Soutenance M©moire Web Business 2014

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Soutenance Mémoire Web Business 2014

Transcript of Soutenance M©moire Web Business 2014

  • Thesis defense Inbound Marketing for startups: How to earn Customers without paying for them? AT Internet Success Story David Planchot - MBAWeb Business
  • David Planchot - MBA Web Business Overview 1. Interruption Marketing 2. Inbound Marketing 3. Story about Inbound Marketing 4. Results of Inbound Marketing Strategy 5. Conclusion
  • Many people thinkThis is How Web MarketingWorks David Planchot - MBA Web Business
  • David Planchot - MBA Web Business Many people think this is how Web Marketing works
  • David Planchot - MBA Web Business Many people think this is how Web Marketing works
  • David Planchot - MBA Web Business Many people think this is how Web Marketing works
  • David Planchot - MBA Web Business Many people think this is how Web Marketing works
  • Thats Interruption Marketing
  • R David Planchot - MBA Web Business Thats not How people Buy in 2014! Interruption marketers
  • R David Planchot - MBA Web Business Thats not How people Buy in 2014! You and me Interruption marketers
  • R David Planchot - MBA Web Business Thats not How people Buy in 2014! You and me Interruption marketers Ads
  • R David Planchot - MBA Web Business Thats not How people Buy in 2014!
  • How people buy a Web Analytics solution in 2014 David Planchot - MBA Web Business
  • David Planchot - MBA Web Business Realize a need
  • David Planchot - MBA Web Business Investigate options
  • David Planchot - MBA Web Business Seek out Experts
  • David Planchot - MBA Web Business Find communities
  • David Planchot - MBA Web Business Brand awareness on Social Media
  • David Planchot - MBA Web Business and Convert!
  • Thats How people Buy in 2014! David Planchot - MBA Web Business
  • *Via Forresters Interactive Marketing 2012 Report Inbound Marketing = 90% of traffic (but only $5 Billion dollars invested in 2012*) David Planchot - MBA Web Business
  • *Via Forresters Interactive Marketing 2012 Report Inbound Marketing = 90% of traffic (but only $5 Billion dollars invested in 2012*) David Planchot - MBA Web Business Paid Marketing =10% of traffic ($40 Billion dollars invested in 2012*)
  • Now, lets start with a story about Inbound Marketing David Planchot - MBA Web Business
  • One Upon a time, in the Web AnalyticsWar David Planchot - MBA Web Business
  • David versus Goliath
  • AT Internet
  • AT Internet Google Adobe IBM Webtrends
  • How Inbound Marketing helped AT Internet to fight Goliath David Planchot - MBA Web Business
  • David Planchot - MBA Web Business With a content Strategy
  • David Planchot - MBA Web Business With a Social Media Strategy
  • David Planchot - MBA Web Business And a Good Conversion Funnel
  • David Planchot - MBA Web Business Results of Inbound Marketing strategy 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 SEOTraffic evolution on Website in 2013
  • David Planchot - MBA Web Business Results of Inbound Marketing strategy 0 2000 4000 6000 8000 10000 12000 Blog traffic evolution in 2013 Visites Nombre pages vues
  • David Planchot - MBA Web Business 0.00% 0.05% 0.10% 0.15% 0.20% 0.25% 0.30% 0.35% 0.40% - 20 40 60 80 100 120 140 160 Increase of leads number in 2013 Nombre de leads Taux de conversion Results of Inbound Marketing strategy
  • David Planchot - MBA Web Business 2013: Inbound Marketing results for AT Internet BlogTraffic and Inbound Marketing actions + 200 % WebsiteTraffic + 250 % Lead Generation + 80 % Revenue + 20 % Net results + 30 % 18 M 0,7 M
  • David Planchot - MBA Web Business 2011: Web analytics Competition
  • David Planchot - MBA Web Business 2014: Web analytics Competition
  • AT Internet win against Goliath
  • David Planchot - MBA Web Business And the CEO of AT Internet thanked me on LinkedIn!
  • David Planchot - MBA Web Business Conclusion If you have more money than brains, you should focus on Outbound Marketing. But if you have more brains than money, you should focus on Inbound Marketing Guy Kawasaki, Founder of Alltop.com Chief Evangelist, Canva
  • David Planchot - MBA Web Business Thank you! David Planchot 06 13 40 24 77 Twitter : @Davidplanch Site : www.david-planchot.com Mail : David85.pla@gmail.com Linkedin : www.linkedin.com/in/davidplanchot Thank you for your attention