Sparq Presentation

Bringing Mobile To Payments

Sparq is an enterprise mobile payment platform that adds existing point of sale payment capability

to any interactive consumer experience

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Property of Sparq Mobile Solutions Inc. Copyright 2010: All Rights Reserved

Market Opportunity in the Trillions

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ElectronicPhysical Payment

Cash

E-Commerce Mobile Payments

$3.2T

$1.2T

$348B $68B

Physical World Dwarfs eCommerce

Source: Gartner 2010; U.S. only

The questions are When & How


Today: Retail Is Mature

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Retail payment is a well-oiled machine


Today: Mobile Is About The Internet

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Mobile does not touch the POS


What Sparq Means by ‘Mobile Payment’

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Speed and Convenience ➔ Consumer AdoptionRevenue and Data ➔ Commercial Appeal

Access ControlMerchant Services Secure Payment

Using a phone to transact at retail Point of SaleInteractivity + Standards-based Security = Rich, Trustworthy Experience


What Has Delayed Mobile Payment?

Market needs smart customersPlayers lack teams & back-end system

Little understanding of point of sale

Previously too much interdependency; waiting on carriersUntil now, no ability to retrofit existing phones with NFC

Players all chasing same value propositionCarriers intention to compete with banks strains collaboration

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Why Now? Market Is Ready

Carrier Consortiums: U.S, France, Germany & Netherlands underway

Citibank already launched commercial services, with more banks following

Smartphone OS providers planning NFC services for deployment

App Developers bringing innovation to interactive apps in physical world

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How Does This All Play Out? A New Crowded Ecosystem Is Emerging

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Legacy Payment

Mobile Players

New Guys

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What’s It Going To Take For Mobile Payments To Work In The US?

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-Smartphone providers, carriers, financial institutions & retailers must all play roles

-There must be an intermediary trusted by the financial institutions & the carriers to activate the virtual credit cards inside the phone.

Gerhard Romen, Nokia, NY Times, January 2009


Architected From The Middle To Provide Technology & Trust

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RetailEcosystem

FinancialServicesEcosystem

MobileEcosystem


Sparq Transact Enables Mobile Devices

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+


Sparq Manages Consumer & Drives Behavior

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Care & Analytics


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Sparq Manages Secure Data On And Off Smartphone

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Manage Credentials, Security, Lost/Stolen Phone

On DeviceWallet


Sparq Support All Players Going After A Trillion Dollar Business

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MNO’s Issuers Merchants Smartphone OS App Developers


Sparq Today: Experts In Mobile Payments

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65+ collective years of blue chip mobile payment experience

15 Headcount, core team built outCEO, Co-Founder: Drew Weinstein (Attorney/consultant to Visa, mobile marketing entrepreneur)

Business Development, Co-Founder: Hans Reisgies (ViVOtech, Texas Instruments)

CTO: David Brudnicki (AT&T, Sprint)

Product: Michael Craft (Sprint, LG, FBI, Verizon)

Risk: Samantha Philips (Visa)

Best of Breed Partners

2010 Revenue > $500,000; 2011 Forecast > $10M

Privately Backed

Offices in Redwood City & Seattle

Thank You

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Sparq Presentation

Technology

Transcript of Sparq Presentation