeded in
getting venture capital from
APPLE and VISA
Through this capital NYAC was
able to attract contemporary
artists and performers.
2
History of Web TV
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During the course of soap opera the
Web TV was receiving 100,000 hits a
day
Audience was able to live-post their
comments
Writers had ease in shifting plot lines
due to readily available audience poll
Parsimony in reaching targeted
audience - no matter if you are late inreaching home
Parsimony in attracting targeted
advertisers
Tagging issues over blogs much easier 3
History of Web TV - 2
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With the coming of broadband
bandwidth, speed and availability ofquality videos was certain through:
Streaming
Podcasts
You Tube, Vimeo and Daily Motion
launched their services allowing Web
TVs to have their pages and access
mass advertisements
By 2006 we had independent
producers selling their output to Web
TVs
Social media further slashed outreach
challenges for Web TVs4
History of Web TV - 3
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By 2008 Hollywood embraces WebTV
ABC and NBC allowed programs
with niche interest over web e.g.
sci-fi These were self-created, self-
produced, and self-financed
programs which these channels will
webcast
The beginning of cross-channel
distribution
Programs graduating from web to
cable 5
History of Web TV - 4
d d h ?
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Viewers visiting website had little time to
register, read and give their feedback on our
publications
Even in case of policy briefs hits did notimply impact
With videos we discovered that people were
posting comments faster than the usual
peer-review process 6
How SDPI discovered this?
www.sdpi.tv
http://www.sdpi.tv/http://www.sdpi.tv/ -
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Step 1: Develop internal core production facility
Step 2: Synchronize output with research projects
Step 3: Networking with target audience
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SDPI Web TV Beginnings
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Current Affairs
DocumentariesStructured
Programs
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Areas of Activities
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Video Packages in episodes Triangular stories
My view
Opponents view Third party judgment
Synthesis
Following packages produced faster than cable TV
Prime Ministers Zero Hunger Program
Rio +20
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Potential of Various Tools
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Merging Development 3.0 tools Pre-Budget and Post-Budget Debate in Pakistan
Research Findings
Outreach Seminars Social Accountability Tools
Sustaining Interest in Political Economy Discourse
Youth Groups
Women Groups
Minorities Groups
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Potential of Various Tools - 2
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Setting up Cost Structure (%)
Personnel, 56
Operating
Exp., 5.7
Communicatio
ns, 0.2
Stationary, 1.1
Equipment, 36
Other, 1.7
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Challenges of Training Manpower Per person training = USD 5000
Need for competitive salaries otherwise
retention problem Deregulation of media has created demand
Dedicated web team required for managing
web-TV site
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Human Resource
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Invitation to think tanks to think digitally
Focus on value for money
Focus on sustainability of digital strategy
Think branding!
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Conclusion
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