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3 novembre 2011

SP2010 and Internet

Thierry Gasser Microsoft Switzerland

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Agenda

• What is SharePoint for Internet?

• SP2010 - FIS, Search and Ecommerce

• Samples of existing sites.

• Tips and tricks

• Q&A

IE 1.0 - 1995

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An integrated platform, delivering IT control and web agility

Microsoft’s Internet Business Vision

Web Content (WCM)

Search

Social Computing

Digital Assets (DAM)

Monitoring

Web Analytics

User Experience

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Unified SharePoint Platform

SharePoint’s unified platform easily scales across intranets, extranets, and the Internet and can integrate with existing applications empowering your customers to connect with the information they need across multiple sites as well as providing marketing one tool to publish the same content and experience across sites.

Internet Customers Intranet

Employees (Marketing)

Extranet Partners

Content, page or site

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SharePoint Server 2010 for Internet Sites

Enterprise Content Management

Web Publishing

Out-of-the-box Workflows

Social Networking (for authenticated users)

Search

The ideal solution for small to medium-sized businesses to

reach their customers on the internet with easy-to-use Web

Content Management and compliance for single domains.

Single Domain License for Internet or Extranet Use

A license is required for every server (WFE, SSA, Index)

providing standard capabilities

Step-up SKU to Enterprise is available to customers with

active SA

Product Details

Features

Licensing

Enterprise Content Management

Web Publishing

Out-of-the-box Workflows

Social Networking (for authenticated users)

Search

InfoPath Services

SharePoint Business Intelligence (Excel Services and

PerformancePoint)

Access Services

Visio Services

Right for FAST Search for SharePoint (for use outside the

firewall)

The ideal solution for enterprise customers with multiple

domains, across many geographies who want to provide high

availability to their site visitors combined with a powerful search

experience.

Multiple Domain License for Internet or Extranet Use

A license is required for every server (WFE, SSA, Index)

providing enterprise capabilities

Product Details

Features

Licensing

Feature Comparison

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The Portal Journey

Address the Basics Innovate and Grow

Basic Site

Fresh content

Publishing workflows

Consistent brand

Interactive

Community

Rich media

management

Search-driven

Navigation

Wikis & Blogs

Integrated Portal

Business Intelligence

Customer self-service

Advanced analytics

CRM Integration

E-Commerce

Adaptive Experience

Behavioral Profiling

Dynamic Content

Multi-screen

Publishing

Offsite Targeting

Cross-Media

Dashboard

Extranet

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Rapid Content Discovery (FS4SP)

With lots of information in different formats, companies have to cut through the

clutter, and Fast and SharePoint help users can easily locate and share content by

using content tags from a predetermined taxonomy or create new tags that

facilitate and speed content discovery.

Auto-complete

suggestions

Visual best-bests

Recommendations

Meta-driven navigation

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The Bigger Picture from Ecommerce

SharePoint For Internet Sites

MSN / Advertising / Xbox

Operations Development

SharePoint FIS,

SQL, Azure

Visual Studio

Expressions

Web Platform

FS4SP

Windows Media Silverlight

Commerce Server

Services Platform

Live Virtual

Earth

Atlas /AD

Center

Web Platform

Marketing Platform

Advertising Platform

(Ad)

Ad

Solutions

Microsoft AdCenter

Microsoft Atlas

Advertiser Suite

Microsoft Media, Network

SharePoint, FS4SP

Commerce Server 2009

Silverlight Windows Media

Virtual Earth etc.

Microsoft

Dynamics

CRM

Digital Marketing Solution Areas

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Commerce Server 2009 and SharePoint 2010

SharePoint Commerce Services

Commerce Server 2009 comes with an out-of-the-box default

website that exists within SharePoint. It includes more than

30 web parts and controls such as:

• Marketing: Advertisements and discounts, Ratings and Reviews, Virtual Earth

Store Locator

• Search: Search Box and Search Results

• Orders: Add to Cart, Shopping Cart, Order Details, Order History and more

• Catalog: Site Map, Product Query, Product Details and Images Viewer

• Profiles: Registration Wizard, My Profile, Credit Card, Address, OpenID and

more

• Management: Inline Product Editing, Channel Configuration and more

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Ecommerce Web site Architecture

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Samples SP2010

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Some tips for internet creation

• Keep your design clean and simple

• 3-Click-Rule: (Users will stop using the site if they aren’t able to find

what they are looking for within 3 clicks)

• Users shouldn’t feel like they are waiting for

system response (eg: Put advertising during wait time)

• Lot of design help on:

www.smashingmagazine.com

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Main steps for an Internet site

• Decide what to build on your site.

• Create a publishing site/subsites (use powershell script for site creation)

• Create a master page first.. (sample on http://www.youtube.com/watch?v=JFKw96IV2Qs)

• Create Content Type(s), Page Layout(s) and custom field types if

necessary

• Implement the Navigation (Use PortalSiteMapDataSource in SPD with the ASP.NET

navigation provider control)

• Add/update the CSS file to fit your design

– Do not forget Browser use CSS in cascade

– You can hide the ribbon in CSS

– CSS Tools (Expression Web, SPD, VS2010, 3rd party Web editors)

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Partner’ solutions for SP2010-FIS

• Analytic and test : Webtrend – http://webtrends.com/products/integrations/sharepoint/

• SharePoint Marketing: Intlock – http://www.intlock.com/

• Customer Service Interaction: Telligent – http://telligent.com/solutions/p/sharepoint.aspx

• Digital Marketplace: Orckestra-Overture – http://www.orckestra.com/en/e-commerce.aspx

• Commerce Technology Strategy: Ascentium – http://www.ascentium.com/

• Mobile Experience (SharePoint template to all mobiles): Elixr – http://elixr.mobi/

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Some help

• Architecture: http://technet.microsoft.com/en-us/library/gg398060.aspx

• Monitoring: http://technet.microsoft.com/en-us/library/ff758658.aspx

• Video and tips: http://blogs.msdn.com/b/pandrew/

• Community Kit for SharePoint developers: http://cksdev.codeplex.com

• SharePoint Conference Las Vegas Nov. 2011: http://www.mssharepointconference.com/Pages/default.aspx

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Just do it !

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