SOUTH AFRICAN INCENTIVE RAISES THE BAR

COMPANY AGGREKO

EVENT HONOURS CLUB, GLOBAL BUSINESS INCENTIVE

LOCATION CAPE TOWN & PHINDA GAME RESERVE, SOUTH AFRICA

ATTENDEES 70, INCLUDING AWARD WINNERS AND THEIR PARTNERS

OUR CLIENT’S VISIONAggreko is the global leader in the rental of power generation and temperature control equipment, operating from 100 locations in 29 countries worldwide. To reward its top sales and support services people, and motivate them with the new marketing program, Aggreko sought a once-in-a-lifetime experience. The company set its sights on South Africa, having previously held its ‘best ever’ Honours Club event there. Having assisted with the organisation of this annual incentive for the past three years, cievents’ challenge was to create an all-new experience that would continue to surpass expectations.

THE CI EXPERIENCE

Over twelve months cievents worked with Aggreko to develop and deploy an engaging marketing campaign. With 15% of attendees having travelled to South Africa previously, cievents’ solution was to create ‘a bit of old with the new’. We selected Cape Town and the world-class Phinda Private Game Reserve as major destination highlights, while showcasing new features and creating amazing new experiences. We also gave guests their own leisure time so they and their partners could enjoy activities of their choice – from spa treatments and shopping, to shark diving!

To ensure we delivered memorable experiences 24/7, this week-long incentive featured:

• a spectacular welcome champagne brunch on Table Mountain

• accommodation at Cape Town’s iconic Table Bay Hotel, a part of which was transformed into the ‘Aggreko Chill Out Lounge’ where guests were treated to local food delicacies

• a tour of Cape Good Hope and gourmet picnic in the grounds of Groot Constansia, after which guests returned to the hotel in vintage cars and Harleys

• a ‘Cafe del Mar’ style beach dinner decorated with vintage lounge chairs, bonfires, mojitos and fire flarers against a stunning African sunset

• exclusive use of the luxurious and intimate lodges in Phinda, where guests returned from safari to find full bubble baths, lit candles and champagne on ice

• surprise gatherings and activities to complement the wildlife safari tours in compPhinda, including a five-star, silver service champagne breakfast and exotic dining in bomas

• a gala awards dinner held in a Bedouin tent to create an ‘Out of Africa’ feel, accentuated with a red carpet entrance and outdoor bars, kitchens and amenities

• gift packs that included a branded back pack, jacket and MP3 players.

“I went to work this morning and it was the first time I had spoken to anyone since I had gotten home and I actually teared up saying I have never experienced or think I will again what I did in South Africa. It was the best trip I had ever been on! Thank you for allowing me the chance for such an experience! Everything was done above and beyond what anyone could have asked for!”Megan McGushin, attendee

MORE INFORMATION Please contact lisa.pobjoy@cievents-uk.co.uk Ph: +44 (0) 208 336 5283