South African Handyman Franchise

South Africa Launch 2014

SummaryThe worldwide handyman & property maintenance sector is growing rapidly but is largely fragmented and untapped. Multiman's franchise opportunity is scalable and has a strategic diversification plan that exceeds normal territory optimisation. It is also a service that is set to raise the bar in terms of property development and maintenance in South Africa !Multiman is primarily a handyman service that targets Homeowners, Property Investors, Office Managers and Lettings and Managing Agents who require a reliable and relatively low cost solution to minor home and office maintenance. Our Multi-‐Skilled approach means that a single Multiman can (in one visit) complete multiple tasks that would ordinarily require the efforts of a number of specialist tradesmen e.g. Plumber, Painter, Carpenter or Electrician. For the purposes of diversification the handyman service is an excellent route to entry into the local property maintenance and refurbishment market. The handyman service enjoys high customer volumes and rapid relationship building which creates excellent foundations for both expansion and diversification in to more specialist fields. Amazingly 20% of the call-‐outs customers describe as small and simple actually require the hands of more specialist workmen (e.g. Gas Engineers, Electricians, Builders). We are also frequently asked by customers if we are able to do refurbishments, kitchen installations and bathroom fitting. This offers an excellent opportunity to “feed” the expansion of our additional services. After years of customers being “Ripped Off” by tradesmen who more often than not do terrible work it is clear that the property maintenance industry in South Africa needs a trusted and reliable brand. Referrals are no longer acceptable as a way of sourcing a tradesmen… “a friend of a friends cousin” often knows no more than a random stranger. Whats more, there is nobody to call when something goes wrong. He may be a “hell of a nice guy” but when it comes down to it, if he hasnt provided you with a great service, he is simply just another “bakkie builder” who has taken you for a ride. !Multiman offers South African home owners and businesses an opportunity to have a well branded, well trained and highly efficient handyman and property maintenance service on call. We recruit the best tradesmen, we police check them, we train them in customer services and up-‐selling and we pay them well. An outstanding team means an outstanding business. !!!

Confidential Document -‐ Multiman Services Ltd

Facts About The SA DIY Market

• The SA DIY market increased from R41.37 billion in 2010 to R49.66 billion in 2012 !• “By 2030 just one in five men will receive basic DIY knowledge and DIY skills could be

extinct by 2048” !• “Middle class families are increasingly using handymen to do household chores so that

they can balance work and family life more effectively….” !• “One-‐in-‐three (35%) dual income households are spending more time at work and less

time at home since the start of the downturn…” !• “The economic recession and downward spiral in the property market has resulted in a

boom in the DIY segment…”


Multiman Market Research - SA!!

• Roughly 60% of respondents stated that they were unhappy or very unhappy with the service provided by their contractors. !

• 92% of those that stated they were unhappy or very unhappy cited the “Finishing” of the job to have been the cause of both stress and unhappiness

!• 54% stated that labourers and tradesmen were unsupervised for at least 80% of the time !

• 82% stated that they did not feel safe and secure whilst workmen were in the home. !• 76% stated they found their contact through a “friend of a friend” referral and did not do

further due diligence. !• 15% stated they were in contact with relevant trade bodies to report the builder.


Your Potential Expansion with Multiman?


Partners can establish a multi-‐service operations within their defined territory with the handyman business at its core. As diversification of services commences, a simple internal referral system will ensure that the “Cross Selling” will be ingrained in the psyche of each partner.

Partner Business

Unique Selling Points

•Multiman offers a Multi-‐Skilled handyman and property maintenance solution that is a “low risk” purchasing decision for consumers !•We vett and police check all our staff and will only use contractors that sign up to our code of conduct. !•Our project management processes and experienced staff mean work runs smoothly and on time !•Our customer communication policy ensures each customer is completely “in the loop at all times” !•Customers are given a personal online project dashboard where they can view invoices, send support queries and even pay their invoices. !•We have a very strong Brand Identity that adds to customer confidence. !•Customers appreciate the ability to contact a head office if they feel they need to. !•The franchise model allows for stable yet rapid growth in local, national and international arenas. !


Multiman can very effectively target customers on a National, Regional and Local basis through cooperative marketing practices. Whilst Multiman HQ promotes the brand and associated services on a national level, regional and local marketing efforts are a collaboration between HQ and Franchisee. Franchisees are responsible for ongoing local marketing and advertising initiatives in their territory. The Multiman Marketing Schematic ensures that Franchisees have a clear marketing methodology to enable consistent results.

Marketing Approach


National

••National On and Offline Marketing Strategies ••www.multiman.co.za •• National Marketing is a Head Office Function

Regional

••Regional Marketing and PR Events ••Service Launch initiatives •• This is a Collaboration between Head Office and Franchisee/s

Local

••Local Targeted Marketing ••Local Business Networking Groups ••Franchisee Guerilla Marketing

Multiman Branding (Website)


Our new Multiman website is designed and built with a total customer experience in mind. We want to make things easy, yet informed. Bold, yet trustworthy.

Multiman Branding (vehicle)


Our Multiman vehicle branding has earned us thousands of pounds in the UK. Because we are not seen as a typical “Bakkie Builders" customers are constantly approaching us for business cards etc. Our vehicle branding has been our greatest marketing triumph!

Multiman Branding (Online Login)


Multiman offers our customers their own secure portal where they can manage all aspects of their accounts – This is incredibly popular with customers and immediately makes an impact on our repeat business.

Multiman Branding (Twitter)


Multiman is very active in Social media.. We are very proud to became the first handyman company to “Trend” as handymen and @the_multiman on Twitter in the UK due to our philanthropic work. We are aiming for more of the same in SA.

Multiman Branding (Channel 4)


We were very happy to be invited to be a part of 4 episodes of Phil Spencers new series Secret Agent. You should keep an eye out to see how well we did on a very small budget...

Multiman Branding (Facebook)


We maintain an active Facebook page that allows us to interact with our customers and highlight some of the work we have done. This has greatly increased the number of quotes we win as consumers can easily browse our portfolio.

Multiman Branding (Video)


We use YouTube to highlight our work and to take the customer experience to a new level through a series of videos.

Multiman Expansion Brands


Like what you see?

Great. Now all you need to do is get in contact and lets get the ball rolling. Multiman is going to change the face of Property Maintenance in South Africa and we would

love to have you along for the ride.

South African Handyman Franchise

Business

Transcript of South African Handyman Franchise