South Lake Chamber Orientation April 2012
-
Upload
raymundvillegas -
Category
Documents
-
view
255 -
download
0
description
Transcript of South Lake Chamber Orientation April 2012
Make your business THRIVEHelp your community
PROSPER
Welcome Chamber Members!Chamber Orientation & Refresher Luncheon l April 11, 2012l
www.southlakechamber-fl.com
THANK YOU to our SPONSOR & PROVIDERS!
Main Sponsor:
Food provided by:
Our venue:
www.southlakechamber-fl.com
What is a Chamber of Commerce ? A self-funded membership organization of businesses
and other community oriented entities and individuals overall goal is to further the business interests of the community Board of Directors sets policy Board hires a President plus appropriate staff to run the
operations History First chambers of commerce were founded in 1599 in Europe First chamber in the US was established in 1768 in New York City
www.southlakechamber-fl.com
Connect local schoolsConnect
local civic groups
Connect local
business
Connect local
residents
Connect area
visitors Connect local gov’t
Chamber – an integral part of the Community
www.southlakechamber-fl.com
Our Mission - “To create and maintain an environment where business and community will prosper”
Values Statement - the Chamber is committed to:
v Membership v Relationships v Integrity
v Respect v Results
Vision - To be recognized in South Lake County as the hub of pro business and community influence characterized by:
An engaged and informed membership A focus on producing beneficial results that strengthen the
community-building process The nurturing of a diverse and vibrant regional economy
www.southlakechamber-fl.com
South Lake Chamber of Commerce:
A Membership OrganizationMEMBERS = THE CHAMBERYOU are the Chamber
The South Lake Chamber has 700+ members YOU are a voting Member YOU have a voice in the organization YOU are an integral part of the organization YOUR input & participation makes the organization
successful Membership dues – why the organization exists
Dues fund all the operations of the organization Dues are an investment in your business & in your
community
www.southlakechamber-fl.com
Chamber Membership
Builds your Business Builds our Community• Promotes your business• Networks your business• Keeps you informed• Connects you w/otherbusiness owners
• Promotes the Community • Recognize outstanding citizens• Community events/outreach• Connects you with
residents/visitors• Connects you with government
www.southlakechamber-fl.com
Direct Benefits of Membership
Listing on South Lake Chamber Website (10,000 hits/month)
Listing in the South Lake Community Profile & Business Guide
Business referrals provided by Chamber office
(phone calls, walk-ins)
Business card/brochure display in Chamber lobby
Opportunity for display ads in newsletter, e-newsletter, website
Numerous promotional sponsorship opportunities
$100 Advertising credit with the South Lake Press newspaper
Ability to network your business at the numerous Chamber
events
www.southlakechamber-fl.com
Chamber Organizational Objectives
#1: Business Building - Assist members to build their
businesses
#2: Create/Maintain a strong local economy
#3: Promote and Connect the South Lake Community
#4: Advocate for business – be a VOICE in the South Lake
Community
www.southlakechamber-fl.com
Objective 1– Business Building
Creating environments to BUILD your BUSINESS
1. Networking environment --- all Chamber Events !• Building relationships = Building YOUR business
“A wise man knows everything. A rich man knows everybody”• Create Connections with residents & fellow business owners• Encourage Collaboration – working together/strategic partnering
2. Knowledge environment: • Increasing your business smarts• Best practices – learning opportunities (Lunch and Learns)• Increasing your awareness of the business landscape
What knowledge is important to your customers???
3. Community environment:• Opportunities to reach out and build your ‘relationship’ with the public
eg. Teacher’s Appreciation Breakfast
www.southlakechamber-fl.com
Objective – Business Building…EVENTS
“PRESENCE is always POWER”
Monthly Chamber Breakfasts Monthly Business-After-Hours (member sponsored social) Monthly “First Friday Chamber Connection” Chairman’s Gala, “Taste of South Lake”, Golf Outing, “Hob Nob” Participating in the various Chamber Committees Affiliated 3 business networking groups that meet regularly
First Friday Chamber Connections Monthly Chamber BreakfastsMonthly Business-After-Hours
www.southlakechamber-fl.com
Objective 2– Creating a strong local economy
Coordinate the business community to WORK TOGETHER!“A rising tide floats all boats…”Synergy: “the whole is greater than the sum of the individual parts”
Promotion of chamber members within the communityRibbon cuttings / local press / local business expos / events
www.southlakechamber-fl.com
Objective– Creating a strong local economy
Connecting local businesses with local residentsLocal businesses also employ local residents!
“It Pays to Shop South Lake”initiative creating awareness among residents of importance of where you
spend your money (where do you buy your gas?)Word of mouth/banners/television/etc.
www.southlakechamber-fl.com
Objective 3– Promoting & Connecting the Community
Many community events coordinated, promoted, and broadcasted through the Chamber Light up Clermont / Groveland 4th of July/ Pig-on-the-Pond/ Cinco de Mayo
Celebration/ Montverde Day Festival /Taste of South Lake 2011
Chambers act as the focal point – tying together the community: Businesses Educational Institutions (UCF, LSCC) Local Government Figures Civic Organizations Charitable Organizations Individual Residents
www.southlakechamber-fl.com
Objective 4 – act as a unified VOICE for business
(Public Policy) Chambers serve as the unified voice of the business community South Lake Chamber of Commerce (700+ members) Other Lake County Chambers: Leesburg, Tavares, Mt. Dora, Lady Lake, Eustis,
East Lake, Umatilla Lake County Chamber Alliance – 8 chambers (3500 members)
What other organization is looking out for YOU and YOUR INTERESTS as a business owner???? South Lake Chamber is the “squeaky wheel” for South Lake area –
making local government aware of the specific needs of our area
Examples: widening of Rt. 27…$41M out of $45M earmarked to South Lake area Vote NO on Amendment 4 Political boundaries redistricting South Lake Business Incubator initiative
www.southlakechamber-fl.com
The Chamber Board of Directors
The Chamber Board of Directors
www.southlakechamber-fl.com
Chamber Committees
Ambassador Committee – “friend raisers” for members & communityChair: Chris Schramm, AVP Hancock Bank
Member Services Committee – provide the members what they want/need
Co-Chairs: Larry King, ZMAX Radio Linda Smith, New Beginnings
Education Committee – connect with our South Lake SchoolsChair: Robin Revis-Pike, Montverde Academy
Community Relations Committee – connect with the South Lake community
Chair: Lucy Hage, Goin’ Postal
Public Policy Committee – provides representation for the membership on government issues impacting business Chair: Robert Thompson, TW Squared
Economic Development Committee – provides guidance & direction to Chamber, County, local gov’t officials, CFL regarding issues vital to expanding the local economy
Chair: Curt Binney, Sines, Blakeslee, Madyda, CPAs
www.southlakechamber-fl.com
Chamber Committees
Sports & Tourism Committee – formed to better coordinate, promote, and capitalize on the many sports & fitness activities that happen in South Lake for the betterment of the entire community
Chair: Gary Tolley, ADvantageous Media Partners
Young Professionals Group – to cultivate young professionals in South Lake to become leaders in business and community
Chair: Patrick Carey, Oasis Outsourcing
www.southlakechamber-fl.com
Chamber Membership Expectations
The Chamber IS: a centralized organization representing business interests
Eg…if the SLCC closed it’s doors tomorrow, another ‘Chamber’ would form within…2 months or less?
an ideal organization where you can further your business via networking, creating strategic alliances, sharing ideas, and collaborating
a very important ingredient in your recipe towards business success
The Chamber IS NOT: a “Silver Bullet” – customers are not created out of thin air, and your phone does
not magically start to ring!
Business basics, effort, luck, smarts are all still needed to succeed!
www.southlakechamber-fl.com
Membership reflecting on YOUR BUSINESS:
Establishes credibility for your business Demonstrates to your customers commitment to your business Demonstrates to the public your commitment to the community Shows your business’ willingness to be a part of a larger picture
– you are a team player who contributes to the whole Affords you many opportunities to involve yourself in and
promote your business to the community
Chamber Membership:
The Big Picture Summary
* Fighting for Business NOW in South Lake *
- Improving local business practices- Promoting local businesses to the residents/visitors
- Connecting the entire business community
* Fighting for the FUTURE of Business in South Lake *
- Gathering the Leaders in the Business Community- Developing a UNIFIED VOICE for the Business Community
- Public Policy/Economic Development- Young Professionals
* Fighting for ALL of the South Lake Community *
- Community Outreach & Connection- Community Relations (GEM of the Hills/Citizen of the Year)
- Education Committee (Teachers Appreciation Breakfast)- Quality of Life for South Lake
www.southlakechamber-fl.com
Transformational vs. Transactional
Transactional member What’s my ROI for membership? What’s in it for ME?
What type of member will YOU be?
Transformational member How can I help to build up the entire South Lake
Community? How can I be a part of the solution?
www.southlakechamber-fl.com
The Chamber Staff
Ray VillegasDirector of MembershipSouth Lake Chamber of
Lucy HageBookkeeper (contracted)South Lake Chamber of
Christie BobbittCommunications CoordinatorSouth Lake Chamber of
Janice HullFront Desk/ReceptionistSouth Lake Chamber of
Ray San FratelloPresidentSouth Lake Chamber of [email protected]
www.southlakechamber-fl.com
2012 Community Trustees
Your Company Info
Date Range
Referral Type abbreviations
www.southlakechamber-fl.com
Experts recommend Chamber Membership!