Southern User Group

23rd June, 2015

Maxine BennettMilton Keynes

College-Offender Learning

TRANSFORMING LIVES THROUGH LEARNING

O L A S S ( Offender Learning and Skills Service)

Transforming lives by reducing re-offending

136 Prisons in England This week there are 85,818 people in prisons

and young offender institutions in England and Wales. The male prison population is 81,917 and the female prison population is 3,901.

Category A, B,C,D Women, YOI, Therapeutic Funding guidance is the same as in Further

Education

4 Providers deliver in England

MKC delivers to 27 prisons in South East, West Midlands, East midlands

Clear focus on Maths and English HOWEVER

The vocational curriculum when OLASS 4 started in August 2011 was historical and not related to the jobs available in prisoners’ area of release

Challenges

Curriculum not matching available jobs Not meeting what employers say they want Government policy change for resettlement

prisoners

Our response to Challenges

EMSI reports-local, regional, national, meeting prisoner resettlement needs

Identifying what jobs are available and forecast growth

Changes to our curriculum offering to meet those jobs

Develop Employment Academies including employer involvement

What do employers want?

Attendance Attitudes Ability Achievement

The “A”s of an Employment Academy

Why are we all here anyway?

Andrew Crapuchettes CEO, EMSI

Let’s start with “Why”

What is a Job?

• A paid position of regular employment• A task or piece of work, especially one that is paid• (Career) an occupation undertaken for a

significant period of a person's life and with opportunities for progress

Google Dictionary

What is a Job?

• A job defines who you are in a lot of ways–how you interact with your community–who you work with, relationships–“so, what do you do?”–discretionary income, economic prosperity–how your family interacts with the world

marginal propensity to consume

< HS HS Associate's Bachelor's Master's Doctoral or professional$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$20,200

$30,700

$40,900

$58,600

$75,200

$99,200

Sources: EMSI, Washington Post

Nat. Avg. to buy a house$48,604

What it means to a company

• Up to $50k for a bad hire that can’t do the job• Replacing an employee can exceed 150% of the

annual salary of the employee• US averages 8.28 million hires a month• Over 3 million job postings online today!

Sources: CareerBuilder, Karlyn Borysenko, EMSI, betterjobs.com

Why do we want companies to be more profitable?

Sources: businessinsider.com

How about the UK economy

• Over 340k new job postings added in the last 7 days.

• The UK had over 700k 18+ unemployed• Median income in the UK is £26.3 for all jobs• £18.4b in unearned income!

Sources: BBC, EMSI

Okay, so…

Now we know the problem and the scope, how do we go after

it?

Can’t “Big Data” solve all of the world’s problems?

Data Overload?

Our Labor Market is Big

Even a Month is Big

So what is EMSI’s vision to help….

“Data may be the new oil, but a lot of us just need gasoline” Derrick Harris on Gigaom

“By rich data, I mean data that’s accurate, precise and subjected to rigorous quality control” Nate Silver on

fivethirtyeight.com

What does “Big Data” look like?

What does information look like?

Algonquin College

Algonquin: 60% of Career Coach Users Register for

Programs Results less than a year after launching:• 21,000 visits • Users spend an average of 7+ minutes• 80% of all leads were new• 60% of users registered for programs• 11% (of the 60%) were returning

students

“Since the launch, Career Coach has helped students start their course of study with defined, in-demand career goals so that they remain motivated throughout their college experience, ultimately finding great careers.”

Lindsay James

Marketing Officer,

State of Nevada

Tesla brings economic diversity

Bob PottsResearch Director at the Nevada Governor's Office of Economic Development

• Move from California to Nevada

• Beat out CA, TX, AZ, NM• Create 6,500 jobs• Build a 5.5M sq.ft. plant• Create a total of 12,888 jobs• $12 billion in payroll• $52 billion in output• $1.2 billion in tax revenue

College Analyst saves the day

A customer that must remain anonymous achieved the following by using College Analyst:• Increased number of hires from 100 to 300• Reduced investment campuses from 52 to

6• Cost per hire down 40%• Diversity hires: 11% in 2012, 26% in 2014• Female hires: 15% in 2012, 36% in 2014

EMSI’s Vision

• Help inform the national workforce conversation (speaking directly to the workforce)

• Support education with the right data at the right time• Support economic development with relevant data• Help companies understand the labor economy and

their need to work with education, workforce and economic development

Find Your Calling

EMSI’s Vision

• Help inform the national conversation• Support education with the right data at the

right time• Support economic development with relevant data• Help companies understand the labor economy

and their need to work with education, workforce and economic development

Education: Supporting the Leaders

Education: JPA

Education: Our Newest Initiatives

• Analyst 4 – the newest, easiest version we’ve ever built.

• Certification• Career Coach• Program-specific economic impact analysis

EMSI’s Vision

• Help inform the national conversation• Support education with the right data at the right

time• Support economic development with

relevant data• Help companies understand the labor economy

and their need to work with education, workforce and economic development

New Tool!

EMSI’s Vision

• Help inform the national conversation• Support education with the right data at the right

time• Support economic development with relevant data• Help companies understand the labor

economy and their need to work with education, workforce and economic development

“The talent war is over, and talent won”

What is a Job?

A job is a way to earn money; the right job is an opportunity to do something great and define yourself.

An Invitation

Phil Hockey

Executive Director Student Experience & Performance Ealing, Hammersmith & West London College

WELCOME

Phil Hockey

Executive DirectorStudent Experience & Performance

College Position

• c48 million turnover• Diverse curriculum (14-16, FE, Apps, HE, IELTS)• Judged ‘Requires Improvement’ by Ofsted • Needed to financially rebase• New Principal and Executive structure

Key themes for recovery1. Renewing the College’s Leadership;2. Strategic repositioning of the College for growth;3. Improving Quality and Curriculum;4. Radical reshaping of the College to operate more

efficiently and effectively within the budget. Maximising innovation through culture change;

5. Financially re-basing the College to secure stability, good cash flow management and the sale of surplus accommodation.

Ofsted Outcomes (May 2014)

• Grade 3 requires improvement• Inconsistent approaches to QI• Learner outcomes flat-lined• Attendance impacting on achievement • English and Maths performance• Teaching, learning & Assessment

Focus on core business

• Registers, learner attendance, English and maths, accurate data reporting, at risk monitoring

• People & Quality meetings • Accountability and focus • Communication• Standards and ‘traction’

Key obsessions

• Right students, right course, right level, right support, right intervention

• Right staff, right skills, right resources, right support, right intervention

• The data is the data is the data• Attendance, punctuality, retention, achievement,

success, high grades and value added• Good Learning, Teaching and Assessment• English & maths

Communication

• Weekly Principal Update • Principal surgeries• Forums to update on key developments• Culture Change workshops• Management development programme• P&Q meetings

English & Maths Review

• Strategic review and development of English and maths

• Strategies to embed English and maths in vocational settings to achieve consistencies

• Review of structures, delivery and development of English and maths

Ofsted Support & Challenge Key areas of focus:

• Leadership & Governance• English and Maths• Performance Management• Data to Drive Quality Improvement

and• Curriculum Planning

Ofsted Support & Challenge Key developments seen:•Increased evidence of impact, achieving in-year targeted measurables: attendance increased/retention down/capability up/appraisal completion very high/rebased TLO profile•Staff have clearer understanding of core priorities and change is being managed effectively •Greater validity of lesson observation process/grading and quality of feedback•Greater triangulation between strategy/policy & impact of the learner experience but more work to be completed in key areas •Data quality improving and being used to drive up performance and target intervention at learner level

Key developments/Opportunities

• Data Dashboard (what gets measured gets done!)

• End to end marketing • Market intelligence• David Collins / Dual Mandate

Preparing for 15/16

• Curriculum Planning for next academic year• Workforce reforms• Student experience frameworks• College vision, mission and 6 new strategic

objectives agreed at Governors Strategic Planning event

Challenges

• Cuts in Adult Skills Budget• Growth in Apprenticeships/HE/Loans• Drive for more cost effective delivery models • Quality improvement (CIF/WFR/English &

Maths)

Community Engagement

Target Audience• School Leavers• NEET’s• Adult

School Leavers

• Targeted 14-19 partnership groups across 4 Local Authorities

• Provided as a free LMI tool (via website)• Used as an IAG tool at Open Days • Used as an IAG tool at Admissions Interviews

School Leavers

• Area search records indicate Ealing Borough Connexions are top users

• Parents enjoy seeing LMI & progression routes• 13 school events (accessible wifi)• Careers Event in March saw highest visit rate

NEET’s

• Targeted Careers & Connexions Services• Used as an IAG tool at Open Days and

Community Events• Provision for IAG onsite & offsite

NEET’s

• Used to re-motivate & inspire disengaged• Credible progression routes• Achievable aspirations• Statistics indicate Connexions Services across

Ealing borough are the highest users

Adults

• Targeted JCP clients through IAG service delivered at JCP premises

• Targeted 6 community Job & Employability Fairs

• More than 15 college events• Highest visit rate for on 15/12 – two Careers

events on the same day

Data as a Common Language

Andy DurmanManaging Director, EMSI UK

Contents

• The setting• The importance of data• EMSI’s mission

The setting

The setting

Devolution/localism• Countries• LEPs• City Regions• The power of ‘place’

The setting

Locally driven growth• Investment• Infrastructure• Skills

The importance of data

Evidence

Investment

InfrastructureSkills

Strategy

Funding

Delivery

Evaluation

The importance of data

Evidence

FE

HE

Schools

Business

LEP

Local Gov

Residents

3rd Sector

The importance of data

Data needs to be• Localised• Detailed• Comparable• Robust• Refreshed• Forward-looking

EMSI’s Mission

“Provide a dataset that builds a common language and understanding for local stakeholders to make better, more informed, joined up decisions to meet local need and drive local growth”

EMSI’s Mission

Andy DurmanManaging Director, EMSI UK

07720 641651andyd@economicmodelling.co.uk

Lessons from America

Dave WakefieldClient Service Manager, EMSI UK

Central Piedmont Community College

• Largest Community College in North Carolina spread over 6 campuses and 70,000 students!

• Recognised the value of Career Coach but also recognised the danger of not getting value from it.

• Faced with the Challenge of how do you actively get all the students to engage with the tool.

Central Piedmont Community College

• They focused on a “Calculated Click” making sure that every Student knew what they were clicking on when they went through to Career Coach.

• More than that they realised that they needed to put Career Coach on the pages that Students were already looking at.

• This culminated in a campaign to increase faculty engagement and getting all their staff to put a description and link to Career Coach in their email signatures as it is the primary method of student communication.

Central Piedmont Community College

• CPCC’s Career Coach has jumped from between 200 and 400 weekly page views to as many as 1,600.

• More than this they have started a Veterans Campaign which focuses on getting Career Coach in front of returning Soldiers.

• This has been the impetus for change in the US version of Career Coach to include more data on veterans and compatible careers to the military.

Central Piedmont Community College

“Career Coach does a lot of things well, because it puts a lot of layers of information—a depth of information—in one place. [Students] may have one question that they’re answering right now, but they’ll have another question later and they can use the same interface to answer a separate question. We want people to build a relationship with the tool that gets them to come back and use it for different things.” - Owen Sutkowski, CPCC’s Director of Transfer and Career Services

Fanshawe College• Fanshawe College have bought several

different versions of Career Coach and are in the process of tailoring them to different markets.

• This allows them to monitor how different markets are using Career Coach and run different marketing campaigns accordingly

Santa Fe Community College• Winner of the Aspen Prize 2015 – Best

Community College in the USA • Invested heavily in Career Coach stations

around the college. • Trained their Librarians in the use of Career

Coach

Future UK Developments

• Analyst

• Career Coach

Dave Wakefield

Client Services Manager, EMSI UK07713 845087

dave.wakefield@economicmodelling.co.uk