Southern European Cartridge Market Overview 2003 …€¢ Southern European remanufacturing -...

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Sceptre House7-9 Castle StreetLuton, LU1 3AJwww.capv.com

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Southern European Cartridge Market Overview 2003-2008

Communication Supplies Consulting Service Europe

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Southern European Cartridge Market - Agenda- Introduction Infotrends/CAP Ventures

- HW Dynamics by Technology

- All In-One Toner Cartridge Market (OEM/Aftermarket)

- Colour Toner Cartridge Market

- Inkjet Cartridge Market (OEM/Aftermarket)

- Conclusion


Introduction Infotrends/CAP Ventures


Three Market Leaders Become One…Strategic Industry Consultants


Detailed InfoTrends/CAPV Market Segmentation

Environments SF & MF Printers SF & MF Copiers SF & MF FaxBlack/White Black/White

HIGH-END HIGH-END HIGH-END80 ppm + 70cpm+

Production & Line Printers Seg 5&6POD POD

Datacentre Office ReproMIDRANGE MIDRANGE MIDRANGE

40 to 79 ppm 46 to 69 cpm Wkgrp2 Toner WorkGroup (POD) Seg 4 (POD)

Wkgrp 1 Toner SF & MF13 to 39 ppm 20 to 45 cpm Wkgrp 1 TTR SF & MF

Seg2&3 Wkgrp 1 IJ SF & MFLOW-END LOW-END LOW-END

Personal Toner SF & MF0 to 12 ppm 0 to 19 cpm Personal TTR SF & MF

& Serial Matrix PC & Seg 1 Personal IJ SF & MFDirect Thermal

PersonalConsumer <$100

Personal use $100-249Prosumer $250-395

POD3 to 8 cpm

POD

15+ cpmPOD

9 to 14 cpm

Colour

24 cpm +Prodn Copier/Printer

Colour

24 ppm +Digital Press

17 +ppm

9 to 16 ppm

POD

Professional Inkjet >$395

0 to 8 ppm

(Inkjet only)

UCP

UCP

UCP

UCP= Universal Copier Printer POD= Print On DemandSF= Single Function MF = Multifunction


South European Marking Supplies Market at Retail2003 – 2008

47%

33%

16%

2%

1%1%

Ink Cartridges

Toner inclcartcassPhotoconductors

Developer

Impact Ribbons

Thermal Ribbons

48%

36%

14%2%

2003 2008

$ 3.5 billion $ 4.5 billion

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HW Dynamics by Technology


South European Installed Base Inkjet, Mono/Colour Laser Printer Units / 2004

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

Inkjet Mono Laser Colour Laser

PortugalSpainItaly

K U

nits


South European Installed Base (K) AIO Cartridge Printers / 2003-2008

0

400

800

1200

1600

2000

2400

2800

2003 2004 2005 2006 2007 2008

25+ ppm13-24 ppm7-12 ppm0-6 ppm

CAGR 3.5%

K U

nits


South European Installed Base (K) Workgroup Colour Page Printer / 2003-2008

0

100

200

300

400

500

600

700

800

2003 2004 2005 2006 2007 2008

SF MF

CAGR +34.1%

K U

nits


South European Inkjet Printer and Fax Installed Base K Units 2003 – 2008

0

2000

4000

6000

8000

10000

12000

14000

16000

2003 2004 2005 2006 2007 2008

SF Inkjet PrinterMF Inkjet PrinterSF FaxMF Fax

Inkjet Printer = CAGR +4.5%Inkjet Fax = CAGR -2.0%

K U

nits


South European AIO Cartridge Market (OEM / Aftermarket)


Southern European Total All-in-One Toner CartridgesUnits Millions 2003-2008

0

2

4

6

8

10

2003 2004 2005 2006 2007 2008

25+ ppm13-24 ppm7-12 ppm0-6 ppm

CAGR +2.7%Million Units


Southern European Aftermarket AIO Toner Cartridges Volume UnitsMillions 2003-2008

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

1.8

2003 2004 2005 2006 2007 2008

25+ ppm13-24 ppm7-12 ppm0-6 ppm

CAGR +1.3%Million Units


South European OEM Trends in All-in-one-Toner Cartridges (Mono) 2003 - 2008

• Continued Shift up the Mono Speed Segments– Following Trend of Installed base– Colour replaces some mono devices

• 13-24 ppm and 25ppm plus now the key part of the Market– Growth in 25ppm Plus

• Market very Fragmented (many engines)

• Increasing Number of MFPs at the Higher End – Looking to compete with the Copier Market


Southern European AIO Toner Cartridge Aftermarket (Mono)

• Southern European remanufacturing - situation– Large number Cartridge brokers (observation)– Italy has chip and toner manufacturers – Larger number of smaller companies– Experimenting

• 2003 and 2004 Flat year for the Aftermarket– Lots of new engines from OEMs requires investment from

aftermarket– Less consolidation

• Some Key Issues in the Market– Knock-on margin squeeze for aftermarket (Wholesalers)– House Brands / Quality

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South European Colour Toner Cartridge Market


South European Workgroup Colour Laser Shipment Proportions by Vendor - 2004

0%

20%

40%

60%

80%

100%

Italy Spain Portugal

DankaCPGIBMSamsungNRGTally GenicomKyocera MitaLexmarkRicohBrotherMinolta QMSXeroxOKIEpsonHewlett-Packard


Only 50% of Prints done are in Colour

53.6%

24.6% 29.9% 23.6%

21.8% 19.5% 19.7%

56.7%

50.6%

0%

20%

40%

60%

80%

100%

Colour Copier Colour Laser Printer Inkjet Printer

Full graphicimages

Spot colour

Black and whiteonly

N= 88 142 181

What percentage of your monthly output corresponds to the following categories?

Percentage of Respondents

Source: Future of Document Device Study 2005


South European OEM Trends in Colour Toner Kits/Cartridges (Colour) 2003 - 2008

• High CAGR Growth Rate Colour Toner Cartridges – Following Trend of Shipments and Installed base

• Vendors still fighting for Market Share

• Usage of Chemically Grown Toner (HP/Canon)

• Distributors of cartridge parts and components


South European Aftermarket TrendsAIO Toner Cartridge Market (Colour)

• Still low AM Colour Volumes, however growing, future business

• Technical Burden/Risk, Toner

• Empties

• Knowledge (Product/Market)

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South European Inkjet Cartridge Market


Inkjet Printer Shipment Shares by vendor and country - 2004

0%

20%

40%

60%

80%

100%

Italy Spain Portugal

BrotherOlivettiDellCanonLexmarkHewlett-PackardEpson


South European Inkjet Printer and Fax Cartridges K Units & Total Revenue € millions 2003 - 2008

0

10

20

30

40

50

60

70

80

90

2003 2004 2005 2006 2007 20080

500

1000

1500

2000

2500

MF PrinterSF PrinterMF FaxSF FaxTotal Revenue

Revenue (EUR m)Units (m) 2003: 59.3 m 2008: 76.2 m


South European Inkjet Cartridge Trends

• Inkjet cartridge prices stable – Users printing photos at home (Costs Retail/Home/Work

A4, A5)– Print from various locations (Retail, Home, etc.)

• Inkjet Printing Packs Launched – Ink and Paper for a Specific Number of Pages – Easier to

Compare Costs– i.e. PicturePack and PhotoPack from Epson

• Vendors move away from integrated to tanks and visa verse • Growth of Snapshot Sized Printers• Inkjet competes with Colour Laser (print volume)


OEM vs Aftermarket Inkjet Printer Cartridge Units Millions2003 - 2008

0

10

20

30

40

50

60

70

80

2003 2004 2005 2006 2007 2008

AMOEM

59.3 m 76.2 m

11.3% 12.2%


South European Inkjet Aftermarket Trends

• AM share around 10-13%

• AM potential in the Southern EU market

• Inkjet AM largely influenced by bigger players from other countries

• Demand for high quality inkjet cartridges

• Chinese companies have their stake in the markets


Conclusion• Opportunities in South Europe

- Economies of scale (Winners)- Large number of smaller companies in

S-Europe (flexible)

• Growth of Colour Laser– But Aftermarket still Uncertain / Change Market– Colour Laser higher print volume / Inkjet

• Networking

Southern European Cartridge Market Overview 2003 …€¢ Southern European remanufacturing -...

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