SPANISH PERFUMERY, COSMETICS AND TOILETRY … · Stanpa is the Spanish Cosmetic, Toiletry and...
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SPANISH PERFUMERY, COSMETICS AND TOILETRY BY STANPA
Transcript of SPANISH PERFUMERY, COSMETICS AND TOILETRY … · Stanpa is the Spanish Cosmetic, Toiletry and...
SPANISH PERFUMERY, COSMETICS AND TOILETRY BY STANPA
INTRODUCTION: SPANISH COSMETICS AND
PERFUMERY MARKET
Stanpa is the Spanish Cosmetic, Toiletry and Perfume Association. Founded
in 1952, we currently have more than 400 member companies that manufacture
and distribute perfumes, cosmetics and personal care products in Spain. More
than 90% of the companies in the sector are members of our association
Spanish beauty industry is also a major source of employment: over 35,000
direct and 200,000 indirect jobs.
Spanish industry is very important in the global beauty market, and especially the
weightiest segments are skin care products, toiletries and perfumes.
The sector is characterised by great diversity in terms of types of company
(family businesses, micro-entities, SMEs and multinationals).
Some of the multinational companies have manufacturing plants in Spain and
national companies with a clear international projection.
In 2016, the Spanish perfume and cosmetics industry reached 6.6 billion € of
consumption and, exports got over 3.5 billion €.
Exports have grown more than 1 thousand million euros in the last 5 years.
In 2015 exports have increased in 6,4% + a positive balance of trade since 2006.
Spanish perfumes and cosmetics are present in more tan 150 countries.
Spain ranks the fourth global exporter of perfumes, and the eigth in cosmetics and
toiletries.
Within the EU27, Spain is the fifth exporter in the region.
Spain exports more perfumes, cosmetics and toiletry than wine, shoes or olive oil.
SPANISH INDUSTRY
In terms of consumption, Spanish maket value 6,660 million € in 2016
Thousands € Source. Stanpa+ AC Nielsen + IMS
6.639,776.425,59 6.349,64 6.447,73
6.657,32
0,00
1.000,00
2.000,00
3.000,00
4.000,00
5.000,00
6.000,00
7.000,00
8.000,00
2012 2013 2014 2015 2016
-1,2% +1,5% +3,25%
The main distribution chanels are: mass market with the 47% of the sales, pharmacy 22%
and selective/perfumeries 21%
The average expending per capita of perfumes and cosmetics in Spain is 144 €/year,
larger than the European average which is 124€/year.
€/year/person
Source: Stanpa
25,8
25,1
19,4
15,7
13,9
28,3
24,5
18,8
18,7
9,7
0 5 10 15 20 25 30
Cuidado de la Piel
Aseo e Higiene
Cuidado del Cabello
Perfumes
Cosmética de Color
España UE
Color Cosmetics
Perfumes
Hair Care
Skin Care
Toiletries
Mcdo Nacional
Mcdo UE
The most popular category for Spanish consumers is skin care products.
EXPORTS
Export value + 3,500 million € in 2016.
In the last six years, Spanish beauty exports have grown more than 50%
Spain ranks the fourth global exporter of perfumes, and the eigth in cosmetics and toiletries.
Within the EU27, Spain is the fifth exporter in the region.
2.526,062.606,91
2.671,45
2.962,673.060,47
3.324,34
3.536,33
0,00
500,00
1.000,00
1.500,00
2.000,00
2.500,00
3.000,00
3.500,00
4.000,00
2010 2011 2012 2013 2014 2015 2016
EXPORT GROWTHThousands €
Source: Estatcom
The main category of exports is perfumes
Source: Estatcom
Thousands €
110,68
484,01
592,12
923,85
1.425,67
0 200 400 600 800 1000 1200 1400 1600
CATEGORY OF PRODUCTS
Perfumes
Toiletries
Skin Care
Hair Care
Coulour
cosmetics
WHERE DO WE EXPORT?Spanish perfumes and cosmetics are present in more tan 150 countries.
Our main destinations are EU, USA, United Arab Emirates, Mexico and Russia
INTERNATIONAL TRADE FAIRS AND TRADE MISIONS WORLDWIDE
#BeautyFromSpain
Misiones Comerciales
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COMPARATION AMONG BEUTY INDUSTRY AND OTHER SPANISH EXPORTER
INDUSTRIES
0
500
1.000
1.500
2.000
2.500
3.000
3.500
4.000
Spain exports more perfumes, cosmetics and toiletry than wine,
shoes or olive oil
2015 2016
Cosmetics, Toiletries & Perfumes
Wine Shoes Olive oil
